ReleaseWire http://media.releasewire.com/photos/show/?id=68004&size=small http://www.releasewire.com/ SearchArize - Latest Press Releases on ReleaseWire http://www.releasewire.com/company/searcharize-616.htm en-us SearchArize.com Proves the Importance of Natural and Organic Results http://www.releasewire.com/press-releases/release-3.htm

Cary, NC -- (SBWIRE) -- 03/21/2006 -- — SearchArize.com has returned strong results in its quest to provide small businesses and professionals with a solid online presence and search engine marketing campaign that is both affordable and effective. While many search engine marketing (SEM) firms focus on selling the advantages of pay per click campaigns, SearchArize.com prefers to equally emphasize the strength of natural and organic search results, as an essential first step in any online marketing plan. Jon Breidbart, Founder and Marketing Guru of Neighborhood Media Corp., parent company of SearchArize, says, "Natural results are best generated when clean, proper and basic SEO principles, such as meta tags and smart, original, keyword-rich content, are all utilized." Natural results are, of course, prized for the free traffic they create. Jon argues, "Right now pay per click is a wide open marketing vehicle; we see holes in our potential clients' online campaigns on a daily basis, holes that we can easily patch. Nothing this good is going to last forever." Although Mr. Breidbart sees pay per click as the fastest way to succeed, short term, he maintains, "Like any other trend, it won't be long until the general public catches on and forms of over-saturation occur."

In addition to SearchArize's ability to expertly design and manage pay per click campaigns, such as the well known Google AdWords and Yahoo! Overture programs, SearchArize.com uniquely specializes in assisting the same clients to build their presence in the natural search results, by first optimizing their websites. They adhere to the best practices of the major search engines—Google, Yahoo!, and MSN—when it comes to link-building, keyword content, and other aspects of SEO. The Searcharize.com offices buzz with the voices of search marketing consultants who continuously emphasize the benefits of natural search results to their existing and potential clients. It is within, and near the top of the natural search results, where most potential customers and clients shop for trusted and reputable businesses and professionals.

While many large businesses have been profitably engaged in monstrous online paid marketing programs with huge spends for the last few years, SearchArize.com is now discovering an untapped source. Already, they are successfully delivering pay per click results 20 to 60 percent above those of self-managed campaigns, for small to medium-sized businesses and professionals. The company is carving out a niche market with real estate agents, insurance professionals, and lenders, who often are looking to find footing in local search markets which are extremely competitive. Local search is a growing sector of the search marketing industry in which SearchArize.com has significant experience. A division of Neighborhood Media Corp., SearchArize.com benefits from the marketing expertise and reputation of its parent company. NMC, www.ReadNE.com, has been delivering exclusive bundled media advertising, of the traditional kind, to small businesses and professionals in over a dozen different markets.

SearchArize.com's marketing specialists are trained to quickly recognize websites with little or no optimization and to offer guidance and special invitations to businesses that qualify for this company's unique programs. SearchArize.com offers an extensive ala carte menu of search engine marketing services or a number of all-inclusive package deals.

SearchArize.com is currently one of the fastest growing search engine marketing companies in the country. Neighborhood Media Corp. maintains its company's headquarters in Cary, North Carolina, a region of the country that has become synonymous with the best and brightest in information technology. For more information, contact Jon Breidbart, SearchArize.com, 1135 Kildaire Farm Road, Suite 200, Cary, NC 27511; 877-455-5788; http://www.SearchArize.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media Relations Contact

Jennifer Rotman
Email: Click to Email Jennifer Rotman
Web: http://www.SearchArize.com

]]> Tue, 21 Mar 2006 00:00:00 -0600 http://www.releasewire.com/press-releases/release-3.htm Will Google Outscore Television in Time for the Next Super Bowl? http://www.releasewire.com/press-releases/release-3.htm

Cary, NC -- (SBWIRE) -- 03/21/2006 -- — SearchArize.com has returned strong results in its quest to provide small businesses and professionals with a solid online presence and search engine marketing campaign that is both affordable and effective. While many search engine marketing (SEM) firms focus on selling the advantages of pay per click campaigns, SearchArize.com prefers to equally emphasize the strength of natural and organic search results, as an essential first step in any online marketing plan. Jon Breidbart, Founder and Marketing Guru of Neighborhood Media Corp., parent company of SearchArize, says, "Natural results are best generated when clean, proper and basic SEO principles, such as meta tags and smart, original, keyword-rich content, are all utilized." Natural results are, of course, prized for the free traffic they create. Jon argues, "Right now pay per click is a wide open marketing vehicle; we see holes in our potential clients' online campaigns on a daily basis, holes that we can easily patch. Nothing this good is going to last forever." Although Mr. Breidbart sees pay per click as the fastest way to succeed, short term, he maintains, "Like any other trend, it won't be long until the general public catches on and forms of over-saturation occur."

In addition to SearchArize's ability to expertly design and manage pay per click campaigns, such as the well known Google AdWords and Yahoo! Overture programs, SearchArize.com uniquely specializes in assisting the same clients to build their presence in the natural search results, by first optimizing their websites. They adhere to the best practices of the major search engines—Google, Yahoo!, and MSN—when it comes to link-building, keyword content, and other aspects of SEO. The Searcharize.com offices buzz with the voices of search marketing consultants who continuously emphasize the benefits of natural search results to their existing and potential clients. It is within, and near the top of the natural search results, where most potential customers and clients shop for trusted and reputable businesses and professionals.

While many large businesses have been profitably engaged in monstrous online paid marketing programs with huge spends for the last few years, SearchArize.com is now discovering an untapped source. Already, they are successfully delivering pay per click results 20 to 60 percent above those of self-managed campaigns, for small to medium-sized businesses and professionals. The company is carving out a niche market with real estate agents, insurance professionals, and lenders, who often are looking to find footing in local search markets which are extremely competitive. Local search is a growing sector of the search marketing industry in which SearchArize.com has significant experience. A division of Neighborhood Media Corp., SearchArize.com benefits from the marketing expertise and reputation of its parent company. NMC, www.ReadNE.com, has been delivering exclusive bundled media advertising, of the traditional kind, to small businesses and professionals in over a dozen different markets.

SearchArize.com's marketing specialists are trained to quickly recognize websites with little or no optimization and to offer guidance and special invitations to businesses that qualify for this company's unique programs. SearchArize.com offers an extensive ala carte menu of search engine marketing services or a number of all-inclusive package deals.

SearchArize.com is currently one of the fastest growing search engine marketing companies in the country. Neighborhood Media Corp. maintains its company's headquarters in Cary, North Carolina, a region of the country that has become synonymous with the best and brightest in information technology. For more information, contact Jon Breidbart, SearchArize.com, 1135 Kildaire Farm Road, Suite 200, Cary, NC 27511; 877-455-5788; http://www.SearchArize.com.

Cary, NC -- (SBWIRE) -- 02/07/2006 -- In 2006 network television remains the dominant stage by which major companies can showcase their products or services to a national or, in some cases, an international audience. For example, the recent Super Bowl that aired Sunday night February 5, 2006 on ABC was reportedly viewed by close to 90 million viewers. Based on information released to the public, it is my understanding that a major financial services company invested a record 2.5 million dollars for each 30-second television commercial spot that aired during the game. If we divide the cost of each television spot by the number of viewers, this company paid 2.7 cents per impression, and that's regardless of age, gender, income, hobbies, sobriety and many other important demographics of these viewers.

Based on the exposure and popularity of such events as the Super Bowl, commercial advertisements remain a high-dollar business. The internet, however, is rapidly drawing many major advertisers to consider exposure via the internet where their cost-per-impression could be fractions of a cent, compared to traditional mediums.

Today, search marketing, particularly 'pay per click,' is one of the most popular and most cost-effective methods being used to reach the masses. Pay per click can actually strengthen a major advertiser's campaign by bringing down their cost-per-impression, while at the same time increasing their number of impressions. In addition to increasing impressions, the internet, in my opinion, is the single best way to target specific markets and demographics that appeal to major advertisers. Let me prove why this is my belief.

The number one reason any company would invest so much money during the Super Bowl is to get their message in front of the largest and most captive audience available. Some of the reasons people are drawn to major events such as the Super Bowl, beyond being fans of the sport, are the excitement, the families, the friends, the food and good time that surround this glorified event.

One of the largest financial companies in the world, who I will refer to as a Super Bowl advertiser, chose to pay for a Super Bowl commercial. Their ad seemed uninteresting, presented no specific or special offer, and did not even have a call to action. If companies choose to air boring and mundane commercials aimed at no specific audience at 2.5 million per shot, pick up your phone and call me. I will get you a much better value for your advertising dollar. My campaign for you will be market-specific, age/gender-friendly, income-specific, and custom-designed to exactly match your suite of products and services.

In my own pay per click search marketing experiment, utilizing Googe AdWords, conducted on Sunday, February 5, I discovered we could attract consumers who were interested in voting for the Super Bowl MVP and drive them en masse to visit our site. Had the large Super Bowl advertiser chosen instead to create a simple web page featuring a voting script, they could have created a much more effective, direct and focused connection with their consumers while at the same time making an even deeper impression on each potential client. Once a consumer had finalized their vote for game MVP on their website, the advertiser would have been perfectly positioned to present to a more targeted prospect a wide variety of compelling financial services and special offers, all for pennies on the dollar.

Now, let's pit the value of cost and effectiveness of each marketing method head to head:

In review, a Super Bowl TV commercial which is shown to around 90 million viewers, costs around 2.5 million dollars, and you receive one impression. In addition, your impression-ee may be distracted by eating, talking, or perhaps even be intoxicated and not able to remember your message at all. Let's take the internet. We've all logged on, glanced at the clock on our computer, and three hours later wondered, "Where did those three hours just go?!" Fortunately, for me and the business I've chosen, it's this kind of focused audience that I like to appeal to. While I watched the Super Bowl on Sunday night, I actively watched for any financial company's commercial. While I saw this financial company's commercial, I cannot remember anything about the actual company that made an impact or was memorable. I know the company is one of the largest financial corporations in the world, they would have to be at 5 million dollars a minute, but can they help me with my mortgage refinancing, investments, or was it my retirement?

I didn't set up any fancy focus groups, but I am supremely confident that if we polled a random sample of the television audience, we would find a very small percentage who even remember that a financial services company of any kind had run a commercial during the Super Bowl if asked just 48 hours later.

Now let's look at an effective pay per click search marketing campaign. This campaign also reaches millions of consumers for pennies on the dollar. For just a few cents, I can send more qualified visitors to any large financial company's website. Once a visitor has been satisfied and provided the service you promised, for example the MVP Vote, you can now engage the visitor from there. You can be as specific and targeted as you need to be because The Law of Reciprocation now applies.

A direct and compelling offer can be shown to the focused consumer. Keep in mind that just the fact that the consumer has a computer and an internet connection already qualifies them as someone more likely than a consumer without such resources to use a financial company's services. In the Vote for MVP example, imagine a consumer voting for one of the major players in the game, then a message is displayed to the consumer asking the simple question,

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media Relations Contact

Daniel Kovach
Telephone: 919-657-0906
Email: Click to Email Daniel Kovach
Web: http://www.SearchArize.com

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