Comprehensive Strategies Ensure Clients Remain Competitive in the Midst of Changes

Rochester, NY -- (SBWIRE) -- 12/04/2013 -- According to Pew Internet, 91 percent of American adults own a cell phone, with 56 percent of these adults owning a smart phone. In addition, 24 percent of Americans over the age of 16 own an e-reader and 35 percent possess a tablet computer. "Companies must understand the importance of a comprehensive marketing strategy as this is the only way their business will remain competitive in the future," Andrew Wroblewski of Your Profit Web declares.

Search engine optimization techniques undergo modifications in response to changes made by the major search engines. By some counts, Google made 15 changes to their algorithm in 2013 alone, although the company didn't confirm many of these. "Whether Google made one update or 15, as some suggest, companies must be aware of any changes to the search engine to remain competitive. Keeping up with these changes becomes a full time job which is why many choose to make use of YourProfitWeb, as our staff monitors these updates and makes any changes needed to a client's site. Search engine optimization isn't the only thing companies need to worry about, however," Wroblewski states.

Mobile website development continues to increase in importance and companies should not overlook the need for a custom app for their business. The Gartner Group believes mobile marketing will be a $58 billion industry by next year while Google Insights reports that, over the past year, mobiles searches increased by 400 percent with users taking action 88 percent of the time. "Every company needs a mobile website, no matter which industry they are in, as many experts are now predicting mobile searches will overtake desktop searches within the next year or two. Any company failing to make use of responsive web design will find they are falling behind their competitors in a very short period of time. YourProfitWeb helps to prevent this," Wroblewski points out.

Online reputation marketing and management remains an area that many business owners are unfamiliar with or choose to overlook as they don't understand the importance of a company's online reputation. In the past, businesses frequently grew thanks to word of mouth advertising and this continues to be the case, yet word of mouth advertising has taken on a new look. Online reviews replace word of mouth referrals in many cases and companies need to be monitoring what others are saying about them on the Internet and respond quickly to negative reviews and comments while remaining civil. Doing so shows a company cares about their customers and their experience with the company products and services. Consumers appreciate this and reward those companies who address an issue and make it right. Your Profit Web helps companies struggling in this area by monitoring and managing a company's online reputation at all times," Wroblewski explains.

About Your Profit Web
Your Profit Web offers assistance with search engine optimization, search engine marketing, online reputation management and marketing, mobile website development, customer mobile app development, video marketing and social media creation and management. The best continues to be Your Profit Web's standard, rather than the goal.

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Reputation Management Helps Counteract Negative Aspect Of Online Marketing Effects

Rochester, NY -- (SBWIRE) -- 10/29/2013 -- Internet marketing is perhaps the most effective tool available to small business owners, allowing those who once were only able to reach hundreds of local customers to now reach the public on a global scale. Consumer statistics indicate a strong online presence can boost a small business's web traffic by almost 200 percent; however, one negative review from an unhappy customer could be detrimental to a company's reputation. At least 50 percent of small business owners feel they would be unable to counteract the effect of an adverse review within the crucial first 24 hours after being posted. In an effort to help business owners formulate a plan to combat such situations, YourProfitWeb has launched their online reputation management services.

Andrew Wroblewski of YourProfitWeb confirmed, "Online marketing and management covers establishing a company's online presence as well as controlling their image once they reach the search engine status they're hoping for. While unhappy customers of the past would tell 15 or 20 of their of their friends about their negative experience, online marketing has enabled a resentful patron to spread the word to millions. Since potential customers are much more likely to believe a single negative review than they are to take several positive ones to heart, successful reputation management is more crucial than ever."

Though reputation is an important aspect of businesses of any size, the world's multi-billion dollar corporations can afford to withstand the impact of a drop in sales resulting from naysayers much more readily than small businesses can. A 1 percent drop in sales for a widely recognized business can easily be regained in a short time whereas the same loss could put a small company out of business. The lack of legal statutes currently in place regarding online slander makes it difficult for any company to effectively implement damage control efforts once harmful information has gone public; therefore, the benefits of managing such issues before they affect sales can be invaluable.

Wroblewski concluded, "Studies show 75 percent of customers don't believe companies' advertisements, so the majority of their marketing money is wasted. Our reputation management services are a crucial component in the long term growth of businesses. We help our clients establish their brands through our website and mobile site development, search engine optimization, custom app development, social media marketing and our wide range of other services; we help them maintain their status with reputation management."

About YourProfitWeb
Based in Rochester, New York, YourProfitWeb specializes in online marketing services for businesses of all types and sizes. Their team understands the importance of establishing a strong, solid and dominant presence and maintaining that image. The goal of the company is to help their clients reach and retain their marketing goals.

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Improving Online Perceptions For Small and Large Businesses

Rochester, NY -- (SBWIRE) -- 03/08/2013 -- According to a study conducted by Neilson in 2012, 70% of all consumers trust online reviews of products and services, an increase of 15% over the last four years and second only to personal recommendations. Therefore, according to Andrew Wroblewski, spokesperson for YourProfitWeb, an online reputation management company in Rochester, it's imperative a company with an Internet presence control and maintain what others think about their company. Says Wroblewski, "Your reputation is not what you think, but what others think."

Wroblewski continues, explaining, "If a customer believes a certain mass merchandise store mistreats their employees, for instance, they will be less inclined to shop at that store. Just as large businesses can gain or lose customers through boycotts or "buycotts", so can a local business. The impact of reputation, however, is greater on a small business than a large one."

Perception is everything, says Wroblewski. He points to studies that have shown customers often base their purchasing decisions on perceptions, rather than facts. "On the Internet, a single misleading comment or negative report can quickly become "true" in the eyes of those who are looking for a business. Successful reputation management and marketing is a necessary business tool for every business, large or small. The current legal climate can make challenging damaging information very difficult, so the prudent businessperson makes sure that the information that does reach the Internet is factual."

Another recent studied revealed almost 80% of the people surveyed said they will do online research before choosing to purchase a product or service. Wroblewski commented on this statistic, saying, "If one of these people sees your business in a negative light, through blogs, review sites, or social media, do you think they will choose to use your business? Of course, they won't. Having an online reputation marketing and management company protecting your business benefits you by insuring that potential customers see you as you want to be seen on the Internet."

Wroblewski explains they see a number of clients who want to improve their search engine rankings, design mobile apps and design mobile websites, but increasingly they are seeing an increase in customers who want to maintain and control their good name. "Consistency is very important for credibility. Outdated information, or inaccurate information, can make your company look inconsistent, and can damage your credibility, if it isn't removed. Part of online reputation marketing is making sure your company brand presents a trustworthy, reliable, and credible image, especially in relation to social marketing. A consistent, positive company brand inspires trust in your potential customers as well as your current customers. Having the right online reputation marketing and management company working with you insures that your company receives the attention it deserves in the search engines and on social sites."

About YourProfitWeb
Located in the Greater Rochester, New York area, YourProfitWeb specializes in online marketing services in all areas of business. Whether looking for search engine optimization (SEO), search engine marketing (SEM), reputation marketing and management, mobile website development, custom mobile app development, video marketing or social media creation and management, they have the talent in place to cover your needs.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm