New article from Michael Clarke, author of the Punk Rock Marketing series, reveals answer to the age-old question: What is a Marketing Strategy and How Do I Create One?

San Diego, CA -- (SBWIRE) -- 05/12/2015 -- According to Michael Clarke, editor-in-chief of the Punk Rock Marketing inbox magazine, one of the most perplexing issues small-business owners face is understanding what is a marketing strategy...and how do you best create one.

That's because, believes Clarke, that many entrepreneurs and business owners "think" they know what a marketing strategy - and may even believe they have one in place.

But unless that strategy is clearly focused on increasing sales and creating a competitive advantage, then its chances for success will be highly diminished.

"The phrase 'marketing strategy' is one of those buzzwords that people "think" they have a grasp of, but most people don't have a clue how to execute," says Clarke. "And that included me, when first starting out."

After much trial and error - "mostly error," says Clarke - he came up with a couple of marketing strategy principles that small business owners could use to create their very own marketing strategy.

And he collected this hard-earned wisdom in his new column "What is a Marketing Strategy? (And Why the #$% You Should Care)."

In the column, he emphasizes the importance of establishing the needs and desires of your ideal customer first. ("Everybody starts with the sales process first. Absolutely wrong order!")

And he also illustrates the importance of adding humor and fun to every step of the marketing strategy. "The moment something in your marketing strategy 'feels' like marketing is the moment you lose the sale," says Clarke.

But it's Clarke's hope that his new column will help small business owners focus less on their own individual marketing strategy - and more on the folks who will actually be consuming it...the customers.

About Punk Rock Marketing
Punk Rock Marketing is an inbox magazine devoted to helping small business owners boost their marketing...and rule the world!

To get a FREE copy of the brand-new "The 'Ultimate Social Media Cheat Sheet" head over to PunkRockMarketing.com today!

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Social media marketing expert offers strategies for increasing leads, boosting sales and not losing your mind with social media.

San Diego, CA -- (SBWIRE) -- 01/07/2015 -- Social media marketing is one of the biggest wastes of time, money, energy and focus - according to Michael Clarke, author of the new paperback book "Social Media Marketing Made Stupidly Easy."

It's also one of the cheapest, most effective tools small business owners can use to "compete" with the big-box retailers and create die-hard fans who will buy from them again and again.

The key, says Clarke, is more about what NOT to do than it is about what strategies to follow.

"Most small business folks getting into social media marketing spend WAY too much time on crap that won't make them money," says Clarke. "Instead they should create little mini-conversations that point all users to one location...signing up for your email list."

What's a mini-conversation? And how does a small-business owner get one started? Clarke says the same rules of face-to-face interaction apply to social media world.

"People's favorite subject is - and always will be - themselves. And the quickest way to get them talking about themselves is to ask questions," says Clarke. "People don't care so much about your 'brand' as they do in looking cool in front of other people."

Figuring out where to start those mini-conversations - and just how to do it in a quick and efficient way - was the impetus of Clarke writing the book.

"I just wanted to give small business folks the LEAST they need to know to see real success in their social media marketing," says Clarke. "And if it makes customers feel warm and fuzzy - then that's good too."

About Punk Rock Marketing
Punk Rock Marketing is an inbox magazine devoted to helping small business owners boost their marketing...and rule the world!

To get a FREE copy of the brand-new "The 'Ulitate Social Media Cheat Sheet" head over to PunkRockMarketing.com today!

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Social media marketing expert, Michael Clarke, shares some of his favorite Twitter marketing strategies small business owners can use to boost their business and reach their goals.

San Diego, CA -- (SBWIRE) -- 01/07/2015 -- According to Michael Clarke, author of the book "Twitter Marketing That Doesn't Suck," Twitter might be the most misunderstood social media platform used by marketers.

For some, it's a fabulous way to reach large numbers of people and bring about political change. For others, it's a way to find out what celebrities, such as Kim Kardashian, had for lunch. But for Clarke, when done right, it can be one of the easiest, and most effective, forms of social media marketing out there.

"Twitter is a fantastic tool for marketers," says Clarke. "It's easy to use, requires very little time, and can be used to reach a large amount of people. Fast!"

But most small business owners that Clarke works with don't instantly find success with the social media network that limits messages to 140 characters or less.

"Marketers need to realize Twitter isn't about being perfect or getting things just right," says Clarke. "It's about speed and repetition...and not over-thinking it."

It was this desire to help small business owners not "over-think it" that inspired Clarke to create a new resource on Pinterest called "Twitter Marketing Tips That Don't Suck." In it, he outlines seven of his favorite Twitter marketing strategies.

With tips such as, "Choose a Non-Sucky Twitter Handle" or "Use Your Twitter Bio Real Estate," Clarke hopes to move beyond the usual, rah-rah social media tips...and get straight to the meat of what will help marketers reach their business goals.

"Twitter is not a one-and-done strategy. It takes consistency and time to build up," says Clarke. "But if you stick with it, you can see some amazing results with very little effort.

"And results, without much effort, are something every business owner would love to have."

About Punk Rock Marketing
Punk Rock Marketing is an inbox magazine devoted to helping small business owners boost their marketing...and rule the world!

To get a FREE copy of the brand-new "The 'Ulitate Social Media Cheat Sheet" head over to PunkRockMarketing.com today!

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Michael Clarke, author of "Social Media Marketing Made Stupidy Easy," offers strategies for how businesses can use email marketing the right way.

San Diego, CA -- (SBWIRE) -- 11/12/2014 -- Email marketing is like broccoli, according to Michael Clarke, author of "Social Media Marketing Made Stupidly Easy." Everyone knows it's good for them - and their business - nobody gets really excited about it.

And, Clarke believes, that's a huge mistake.

"I know most small business owners get all excited about the latest, shiny social media tool, hoping it'll save their marketing efforst," says Clarke. "But in the end, email is still the most reliable, effective and profitable way to sell your stuff and get your message out there."

So long as business owners use email marketing the right way. "I see more mistakes with email marketing than any other form of marketing." And that's why Clarke created a dedicated Pinterest board called "Email Marketing Tips That Don't Suck."

"I just wanted to make sure companies and business owners knew that with a few simple tweaks,such as making subject lines lowercase or to stop selling in emails, that they can make a huge impact to their bottom line," says Clarke.

"And when you affect the bottom line, you'll have plenty of time for all those exciting social media tools that are more exciting than broccoli."

About Punk Rock Marketing
Punk Rock Marketing is an inbox magazine devoted to helping small business owners boost their marketing...and rule the world!

To get a FREE copy of the brand-new "The 'Ulitate Social Media Cheat Sheet" head over to PunkRockMarketing.com today

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Search Engine Marketing That Doesn't Suck Shares Simple Strategies for Optimizing Website Visibility

San Diego, CA -- (SBWIRE) -- 05/06/2014 -- Search engine marketing can be one of the most frustrating marketing strategies to master. But when done right, search engine optimization can yield impressive results that turn into real dollars and cents. No one knows this better than marketing expert Michael Clarke. His audiobook Search Engine Marketing That Doesn't Suck walks web newbies through search engine marketing basics and gives them effective strategies to help drive traffic to their websites.

"Search engine optimization doesn't have to be as confusing as the last episode of Lost," jokes Clarke.

Using his trademark wit and humor, Clarke keeps listeners engaged and helps them dig into the nuts-and-bolts of their website to learn why they are missing key opportunities to boost the search engine optimization of their site.

In less than 90 minutes, Search Engine Marketing That Doesn't Suck tackles everything web owners need to know about search engine optimization including how to improve website content and user experience as well as using keywords and backlinks. Without taking a single class, listeners will walk away with the search engine marketing strategies they need to feel like a Ph.D. in search engine optimization.

"I recommend this book for anyone interested in improving his or her website's traffic using simple, easy-to-implement SEO methods," says Steve Pickering, a client acquisition coach from Orlando, Fl.

Search Engine Marketing That Doesn't Suck is available now for download from Amazon.

To get a FREE copy of the brand-new ebook "The 'I Don't Have Time for Social Media' Guide to Social Media" head over to PunkRockMarketing.com today!

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Pinterest Marketing That Doesn't Suck Offers Innovative Tips That Help Make Pinboards Profitable

San Diego, CA -- (SBWIRE) -- 05/05/2014 -- People love Pinterest. So, it makes sense that entrepreneurs want to tap this popular social media outlet to grow their business. The challenge for most, however, is figuring out how to tell their company's story in a visually compelling way. For years, social media marketing guru Michael Clarke has been learning by trial and error what works. He shares his best Pinterest marketing tips in the audiobook Pinterest Marketing That Doesn't Suck.

"Most small business folks aren't sure what to do with Pinterest," says Clarke. "They figure it's too new. Or, it's just for women. Or, it's all about yoga pants and cashmere sweaters, and doesn't offer much to marketers who aren't selling physical, fun products."

In just under 90 minutes, Pinterest Marketing That Doesn't Suck proves those skeptics wrong by outlining helpful strategies that work for any type of business. Using the same witty style as the other four audiobooks in his Punk Rock Marketing Collection, Clarke's Pinterest marketing guide includes seven killer strategies for getting more followers, four keys to the perfect pin, six tips for running a buzz worthy Pinterest contest, and a lot more.

"I can't wait to put Michael's tips into practice," says marketer Olivia Zan. "Best advice on how to take the best pics with your smartphone, how to set up your profile and most importantly, how to make money on Pinterest."

Pinterest Marketing That Doesn't Suck is available now for download from Amazon.

To get a FREE copy of the brand-new ebook "The 'I Don't Have Time for Social Media' Guide to Social Media" head over to PunkRockMarketing.com today!

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Clarke’s Email Marketing That Doesn’t Suck (Vol. 5 of the Punk Rock Marketing Collection) Offers Expert Tips and Tactics for Getting Emails Opened and Read

San Diego, CA -- (SBWIRE) -- 05/05/2014 -- Email marketing is one of the smartest, most cost-effective ways to reach a target audience. But, with people being more careful about sharing their email address, it's more important than ever to have an email marketing strategy that keeps subscribers from hitting the dreaded unsubscribe link. In Email Marketing That Doesn't Suck (Vol. 5 of the Punk Rock Marketing Collection), author Michael Clarke coaches email marketing veterans and newbies on effective strategies that will make their audience want to hear from them.

"I learned the hard way," says Clarke. "I've probably sent more crappy, unopened emails than anybody around."

Fortunately, Clarke has more than learned from his early email marketing mistakes. His comprehensive e-book covers every aspect of email marketing including getting subscribers, building a relationship with subscribers, deciding what content to share, determining how frequently to email, and transitioning into selling.

"This e-book makes me want to go back and revamp my whole email marketing campaign," says Keith Pascal, a 12-year email marketing veteran. "I'm already doing all the common sense tactics, but there is so much more that I could be tweaking."

By providing clear action steps, broken into nine information-packed chapters, Clarke shows marketers how to take their emails to the next level.

Email Marketing That Doesn't Suck (Vol. 5 of the Punk Rock Marketing Collection) is available now for download from Amazon.

To get a FREE copy of the brand-new ebook "The 'I Don't Have Time for Social Media' Guide to Social Media" head over to PunkRockMarketing.com today!

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Email Marketing That Doesn’t Suck (Vol. 5 of the Punk Rock Marketing Collection) Takes a Fresh Approach to Crafting Emails That Get Opened and Read

San Diego, CA -- (SBWIRE) -- 05/05/2014 -- Busy email marketers who are looking to revamp their email marketing strategy need look no further than the fifth audiobook from author Michael Clarke's Punk Rock Marketing Collection. In the time it takes to enjoy a long lunch, marketing veterans and newbies can learn effective email marketing strategies that make customers and prospects want to hear from them.

With a listening time of 1 hour and 26 minutes, Email Marketing That Doesn't Suck (Vol. 5 of the Punk Rock Marketing Collection) covers every aspect of email marketing in a witty and humorous style that keeps listeners engaged until the end. Clarke's expert email marketing tips include helpful strategies for getting subscribers, building a relationship with subscribers, deciding what content to share, determining how frequently to email, and transitioning into selling.

"This is definitely the most thorough email marketing book I've ever read," says Mark LeGrand Messick, the bestselling author of Secrets to Selling Ebooks on Amazon. "I would highly recommend it to anyone looking to start a mailing list."

With clear takeaways highlighted at the end of each chapter, Clarke gives marketers all the tools necessary to take their emails to the next level.

Email Marketing That Doesn't Suck (Vol. 5 of the Punk Rock Marketing Collection) is available now for download from Amazon.

To get a FREE copy of the brand-new ebook "The 'I Don't Have Time for Social Media' Guide to Social Media" head over to PunkRockMarketing.com today!

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

In his new book, Pinterest Marketing That Doesn't Suck, Michael Rogan shares tips and strategies to navigate this popular, but often misunderstood, social network.

San Diego, CA -- (SBWIRE) -- 01/21/2014 -- Pinterest marketing might be the hottest new marketing topic since "Just Pay for Shipping and Handling."

But can all those Etsy handcraft pins and Gucci purse pinboards actually move the needle on your business. (And make your money.)

Well, according to Michael Rogan, author of the new book "Pinterest Marketing That Doesn't Suck" the answer is a resounding YES.

Pinterest Marketing Facts and Fiction

It turns out Pinterest has one huge marketing advantage over rival social networks, such as Facebook, Twitter, and YouTube.

Pinterest users are buyers...big time.

"People don't just pin photos of pretty stuff," said Rogan. "They buy twice as often as users of other social networks. And when they do buy it's for double the amount that Facebook and Twitter users do."

Rogan believes it's because of Pinterest's unusual visual interface, and uncanny ability to let users express their inner creative artist.

"Pinterest is all about users expressing who they are, and who they want to be," said Rogan. "And if you can focus your Pinterest Marketing efforts towards linking your product to people's aspirations, not just their consumer habits, then you can boost your bottom line."

The Risks of Pinterest Marketing

This doesn't mean Pinterest marketing is easy. "It requires some commitment, especially early on when you don't have many followers or pinboards. And it also helps if you know how to create pin-worthy content that doesn't just sell, but also inspires."

And just because Rogan offers simple strategies marketers can follow to create pin-worthy content in his new book, he warns not every business is an ideal fit for Pinterest marketing.

"Pinterest is still a female-dominated social network. So if you got something that won't connect with the ladies, you may want to look elsewhere."

But despite the warning, Rogan is very bullish on the future prospects on Pinterest and its marketing potential.

"We are in super early days of Pinterest. So, I think my best Pinterest marketing tips could be summarized as: just start. Now! And figure things out along the way."

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

San Diego, CA -- (SBWIRE) -- 11/11/2013 -- The road to hell is paved with ugly Facebook fan pages. But fear not! In the new audiobook, "Facebook Marketing that Doesn't Suck," Michael Rogan gives you the Facebook marketing keys to heaven.

[How to Make a Fan Page that Doesn't Suck]

Fan pages are so ridiculously easy to make, which is why so many of them are horribly unproductive.

"You will never realize your actual money making potential without the right fan page," Rogan comments.

In his audio book, Rogan gives you access to the best Facebook marketing tips used by every pro in the business. His simple and fast Facebook marketing strategies will turn your "likes" into cash.

He notes that the fan page is the first impression a potential client has of your company, so make it count. Insert keywords in your Facebook page "about" section, description, mission, and other fields.

The Facebook universe is full of distractions; make your fan page stand out with quality photos of your business. Create cool timelines to relay the vibe of your company. These elements will form an emotional connection between your business and your fans. And it's all about connections man.

[Facebook Apps …What?]

Apps are the best kept secret of Facebook marketing. A few apps integrated with your fan page, can generate twice as much cash, twice as fast. WooBox will create an app that adds other social networks to your page. Use PageModo to create an email capture app and a product sales app on your Fan page to track fan activity and build up a emailing list.

[Love the Fans, and the Fans Will Love You]

If you take away one thing from Rogan's foolproof Facebook marketing strategies, it's this…ENGAGE YOUR FANS. Post new photos weekly, do contests with awesome prizes, and don't forget to ask for "likes."

One of the best, and worst, things about Facebook is that it supplies several types of ads to play with for marketers. In "Facebook Marketing that Doesn't Suck," Michael Rogan also delves into the power of "like" ads, page post ads, and sponsored stories to make connections with your fans, and cash in your wallet.

---

To get a FREE copy of the brand-new ebook "The 'I Don't Have Time for Social Media' Guide to Social Media" head over to PunkRockMarketing.com today!

Are you ready?

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

San Diego, CA -- (SBWIRE) -- 11/11/2013 -- Video marketing is the smartest, fastest, and most productive marketing strategy for small businesses to attract new customers? But many marketers totally mess up their video marketing strategies?

The reason? Well, would you marry someone without talking to them first? (The answer is no folks.)

So why expect a client to commit to your business without getting to know you?

In his new audio book, "Video Marketing that Doesn't Suck," Michael Rogan shares the best, cheapest and most effective video marketing tips that marketers can use to make leads say, "I do."

[VIDEO MARKETING TIPS]

Today's consumer is too smart for cheesy gimmicks and too busy to read why business, as awesome as it may be, is number #1 in pest control. Video marketing software is extremely cheap now and pays off big time if you know how to use it.

As in love and business, the first cut is the deepest. Decide what you want to say to consumers, and which type of video will do it best. Testimonials are excellent if not over utilized. Talking head vids are actually ok, if you want to teach tips and tricks.

[THE PERFECT VID & THE CHEAPEST GEAR]

Making a good video is sort of like writing a good story; it needs an intro, description of why consumers should care, actions for them to take, and a call to action. Your video marketing software does not to be Steven Spielberg caliber.

Anyone can make a super cool and super profitable video with low cost equipment. Rogan notes that smartphones take beautiful video now. Don't use the dresser for camera stability; invest in a tripod, and also in a lavalier mic for quality sound.

[How to Pimp Your Video]

So you've followed Rogan's video marketing tips and have finished that awesome video, now what? PROMOTE, PROMOTE, PROMOTE the video. Upload on Youtube and share the url on all of your social media platforms. Write and distribute a press release, and try to respond to comments on your video every day.

Michael Rogan's, "Video Marketing That Doesn't Suck" draws out the blueprint for a kick ass video marketing campaign. Follow the script and your business will get two thumbs up.

---

To get a FREE copy of the brand-new ebook "The 'I Don't Have Time for Social Media' Guide to Social Media" head over to PunkRockMarketing.com today!

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

San Diego, CA -- (SBWIRE) -- 11/05/2013 -- Twitter marketing. It ain't just for teenagers and celebrities anymore. It is a hashtag, 140 character, expandable universe of endless money making potential. In his new audio book, "Twitter Marketing that Doesn't Suck," Michael Rogan tells you how to create a twitter marketing campaign that will get you #madmoney and #plentyofcustomers.

[Make Money with Twitter]

"There are two ways to make money with Twitter," says Rogan, "directly or indirectly". Sales pages, email opt-ins, and webinars are direct ways to configure your twitter space.

Or you can go the indirect route by investing in brand building, and developing an expertise status. Regardless of which twitter marketing strategy you choose, a successful Twitter campaign begins with a kick ass Twitter profile page, so choose a smart twitter name. Use your bio to relay key info about your business, and have relevant hashtags so potential clients can find your page.

[What to Tweet and When]

So how can Rogan's twitter marketing tips give your business wings? Stick to his five key types of tweets to make your twitter page pop, and you are half way home.

Invest in promos and coupons to attract followers, and retweet the stuff of high-profile Twitter users to get their followers to your page. But creative tweets and cool promos won't matter if no one is watching.

Rogan suggests you tweet when the birds do, in the morning and afternoon. Take Saturday off and tweet during Sunday dinner hours, but not at the table.

[Get a Ton of Followers in 24 Hours]

Michael Rogan's twitter marketing tips will get you a windfall of followers in one day. Follow the followers of the leaders in your industry, and give people you follow the chance to follow you.

Aggressive tweeting can only help you, but do not forget to stop and answer questions your followers may have about your biz. "Twitter Marketing that Doesn't Suck," is a quick lesson on how 140 characters can make you some major cash.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

San Diego, CA -- (SBWIRE) -- 10/30/2013 -- In a Facebook and Twitter-dominated universe, Search Engine Marketing is still THE number one way to get your business on the fast track.

In this article, Michael Rogan, author of "Search Engine Optimization That Doesn't Suck," shares how domination of Search Engine Optimization rankings in Google, will turn your keywords into cash. (And your knowledge into a sustaining career.)

Search Engine Marketing, when coupled with the influence of Google, is an overlooked but powerful strategy. And precisely because it doesn't fall prey to many of the fluctuations associated with social media.

"There may come a day when somebody ELSE rules the Search Engine universe. Right now, don't let anybody fool you: Search Engine Optimization is all about getting the Google Housekeeping Seal of Approval," says Michael Rogan of Punk Rock Marketing.

"Although social media is certainly the brand new shiny thing every marketer is in love with, organic search engine traffic still kicks major ass."

[SEO Marketing Tips]

Google is the leading authority on which businesses get top billing on your search page. Rogan tells you how to make nice with Google, so that your business is pushed to the top of the list.

Google takes a few key factors into consideration when separating the boys from the men; what you say your website is about, what other people say your website is about, and what visitors' behavior says about your website.

[ON GETTING SEO RIGHT]

"Don't keyword stuff. Doesn't work. And the content reads like it was written by someone who just came out of a coma."

"Don't use an exact-name domain. Use your business name or some other branded name to make your site much more appealing to humans. (And, as a result, search engines.)"

"Go for a few reputable backlinks. And leave the sketchy backlink neighborhoods to the spammers."

[YOUR WEBSITE SUCKS WHEN IT COMES TO SEARCH ENGINE OPTIMIZATION]

"One of the biggest, most important things you need to do on your website is to make it very clear: Who you are (About Page), what your site does (Terms of Service), what you will never do (Privacy Policy), how people can reach you (Contact Us)."

"I advise you try to have every page on your website connect (through article text or dedicated links in the sidebar or footer) to another page on your website."

Rogan insists that investing time into reworking your website into a blog format will pay off in the long run. Keywords in your title tags, meta keywords and meta description will tell Google exactly what your business is about. Integration is the name of the game.

To get the most bang for your buck, every page on your website must link to every other page on your website. This is extremely valuable because time spent on your website increases and so does the general customer experience, which tells Google that your business has the goods.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Michael Rogan, author of the new audiobook Video Marketing That Doesn’t Suck, takes aim at many sacred cows and offers no-nonsense tips to help business owners with their video marketing efforts.

San Diego, CA -- (SBWIRE) -- 08/16/2013 -- Video marketing isn't exactly rocket science.

But, according to Michael Rogan, author of the new audiobook Video Marketing That Doesn't Suck, it does require a few simple (non-rocket science) skills:

Such as…

1) Not selling so much. ("People think YouTube videos are sales videos. They aren't. They are lead generators disguised as how-to videos. Mess this up and you might as well not even make the video.")

2) Giving a crap about the subject you're speaking on. ("If you don't seem interested in what you're discussing, how is the reader supposed to avoid a coma? Be passionate. Or pretend to be passionate. And be interesting.")

3) Telling viewers what to do. ("You gotta give 'em an action to perform at the end of the video. Whether it's signing up for your email list or visting your website, or buying your fancy widget…tell 'em what you want them to do. Don't infer!")

[But Isn't "Marketing" Part of Video Marketing?]

Rogan finds most marketers have good intentions when it comes to video. They want to tell people about their new thing.

But, to Rogan, that's what a press release is for. Videos aren't about "talking to people" like a human.

And the most human thing of all, is to help people out. (And no form of marketing does that quite as well as video marketing.)

And you don't even need a rocket science degree to turn the camera on.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

New audiobook, Twitter Marketing That Doesn’t Suck, offers clear, no-nonsense guide small-business owners can use to boost their profits, 140 characters at a time.

San Diego, CA -- (SBWIRE) -- 08/16/2013 -- Twitter marketing isn't just for overrated, and drastically overpaid, Kardashian sisters who want to sell their latest clothing line or fragrance.

A clear Twitter marketing strategy actually offers small-business owners a realistic chance of competing with the big-box retailers, and standing out in a crowded internet marketplace.

"I love Twitter. I would marry it if I coud," says Michael Rogan, author of the new audiobook Twitter Marketing That Doesn't Suck. "Seriously, Twitter is a marketer's best (and often underappreciated) friend. It's easy to use..and it totally frickin' works."

That's because, according to Rogan, nobody comes out of business school with a B.A. in Twitter Marketing studies. "We're learning the rules as we go along."

But the "rules," as Rogan sees them include:

*"You gotta include a mix of funny, helpful, and inspirational tweets during the week. And then you focus on selling your own crap."

*"Always tweet more. Worry about not tweeting enough. Don't worry about over-tweeting."

*"Wweet when your audience is around. Middle of the workday is good. Most people use Twitter to take a break from their actual, important stuff. Don't tweet at night. It'll be crickets."

*"Break the rules. Try stuff. This twitter thing is still in its first trimester. We have no idea what it'll look like in two months, let alone two years. Try some things out, and you might be surprised by what you find."

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

In the new book, Facebook Marketing That Doesn't Suck, Michael Rogan shows small-business owners (and renegade entrepreneurs) how to make the most of this relatively new, but effective, form of marketing.

San Diego, CA -- (SBWIRE) -- 08/16/2013 -- Facebook marketing is quite possibly the quickest, creative, most effective marketing strategy businesses can use today.

And it's a marketing strategy that most small business owners royally screw up.

According to Michael Rogan, author of "Facebook Marketing That Doesn't Suck," that's because most Facebook marketing advice comes down to vague terms such as "engagement" or "authenticity."

"I don't even know what being 'authentic' really means," says Rogan. "But asking people to talk about themselves and give their opinions IS something most marketers can employ."

"And it's something that works."

[Grab 'Em and Never Let Them Go]

The secret to good Facebook marketing, according to Rogan, is to give your "fans" a place where they can feel special, important, worthy, knowledgeable, connected....and then sell 'em stuff to keep that feeling going.

"It's not enough to just get people 'like' your stuff. You've got to get them to do SOMETHING," says Rogan. "Make 'em mad. Make 'em really happy. Just make sure they eventually get onto your email list."

[ON FACEBOOK ENGAGEMENT]

"It doesn't matter if you're sharing a video of Sarah Palin next to a decapitated turkey or a dissertation on Soviet history, always give some kind of directive to your readers to comment and get involved."

"But, here's the thing, if you ain't gonna do it (post on Facebook) at least 1x a day, then you may not want to spend a ton of time doing it at all."

[IT'S ALL ABOUT THE FANS MAN]

"Considering the average Facebook user has an average of about 240 friends, asking your existing (personal) Facebook network to "like" your page can be the quickest way to boost that fan total, especially for a brand new page."

"Here's something you might not know. The more pages you like, the more people will see your profile picture and come into contact with your page."

[ON MAKING MEGA BUCKS]

"You have to build your Fan Page and post regular, frequent content that gets people to answer insipid questions and offer their opinions on a variety of subjects."

"For the most part, contests, and sweepstakes can be an excellent way to build up your fan base and spread the word about your product or service in no time."

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Video is the dark horse of the marketing race. In this article, Michael Rogan, author of “Video Marketing that Doesn’t Suck” shares how Video marketing can help you leave your competition in the dust.

San Diego, CA -- (SBWIRE) -- 08/12/2013 -- Video marketing, according to Michael Rogan, author of "Video Marketing That Doesn't Suck" is a bit like the cantina from Star Wars.

It can be scary. And filled with strange, dangerous characters. (Most of whom like to leave YouTube comment.)

But it can also be the fastest way to get to where you need to go. (Whether it's to the planet Alderaan or a profitable bottom line for your business.)

[The Power of Video Marketing]

Because, to Rogan, with rising marketing costs and growing consumer skepticism, video marketing does two amazing things for you as a marketer simultaneously: a) It allows you to find new leads, at a very reasonable (if not free) price and b) breaks down the barriers of mistrust with your leads.

"When it comes to marketing costs—namely trying to get a ton of leads without taking out a second mortgage—VIDEO is the MOST EFFECTIVE and CHEAPEST FORM of marketing there is," states Michael Rogan of Punk Rock Marketing.

"All those pages of snappy sales copy and reams of direct-mail pieces won't make people feel as connected and interested in you, and your business, as video."

[Video Marketing Ain't So Hard]

Unfortunately, many small business folks have become intimidatd by video. Or believe it takes a long time to set up. Or feel like it'll take forever to see results.

But Rogan has found his clients have had amazing success with video marketing.

With very little time or energy invested.

"I can't tell you how many times my clients have entered into a market where there's some long-time old-school established competition…and they've blown them away in about six weeks with 6-8 strategic videos."

[Which Type of Video Should You Choose?]

Rogan recommends you leave the selling for your sales page or direct mail pieces. Video marketing should be focused on what benefits you can provide the viewer.

"Overt marketing videos are boring, lame, and nobody wants to watch them," says Rogan. "Teach people stuff and they will love you. (And talking head videos are great for how-to tips and building personality into your brand.")

[Turning the Viewer Into the Customer]

Rogan believes selling, in video marketing, comes about when you instruct viewers of your videos to pre-qualify themselves.

And the best way to do that is through a simple CTA (call-to-action) at the end of the video.

"The key thing is: you gotta give people something they can take action on right away. (Even though most of them won't, cos they're lazy.)" says Rogan. "At the end of your video ask people to do two things: a) Comment on your video and b) Grab the free offer/coupon you're giving away."

Rogan reiterates that subtlety is a skill not appreciated in video marketing.

"People won't magically share your videos or sign up for your email list," says Rogan. "You have to TELL THEM."

FOR MORE INFORMATION
For more information or to schedule an interview please contact Michael Rogan, Publisher. Punk Rock Marketing at (310) 751-0343 or email him at michael@punkrockmarketing.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

In this article, Michael Rogan, author of “Twitter Marketing That Doesn’t Suck” shares how businesses can come up with an effective Twitter marketing strategy.

San Diego, CA -- (SBWIRE) -- 08/12/2013 -- Twitter marketing involves more than retweeting what the Kardashian sisters ate for lunch or finding out another way in which Amanda Bynes is losing her mind.

It's actually one of the most effective and fast ways small-business owners can compete with large brands and boost their bottom line, according to Michael Rogan, author of "Twitter Marketing That Doesn't Suck."

And it doesn't cost a single dollar.

[Yeah, But Can You Sell With Twitter]

Rogan believes Twitter might be the best social network for social media newbies to dip their toe in.

"Twitter is great. It's easy, it's quick, and people don't mind being sold to on Twitter," says Rogan.

But just because people CAN be sold to. Doesn't mean they should. (Or that many marketers know the best way to sell products and services on Twitter.)

"Most people don't know what the hell they're doing on Twitter," said Rogan. "They either sell their crap all day long or they just tweet out links. People don't want information, they want attitude. If you can show you're an actual human being, you'll stand out (and crush your competition)."

[What's in a Twitter Marketing Strategy?]

In his new book, "Twitter Marketing That Doesn't Suck," tries to dispel some of the most common Twitter marketing myths (and kill a couple of sacred cows in the process).

[ON CHOOSING A TWITTER NAME]

"Keep it short, and make it sound like you are an actual human being. (PoolCleanerBob, NOT PoolCleanerInc.) Corporations, despite what Mitt says, are not people."

[ON TWEETING ABOUT YOUR BUSINESS]

"Nobody cares about your brand.Talking about your dog and what you had for lunch isn't self-indulgent, it's good marketing."

[ON TWITTER PAGE BACKGROUNDS]

"Most people will NEVER EVER look at your Twitter profile page. Don't waste your time freaking out over this…"

[ON WHAT TO TWEET]

"Tweets are like a junior high school romance. They don't last long and before you know it you've been dumped and your follower is on to the next thing."

[THE BEST TWITTER MARKETING TOOL AROUND]

"Forget about all the fancy Twitter 3rd-party tools and make sure you have a super simple site that looks good on a phone."

"Most people check out their Twitter feeds on their phone while they're in the bathroom or waiting for the light to change."

[ON MAKING MONEY ON TWITTER]

"Marketing on Twitter is way easier than marketing on Facebook. You just gotta know what to tweet, when to tweet, and how to do it so you don't look like a robot."

"Do that again and again and you'll find the secret to Twitter Marketing that not only doesn't suck, but can make you a serious amount of moolah."

For More Information
For more questions or to schedule an interview about this press release please contact Michael Rogan, Publisher. Punk Rock Marketing at (310) 751-0343 or email michael@punkrockmarketing.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm