Tempe, AZ -- (SBWIRE) -- 02/10/2014 -- Adzzup is helping small business owners capitalize on emerging trends in social media marketing. The internet advertising company is now offering social media setup and content management for small to medium sized businesses.

Clients will enjoy a presence on major social media platforms, including Facebook, Twitter, Google+ and YouTube. Adzzup executives note that complimentary setup and custom content allows small business clients to effectively leverage social sites. The company also optimizes existing social media pages, as well.

The rapid rise of social marketing has been difficult to grasp for many small business owners, according to Adzzup executives. While many people use Facebook or Google + for personal use, social media marketing as a business tool is less understood.

Many business owners do not have the resources to maximize social media benefits, namely time and experience.

As a solution, Adzzup will advise clients on content creation and reputation management. Clients on the Adzzup platform may send in photos or announcements for posting across their social sites.

Adzzup stresses that creating engaging content on a regular basis is crucial to social signaling, a concept that helps boost search engine rankings. (SEO) The company's customer service staff also advises on best practices to maximize social media benefits.

Since more consumers are turning to the internet for reviews before making purchases, responsibly managing social media is crucial. The low cost and convenience of Adzzup's social media services offer a superior ROI, according to company management.

Engaging consumers through social media and original web content are gaining more influence on SEO rankings.

Unlike generic practices, such as link building schemes and keyword stuffing, businesses must add value to website visitors. Social media consulting from Adzzup is intended to give clients a competitive advantage against those using outdated methods.

For more information about Adzzup internet marketing services, please visit: http://adzzup.com/

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Hottest internet marketing trends for 2014 and beyond now available to local companies.

Tempe, AZ -- (SBWIRE) -- 12/02/2013 -- Adzzup is advising small companies on adapting to search engine criteria that favor social media marketing. These activities include sharing information among users of various social media platforms. Company executives note the trend, known as social signaling, is indicative of broader SEO shifts that emphasize relevant content and user experience.

Social sites such as Facebook, Twitter and Google Plus are transforming business marketing, particularly in the business to consumer (B2C) market.

As consumers of products or information increasingly turn to reviews and opinions of likeminded internet users, sharing links reflects credibility that can boost SEO rankings. Adzzup management cites that social signals provide benefits to both businesses and website visitors.

Companies may enjoy higher conversion rates as prospects have been clued to the quality or availability of particular services. Meanwhile, consumers have added confidence that visited websites will contain relevant information or trusted products.

While social media marketing is a relatively low cost and effective means to reach target audiences; Adzzup executives note many small businesses may not have the time or internet savvy to maximize its benefits.

In response, Adzzup is offering complimentary social media setup across major platforms. The company notes that diversifying postings across several sites is preferred.

This strategy allows clients to tailor campaigns to the unique features of particular platforms. Adzzup advises clients on content placement for posts such as videos, pictures and marketing specials to optimize social signaling.

Value added posts that answer common questions or offer interesting tidbits are also recommended to increase social shares. Adzzup clients can then track their marketing results through various analytical tools.

The rise of social media signaling and content-driven marketing is among the most essential trends in internet marketing for 2014, according to Adzzup. The company is advising clients that growing emphasis on social signals and quality content have low barriers to entry with favorable ROI.

Executives stress that such shifts will outweigh the generic practices of link building schemes, keyword stuffing and duplicate content that were previously effective as SEO tactics.

To read more insights on internet marketing from Adzzup, please visit: http://adzzup.com/

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Adzzup, Inc. offers solutions to the effects of a weak currency on advertising budgets and performance.

Tempe, AZ -- (SBWIRE) -- 11/01/2013 -- As a falling dollar makes foreign outsourcing of search engine marketing less attractive; Adzzup is advising small businesses on maximizing advertising budgets in a challenging economy. This includes gearing web marketing to changes in online ranking criteria that favor customized content.

Many companies have turned to foreign SEO providers in recent years as a cost saving means to advertise online. This initially delivered a high return on investment as link building schemes and duplicate content were relatively effective in producing high search rankings. These practices require minimal expertise and are easily duplicated, which added to the incentive for overseas outsourcing.

With the dollar recently dropping to a new low against global currencies, the cost advantages of foreign SEO outsourcing are now greatly reduced.

From a performance standpoint, Adzzup executives note that recent changes to search engine algorithms now focus on value added content and enhancing the user experience of website visitors, among other factors.

The cultural and language barriers of outsourcing can be at odds with this change. Adzzup management notes the vast geographic distance and impersonal relationships of foreign subcontracting can also minimize accountability.

This can make it difficult to adjust marketing campaigns for dynamic changes in SEO factors. The reduced price-for-performance ratio has many small businesses seeking alternatives to avoid drops in search engine rankings.

Adzzup features scalable website marketing services ideally suited for changes in advertising trends. This includes social media marketing, reputation management and analytical tools.

The company offers no contract internet advertising with flat rate monthly pricing. Executives note this business model closely aligns the performance incentives of SEO providers and customers.

Customers may choose affordable a la carte upgrades that capitalize on the growing focus of customized website content. These options include city and product specific pages.

About Adzzup
Since inception in 2008, Adzzup has advised small to midsize business on internet marketing strategies. The company conducts all operations from its Tempe, Arizona headquarters.

For more information, please visit: http://www.adzzup.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Mobile Websites and Social Media Signaling are vital adjustments for local companies in 2014, according to Adzzup.

Tempe, AZ -- (SBWIRE) -- 10/15/2013 -- Adzzup is helping local companies affordably capitalize on two vital trends in online advertising to remain competitive in the coming years. The move towards mobile friendly marketing and social media relevance are the core of what company executives cite as dynamic shifts in how consumers make buying decisions. Adzzup has responded accordingly with complimentary and economical upgrades to internet marketing packages to meet these shifts.

The growth of mobile devices such and smart phones and tablets is changing how businesses reach consumers in the sales cycle. A higher conversion rate and favorable ROI are among the top factors driving a move to websites that are compatible with mobile gadgets.

Many locally operated companies face challenges to resources or lack the tech savvy to adapt online advertising to this trend, according to Adzzup management. This shortfall places small businesses, typically in blue collar industries, at a disadvantage to competitors who have adjusted to mobile advertising trends.

In response, Adzzup is offering mobile websites as a free feature for clients on the company's platform. Executives note the feature overcomes the cost and time constraints that plague many local companies in adjusting marketing efforts.

The impact of social media sites such as Facebook and Google + on search engine rankings is another crucial aspect of small business marketing. The amount of times a social media post is shared, recommended, or retweeted is indicative of credibility in the changing algorithms of search engines.

While inbound links are still considered a foremost factor in SEO results, Adzzup management predicts SEO and social media will become more integrated. This will allow social sites to be a primary means for inbound link building. This prediction is separately supported in an article from SEO Moz.

Small business clients who market within a 50-100 mile radius have been slower or dismissive in adopting social media, according to findings from Adzzup. These small businesses are now faced with increasing competition from national companies seeking inroads into underserved local markets.

As a solution, Adzzup is offering complimentary social media setup across major platforms for local businesses. Clients may send in special promotions, videos or commentary for regular posting. Adzupp points to social media marketing as a cost effective and time efficient equalizer that small companies can use to build their brand equity.

The instant reach of social media is particularly important to small businesses that often rely on faster sales cycles to meet expenses on a month-to-month basis.

For more information about Adzzup, please visit: http://adzzup.com/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Pending overhauls to the healthcare system are greatly affecting the marketing budgets of many small companies, according to Adzzup, Inc.

Tempe, AZ -- (SBWIRE) -- 10/09/2013 -- Adzzup is responding to the crimped advertising budgets of small businesses with complimentary and affordable internet marketing upgrades. Conceived mostly in response to potential increases in healthcare costs, the services will allow locally run companies to increase marketing efforts in spite of rising operating costs. Adzzup executives note that small businesses with lesser brand equity depend on internet marketing to distinguish themselves.

Given the uncertainty at the Capitol, Adzzup is now offering its 'Certified Review Widget' as a free feature for client websites on the company platform. The reputation management tool allows companies to build credibility and positively influence buying decisions at no additional cost. Similar products often entail long term commitments or monthly charges, as outlined in a press release from Adzzup on September 17, 2013.

Other marketing features that allow for targeting of cities and products are also being offered on a discounted month to month basis.

In a competitive labor market, small businesses have increasingly offered greater benefits packages to retain and attract employees. This is particularly true for the specialized labor needed for technology startups and service companies that dominate the small business sector. Many of these businesses are currently left guessing as to how the ObamaCare stalemate will end.

The uncertainty is prompting many companies to adjust hiring and expansion efforts. This notion is separately supported in an article by the Buffalo News on September 15, 2013. In the article, a Buffalo CPA mentions that scores of business clients have begun to limit employee hours and hiring to meet opt out stipulations in ObamaCare.

Regardless of if concerns over the Affordable Care Act are overblown; Adzzup management notes the impact is widely being realized. The result is cost aversion and small businesses reeling in marketing budgets,

These fears are similarly noted by a Univera Healthcare executive in the Buffalo News. The executive states that many companies are acting with caution until the new healthcare laws are more understood.

About Adzzup
Since inception in 2008, Adzzup has offered no contract internet marketing for small to midsize companies. The company offers fixed rate pricing and affordable a la' carte' upgrades to online marketing campaigns.

For more information about Adzzup, please visit: www.adzzup.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Changes to search engine algorithms and a focus on customer satisfaction are prompting Adzzup to lead calls for increases in American based search engine optimization (SEO).

Tempe, AZ -- (SBWIRE) -- 10/01/2013 -- Adzzup executives are shedding light on the considerations of outsourcing search engine optimization (SEO) to overseas companies. The company is now helping small businesses adversely affected by generic web development from foreign sources to recover from changes to search engine ranking factors. Adzzup is an internet marketing company in Tempe, Arizona with in-house customer service, web development and campaign management.

An increased emphasis on original web content and robust websites that enhance the user experience are posing challenges to small businesses with offshore SEO marketing. These challenges include limited flexibility, accountability and communication barriers, according to Adzzup management.

In response, the company is offering a free consultation to help new clients adapt their online advertising to dynamic factors. Adzzup has also forged partnerships with other American providers of internet marketing services to achieve economies of scale that rival the prices of overseas SEO marketers.

This most recently included an exclusive agreement with Phoenix, AZ based Certified Reviews, Inc., which offers reputation management to small and mid-size businesses.

A slew of overseas marketing companies offer cookie-cutter websites, link building schemes and duplicate content to American small businesses at relatively low prices. These tactics are now increasingly frowned upon by search engines, as growing numbers of consumers turn to the internet for making informed buying decisions.

Adzzup management notes that web writing sent abroad often lacks understanding of American grammar, idioms and phrasing. This disconnect is readily apparent to consumers and search engines, both of which demand relevant content.

The same notion is separately supported by think tank SEOMOZ, which notes that copied and irrelevant content is a primary source of ineffective marketing. An article in SEOChat from May 2013 echoes these sentiments. The site states that sending SEO marketing overseas is no longer a viable option for effective online advertising.

To learn more about internet marketing services from Adzzup, Inc., please visit: www.adzzup.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Affordable consumer review widget developed by partnership between Certified Reviews, Inc. and Adzzup is affordable and easy to use.

Tempe, AZ -- (SBWIRE) -- 09/17/2013 -- Adzzup, Inc. is now offering a third party review product to help small businesses manage their online reputation. Developed in an exclusive partnership with Certified Reviews, Inc. , the product is dubbed as an affordable means to build credibility in online advertising. Adzzup is an internet marketing company headquartered in Tempe, Arizona.

The impact of consumer reviews on buying decisions is noted by the Certified Reviews website, which cites 64% of shoppers read reviews prior to purchasing products or services. Adzzup executives state the review widget helps small companies build credibility and influence factors that affect sales conversions.

As a built-in feature on the client homepage, each certified review widget has a unique ID and URL. This enables the widget to rank in search engine results for the business name. The technology thereby gives local businesses a competitive advantage against companies relying on generic versions of the product.

Similarly designed review tools often cost several hundred dollars per month, according to product specifications on the Certified Reviews website. A high price point poses ROI challenges to local businesses with limited revenues, according to Adzzup management. This is problematic for small companies with limited brand recognition who rely on word- of-mouth for attracting new customers.

Aside from being affordable, the review widget is easy to install and does not require a programmer. Clients simply paste a code into their website design, with technical support being readily available.

Certified Review developers stress the product was conceived with the limited budgets and technical knowledge of many small business owners in mind.

The certified review widget is among a slew of innovations that Adzzup has brought to local businesses since the company was founded in 2008.

These include geographic targeting, SMS technology and call tracking capability that have been unveiled as economical upgrades to marketing packages.

For more information about certified reviews from Adzzup, please visit: www.adzzup.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Lead capture technology from Adzzup combines basic text messaging with sophisticated web technology and requires no internet connection.

Tempe, AZ -- (ReleaseWire) -- 09/11/2013 -- Adzzup, Inc. has introduced an SMS feature that allows businesses to receive lead inquiries, from online to mobile devices, without an internet connection. The feature stands apart from comparable services by integrating basic texting technology with Adzzup's modern marketing platform. Company executives note that SMS is now available for all of the company's online advertising packages. Adzzup is an internet marketing company based in Tempe, Arizona.

Business owners receive a real-time text message with prospect details that enable prompt response to internet sales leads. Adzzup executives' state the product was conceived in response to the largely local businesses with minimal tech savvy that the company serves. The SMS product is touted to offer an exceptional ROI in enabling companies to capitalize on prospects with high conversion rates without having to access email or a Wi-Fi connection.

The correlation between response times and lead conversions is supported by the training group Cypress Media in an August, 2013 article. The firm's research confirmed that responding within minutes of a lead submission positively impacted conversion rates and customer satisfaction.

Adzzup developers note that while text messaging has been available for almost two decades, the value of SMS as a business tool is now being fully appreciated. This notion was supported by John Naughton of The Guardian in an article from May, 2012. He commented that basic SMS technology continues to reach new peaks in importance almost 20 years after being founded.

Since inception in 2008, Adzzup, Inc. has introduced several technologies to help local companies compete in a changing business environment. The company website notes that call tracking technology and geographic targeting are among the features that empower businesses to better manage limited resources.

For more information about SMS from Adzzup, please visit: http://adzzup.com/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Internet marketing company Adzzup helps small companies adapt to sweeping changes in search engine ranking factors with new marketing feature.

Tempe, AZ -- (SBWIRE) -- 08/21/2013 -- Adzzup Inc. has introduced an internet marketing product to help small business clients benefit from an overhaul in search engine criteria used to rank websites. Known as 'City Pages', the innovative product was conceived in response to increasing emphasis on original content from search engines and demand for localized marketing from smaller companies. Adzzup management notes the City Pages empower clients to more effectively allocate marketing resources, while also benefiting from search engine factors that increasingly favor value added content.

While search engine optimization (SEO) often captures local cities in a fifty to hundred mile radius, the city pages lend greater authority to a company's marketing efforts in specific locations. The new feature also gives clients a competitive advantage against competitors who rely on generic efforts such as poor quality link building and duplicate content, which are now more commonly flagged as spam by search engines.

An August 9th, 2013 discussion hosted by leading think tank SEO MOZ substantiated this notion in noting the importance of robust content balanced with high quality links on a website.

Adzzup production staff also coordinates logistics such as properly classifying the business's category and ensuring a correct physical address for multiple locations, as these factors also greatly affect local marketing results.

Clients may customize content of each City Page to the unique location. Coupled with call tracking technology and website analytics, clients can maximize their ROI through tweaking City Page marketing as business services or focuses change.

About Adzzup
Since inception in 2008, Adzzup Inc. has shown a penchant for adapting internet marketing services to search engine and business climate changes. The company's website notes examples such as championing social media marketing and customer reviews greatly preceded the now broader appeal of these efforts. Adzzup management stresses that all production operations are performed on premises at the Tempe, Arizona headquarters.

For more information about Adzzup City Pages, please visit: http://www.adzzup.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Adzzup Inc. responds to growing demand for liability protection and quality assurance with introduction of call recording feature.

Tempe, AZ -- (SBWIRE) -- 08/02/2013 -- An Internet marketing company in Tempe, Arizona has introduced a scalable call tracking product that enables clients to record, replay, and track incoming calls on their advertising platform. Adzzup Inc. is now offering the call tracker as part of its search engine optimization (SEO) packages for small and medium sized businesses.

The company's blog notes the technology empowers businesses with limited resources to train employees and minimize liability in ways that may not otherwise be possible. Adzzup management cites that call tracking facilitates ROI analysis, resolution of discrepancies and employee recognition, among other benefits. Such actions transition clients from self-employed individuals to business owners with insights to grow their company, according to the Adzzup website blog.

The call tracker is fully compatible with the company's Internet marketing platform and readily accessible to clients at the inception of their SEO campaign. Detailed statistics display the call status, time, replay and identification. Status and replay features are intended to help small businesses determine conversion rates or identify missed opportunities in the sales process. The scalable product is designed to accommodate rising call volume and complexity as a business expands.

As a complementary upgrade with all SEO packages, the call tracker was conceived to provide smaller businesses with resources and technology typically associated with larger companies or monthly charges. An automated greeting further contributes to credibility and can thwart callers with poor intentions, according to the company's software developers.

Company executives have stressed that dynamic Internet technologies make it crucial for small business owners to safeguard against unsubstantiated complaints or reviews. Small companies with technological or budget constraints may be susceptible to the relative ease that consumers can voice complaints through online forums. The company touts its call tracking application and certified review widget as affordable means for growing companies to manage their online reputation.

About Adzzup Inc
Founded in 2008, Adzzup Inc. has evolved to offer Internet marketing services that span search engines, social media and local directories. Executives note that all operations are performed from the Tempe, Arizona headquarters.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm