Twitter marketing involves more than retweeting what the Kardashian sisters ate for lunch. In this article, Michael Rogan, author of “Twitter Marketing That Doesn’t Suck” shares how businesses can come up with an effective Twitter marketing strategy.

La Mesa, CA -- (SBWIRE) -- 07/22/2013 -- Twitter marketing is the Matthew McConaughey of small business, according to Michael Rogan of Punk Rock Marketing.

"They're both kinda misunderstood. And have a reputation for being shallow and speaking in short, abbreviated sentences."

"But both have some serious substance underneath. You just gotta know how to find it beneath the rock-hard abs and tanning lotion."

[TWITTER MARKETING TIPS, DUDE!]

And though Twitter has its fair share of "bongo playing at midnight" moments -- thank you, Kanye West and Lindsay Lohan -- the social media tool with the 140 character limit is actually the perfect tool to help small businesses get more exposure, sell more stuff, and compete with the big boys.

"Most people don't know what the hell they're doing on Twitter," said Rogan. "They either sell their crap all day long or they just tweet out links. People don't want information, they want attitude. If you can show you're an actual human being, you'll stand out (and crush your competition)."

Twitter Marketing Strategy Fact and Fiction

In his new book, "Twitter Marketing That Doesn't Suck," tries to dispel some of the most common Twitter marketing myths (and kill a couple of sacred cows in the process).

[ON CHOOSING A TWITTER HANDLE]

"Keep it short, and make it sound like you are an actual human being. (PoolCleanerBob, NOT PoolCleanerInc.) Corporations, despite what Mitt says, are not people."

[ON KEEPING YOUR TWEETS BUSINESS-FOCUSED]

"Nobody cares about your brand.Talking about your dog and what you had for lunch isn't self-indulgent, it's good marketing."

[ON TWITTER PROFILE BACKGROUNDS]

"Most people will NEVER EVER look at your Twitter profile page. Don't waste your time freaking out over this…"

[ON TWEETING TOO MUCH, OR THE SAME STUFF OVER AND OVER]

"Tweets are like a junior high school romance. They don't last long and before you know it you've been dumped and your follower is on to the next thing."

[ON THE BEST TWITTER MARKETING TOOL AROUND]

"Forget about all the fancy Twitter 3rd-party tools and make sure you have a super simple site that looks good on a phone."

"Most people check out their Twitter feeds on their phone while they're in the bathroom or waiting for the light to change."

[ON MAKING MONEY ON TWITTER]

"Marketing on Twitter is way easier than marketing on Facebook. You just gotta know what to tweet, when to tweet, and how to do it so you don't look like a robot."

"Do that again and again and you'll find the secret to Twitter Marketing that not only doesn't suck, but can make you a serious amount of moolah."

For More Information

For more questions or to schedule an interview about this press release please contact Michael Rogan, Publisher. Punk Rock Marketing at (310) 751-0343 or email michael@punkrockmarketing.com.

Url: http://www.amazon.com/Twitter-Marketing-Doesnt-Collection-ebook/dp/B00CKZX2TO

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

The author of “Facebook Marketing That Doesn't Suck” shares the secrets businesses can use to stand out from the competition and (actually) make more sales from their Facebook page.

La Mesa, CA -- (SBWIRE) -- 07/22/2013 -- Facebook marketing is quite possibly the quickest, creative, most effective marketing strategy businesses can use today.

And it's a marketing strategy that most small business owners royally screw up.

According to Michael Rogan, author of "Facebook Marketing That Doesn't Suck," that's because most Facebook marketing advice comes down to vague terms such as "engagement" or "authenticity."

"I don't even know what being 'authentic' really means," says Rogan. "But asking people to talk about themselves and give their opinions IS something most marketers can employ."

"And it's something that works."

Grab 'Em and Never Let Them Go

The secret to good Facebook marketing, according to Rogan, is to give your "fans" a place where they can feel special, important, worthy, knowledgeable, connected....and then sell 'em stuff to keep that feeling going.

"It's not enough to just get people 'like' your stuff. You've got to get them to do SOMETHING," says Rogan. "Make 'em mad. Make 'em really happy. Just make sure they eventually get onto your email list."

[ON FACEBOOK ENGAGEMENT]
"It doesn't matter if you're sharing a video of Sarah Palin next to a decapitated turkey or a dissertation on Soviet history, always give some kind of directive to your readers to comment and get involved."

"But, here's the thing, if you ain't gonna do it (post on Facebook) at least 1x a day, then you may not want to spend a ton of time doing it at all."

[IT'S ALL ABOUT THE FANS MAN]

"Considering the average Facebook user has an average of about 240 friends, asking your existing (personal) Facebook network to "like" your page can be the quickest way to boost that fan total, especially for a brand new page."

"Here's something you might not know. The more pages you like, the more people will see your profile picture and come into contact with your page."

[ON MAKING MEGA BUCKS]

"You have to build your Fan Page and post regular, frequent content that gets people to answer insipid questions and offer their opinions on a variety of subjects."

"For the most part, contests, and sweepstakes can be an excellent way to build up your fan base and spread the word about your product or service in no time."

FOR MORE INFORMATION
For more information or to schedule an interview please contact Michael Rogan, Publisher. Punk Rock Marketing at (310) 751-0343 or email him at michael@punkrockmarketing.com. Web Url: http://www.amazon.com/Facebook-Marketing-Doesnt-Collection-ebook/dp/B00CL0VBTG

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm