The Boston based technology company continues to add to their spectrum of lead generation solutions with a new release offering powerful tools for business to business sales.

Boston, MA -- (SBWIRE) -- 04/17/2013 -- The digital marketing age, an online arena which offers simultaneously the most opportunities and difficulties, has seen companies succeed or fail based on how effectively they can adapt. This adaptation has been hindered by a lack of evolution in the technology that enables companies to market effectively, but this is now beginning to change. Boston tech company DivTECH has released a business to business web tracker that connects online traffic to traditional sales and business development funnels.

DivTECH's business to business web tracking tool allows for lead generation unlike ever before, offering companies the ability to call their web visitors after they have been to the site. The system gives the sales team a complete picture of who is visiting their website, what they're interested in, and where they came from so they can make informed follow up calls.

The web tracking system can track visitors to the individual level, so the sales team can assess the value of contacting visitors based on their position and influence within their company or, in the case of entrepreneurs, assess their ambitions and see how products might best help them.

A spokesperson for DivTECH explained, "The new software leverages new combinations of existing technology to create a novel all-in-one solution to business' marketing in the online arena. Where previously it was difficult, if not impossible, to connect the dots between web traffic and individuals we have now effectively eliminated that divide. The new service is seeing more subscribers every day, and early adopters will see a massive advantage over counterparts who are slower to pick up on this new powerful sales tool."

About DivTECH
DivTECH LLC is a Boston based tech company building innovative solutions which combine the best practices and technology of inbound marketing, and expand upon them with software and an experienced sales team. DivTECH now designs solutions from scratch to help companies reach their online marketing and lead generation goals. For more information, please visit: http://www.divcomgroup.com/

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Bold new strategies continue to emerge from Boston tech company as flexible pricing options provide access to new marketing contact lists service.

Boston, MA -- (SBWIRE) -- 04/17/2013 -- Having a great email marketing campaign is one thing, but it's nothing without having targeted people to send it to. Products and services, no matter how revolutionary, always need marketing to the most appropriate audience in order to be successful. Boston tech company DivTECH has recently created a new kind of direct email database that will allow companies to do just that.

DivTECH's email marketing contact lists include over 300 million B2B and B2C records to choose from. The lists can be created and broken down by geography, industry, company size and professional title so that marketers always know who they're contacting, and how to make their marketing message relevant to the people in question.

The business marketing contact lists can be varied in scale according to the price a client is willing to pay, for the first time providing this kind of access to small scale start-ups as well as large corporations, but also opening the door to those who only wish to dip their toe in the online marketing waters.

The lists feature a 100% guarantee with regards to email deliverability. Any bounced message will be replaced for free giving companies peace of mind about their marketing investment.

A spokesperson for DivTECH explained, "The new email marketing lists offer a level of flexibility and access previously not available to businesses. We are looking to level the playing field, we are proud to support small businesses despite many of our customers coming from large corporations. Our flexible guaranteed marketing lists can allow those with less capital to make smarter, more precise choices by using the different categories available to break down what information they access at what cost. This allows smaller businesses access to lists that were previously only available to marketing titans."

About DivTECH
DivTECH LLC is a Boston based tech company building innovative solutions which combine the best practices and technology of inbound marketing, and expand upon them with software and an experienced sales team. What started as affiliate marketing, moved to consulting, and now they design solutions from scratch to help companies reach their goals online. For more information, please visit: http://www.divcomgroup.com/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Boston, MA -- (SBWIRE) -- 04/17/2013 -- Email marketing has been proven to be one of the highest ROI marketing activities a business can employ if they have the raw data and tools to process and target efficiently. So far, the difficulty has been in marketing to those who have not actively subscribed to updates; the very people who companies wish to market to the most. A solution is now presented by DivTECH, a Boston based technology company who have recently launched a powerful online marketing portal to address these challenges.

The DivTECH email marketing portal now empowers companies to send marketing messages via email to their target market, which they can define by multiple variables, including by Geography, Industry, Company Size, and Professional Title, allowing for industry leading audience targeting.

The new email marketing portal focused on marketing to non opt-in email addresses, meaning users can create true email marketing using the service, above and beyond mere list management. DivTech compensates for the dangers of such enhanced access by actively managing the risk of blacklisting to protect the customer at all time.

The software also allows for AB testing and muti-variable split testing, with an advanced lead scoring system that analyses the email recipients' actions in order to track the success of the campaign strategy and report it back to users. The system tracks email opens, forwards, print outs and click throughs to create a complete picture for users.

A spokesperson for DivTECH explained, "We have moved into designing solutions for companies because through our extensive consultancy we understood that no satisfactory answers to the challenges companies now face online currently exist, so it was our responsibility to create them. Our direct email marketing portal is one of the most flexible and powerful online tools available anywhere in the world, and businesses are already excited by the functionality and applications of the launch version, which is attracting new subscribers from major companies every day. The key benefit of our software is that we have a dedicated, active risk-management system working to keep users safe and optimize their reach safely."

About DivTECH
DivTECH LLC is a Boston based tech company building innovative solutions which combine the best practices and technology of inbound marketing, and expand upon them with software and an experienced sales team. DivTech's team has a unique combination of skills including PPC, SEO, Web Design, and Analytics. What started as affiliate marketing, moved to consulting, and now they design solutions from scratch to help companies reach their goals online. For more information, please visit: http://www.divcomgroup.com/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm