Boynton Beach, FL -- (SBWIRE) -- 02/07/2014 -- Laser technology has completely revolutionized different medical fields. Recently, this innovative and latest approach is getting widely used in the dentistry. A lot of dentists all over the world have integrated laser technology within their dental practices and a variety of different processes. A laser is a tool that emits energy in the form of elevated light. This amplified light is utilized to cut teeth and tissue.

In Laser dentistry, laser technology is utilized to repair an array of periodontal diseases and oral complications in an impressive way. All dental lasers, whether hot or cold, operate by emitting energy in the form of light. For various dental treatments the laser acts diversely on soft or hard tissue. For instance, lasers act as an accurate cutting tool to cut decayed soft tissues and seal it simultaneously.

Laser dental treatment has confirmed to be more accurate, less intrusive, less invasive and less time consuming. Operations and dental treatments finished with lasers result in no or less pain and reduced swelling and bleeding during surgery since the high energy light beam improve coagulation of open blood vessels.

-Laser teeth whitening is a less intrusive treatment than conventional process
-Laser whitening is executed with minimal pain and no noise
-It reduces stress and anxiety in patients who avoid going to the dentist because of fear of drilling.

About Boyntonlaserdental.com
Boyntonlaserdental.com is a site of Dr. Harvey Shiffman's dental clinic that is situated at Boynton seaside, Sarasota. His practice was started in the 1985 while offering the top solutions in oral hygiene having many dental therapies that focus on dental treatment. Their dental team is totally nice, educated and willing to give flexible support.

Contact Information:

For more information and other media related inquiries, please contact:
State - Florida
Country – United States
Contact Name – David Shiffman
Contact Email – mail@brandamos.com
Complete Address – 8200 jog road suite 201 Boynton Beach, FL 33472
Zip Code - 33472
Contact Phone - 1-888-900-9328
Website: http://www.boyntonlaserdental.com/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Laser teeth whitening is one of the newest developments to whiten teeth at home, and according to many reviews the use of a blue light during the whitening treatment can speed up results.

Boynton Beach, FL -- (SBWIRE) -- 01/16/2014 -- Laser bleaching has broadly gain popularity among today's era. Individuals frequently encounter shame before their co-workers, family and friends because of the staining of the tooth. Teeth yellowing happen because of the yellowing of the teeth by enameled. This frequently happens because of excessive consuming of cool beverages, cigarettes, espresso, etc. Laser teeth whitening assists individuals to emerge of the shame by whitening their teeth.

Technologies have managed to get feasible for lots of issues and lastly, there's a method to undergo particular dental treatments without any discomfort and hassle. Laser dentistry may be the latest and among the best methods to handle teeth issues and it's regarded as faster and comfy than prior dentist methods.

Teeth whitening products came to some stage where their dentist can whiten the teeth within their workplace in less than one-hour. Professional teeth whitening like zoom teeth whitening have experienced a large boost during the last 3 to 4 years and the includes a tried and tested therapy that will help to take away the discoloration in the enameled and bring one's smile back in their life as a beautiful smile is a thing that many folks gets attracted.

A laser dentist may do many methods without having to utilize stitching. Plus, the intense light which is utilized helps the blood clot, decreasing the amount of bleeding and inflammation within the affected area. Because the light is really intense and concentrated, it provides enhanced sanitation that reduces the possibility of disease.

About Boyntonlaserdental.com
Boyntonlaserdental.com provides a full-range of dental treatments and oral wellness choices, with specific focus on oral rehab. Their workplace provides an upscale, relaxed atmosphere along with state-of the-art therapy and sanitation amenities. Their employees are friendly, well-educated and prepared to supply versatile according to the patients' comfort. They've a trustworthiness of providing the very best dentistry providers within the Boynton Beach area.

Contact Information:
Metropolitan Statistical Area – Boynton Beach
State - Florida
Country – United States
Contact Name – David Shiffman
Contact Email – mail@brandamos.com
Complete Address – 8200 jog road suite 201 Boynton Beach, Fl 33472
Zip Code - 33472
Contact Phone - 1-888-900-9328

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Laser whitening is a cost efficient therapy that's performed in or in less than one-hour and whitens one's teeth by 4 to 6 shades.

Boynton Beach, FL -- (SBWIRE) -- 12/17/2013 -- Today's revolutionary and recent technology in dental field is laser treatment. Like some other medical fields, dentistry also offers its contribution of amazing benefits with laser treatment. Laser dentistry evidently entails the usage of very strong beam of light to create adjustments in a patient's dental configuration. One of the best benefits in applying this technique is because it is easy to handle and achieves acutely proper outcomes with little pain.

This process of Laser teeth whitening utilizes lasers to clean yellowish teeth to white teeth. This procedure is often used today by several dentist however in the Laser Dental Center, apart from the today's technology used, the dentists and their staff are experienced and competent in this type of job.

Since the light may efficiently increase the process of whitening, that's the reason why laser teeth whitening is recognized as a quick process and create great results,. The process is safe and the resin barrier safeguards the gums and one's teeth are put through the blue beam of light for approximately 15 minutes. An innovative laser whitening process that engages low heat in the region of the teeth and with reduced ultra-violet emission the teeth are subjected to the blue beam of light for around 30 minutes. This may reduce steadily the amount of visits to the dentist before results are achieved.

About boyntonlaserdental.com
Boyntonlaserdental.com is a website of the Laser Dental clinic of Dr. Harvey Shiffman's that is located at Boynton beach, Sarasota. His clinic was started in the year 1985 and offers the best services in dental hygiene having a wide range of dental treatments that stress on dental therapy. Their center supplies a classy, slow paced life along with recent treatment and sterilization features. Their dental group is perfectly trained, pleasant and prepared to provide flexible assistance according to the needs of the patient.

Contact Information:
For more information and other media related enquiries, please contact:
City - Boynton Beach
State - Florida
Country - United States
Contact Name – David Shiffman
Contact Email – mail@brandamos.com
Complete Address – 8200 jog road suite 201 Boynton Beach, Fl 33472
Zip Code - 33472
Contact Phone - 1-888-900-9328
Website: http://www.boyntonlaserdental.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Teeth whitening procedure by laser is precise; therefore, harm to the encompassing tissue is often minimum and very rare.

Boynton Beach, FL -- (SBWIRE) -- 11/22/2013 -- Today's innovative and latest add-on to dentistry is laser therapy. Like various other health related areas, dentistry also has its share of incredible advantages with laser methods. Laser dentistry apparently involves utilization of a quite strong beam of light to bring modifications in a patient's dental structure. Among the greatest advantages by using this is the fact that it's relatively simple to manage and accomplishes extremely correct results with slight or no pain.

The speed, precision and functioning of laser treatments are greatly appreciated by Laser dentist. They are able to execute more fragile or accurate process faster and with less discomfort to the patient. Laser dentistry is enhancing and getting less expensive every single day, since it is just a fairly fresh technology. It's predictable that as expenses fall and demand rises, soon laser treatment will be accessible in most of the dental clinics.

As the light energy can effortlessly accelerate the process of whitening, that's why laser teeth whitening is considered as fast process and produce greater outcomes. The gums are always secured with a resin barrier and the teeth are subjected to the blue light for around fifteen minutes. Most advanced laser teeth whitening process that involve low heat around the teeth and decreased ultraviolet emissions may permit the teeth to become subjected to the blue-light for around half an hour. This could reduce the quantity of appointments towards the dentist before expected results are accomplished.

About boyntonlaserdental.com
Boyntonlaserdental.com is the website of Dr. Harvey Shiffman's whose Laser Dental Center is situated at Boynton Beach, Florida. It was started in 1985 and provides the very best in dental care having a full-range of oral treatment options that emphasize on oral therapy . Their clinic provides a classy, relaxed atmosphere along with latest therapy and sanitation amenities. Their dental team is well-trained, friendly and ready to supply versatile support as per convenience of the patient. They've a reputation in providing the very best dental support within the Boynton Beach region.

Contact Information:
For more information and other media related enquiries, please contact:
City - Boynton Beach
State - Florida
Country - United States
Contact Name – David Shiffman
Contact Email – mail@brandamos.com
Complete Address – 8200 jog road suite 201 Boynton Beach, Fl 33472
Zip Code - 33472
Contact Phone - 1-888-900-9328
Website: http://www.boyntonlaserdental.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Laser whitening has gradually gained huge popularity among people of different age groups. It is an effective way to get rid of the enamel on the teeth by undergoing a painless procedure.

Boynton Beach, FL -- (SBWIRE) -- 10/28/2013 -- Laser whitening has widely become popular among today's generation. People often face embarrassment in front of their colleagues, family and friends due to the discoloration of their teeth. Teeth discoloration occurs due to the staining of the teeth by enamel. This often occurs due to excessive drinking of cold drinks, smoking, coffee, etc. Laser teeth whitening helps people to come out of their embarrassment by whitening their teeth.

In laser whitening, dentists whiten the teeth of the patients with the help of light electricity, usually the halogen lights. These lights effectively remove the enamel from the teeth, giving them a clean white look without affecting the gums or the strength of the teeth. The entire process is not only pain free but also does not consume much time. A person can attend a session of laser whitening even in a lunch break. Prior to staring the laser whitening procedure, the dentist checks whether the teeth of the patient are clean or not. Afterwards, a protective coating is applied on the gums in order to protect them from the laser light.

A gel is applied on the teeth, and the laser light is then targeted towards the gel to whiten the teeth, hence the process is often known as zoom teeth whitening. Laser whitening is an efficient technique to improve the smile, and reverse the discoloration process. In some cases, the color of the teeth can be changed to even ten shades lighter. One may find the process of laser whitening a bit costly, but with such effective results it is totally worth investing.

About Boynton Laser Dental
BoyntonLaserDental.com is a leading provider of premium laser teeth whitening services. The clinic is one stop solution for all laser dentistry requirements, right from treatment of gum diseases, elimination of canker sores, cavity treatment, to lengthen crowns, removal of overgrown tissues, and more.

Contact Information:
For more information and other media related enquiries, please contact:
City - Boynton Beach
State - Florida
Country - United States
Contact Name – David Shiffman
Contact Email – mail@brandamos.com
Complete Address – 8200 jog road suite 201 Boynton Beach, Fl 33472
Zip Code - 33472
Contact Phone - 1-888-900-9328

Website: http://www.boyntonlaserdental.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Undergoing a dental procedure may enhance a person’s appearance and as a result boosting their confidence level.

Boynton Beach, FL -- (SBWIRE) -- 09/11/2013 -- Modern Dentistry use quality devices and techniques to correct any dental flaws and provide a patient fast and effective treatment for various dental problems. The levels of complexity of these latest treatments require the expertise of a well-trained and experienced dentist.

The most popular of all modern dental treatments is Cosmetic Dentistry. A reputed Boynton Beach dentist can not only change the smile and appearance of a person but make him/her more confident and attractive. They provide advanced facilities for tooth Whitening with zoom whitening system as well as Laser assisted whitening, or at home tray whitening. They are experts in customized porcelain veneers, porcelain on lays, inlays and crowns that can restore the shape and function of teeth with large metal fillings. They keep the patients' needs first and always discuss costs, options and time taken for each treatment before any treatment is initiated.

Laser Dentistry is their other area of specialization. This branch of dentistry applied for treatments like fillings, gum treatments and laser assisted root canal. This kind of treatment has less need for anesthesia, less use of the painful drill and reduced need for pain medication. An expert laser dentist will perform all treatments using a laser causing the patient little to no pain and no bleeding or swelling. This technique used by an experienced dentist also reduces trauma and damage caused to surrounding teeth.

But these treatments must be done only by a specialist to ensure maximum accuracy and precision.

About Boynton Laser Dental
Boynton Laser Dental offers a full range of dental treatments and oral health options, with special emphasis on oral rehabilitation. Their office offers an upscale, comfortable environment in addition to state of the art treatment and sterilization facilities. Their staff is cordial, well-trained and ready to provide flexible as per the patients' convenience. They have a reputation of offering the best dental services in the Boynton Beach area.

Contact Information:
For more information and other media related enquiries, please contact:
City - Boynton Beach
State - Florida
Country - United States
Contact Name – David Shiffman
Contact Email – mail@brandamos.com
Complete Address – 8200 jog road suite 201 Boynton Beach, Fl 33472
Zip Code - 33472
Contact Phone - 1-888-900-9328
Website: http://www.boyntonlaserdental.com/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

A proper dental treatment done by a competent dentist can dramatically change a person’s oral hygiene.

Boynton Beach, FL -- (SBWIRE) -- 08/14/2013 -- Modern Dentistry treatments use devices and techniques to correct any dental flaws and provide a patient fast and effective treatment for various dental problems. The higher levels of complexity of these latest treatments require the expertise of a well-trained and experienced dentist.

The most popular of all modern dentistry treatments is Cosmetic Dentistry. A reputed Boynton Beach dentist can not only changethe smile and appearance of a person but make him/her more confident and attractive.They provide advanced facilities for tooth Whitening with zoom whitening system as well asLaser assisted whitening, or at home tray whitening.They are experts in customised porcelain veneers, porcelain onlays, inlays and crowns that can restore the shape and function of teeth with large metal fillings.

They keep the patients' needs first and always discuss costs, options and time taken for each treatment before any treatment is initiated.

Laser Dentistry is another of their major areas of specialisation. This branch of dentistry applies the power of a Laser beamfor treatments like fillings, gum treatments and laser assisted root canal. This kind of treatment hasless need for anaesthesia, less use of the painful drill and reduced need for pain medication. An expert laser dentist will perform all treatments using a laser causing the patient little to no pain and no bleeding or swelling. This technique used by an experienced dentist also reduces trauma and resultant damage caused to surrounding teeth.

But these treatments must be done only by a specialist to ensure maximum accuracy and precision.

About Boynton Laser Dental
Boynton Laser Dental offers a full range of dental treatments and oral health options, with special emphasis on oral rehabilitation. Their office offers an upscale, comfortable environment in addition to state of the art treatment and sterilization facilities. Their staff is cordial, well-trained and ready to provide flexible as per the patients' convenience. They have a reputation of offering the best dental services in the Boynton Beach area.

Contact Information:
For more information and other media related enquiries, please contact:
City - Boynton Beach
State - Florida
Country - United States
Contact Name – David Shiffman
Contact Email – mail@brandamos.com
Complete Address – 8200 jog road suite 201 Boynton Beach, Fl 33472
Zip Code - 33472
Contact Phone - 1-888-900-9328
Website: http://www.boyntonlaserdental.com/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Laser whitening has gradually gained huge popularity among people of different age groups. It is an effective way to get rid of the enamel on the teeth by undergoing a painless procedure.

Boynton Beach, FL -- (SBWIRE) -- 07/25/2013 -- Laser whitening has widely become popular among the today's generation, owing to its huge benefit of offering white teeth without any pain. People often face embarrassment in front of their colleagues, family and friends due to the color of their teeth. Teeth discoloration occurs due to the staining of the teeth by enamel. This often occurs due to excessive drinking of cold drinks, smoking, coffee, etc. Laser teeth whitening helps people to come out of their embarrassment by whitening their teeth.

In laser whitening, dentists whiten the teeth of the patients with the help of light electricity, usually the halogen lights. These lights effectively remove the enamel from the teeth, giving them a clean white look without affecting the gum or strength of the teeth. The entire process is not only pain free but also does not consume much time. A person can attend a session of laser whitening even in a lunch break. Prior to staring the laser whitening procedure, the dentists checks whether the teeth of the patient are clean or not. Afterwards, a protective coating is applied on the gums in order to protect them from the laser light.

A gel is applied on the teeth, and the laser light is then targeted towards the gel to whiten the teeth, hence the process is often known as zoom teeth whitening. Laser whitening is an efficient technique to improve the smile, and reverse the discoloration process. In some cases, the color of the teeth can be changed to even ten shades lighter. One may find the process of laser whitening a bit costly, but with such effective results it is totally worth investing.

About Boynton Laser Dental
BoyntonLaserDental.com is a leading provider of premium laser teeth whitening services. The clinic is one stop solution for all laser dentistry requirements, right from treatment of gum diseases, elimination of canker sores, cavities treatment, to lengthen crowns, removal of overgrown tissues, and more.

Contact Information:
For more information and other media related enquiries, please contact:
David Shiffman
Email: mail@brandamos.com
Phone: 1-888-900-9328
Address - 8200 jog road suite 201 Boynton Beach, FL 33472
Website: http://www.boyntonlaserdental.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Comfort and Convenience with Boynton Beach Laser Dental

Boynton Beach, FL -- (SBWIRE) -- 05/31/2013 -- For a lot of people, taking monthly visits to the dentist takes a lot of effort and the mustering of courage. While others tend to be more complacent and generally okay with the thought of having a person handle their mouths with scary looking tools, some people are just a little short of nerves in that department and hey, everyone can't be all that courageous.

Boynton Beach Laser Dental Center offers patients with a comfortable environment and provides them with extra care. There is no need to fear, because laser dentistry causes no pain and doesn't give patients a mini heart attack at the sight of a large needle.

Boynton Beach Laser Dental Center's laser dentists are highly qualified to take care of people's teeth with pretty much similar procedures, only with a minimal amount of time required to perform. Among other procedures effectively done by dental laser procedures is laser teeth whitening. It is by far the safest and easiest dental procedure available. Sure, there are numerous teeth bleaching products available in the market today but those dental cosmetic products do not guarantee safety.

Laser whitening is a completely painless and safe method of beautifying a person's teeth. All that's needed to do is sit back, relax and then let the dental laser machine do its job. One might ask why teeth whitening is so important if one isn't even a celebrity. Over 58% of men agree on noticing a person's teeth first upon personal interaction. With zoom teeth whitening, not only does teeth whiten up to 8 shades, patients are also guaranteed with a safe procedure.

About Boynton Beach Laser Dental Center
Boynton Beach Laser Dental Center is a dental office in the state of Florida specializing in laser dental procedures. They provide a comfortable environment to help patients feel more secure and comfortable while being in the procedure. With the Dental Center's use of laser dentistry, patients will feel less antagonized and anxious on trips to the office.

Contact information:
Feel free to visit the site.
David Shiffman
Contact Number: 1-888-900-9328
Email: mail@brandamos.com
Website: http://www.boyntonlaserdental.com/
Complete Address: 8200 Jog Road, Suite 201, Boynton Beach Fl, 33472

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

The new innovation on dental procedure is here and it is known to be safe, convenient, and most of all – painless. Boynton Laser dental clinic has all the equipment and facilities to make any dental appointments easy.

Boynton Beach, FL -- (SBWIRE) -- 05/01/2013 -- Technology has made it possible for a lot of things and finally, there's a way to go through certain dental procedures without pain and inconvenience. Laser dentistry is the newest and one of the safest ways to treat tooth problems and it is considered to be quicker and comfortable than previous dental procedures.

Boynton Laser Dental clinic has professionals like a laser dentist to treat patients with care and provide relief with their tooth aches and more. Procedures like laser teeth whitening is very popular and is offered at great rates and high quality in this clinic.

Laser whitening has been around for years now but this clinic is proud to have their Zoom teeth whitening procedure that is many times more effective than the old laser whitening procedures.

Here, dental procedures like treating cavities and others can be done without the use of anesthesia and needles. Children and kids are often afraid of needles and the effects of anesthesia to the body can be quite bad, therefore doing this procedure is a more ideal way to treat tooth maladies as it is unobtrusive and won't have a need for anesthesia or scary needles.

Kids won't have to be afraid of visiting the dentist anymore as the clinic has a very accommodating environment, friendly personnel, and painless procedures. Most children are afraid of pain and hate going to the dentist but with, Boynton Laser Dental clinic – they won't have to. For further details one may visit the website : http://www.boyntonlaserdental.com

About Boynton Laser Dental
Boynton Laser Dental was founded back in 1985 and is located in Boynton Florida. It is spearheaded by Dr Harvey Shiffman and it is one of the few dental clinics to offer the best in dental treatments with a wide range of services and oral health options and rehabilitation.

Contact :
Please feel free to comment.
David Shiffman
Contact Email – mail@brandamos.com
Complete Address – 8200 jog road suite 201 Boynton Beach, FL 33472
Zip Code - 33472
Contact Phone - 1-888-900-9328

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Boynton Beach, FL -- (SBWIRE) -- 03/26/2013 -- The future of dentistry is here. People who are afraid of the pain inflicted in traditional dentistry can think of it as nothing more than a distant dream here at Boynton Laser Dental clinic.

Laser teeth whitening can be done painlessly, meaning it is easy to get a Boynton Beach dentist to attend to the patient's needs with the utmost convenience. Patients, in order to feel secure, safe, and comfortable, needs an environment to make them feel that way, personnel should also be cheerful and warm. Such can be found at the Boynton Laser Dental clinic, no surprises – just easy and convenient appointments.

Popular laser whitening is now available and this clinic has the most advanced equipment to make patient's teeth whiter in a safer procedure. These latest procedures make dental appointments painless, even for surgical procedures. Zoom teeth whitening, another kind of whitening procedure is proudly done in the clinic.

Procedures like taking care of cavities can be done without needles and even anesthesia, making it the most ideal way of treating cavities and other teeth maladies. Their latest equipment makes a lot of people feel secured and they make sure that no grown-up or kid would ever have to be afraid of the dentist or dental procedures.

Painless dental procedures are the newest technological advancement that will encourage more and more people be concerned about their dental health and make them visit the dentist more often without fear of pain. Here at Boynton Laser Dental, it's all possible.

About Boynton Laser Dental
Dr. Harvey Shiffman'sBoynton Laser Dental Center is located at Boynton Beach, Florida and was founded back in 1985. It offers the best in dental treatment with a full range of services and oral health options emphasizing on oral rehabilitation. Their office offers an upscale, comfortable environment along with state of the art treatment and sterilization facilities.

Contact
For more information and other media related inquiries, please contact:
David Shiffman
Email: mail@brandamos.com
Phone: 1-888-900-9328
Address - 8200 jog road suite 201 Boynton Beach, FL 33472

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Laser Dental Center knows how to help people regarding their teeth problems.

Boynton Beach, FL -- (SBWIRE) -- 03/08/2013 -- People love to smile and that is a known fact. People with a nice and sweet smile never fails to brighten someone else's day, right? And most people would not like to have odd, dull and yellowish teeth. Laser Dental Center is the right place for having that white healthy teeth and gums. Boynton Beach dentist is known when it comes to helping people with teeth and gum problems. The dentist always make sure that upon the patient's visit to the center, they will have the best looking teeth and gums when they step out of the center's door. One of the services offered here in Laser Dental Center is the laser teeth whitening. In laser teeth whitening, the dentists use modern and high technology apparatus to make the yellowish teeth become whiter and look healthier.

Laser whitening is nothing different from the laser teeth whitening. This procedure also makes use of laser to turn yellowish teeth to white teeth. This procedure is commonly used nowadays by a lot of dentist everywhere but in Laser Dental Center, aside from the modern technology used, the dentists and staff are competent and highly trained for this kind of job. Another service offered by Laser Dental Center is the zoom teeth whitening. It is also the same as the laser whitening and the laser teeth whitening but with this zoom teeth whitening procedure, it zooms into the teeth and fix the more complex problems of one's teeth. Zoom teeth whitening can even have the teeth appear whiter even it has the worst teeth case.

Laser Dental Center has this team of great dentists who often attends seminars to update themselves on the latest news and procedures regarding teeth problems and how to fix them. Laser Dental Center aims to help those people who have teeth and gum problems and fix them in a modern way possible to give them the best results they always wanted. They want to see beautiful smiles in the future!

About Laser Dental Center
Laser Dental Center is established by Dr. Harvey Shiffman who is a dental practitioner from Boynton Beach, Florida. Dr. Shiffman served the South Florida community since 1985. Laser Dental Center aims to help people have a brighter smile in the future.

Contact:
David Shiffman
Contact Number: 1-888-900-9328
Email: mail@brandamos.com
Website: http://www.boyntonlaserdental.com/
Complete Address: 8200 Jog Road, Suite 201, Boynton Beach Fl, 33472

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm