Business Alchemist and Holistic Business Coach, Cathy Wilke Helps Holistic and heart-based Entrepreneurs learn how to Translate Brilliant Ideas into Products and Services the ideal client wants to buy

Yonkers, NY -- (SBWIRE) -- 09/04/2013 -- According to business alchemist and holistic business coach, Cathy Wilke, many holistic practitioners and other entrepreneurs who offer a product or service to improve people's lives are very good at what they do, but even with their best intentions, many may see that their business isn't growing the way they had hoped it would. "You might be starting to think you won't be successful because there aren't enough people who are interested in your work to create a thriving business," says Wilke who will be leading a 5-part teleclass called" Nail Your Niche And Define Your Brand" starting Tuesday, September 10, and running for 5 weeks through October 8th. Each class runs from 7:00- 8:30 PM Eastern Time. All class calls are live and you will have the opportunity to ask questions and get them answered! The total cost of the course is $597. All calls will be recorded and available for download afterward.

"Many business have a hard time articulating how they can help potential clients with the issues they struggle with. And if that connection is missing, no money will be exchanged. If you haven't "Nailed Your Niche" and taken a stand for the work you're meant to do in the world it's very difficult to get your business going. When you're not clear on what you do or how to talk about it, people can't connect to it," advises Wilke, who is the CEO of Westchester-NY based coaching firm, Freedom and Fulfillment.

In the 5 part Nail Your Niche teleclass, participants can expect to:

- Get clear on who your ideal client is (so that you can speak to them in powerful language that they can connect to)
- Find the intersection–the place where the your past experience, what you've struggled with, and the work you feel called to do come together to form your marketing message
- Learn how to package your services in a way that makes sense for the work you do and also creates a reliable stream of income
- Create a brand for your business that pulls in your ideal clients

Class#1

You'll learn why having a niche is crucial and even though your work may help everyone–trying to market to everyone is a recipe for failure. You'll enter the space of no distractions where you will let go of what might be possible and access the work you're really meant to do in the world. Often in this process a much bigger vision comes to light than the one you originally had.

Class #2: Translation

You'll get very clear on who you help and what you help them with which will allow you to work with more people and make more money. You'll find the language to express what you do in a way your ideal clients can connect to. Because what good is doing great work if no one understands what it is that you do?

Class # 3: Creating YOUR Business

Tools to help you get to your "why." You'll be supported to do the work you really want to do the way you want to do it. You'll release the nagging fear that holds everyone back: "what if no one wants this?" and you'll be able to move forward confidently.

Class #4: Creating your brand

Now that you know who you help and what you help them with, you'll get the words to describe it that translate into your powerful marketing. You'll also learn how to create the packages and services that fill the needs of your audience and make it a no-brainer for them to buy from you. You'll get templates and tools that you can use to create your message and your branding.

Class #5: A GPS for your marketing

We'll work on anything that might be holding you back from being yourself in your marketing. You'll get tools to help you to step out with all of who you are. You'll learn how your niche acts as a GPS for your marketing. You'll learn what you need to do to get much bigger exposure for your business and how to multiply your marketing efforts easily so that it's not all you.

The Nail your Niche class is limited to 8 participants so that everyone gets the attention the need. "This class isn't about "picking a niche" it's about finding where the work you love to do and the issues your ideal clients have overlap. It's about creating a powerful marketing message and a brand that allows people to connect immediately with what you do and makes it a no-brainer for them to hire you. It's about letting the people who need your work know you're out there," advises Wilke.

If you're not sure if this program is for you, feel free to contact Cathy Wilke at: 914-712-8680 or e-mail: cathy@freedomandfulfillment.com

About Freedom and Fulfillment
Cathy Wilke is a business alchemist and marketing coach who helps coaches, healers and soul-based entrepreneurs connect with their purpose and turn it into a marketing message that speaks to those who need their work. You can find her at: http://www.freedomandfulfillment.com

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How do you react when a potential client decides not to work with you? Most people take it personally and go into despair. Why? Because they’re looking at the situation from their point of view instead of the point of view of the potential client.

Westchester, NY -- (SBWIRE) -- 08/05/2013 -- You're excited about a new potential client you met at an event. She seems like the perfect fit for your work. You know you can help her, and you'd really like to work with her. You had "the conversation," and it went well—you came from a place of love and service as opposed to one of desperation and need, and she seemed interested.

So you make a follow-up call, and you're thinking its full steam ahead…when suddenly she says, "No thanks."

You've been there, right?

We all have.

And most of us take it personally and go into despair.

Why do we do this?

Cathy Wilke, owner of Freedom and Fulfillment Coaching, says it's because we're looking at the situation from our own point of view, not the potential client's.

How do you react when a potential client decides not to work with you?

Cathy describes a typical reaction: "Your heart sinks. 'But why?' you think. 'How can she not do this? Doesn't she know she needs it?' And right away, you start thinking you're the reason. Maybe it's something you said. Maybe it's something you didn't say." Cathy recalls her own early days. "When I was new in business I'd leave that situation thinking 'if only.' If I had only given them a discount, agreed to do the sessions in person, thrown in a few bonuses—maybe I could have enrolled them."

If your own experience is anything like most of the entrepreneurs she works with, she says, they probably told you they couldn't afford it. Cathy gets her perspective from being on both sides of the situation (as a potential client and a service provider). She says that the vast majority of the time, the reasons why people say no have absolutely nothing to do with you, almost nothing to do with finances, and everything to do with themselves. "So you can let yourself off the hook," she states emphatically.

There are many reasons why people choose not to work with you, even when they're a great fit and in need of your services. Cathy gives a rundown on six of the most common ones—which, as you'll note, have nothing at all to do with you, your business, or your prices.

- Fear of failure. Specifically, fear that the work won't help them because of them. It's not because your work isn't good, but because they feel on some level that they are not able to be helped.

- Fear of success. Some people truly are afraid of being successful. This may sound bizarre, but fear of success is really a mask for fear of change. Some people will cling to what's familiar as if their lives depended on it.

- Overwhelm. They think the work will be too much for them—too much effort, too much time, too much emotion, too much something.

- Laziness. They're simply looking for a quick fix.

- Stuckness. They do want to work with you, but they can't get themselves to take action.

- Incorrect knowledge. They think they already know what they need to do to fix their situation; they believe they just can't get themselves to do it.

"That number six is a tough one," Cathy says. "It's hard to explain to someone that they don't know what they don't know. They have to be willing to take the leap and work with you, but if they're not, then there's really no way to convince them."

So what do you do in a case like that?

"You just have to let them go with love," Cathy says.

"Sometimes they come back later. Sometimes not. But here's what you have to remember: They are not your last chance." Just because someone says no, Cathy reiterates, it isn't a commentary on you or your work.

"The most important thing for you to know," she reminds us, "is that it's a big world out there. Every time someone declines to work with you, remember that there will always be someone else."

Cathy Wilke is a business alchemist and marketing coach who helps coaches, healers and soul-based entrepreneurs connect with their purpose and turn it into a marketing message that speaks to those who need their work. You can find her at: http://www.freedomandfulfillment.com to learn more check out her free webinar--No Competition: How To Leverage Your Special Gift To Create A Business That Stands Out From the Crowd

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm