Leveraging thought-leadership content, Linkedin exposure, online PR, and modern networking, Luminetics brings you the visibility and recognition that gets you to your goals.

San Diego, CA -- (ReleaseWire) -- 02/09/2021 -- Mod Girl Marketing, an 11-year-old award-winning digital marketing agency, introduces a new speciality brand, Luminetics.

Luminetics is a personalized solution that builds and illuminates the individual digital brands of executives, entrepreneurs, and teams through the power of LinkedIn and thought leadership strategies.

Luminetics is designed to get you noticed. From lucrative career opportunities to advisory board roles; from sales opportunities to venture capital interest, Luminetics brings you the visibility and recognition that gets you to your goals.

From an 1116% increase in profile views in one week to 17 consult calls in ten days, Luminetics gets results.

"Everyone in your industry is looking at you on LinkedIn—the opportunities you want will come to you if your online presence reflects your true value and who you are now," Mandy McEwen, CEO of Mod Girl Marketing and Luminetics.

With over 260 million active users—and growing daily— LinkedIn is a goldmine for anyone in the B2B industry. Having a strong brand presence on LinkedIn is an absolutely necessity if you want to achieve meaningful growth in your career or your business.

"Our clients are innovative leaders—they already have everything it takes, but getting to the next level means more people need to see them that way online. Luminetics gets you that visibility, starting with LinkedIn," Mandy McEwen, CEO of Mod Girl Marketing and Luminetics

Mod Girl Marketing has worked with clients for more than 11 years on executive LinkedIn strategy, turning high-performing executives and entrepreneurs into thought leaders and lead generation magnets through online profiles and activity.

"Luminetics is a natural extension for Mod Girl Marketing. We have refined our solutions for modern online networking, and scaled it to work for both individuals and enterprise teams," Mandy McEwen, CEO of Mod Girl Marketing and Luminetics.

Luminetics believes that business leaders who are driven by innovation and purpose deserve recognition and opportunities. The team at Mod Girl is excited to partner with more high-performing professionals and teams who want to take their LinkedIn exposure and impact to the next level.

To learn more about Luminetics, visit Luminetics.io.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Mandy McEwen of Mod Girl Marketing has opened enrollment to Remote Agency Society for the last time in 2018. Discover how to scale your marketing business with only high-paying clients inside this monthly membership for marketing entrepreneurs and consultants by joining now at the early adopter rate, available through Thursday, November 15th at 11:59pm PST.

San Diego, CA -- (ReleaseWire) -- 11/08/2018 -- Mod Girl Marketing, a leading digital agency offering modern marketing consulting, has opened enrollment for its monthly membership, Remote Agency Society (RAS), for the final time in 2018. Marketing entrepreneurs and consultants can join this monthly membership at the early adopter rate now through Thursday, November 15th at 11:59pm PST.

Mandy McEwen, founder and CEO of Mod Girl Marketing, created Remote Agency Society to provide business owners with the support and step-by-step roadmap they need to scale their remote agency in a way that increases revenue and decreases stress. McEwen shows members how to focus on what they do best - providing services to clients - while attracting and converting high-paying clients so they can create a sustainable and profitable business.

"After nearly a decade of scaling my own remote agency, and helping thousands of entrepreneurs do the same, I've seen firsthand what does and doesn't work," explains McEwen. "The approach to scaling that I show you inside Remote Agency Society allows you to provide more value to your clients while creating healthy, reliable retainers every single month,"

McEwen provides agency owners with everything they need to succeed in Remote Agency Society. Members gain access to:

- Top agency growth resources, with new premium growth trainings and guides added every month

- Weekly live training and Q&A sessions with McEwen, where members get customized feedback for their businesses

- A private Mastermind Community, with mentors available 24/7

- The Remote Agency Society Directory, where members gain access to leads from Mod Girl and get listed as a top resource for RAS'ers looking to collaborate

- Exclusive live workshops every quarter with McEwen and some of the top agency growth experts, who join her live to share their experiences and insights with members

- Early access to all of Mod Girl Marketing's new agency scaling programs

According to members, the community aspect and live training inside Remote Agency Society are some of the biggest factors to their success. "Joining a like-minded community of business owners and entrepreneurs who are not only wanting to grow their agencies, but are also ready to take action, has provided an extra boost of confidence and resolve," says RAS member and brand strategist Manny Torres. Another member, digital agency owner Gina Bultman, says, "the live advice from Mandy is worth 10X the price."

Remote Agency Society members join McEwen every week for live, 60-minute training and Q&A sessions, where she shares insights and strategies she's developed in over a decade in the field. McEwen has been named a Top 10 Best Agency Growth Coach for 2018 by BloggerLocal alongside fellow agency growth experts Karl Sakas and Jason Swenk, and a Top SEO Expert by Search Engine Journal. Today, in addition to running her digital agency, she helps thousands of marketing entrepreneurs and business owners exceed their goals every day through free resources, premium growth programs (including Remote Agency Society), and her Facebook community, Mod Agency Insiders.

Remote Agency Society members range from independent consultants to remote agency owners to startup agencies. In order to spend her time focused on her current members, McEwen only opens enrollment to the public a few times a year - and this is the last enrollment period of 2018.

New members can join Remote Agency Society at the early adopter rate before it closes on Thursday, November 15th at 11:59pm PST, and discover how to:

- Set up proven lead generation systems to work in the background, giving members the power to choose who they work with

- Generate steady, recurring revenue so that members can spend more time doing the things they love and less time worrying

- Stand out in the crowded "agency world" and become the only obvious choice for prospects

Join Mandy McEwen, Founder and CEO Mod Girl Marketing, inside Remote Agency Society at the exclusive early adopter rate and start building the agency you've always wanted today.

Learn more about Remote Agency Society here.

About Mod Girl Marketing
Mod Girl Marketing is an inbound marketing consultancy that provides custom inbound marketing solutions to growing businesses. Mod Girl also provides business growth coaching and training resources for agency owners and marketing entrepreneurs looking to scale.

Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com.

Join the Mod Agency Insiders Facebook community to connect with other digital agency owners and get targeted resources for agency growth.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

On November 7th and 8th, Mandy McEwen of Mod Girl Marketing is hosting a brand new, free Masterclass for marketing entrepreneurs and consultants, where she will reveal the simple process she developed for scaling her remote agency with high-paying clients.

San Diego, CA -- (ReleaseWire) -- 11/01/2018 -- Mod Girl Marketing, a leading digital agency offering modern marketing consulting, has opened registration for its brand new Masterclass training: How to Attract High-Paying Clients With 1 Simple Process. Founder and CEO Mandy McEwen is going live to share the step-by-step process she developed that allowed her to scale her business on 2 upcoming dates: November 7, 2018 at 11am PST / 2pm EST and November 8, 2018 at 4pm PST / 7pm EST.

When she founded her digital agency nearly a decade ago, McEwen found herself working around the clock for low-paying clients. "I had no set process for how I would attract a certain type of client, or how to communicate with the client, or what to sell the client," explains McEwen. "And because of this, I was stressed out and never really had financial peace of mind."

Knowing she needed to change things if she truly wanted to scale, McEwen developed a process that allowed her to 10X her revenue - going from $500 projects to $5,000 retainers. "I quickly realized that there was a better way to run and scale a digital agency. I devised a process for scaling by only working with clients who were more than happy to pay me what I was worth, and now I'm sharing that exact process in my brand new, free Masterclass."

In addition to running her own digital agency, Mod Girl Marketing, McEwen helps thousands of marketers and business owners exceed their goals through free resources, growth programs, and her Facebook community, Mod Agency Insiders. She has been named a Top 10 Best Agency Growth Coach for 2018 by BloggerLocal and a Top 8 SEO Expert by Search Engine Journal.

On November 7th and 8th, McEwen will outline her simple process for attracting high-paying clients and show attendees how they can implement it in their own business right away. In this live Masterclass, McEwen will reveal:

The powerful and simple "positioning" tactic that will instantly make you stand out from your competition

The easy "free offer" you can start leveraging right now to get targeted prospects interested in your services

The best way to start generating highly targeted leads to your "free offer," even if you have a shoestring budget

McEwen has hosted numerous live Masterclass trainings over the years, and consistently gets feedback from attendees about how valuable they found them. Timothy Dodd, an attendee of one of McEwen's recent Masterclasses, says, "Mandy is the real deal!!! The thing I love about Mandy's teachings are that you walk away with information that will absolutely help you grow your business." Another attendee, marketing agency owner Bridget Mahovlic, says, "I have attended several of your Masterclasses - love the inspiration and information you provide us!"

In this brand new, 90-minute Masterclass, McEwen will once again share her proven processes and tips for growth with marketing entrepreneurs and consultants from around the world. Plus, those who join the Masterclass live will also receive McEwen's proven "Questions to Ask Prospects" script that she uses to turn 85% of her warm leads into paying customers.

Join Mandy McEwen, Founder and CEO Mod Girl Marketing, on Wednesday, November 7th at 10am PST / 2pm EST or Thursday, November 8th at 4pm PST / 7pm EST to get discover how you can implement her 1 simple process in your business and start attracting high-paying clients today.

Reserve your spot for the free Masterclass training here.

About Mod Girl Marketing
Mod Girl Marketing is an inbound marketing consultancy that provides custom inbound marketing solutions to growing businesses. Mod Girl also provides business growth coaching and training resources for agency owners and marketing entrepreneurs looking to scale.

Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com.

Join the Mod Agency Insiders Facebook community to connect with other digital agency owners and get targeted resources for agency growth.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

After spending nearly a decade developing dozens of free marketing and business growth guides, checklists, trainings, and more, Mod Girl Marketing’s founder and CEO Mandy McEwen has taken all of these resources to develop Mod Marketing Club, her brand new free, monthly membership for business owners and marketing entrepreneurs.

San Diego, CA -- (ReleaseWire) -- 07/11/2018 -- Mod Girl Marketing, a leading digital agency offering modern inbound marketing consulting, has launched a new free, all-in-one membership, Mod Marketing Club. This monthly membership is full of marketing and agency growth guides, checklists, trainings, and more, aimed at helping business owners and professional marketers achieve - and exceed - their goals.

"The world of digital marketing changes fast," says founder and CEO Mandy McEwen. "We were looking for a way to share our latest resources and trainings with our audience, as well as make sure they always have our most updated and relevant content. With Mod Marketing Club, they can reference all of it in one place, with instant access to any new resources or trainings we add."

Mod Marketing Club contains the latest versions of all of Mod Girl Marketing's free resources, including:

- How to Generate Leads Using LinkedIn
- How to Build a Marketing Dream Team
- How to Boost SEO with Social Media
- How to Increase Your Website Conversions
- How to Grow Your Business on Autopilot
- How to Write Amazing, SEO-Friendly Blogs
- How Mod Girl Quickly Increased Leads by 335% for a Plastic Surgeon
- How to Make Your Website SEO-Friendly
- How to Grow a Remote Business with Outsourcing
- How to Create a Winning Marketing Proposal

In addition, McEwen and her team at Mod Girl Marketing developed 2 brand new resources, available exclusively inside Mod Marketing Club. The first is a video training by McEwen where she reveals her top tips for creating winning lead magnets for your specific niche and shares an example of how she's done this for Mod Girl Marketing. The second builds off of McEwen's previous LinkedIn lead generation resources, offering tips and resources to optimize your LinkedIn profile and attract your dream clients by using the right keywords.

McEwen, who was named a Top 10 Best Agency Growth Coach for 2018 by BloggerLocal and a Top SEO Expert by Search Engine Journal, has successfully scaled her own remote agency, Mod Girl Marketing, for nearly a decade. Today, in addition to providing digital marketing services to her agency clients, she helps thousands of marketing entrepreneurs and business owners exceed their goals through her premium agency growth products and programs, as well as her free Facebook community, Mod Agency Insiders.

One of her main goals is to help fellow business owners and marketers succeed, which is why she decided to develop Mod Marketing Club. In it, members not only gain access to all of Mod Girl Marketing's free resources and trainings, but can also share their insights with fellow members, ask questions in the comments, and get notified of Mod Girl Marketing's latest new resources and digital programs.

Mod Marketing Club is for anyone looking to improve their marketing skills or grow their business. Resources range from social media tips to LinkedIn B2B lead generation strategies to remote agency outsourcing training. Membership is completely free, and members gain lifetime access when they sign up.

Join Mod Marketing Club now to get access to all of Mod Girl Marketing's top free resources designed to help you exceed your growth goals.

About Mod Girl Marketing
Mod Girl Marketing is an inbound marketing consultancy that provides custom inbound marketing solutions to growing businesses. Mod Girl also provides business growth coaching and training resources for agency owners and marketing entrepreneurs looking to scale.

Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com.

Join the Mod Agency Insiders Facebook Group to connect with other digital agency owners and get targeted resources for agency growth.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

After scaling her own digital agency for nearly a decade, Mod Girl Marketing’s founder and CEO Mandy McEwen has launched her first all-in-one monthly membership for agency owners, “Remote Agency Society” - your top resource for scaling your remote agency.

San Diego, CA -- (ReleaseWire) -- 04/11/2018 -- Mod Girl Marketing, a leading digital agency offering modern inbound marketing consulting, has officially launched its flagship membership, Remote Agency Society. This monthly membership combines weekly Q&A and training Facebook Lives, a private online community of fellow agency owners, premium growth resources, and more to help entrepreneurs scale their remote agency fast.

"Scaling a business is tough. Scaling a business without mentors and coaches is downright brutal," says founder and CEO Mandy McEwen. "That's why I created Remote Agency Society - to provide remote agency owners with the coaching, community, and resources I wish I had when I founded Mod Girl Marketing."

Remote Agency Society is a monthly membership that guides agency owners through every step of scaling a business. In addition to a frequently updated membership area with templates, checklists, training videos, and more, members gain access to the exclusive Facebook group, where they can get feedback from and collaborate with fellow agency owners. In addition, McEwen hosts weekly Facebook Lives in the group to give members the opportunity to ask her their biggest scaling questions.

Agency owner Toni Nelson says that these weekly Facebook Lives are one of the big reasons she invested in Remote Agency Society. "What I've found helpful as a [Remote Agency Society] member so far is the access to Mandy. I have to say Mandy genuinely wants to help others have the same success she has achieved," says Nelson. "What better person to learn from than someone who's been there done that."

McEwen, named a Top 10 Best Agency Growth Coach for 2018 by BloggerLocal and a Top 8 SEO Expert by Search Engine Journal, has successfully scaled her own digital agency, Mod Girl Marketing, for nearly a decade. Today, in addition to running her agency, she helps thousands of marketing entrepreneurs and business owners exceed their goals through free resources, growth programs, and her Facebook community, Mod Agency Insiders.

Drawing from her years of experience, McEwen designed Remote Agency Society around what she calls "the 4 C's of creating a successful remote agency":

1) Clarity on your goals and niches
2) Capture targeted leads
3) Close high-paying prospects
4) Capitalize and maximize profits.

Each month focuses on a particular theme, such as setting goals, selecting your niche, lead generation, and pricing. "We don't throw dozens of resources at you every month and send you down a rabbit hole of confusion and overwhelm," explains McEwen. "Instead, we narrow in on one theme at a time. That month's resources and weekly live trainings all relate back to the monthly theme, ensuring you stay on the right path to scaling."

Remote Agency Society members range from independent consultants to remote agency owners to startup agencies. Membership is $47 per month, and the current registration period closes at 11:59pm PT on Monday, April 16, 2018.

Join Remote Agency Society today to get the resources and support you need to scale your remote agency fast.

About Mod Girl Marketing
Mod Girl Marketing is an inbound marketing consultancy that provides custom inbound marketing solutions to growing businesses. Mod Girl also provides business growth coaching and training resources for agency owners and marketing entrepreneurs looking to scale.

Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com.

Join the Mod Agency Insiders Facebook Group to connect with other digital agency owners and get targeted resources for agency growth.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

After years of growing her agency through successful outsourcing and digital partnerships, Mod Girl Marketing founder and CEO Mandy McEwen is releasing “Mod Outsource Masters,” an online course for digital entrepreneurs looking to scale their business - without adding to their payroll.

San Diego, CA -- (ReleaseWire) -- 11/20/2017 -- Mod Girl Marketing, a leading digital agency offering modern marketing consulting, has released its new course, "Mod Outsource Masters." In this comprehensive program, founder and CEO Mandy McEwen shares her secrets to growing your business - without adding dozens of employees to your payroll - through outsourcing and digital partnerships.

"By strategically partnering with white label agencies, freelancers, and vendors, you can provide additional services to your clients and drive business growth, all without restricting yourself to just a handful of full-time employees," says McEwen. "Mod Outsource Masters gives you my step-by-step instructions to finding, hiring, and working with digital partners - lessons I learned through years of partnerships with dozens of individuals and agencies."

McEwen shares some of those lessons in her free, multi-part training, where she shares her top secrets to successful outsourcing. You can watch the free video training here.

Mod Girl Marketing's new course, Mod Outsource Masters, includes frequently updated lists of McEwen's top trusted vendors, digital agencies, and freelancing sites, all of which she has personally worked with and recommends. The course also includes 6 agreement templates, from a freelancing agreement to a non-disclosure agreement, and Mod Girl Marketing's time-tested list of interview questions for freelancers, white label agencies, and vendors.

McEwen has spent nearly a decade growing her business, and at first, she did it all herself. But as demand for her marketing and consulting services grew, she knew she needed to expand. "I quickly learned that doing everything myself was impossible if I wanted to continue to scale," she explains.

To meet the growing demand, McEwen turned to outsourcing. She began hiring freelancers and partnering with white label agencies, building her team with digital marketing experts who could help her fulfill specific needs in her business, from a web designer to a Google AdWords expert to a virtual assistant.

"The term "solopreneur," though commonly used to refer to digital agency owners, is not an accurate representation of entrepreneurs," says McEwen. "Even if you don't have a payroll, there are other people who help shape your company, allowing you to grow. One person can not do it all - and if they do, well, they are superhuman!"

As an entrepreneur, finding these digital partners can be a challenge - which is why McEwen created her new course, Mod Outsource Masters, to share the strategies that have enabled her to grow Mod Girl Marketing into a leading digital agency with clients around the world.

Become a Mod Outsource Master today and learn how you can scale your business fast - without a payroll.

About Mod Girl Marketing
Mod Girl Marketing is an inbound marketing consultancy that provides custom inbound marketing solutions to growing businesses. Mod Girl also provides business growth coaching and training resources for agency owners and marketing entrepreneurs looking to scale.

Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com.

Join the Mod Agency Insiders Facebook Group to connect with other digital agency owners and get targeted resources for agency growth.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Mandy McEwen, Founder and CEO of Mod Girl Marketing, is leveraging her decade of experience in lead generation and sharing her strategy with fellow B2B companies in this free Mod Masterclass.

San Diego, CA -- (ReleaseWire) -- 10/02/2017 -- Mod Girl Marketing, a leading digital agency offering modern marketing consulting, has opened registration for its second Mod Masterclass: How to Land 5 - 8 New Leads Per Day Using LinkedIn. Founder and CEO Mandy McEwen first hosted this Masterclass in July, and it was full in under 7 minutes. Now she is back to share her proven lead generation strategy again. The free, live Mod Masterclass will take place on October 3, 2017 at 4 pm PT / 7 pm ET, with a special live encore on October 5, 2017 at 12pm PT / 3pm ET.

Mandy McEwen has spent over a decade in digital marketing. She realized that she simply didn't have the time to waste searching for prospective dream clients, so she began devising a system to help make the process easier. Turning to LinkedIn, the number one B2B lead generation source, she perfected a lead generation strategy that allowed her to scale Mod Girl Marketing fast. Her strategy was so successful that it even brought in $200,000 in revenue - in just 30 days.

Today, McEwen is dedicated to helping fellow B2B professionals learn how to scale their businesses without wasting hundreds on ads or hours in manual outreach. "I've had people who attended our first Masterclass tell me that leads are knocking down their door," McEwen says. "By following my LinkedIn profile optimization checklist and using the strategy I teach them in our Mod Masterclass, they see a massive spike in new, qualified leads - fast!"

On October 3rd and 5th, McEwen will outline her proven system for free in her live Mod Lead Gen Masterclass. In this jam-packed, live training session, attendees will learn actionable tips that they can implement right away to attract and convert new clients.

Honored as one of Search Engine Journal's 12 Highly-Successful SEO Practitioners, McEwen applied her SEO expertise to LinkedIn, seeing an immediate jump in the number of people who reached out to her. Through her lead generation strategy, she breaks down exactly how to select the right keywords and incorporate them into LinkedIn to make it so your leads can find you - not the other way around.

Her system includes an easy step-by-step method to achieve optimal results, including templates created to work with automation programs. These templates allow you to build relationships and convert prospects into high-paying clients without wasting time on those who aren't a good fit.

This B2B lead generation system has already proven successful for many of McEwen's clients. "I began sharing my strategy with some of my coaching clients, and within days of implementing my system they began generating 5-8 leads a day," she says. "They saw their qualified leads skyrocket - all without spending a penny on advertising or more than a few hours a week on lead generation."

Those who join Mod Girl's Masterclass live will also receive her top LinkedIn message templates, which she's used successfully to reach out to prospective clients and convert them into clients.

Join Mandy McEwen, Founder and CEO Mod Girl Marketing, on Tuesday, October 3rd at 4 pm PT / 7 pm ET or October 5th at 12pm PT / 3pm ET to learn how to accelerate your lead generation efforts.

Reserve your spot in this free Free Mod Masterclass Training here.

About Mod Girl Marketing
Mod Girl Marketing is an inbound marketing consultancy that provides custom inbound marketing solutions to growing businesses. Mod Girl also provides business growth coaching and training resources for agency owners and marketing entrepreneurs looking to scale.

Contact Mod Girl Marketing at 800.388.7732 or by email at info@modgirlmarketing.com.

Join the Mod Agency Insiders Facebook Group to connect with other digital agency owners and get targeted resources for agency growth.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Mod Girl Marketing launches a free Mod Lead Gen Masterclass to help people land 5 - 8 new leads per week using LinkedIn.

San Diego, CA -- (ReleaseWire) -- 07/17/2017 -- Mod Girl Marketing, a leading digital agency offering modern marketing consulting has opened registration for its upcoming Mod Lead Gen Masterclass: How to Land 5 - 8 New Leads Per Day Using LinkedIn. Having a solid lead generation strategy is essential to growing a company, yet countless small businesses, agencies, and entrepreneurs struggle to bring in consistent quality leads. That's why Mod Girl Marketing is offering this free live training July 19, 2017, at 4 pm PT / 7 pm ET.

Mandy McEwen, Founder & CEO of Mod Girl Marketing, has developed a proven lead strategy over the past few years that has allowed her to successfully scale Mod Girl Marketing. She realized that she simply didn't have the time to waste searching for prospective clients, so she began devising a system to help make the process easier using LinkedIn.

Today, LinkedIn is Mod Girl's top lead generation source. "The strategy I've developed saved me hours of work every week and allowed me to land numerous high-paying clients," McEwen says. "In fact, I was able to land $200,000 in client projects as a result of my proven lead generation system - in just 30 days!"

On July 19th, McEwen will outline this never-before-released system for free in her live Mod Lead Gen Masterclass. In this jam-packed, live training session, attendees will learn actionable tips that they can implement right away to attract and convert new clients.

McEwen's system includes an easy step-by-step method to achieve optimal results. First, she makes it easier for prospective clients to find her through an SEO-friendly profile and content. Honored as one of Search Engine Journal's 12 Highly-Successful SEO Practitioners, she applied her SEO expertise to LinkedIn, seeing an immediate jump in the number of people who reached out to her.

Second, she makes it faster for her to reply to prospective clients by following set processes and utilizing proven-templates she's created to work with automation programs. These templates allow her to build relationships and convert prospects into high-paying clients without wasting time on those who aren't a good fit.

And third, she leverages growth tools to 10x her LinkedIn outreach on autopilot. Once set up and implemented correctly, these tools help her attract the right prospects quickly and effectively.

This lead generation system has proven successful for McEwen's clients as well. "I began sharing my strategy with some of my coaching clients, and within days of implementing my system they began generating 5-8 leads a week," she says. "They saw their qualified leads skyrocket - all without spending a penny on advertising or more than a few hours a week on lead generation."

Since McEwen is hosting both the July 19 Mod Masterclass live, she has limited each to only 100 attendees to ensure everyone can ask questions and benefit from the training.

Those who join Mod Girl's Masterclass live will also receive two free resources to take their lead generation even further. The first is the Lead Gen Blueprint, a condensed overview of McEwen's entire lead generation system so you can follow along step-by-step. Second is her top LinkedIn message templates, which she's used successfully to reach out to prospective clients and convert them into clients.

Join Mandy McEwen, founder and CEO Mod Girl Marketing, on Wednesday, July 19 at 4 pm PT / 7 pm to learn how to accelerate your lead generation efforts.

Reserve your spot in this free Free Mod Masterclass Training here.

About Mod Girl Marketing
Mod Girl Marketing is an inbound marketing consultancy that provides custom inbound marketing solutions to growing businesses. Mod Girl also provides business growth coaching and training resources for agency owners and marketing entrepreneurs looking to scale.

Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com.

Join the Mod Agency Insiders Facebook Group to connect with other digital agency owners and get targeted resources for agency growth.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Mod Girl Marketing creates Mod Agency Bundles to help agencies grow their business and start attracting their dream clients.

San Diego, CA -- (ReleaseWire) -- 04/19/2017 -- Starting - and growing - a digital marketing agency is hard. Mandy McEwen, Founder & CEO of Mod Girl Marketing, knows that first-hand. When she created Mod Girl® in 2010 she had to learn on the job, from finding her first client to growing Mod Girl into agency it is today. Now, for the first time ever, she's sharing the templates, tools and resources she's developed over nearly a decade in the new Mod Agency Bundles, available for purchase today.

These three bundles include the tools vital to a digital marketing agency's success: high-value professional proposals, effective sales presentations, comprehensive social media and website audit templates, modern content calendars and much more.

As a growth marketing coach, McEwen found that her agency coaching clients frequently lacked the tools and strategies they needed to get started. They were stuck doing what McEwen had done years ago: spending hours on Google trying to adapt generic resources to fit their needs as marketing agencies.

But McEwen had documented all she had learned over the years, including saving the very templates that helped her secure multiple six-figure engagements. Recognizing the value to other marketers in the resources she had amassed, McEwen decided to package them into three bundles, complete with guides to brand the documents and tutorials for using the bundles.

McEwen and the Mod Girl team spent months organizing the multitude of resources they had accumulated, eventually selling the first version of Mod Agency Bundles to a few select agencies for feedback. "This is what I love," says McEwen on creating the bundles. "I love helping marketing agency owners and entrepreneurs really succeed in their business."

One of the first customers to try the bundle was Veronica Blue, owner of VERB Digital Media, who says that these bundles have saved her thousands of dollars in time by giving her ready-to-use templates specific to marketing agencies. "Mandy and her team really have thought of everything," she says.

Now, Mod Girl Marketing is excited to announce three bundles available to the public. The first, Mod Gold, includes sales discovery resources, proposal templates and agreement templates. Mod Platinum includes checklists, audit and strategy templates and everything in Mod Gold. Finally, Mod Diamond includes sales presentations, client reporting resources, buyer persona resources, tools and vendors and everything included in Mod Gold and Platinum.

The bundles include the very same tools McEwen used (and is still using!) to grow Mod Girl Marketing into a thriving agency, saving marketers hours of headache and lost opportunities. "Owning a digital marketing agency isn't for everyone," McEwen says. "But I can tell you: if you're willing to put in the effort, if you're willing to use the tools, processes and systems that Mod Girl is handing you, then you will succeed."

Learn more about the Mod Agency Bundles or buy yours today here.

About Mod Girl Marketing
Mod Girl Marketing is an inbound marketing consultancy that provides custom inbound marketing solutions to growing businesses. Mod Girl also provides business growth coaching and training resources for agency owners and marketing entrepreneurs looking to scale.

Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com.

Join the Mod Agency Insiders Facebook Group to connect with other digital agency owners and get targeted resources for agency growth.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Mod Girl founder, Mandy McEwen, is joining forces with The Ground Up Online Entrepreneurial Summit to teach entrepreneurs how to grow their business by leveraging the power of social media and SEO.

San Diego, CA -- (ReleaseWire) -- 02/15/2017 -- From February 20th through March 4th, Mandy McEwen from Mod Girl Marketing is joining forces with 11 other industry experts to bring entrepreneurs and business owners the secrets to taking their business to the next level during The Ground Up Online Entrepreneurial Summit.

Right Think has assembled some of the brightest rising stars in the business to provide tried and true steps entrepreneurs can apply to expand their reach and grow their own business.

"If you're serious about growing your business fast, you won't want to miss out on this opportunity," McEwen says. "Unlike other seminars that can be very general, we've narrowed down the most important tips for business growth to ensure you leave with actionable advice that you can implement immediately. By learning what has worked and not worked from these entrepreneurs with years of experience and expertise, you'll be ready to move forward and take your business to the next level."

Upon registration, each morning, registrants will receive a new 30 minute training video by one of the featured experts via email. This FREE event allows entrepreneurs and business owners to seamlessly fit the trainings into their busy schedule, so they can learn and grow their business on their own time.

Mandy McEwen will be showing entrepreneurs how to leverage the power of social media to boost SEO during her session on Wednesday, February 22. McEwen is excited to share her secrets for utilizing social media and content to fuel SEO. Not only will these tips help websites rise in search engine rankings, attendees will also gain beneficial insights on how to grow their brand's online presence and expand their social reach.

"There are more than 2.3 million Google searches per minute," explains McEwen. "It's crucial that your business has prime real estate on Google. I'll show you how to utilize the power of social media to boost your search engine rankings."

Whether for advice on branding, productivity, sales, SEO or social media, this comprehensive online summit has it all. The Ground Up is all about getting entrepreneurs the real information they need to take their business to the next level.

Further information and free registration is available at www.modgirl.social.

About Mod Girl Marketing
Mod Girl Marketing is an inbound marketing consultancy that provides custom inbound marketing solutions to healthcare and technology companies. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant. Mod Girl Marketing also offers resources and coaching programs to startups and marketing agencies looking to scale.

Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com.

Follow Mod Girl Marketing on Twitter for a fresh flow of inbound marketing and business growth ideas.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Mod Girl Marketing releases The Modern CMO: A Handbook For Effective Inbound Marketing, a complete guide to help CMOs launch successful marketing campaigns that result in a high ROI.

San Diego, CA -- (ReleaseWire) -- 11/02/2016 -- Being a Chief Marketing Officer (CMO) is not an easy job. Modern CMOs must be well versed in marketing strategies that range from traditional to digital marketing. They need to stay up-to-date on the latest marketing methodologies all while trying to work with a limited budget and produce a positive ROI. Mod Girl Marketing Founder Mandy McEwen understands these challenges which is why she recently released The Modern CMO: A Handbook For Effective Inbound Marketing.

"By working with CMOs for nearly a decade, I understand the pressure they are under to generate and prove a positive ROI from their marketing initiatives," says McEwen. "I also understand how budget constraints prevent them from hiring a robust, experienced team of marketers and utilizing the best marketing technologies. This is why I created the Modern CMOs Handbook for Effective Inbound Marketing."

The Modern CMO Handbook is a complete guide to the major components of inbound marketing which include buyer personas, list building, email marketing, marketing automation, social media, analytics, and more. It's proven that consumers respond to highly informative engaging personalized content across numerous channels, and this 16-page visual handbook explains how to build successful inbound strategies with proven techniques that have worked time and time again.

"Inbound isn't just a fad. It's a modern shift in how companies are using marketing to attract their target consumers based on content they think will be of interest to them," says McEwen. "People no longer respond to old-school marketing tactics that annoy and interrupt. That just plain doesn't work anymore."

The handbook outlines how CMOs can use modern tactics, multiple channels, testing, monitoring consumer behavior, and ongoing optimization to create inbound marketing strategies that actually work. The resource is also more than a handbook. Mod Girl is giving a one-year membership to the Mod CMO Club for the first 25 buyers of the Modern CMO Handbook each month. Mod CMO members will have access to the latest digital marketing trends, information on the best marketing tools AND club member only deals on Mod Girl services.

Members of the Mod CMO Club are also invited to receive exclusive bonus upgrades. Qualifying members will receive one-on-one support through a free 30-minute consultation and inbound marketing audit. Members are also welcome to upgrade their package to get the Mod Inbound Checklist and Marketing Tools Guide at a deep discount.

"Being a CMO can be incredibly stressful, and inbound can be pretty overwhelming," says McEwen. "So I wanted to create a product that would help marketers quickly get over hurdles so they can start executing strategies that effectively boost their ROI in less time." CMOs can learn more about the Modern CMO Handbook and Club by visiting the Mod Girl Marketing Website.

About Mod Girl Marketing
Mod Girl Marketing is an inbound marketing consultancy that provides custom inbound marketing solutions to healthcare and technology companies. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant.

Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com.

Follow Mod Girl Marketing on Twitter for a fresh flow of inbound marketing ideas.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Email still provides huge ROI for medical practices, says Healthcare Marketing Consultant Mandy McEwen. Though there are many tactics out there, email is easier to execute than ever before, given the tools available to marketers, and it is done very cost effectively.

San Diego, CA -- (ReleaseWire) -- 09/28/2016 -- There are many avenues for medical practices to promote their businesses online, but good old-fashioned email marketing is still providing top returns on investment for medical practices, says Healthcare Marketing Consultant Mandy McEwen. "Medical-related emails are much different than the typical 'insert-name-in-headline' sales emails we're all accustomed to. Patient inboxes can be a very helpful, direct way to connect with individuals who are recovering from surgery and need a little more TLC from their providers, for instance."

In a recent blog post titled, "Medical Email Marketing: Why Your Practice Is Ailing Without It," McEwen details the benefits and ideal customers for email marketing automation. Examples are provided illustrating how various practices have used automated emails to improve day-to-day business practices and boost results. Top providers of email automation are also included in her blog.

"Some people worry 'How can you automate something like empathy?' but I always tell people 'How can you not do something when you're doing 500 of one particular surgery a year?' There are only so many resources in healthcare. Technology helps you focus on those individuals who need a little bit more from you at a particular time, so you can best direct your energies to keep your practice thriving."

She goes on to explain that more and more medical providers are developing their own mobile apps, exploring wearable technology for patient recovery rooms, and doing live video to add into their correspondences. Top-of-their-class medical practices deliver emails focused on patient acquisition, nurturing, and customer service.

"Part of my job as a consultant is to identify software and other tools that can make it easier for medical practices to connect with a growing pool of prospects and patients, without taking up too much of their time," McEwen adds. "Researching what's out there can be a nightmare if you're new to the industry and the learning curve can be steep if you don't want to pay vendors for their training. A medical marketing consultant not only identifies need and trains your staff in the latest technologies, but works with you on business goals and solving your pain points."

Mandy McEwen and her team at Mod Girl Marketing specialize in medical marketing consulting. The process begins by filling out a quick contact form and receiving a marketing audit to identify areas of opportunity. From there, medical practices may choose to form an ongoing partnership with the Mod Girl® or receive strategic guidance as needed. Mandy invites interested medical executives to contact her directly for a consultation.

About Mod Girl Marketing
Mod Girl Marketing is an inbound marketing consultancy that provides custom inbound marketing solutions to healthcare and technology companies. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant.

Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com.

Follow Mod Girl Marketing on Twitter for a fresh flow of inbound marketing ideas.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Healthcare Marketing Consultant Mandy McEwen discusses how to build the perfect marketing team to compete in today’s crowded healthcare landscape. She notes that many medical providers have fantastic off-site operations, but fail to reach their full potential online.

San Diego, CA -- (ReleaseWire) -- 08/24/2016 -- "Nearly all modern medical providers have an online presence – but few do it exceptionally well," says Mandy McEwen, founder and CEO of Mod Girl Marketing, a healthcare marketing consultancy. "There are so many organizations that run a fantastic business offline, but they fail to allocate sufficient resources and seek out the right level of expertise to reach their full potential online," she adds.

Modern healthcare marketing is not just about having a virtual parking lot with your contact information. When done properly, it's a source of lucrative new leads, as well as an effective way to cement existing relationships with patients. Mastering the art of online marketing is essential for any medical service provider to remain competitive in what has become a crowded marketplace.

"I work with a lot of plastic surgeons," McEwen states," and for them, it's not just about competing with other surgeons in Tampa Bay, Florida or Columbus, Ohio – it's about competing with surgeons in New York City or South Korea or Brazil because people are increasingly more willing to travel for their medical care than they ever were before."

In a recent blog post, McEwen details what steps need to be taken to build a more effective healthcare marketing team, from determining which job titles need to be filled, to deciding whether to hire in-house or outsource, to documenting a corporate strategy with measures put in place to measure progress over time. Requesting an inbound marketing audit is an excellent place to begin assessing needs and determining what the next steps ought to be.

"For healthcare clients, in particular, our consultants do a lot of work on compliance issues and security," McEwen adds. "In the post-HIPAA era, you can't just dump these responsibilities onto an intern anymore. We recommend having a lawyer or Content Compliance Manager on staff to avoid penalties that are both costly and embarrassing. We show healthcare teams how to audit their existing processes and automate some of the day-to-day tasks to free up their time, without sacrificing security."

The saying "Two heads are better than one" is never truer than when putting together an inbound marketing team for a healthcare organization. Mod Girl Marketing consultants can cover a lot of ground in just a few hours' worth of time. Healthcare executives can learn more about the strategic guidance at their disposal by visiting their website.

About Mod Girl Marketing
Mod Girl Marketing is an inbound marketing consultancy that provides custom inbound marketing solutions to healthcare and technology companies. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant.

Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com.

Follow Mod Girl Marketing on Twitter for a fresh flow of inbound marketing ideas.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

HIPAA violations have cost healthcare companies as much as $5.5 million., Mandy McEwen, CEO and founder of Mod Girl Marketing, discusses common mistakes her clients make and what she can do to fix them before it’s too late.

San Diego, CA -- (ReleaseWire) -- 08/03/2016 -- Though it's been 20 years since the Health Insurance Portability and Accountability Act was passed by Congress, over 11 million patient records were exposed in June 2016 alone! Some HIPAA violators have paid as much as $5.5 million in fines for their negligence. Mandy McEwen, CEO of Mod Girl Marketing, specializes in healthcare marketing and HIPAA compliance issues and says that her clients don't mean to break the law – they just do.

"It is so easy for data breaches to happen on a massive scale, when you consider most violations are the result of a single hack," McEwen explains. "Half of the time, though, it's a real 'oops' moment. Maybe you are in the middle of an email, you step away for a minute, return and hit send without typing the encryption code word in the subject line."

She adds: "Or how many of us have used our smartphones for business, but also let our kids play an app from time to time? If you are texting coworkers about patient scheduling without the right encryption and archiving, you're breaking the law. If your kid is able to access any work data whatsoever, you are breaking the law."

In a recent blog post, McEwen details eight common mistakes healthcare providers make when it comes to HIPAA compliance and recommended fixes. Apps like DocbookMD or Tiger Text PIN Lock may be all a person needs to secure data on his or her phone. Other times, the solution is bigger – like putting annual auditing procedures into practice or switching email providers. The best way to fully understand where improvements are needed is to contact a consultant who specializes in these matters. Companies are spending anywhere from $4,000 to $100,000 on HIPAA compliance solutions these days. To avoid millions of dollars in fines, it is seen as a worthwhile investment.

"It's a strange world we live in," McEwen says. "There are so many people snapping selfies and posting Snapchat videos – with patient permission, even – and yet, they are inadvertently breaking the law if there is identifying information in the background like a patient room number or something. HIPAA violations may be commonplace, but that defense won't hold up if you get caught. So we work proactively to help our healthcare clients get set up with the right technology and training materials to make it almost effortless to remain in compliance with the law."

Read the full blog post at: http://www.8waysin8days.com/8-ways-violated-hipaa-today/

About Mod Girl Marketing
Mod Girl Marketing is an inbound marketing consultancy that provides custom inbound marketing solutions to healthcare and technology companies. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant.

Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com.

Follow Mod Girl Marketing on Twitter for a fresh flow of inbound marketing ideas.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Mandy McEwen is the founder and CEO of Mod Girl Marketing, a modern plastic surgery marketing consultancy. Many of her clients want to know how to get real leads and favorable reviews on RealSelf to boost their practice’s exposure online without delay, which she shares on her blog.

San Diego, CA -- (ReleaseWire) -- 07/20/2016 -- For many patients, RealSelf.com is the first stop in the search for a plastic surgeon or for information on a particular procedure. With over 77 million unique visitors per year, 1 million answers to frequently asked questions from board-certified doctors, and thousands of patient reviews, one can think of the site as Facebook-Meets-Yelp for plastic surgeons. Mandy McEwen, founder and CEO of Mod Girl Marketing, specializes in advising plastic surgeons how to grow their businesses online. She says she frequently fields questions about taking RealSelf profiles to the next level. McEwen recently published a blog detailing tips on how plastic surgeons can maximize their presence on RealSelf.

"For plastic surgeons who rock RealSelf, there is no denying the huge impact the site has on their leads," says McEwen. "Two out of three people surveyed said they booked a RealSelf surgeon after doing research on the site. That's nothing to sneeze at," she explains.

Some surgeons claim that as much as 60% of their business comes from social media and online advertising. McEwen explains: "Of all the major networks out there, we find that patients are more willing to share their stories anonymously on RealSelf, where they're in good company – rather than on Facebook where their grandma could be reading -- or Twitter, where their business contacts hang out."

The blog begins with a discussion of the benefits in signing up for a RealSelf PRO or Spotlight account. "There is no such thing as a free lunch on the internet,' McEwen says. "You have to pay to play on social networks these days if you want any genuine traction. On top of that, there is a time commitment in that you will need to answer some of the questions posed by the community to maintain your status, but the return on investment makes your effort worthwhile."

One of her clients posted a video on breast augmentation that became the most popular video on the site the week it debuted. "She couldn't have been happier," McEwen recalls, adding: "In a week's time, her wildly popular Snapchat video became a top referral source for out-of-town contacts booking consultations."

The blog also delves into ways surgeons can seek more favorable reviews without being too forward and address any unjust reviews that may be damaging to one's reputation. So be sure to visit the Mod Girl® blog for more free plastic surgeon marketing advice or to find experienced consultants who specialize in the medical field.

About Mod Girl Marketing
Mod Girl Marketing is an inbound marketing consultancy that provides custom inbound marketing solutions to healthcare and technology companies. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant.

Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com.

Follow Mod Girl Marketing on Twitter for a fresh flow of inbound marketing ideas.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Mod Girl Marketing shares a successful plastic surgery internet marketing case study that demonstrates what fantastic results surgeons can attain by working with an experienced and highly specialized consultant.

San Diego, CA -- (ReleaseWire) -- 06/14/2016 -- Americans spent a record high $13.5 billion dollars on aesthetic procedures last year, according to the American Society for Aesthetic Plastic Surgery. Though plastic surgery has become more mainstream than ever before, many plastic surgeons still struggle to differentiate themselves from the competition to reach new prospects and nurture existing leads in a consistent fashion that encourages growth. Mod Girl Marketing has worked with many different businesses over the years, but their best results can be found with clients in the healthcare sector.

As they explained in their Plastic Surgery Internet Marketing Case Study, ROXY Plastic Surgery had a stand-out business when they contacted Mod Girl Marketing. "ROXY's story was a familiar one," explained Mod Girl Marketing Founder Mandy McEwen. "K. Roxanne Grawe had a ton of five-star ratings on RealSelf and a healthy flow of offline referrals, but little time to invest in the digital marketing efforts needed to grow her practice. I knew right away they would be a great fit for us."

Challenges included:

- Patient communication that took up a lot of time, but produced poor results
- Social media network presence, but very few tangible leads filtering in
- Limited time to produce consistent and high-quality content that would appeal to subscribers
- Failure to appear on the first page of Google results for competitive industry keywords
- Uncertainty about how to make Google Adwords work for them
- Traffic bouncing quickly off the page and not returning

To remedy the situation, the Mod Girl Marketing team:

- Introduced the ROXY team to lead nurturing software to follow up with existing patients and nurture prospects
- Optimized Instagram, Facebook, Twitter, YouTube and RealSelf
- Offers SnapChat consulting
- Engaged in strategic linking building, keyword research and content curation
- Produced two eBooks to capture leads and meet content demands
- Performed holistic SEO with on and off-page optimization
- Focused on building up high quality local citations
- Managing Google Adwords PPC campaigns and optimizing lead-generation campaigns
- Redesigning the website for better user experience with audience segmentation geared toward converting

Three months later:

- Leads increased 335%
- Website traffic increased 57%
- ROXY Plastic Surgery Google rankings increased 25%, with multiple 1st page results for competitive keywords
- Website clicks increased 1,560%
- Extended sessions increased 5,659% with a 52.66% increase in pageviews
- "Most Viewed" video on RealSelf, the largest doctor community with 60 million unique visitors in the past year
- Facebook visits increased 949%
- 2,027 new followers were added on Twitter
- 31 lucrative leads came in from Google Adwords alone
- Overall conversions increased 363% the very first month

Dr. Grawe said later: "I can't say enough about Mod Girl — they have totally turned our website and social media marketing around." She praised the team for their personal service and diversity of skills. "We are so happy with our service and outcomes!" she added.

McEwen explains: "We're sort of like a pro bono legal team in that we only take on clients we know we can help considerably in a short amount of time. Many plastic surgeons we meet are highly credentialed, wonderful people who just need a little extra – be it tools or training – to gain the traction that will get their digital marketing really going."

She invites interested plastic surgery professionals to contact Mod Girl Marketing to request a free mini website audit that includes a 30-minute one-to-one consulting session and a list of actionable tips for improvement.

The full case study can be found at http://www.modgirlmarketing.com/plastic-surgeon-marketing-case-study

About Mod Girl Marketing
Mod Girl Marketing is an inbound marketing consultancy that provides custom inbound marketing solutions to healthcare and technology companies. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant.

Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com. Follow Mod Girl Marketing on Twitter for a fresh flow of inbound marketing ideas.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Mod Girl Marketing offers marketing audits and competitive advice to healthcare-related businesses. Visit their new website to view success stories of healthcare industry clients using their consulting services.

San Diego, CA -- (ReleaseWire) -- 05/24/2016 -- Pew Research has found that 72% of patients routinely consult the internet for information on medical facilities, treatments and providers. To stay competitive, healthcare businesses must meet the demands of an increasing digital generation – by going over and beyond simply having a website or social media presence, and actually providing customer service and scheduling functions via the web, says Mod Girl Founder Mandy McEwen.

In a recent blog post, she details four steps healthcare businesses can do to be more competitive:

1. Design a user-friendly website. "If you last designed your website at the turn of the millennium, then you likely need an update," McEwen explains. "Your website needs to be mobile-friendly with oversized click-to-call buttons, hidden or 'nested' menus, and GPS map functions." User experience consulting paid dividends for one of her clients, a psychology portal, that decreased bounce rate by 3% and boosted page views more than 87%.

2. Focus SEO efforts on quality content. "When people think of SEO, they think back-end coding and keywords," McEwen says. "So I get a lot of healthcare providers asking me about that, but holistic SEO is more about answering key questions and using key phrases that pique people's curiosity." She adds that many healthcare businesses make the mistake of using their blogs as announcement boards to share internal news, but that's not what prospects care about. "Your audience is seeking free medical advice – which you can't exactly, legally give them online," she says, "but you can steer them through your front doors." Her content suggestions helped one Tampa Bay plastic surgeon go from 2,729 to 12,886 page views in one month's time.

3. Don't overlook review sites. "For some industries, online reviews matter very little. For the medical companies I work with, it's everything. If you don't have at least a dozen five-star reviews in popular portals like RealSelf, HealthGrades, or RateMD, then you're losing an enormous amount of business," McEwen says. Soliciting reviews can be tricky, she admits, because it's not proper to outright ask patients to leave a favorable testimonial. However, through marketing automation that directs patients to surveys and feedback opportunities, her clients have seen tremendous increases in feedback and referrals. One Ohio plastic surgeon reported a 106% rise in leads with an 85% increase in conversions from an email lead nurturing campaign Mod Girl consultants set up.

4. Make your social posts more visual. "Text-based posts are no longer the standard. People want infographics, Snapchat videos and polls -- visual media that is more fun to interact with," McEwen explains. "One of our surgeons is totally killing it with Snapchat – an area that is still uncharted territory for most medical companies, but a great avenue to gain competitive advantage."

Mandy McEwen recommends that healthcare professionals seek a free website audit on Mod Girl's Healthcare Solutions page at http://www.modgirlmarketing.com/healthcare-marketing-solutions/ to discover areas for improvement. From there, companies can implement the suggestions on their own or partner up with Mod Girl consultants to power a new strategy.

To read the full blog post and download their recent plastic surgery marketing case study, please visit: http://www.modgirlmarketing.com/healthcare-marketing-trends-2016/

About Mod Girl Marketing
Mod Girl Marketing is an inbound marketing consultancy that provides custom inbound marketing solutions to healthcare and technology companies. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant.

Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com.

Follow Mod Girl Marketing on Twitter for a fresh flow of inbound marketing ideas.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Mod Girl Marketing has refined their offerings with a new website launch following nearly a decade of successful brand-building online. To celebrate the new Mod Girl 2.0, the team is offering free mini website audits to qualifying businesses.

San Diego, CA -- (ReleaseWire) -- 04/12/2016 -- Mod Girl Marketing has refined their offerings and launched a new website at www.modgirlmarketing.com following nearly a decade of successful brand-building online. In the coming weeks, they're offering free mini website audits for qualifying businesses and selling information-packed eBooks geared toward marketing executives, in addition to taking on new consulting clients.

"Like most marketing upstarts, we began as a Jack-of-all-Trades, so to speak," explains Mod Girl Founder Mandy McEwen. "While we were able to achieve first page SEO rankings and better conversions for clients from all walks of life, it became evident over time that we were able to do more for certain types of clients. Our best results have come from marketing consulting partnerships in Healthcare and Technology sectors, so that's where the new website is focused."

Mod Girl Marketing consultants have guided marketing strategies for surgeons, healthcare companies, weight loss centers, app creators, tech consulting firms, cloud companies, SAAS providers, and others.

Some of their accomplishments have been highlighted on the new site in the "Client Success Stories" section, including:

- A 335% increase in leads with an 85% conversion rate within five months for a Columbus, OH plastic surgeon.
- 3,000 new visitors and a click-through rate 1.4x the competition for an Agile consultancy in NYC.
- A 53% increase in time spent on-site and 23% reduction in bounce rate for a B2C honey distributor.
- 113% increase in leads and a 1,512% increase in Facebook referrals in the first month for a Tampa plastic surgeon.
- A web traffic increase of 581% and 100,000 downloads for a tech app geared toward parents.
- Increased referral traffic by 261.44% for a cloud software company.
- A click-through rate of 17.2% (up from 3%) for a medical weight loss email newsletter.

Along with the emphasis on their tradition of success, Mod Girl Marketing wants to emphasize their new, premium audits for growing businesses:

- Mod Inbound Audit
- Mod Content Marketing Audit
- Mod SEO Audit
- Mod Social Media Audit

Prospects can request a specific area (like SEO or Social Media) or have all areas assessed with the Mod Inbound Audit. The Mod Girl process begins with prospects filling out a quick form online. If accepted, the Mod Girl team will examine the company's web presence with a straightforward model that analyzes the company's strengths, weaknesses, opportunities and threats (SWOT) to create the foundation of a solid inbound marketing strategy. Businesses will have the choice to implement Mod Girl's recommendations or partner with them to take their company to the next level.

Mandy explains: "Our ideal clients are basically A-list companies that are at the top of their game, but have certain areas – like email marketing, holistic SEO or conversion optimization – where they need to improve or be more competitive. Maybe they're coming up on a big change like a new campaign or website launch where a third party opinion is essential before investing more money. Some businesses want help defining and documenting their strategy or implementing the latest marketing automation technology to make their day-to-day processes more efficient. We're great for that, too."

She added that Mod Girl Marketing will continue to offer turnkey solutions, white label services for fellow marketing firms, and One-to-One consulting for businesses with a focus on healthcare providers and technology firms. The new direction should help the company continue to achieve the best possible results for their clients and grow their business.

More information can be found on the new site at http://www.modgirlmarketing.com/.

About Mod Girl Marketing
Mod Girl Marketing is an inbound marketing consultancy that provides custom inbound marketing solutions healthcare and technology companies. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant. Contact Mod Girl Marketing at 800.388.7732 or by email at info@modgirlmarketing.com. Follow Mod Girl Marketing on Twitter for a fresh flow of inbound marketing ideas.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

HubSpot is not the only option when it comes to small business marketing automation. Mod Girl Marketing explains who might be the better solution.

San Diego, CA -- (ReleaseWire) -- 01/28/2016 -- HubSpot remains the leader in small business automation, with over 30,000 clients. However, it is not the only option available. Mod Girl Marketing explains in their recent blog that although users find HubSpot easy to use and highly reputable, there are a few drawbacks to consider, and an alternative might be more suitable.

"Critics complain that HubSpot's prices begin as low as $200/month, but can easily creep up to $2,400/month (or more!)", says Mod Girl Marketing. While the Enterprise package comes with a lot of bells and whistles, many of the tools can be found elsewhere for free. Furthermore, what they offer may be more than what a business needs. While many of Mod Girl Marketing's clients see the value in Hubspot's offerings, they find themselves using only a small percentage of them and don't feel they get an adequate return on their investment.

Fortunately, there are a few alternatives that small business owners may find more suitable. Hatchbuck, for example, covers the basic automated tasks like form management and is perfect of smaller businesses who are not ready for full-scale marketing automation. It also covers audience segmentation and drip marketing campaigns. Where it lacks is in social media monitoring, landing page creation, and analytics, which larger companies may be looking for. However, for most small and medium sized clients, the simplicity of Hatchbuck is exactly what they need.

"The team at Mod Girl Marketing has been so impressed with Hatchbuck's solution that we've partnered up with them to offer our clients the ability to follow up with prospects to convert more traffic without sacrificing more time or money," says Mod Girl Marketing. They found the company to offer affordable, useful tools that were easy to utilize in conjunction with other online platforms such as LeadPages, Sprout Social, and Raven Tools.

A second option is InfusionSoft, "the #2 marketing automation solution on the market," according to Mod Girl Marketing. "Marketing Automation Insider says InfusionSoft works best for companies with 2-25 staff members. They offer many of the same features as HubSpot at a slightly more affordable rate."

InfusionSoft offers management of up to 5,000 contacts, landing pages, and lead capture forms. It also provides unlimited emails, runs an eCommerce store and retrieves analytic reports. The drawback to using it is that there is no website hosting and management. Furthermore, InfusionSoft has a more confusing interface and requires a $2,000 educational training with "quick-start" services.

Finally, small business owners may like Marketo, which offers excellent Salesforce and third party integration. Their most basic plan "Spark" offers the ability to send up to 30,000 emails, nurture leads, manage lead capture forms and landing pages, gather marketing analytics data, and integrate social media accounts. To boost its appeal, the interface is also simpler compared to InfusionSoft. However, some customers feel cheated by additional charges for increased functionality.

These three options offer different packages at different price points to service the needs of every business owner. Mod Girl Marketing suggests determining the needs of the business before deciding on the marketing automation site that is most suitable to them. Yet, choosing the right platform is not the final step. Business owners must learn how to use these solutions, which may pose as a challenge. Some business owners may find they need an operator to help these systems function effectively, which is where Mod Girl Marketing can help. Mod Girl Marketing is completely dedicated to inbound marketing and can improve a business's success by applying any of these tools to an individualized marketing plan.

Read the full blog post at: http://www.modgirlmarketing.com/hubspot-alternatives-marketing-automation/

About Mod Girl Marketing
Mod Girl Marketing is an inbound marketing agency that provides custom digital marketing solutions to a variety of businesses. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant.

Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com. Follow Mod Girl Marketing on Twitter for a fresh flow of Internet marketing ideas.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Forget generic recommendations to “optimize for mobile” or “track big data.” Mod Girl Marketing Founder Mandy McEwen has eight less obvious marketing trends to plan for in 2016, including the shift toward live marketing and wearable technology.

San Diego, CA -- (ReleaseWire) -- 12/22/2015 -- Marketing advice like "optimizing for mobile" and "tracking big data" has been doled out so much, they've become cliches. While these steps are still relevant, Mod Girl Marketing CEO and Consultant Mandy McEwen says there are many more interesting trends bubbling beneath the surface for 2016. Not every trend needs to be an investment to add to the coming year's budget, says McEwen, but marketers need to be tuned in to the shifting developments to stay informed and ahead of the curve.

"Live marketing is one of the biggest shifts we've seen just in the last 12 months," says McEwen. "Suddenly, marketers have all these new channels at their disposal – SnapChat, Periscope, Meerkat, Blab. These platforms are a great way to connect with audiences on a more authentic, personal level with behind-the-scenes content, sneak peeks, demo showcases, and FAQ sessions. Beyond that, there is a lot of buzz about late-breaking technology like virtual reality with the Oculus Rift platform. Elle Magazine is already planning a fashion show that puts consumers front and center, right next to celebrities who are experiencing the same event in real time."

In a recent blog post, McEwen discusses other marketing trends for 2016, including:

The importance of storytelling campaigns
Social networks as the new SEO
Mobile voice activation optimization
Branded apps for increased conversions
Native advertising instead of banner ads
Influencer marketing investments

The full blog can be found at http://www.8waysin8days.com/marketing-trends-2016/

"Wearable technology is another sudden trend we're seeing with up to a third of Americans expected to invest by the end of the year," says McEwen. "Google Glass was a big story this year, but marketers are still grasping what that means for their businesses and how they can maximize the usefulness of new technology."

McEwen says possible applications for Google Glass include:

- Using it to promote local business reviews
- Adding one's business to customized walking tour apps
- Accessing offline behavior tracking data
- Livestreaming experiences taken in through Google Glass
- Filling out and optimizing product descriptions and website micro-data
- Opportunities to provide real-time deals and discounts to passersby

In addition to the 2016 marketing trends blog, Mod Girl Marketing is also offering a free ebook packed with actionable tips to improve social media and SEO marketing for 2016.

Interested parties can download "8 Stupid Simple Social Media Tricks To Boost SEO" here:
http://www.modgirlmarketing.com/stupid-simple-social-tricks-for-seo

About Mod Girl Marketing
Mod Girl Marketing is an inbound marketing agency that provides custom digital marketing solutions to a variety of businesses. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant.

Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com.

Follow Mod Girl Marketing on Twitter for a fresh flow of Internet marketing ideas.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Free, high-quality marketing advice can be difficult to find amid the massive trove of articles published online. Mandy McEwen, Founder of Mod Girl Marketing, is offering a free, easily-digestible eBook centered on social media tactics for 2016 marketing campaigns, including actionable steps to boost search engine optimization and social media engagement.

San Diego, CA -- (ReleaseWire) -- 11/24/2015 -- Amid the chaos of running bustling holiday marketing campaigns, U.S. companies are also trying to establish their agendas and budgets for the rapidly-approaching 2016. Now is a great time to read up on the industry's best practices for digital marketing, search engine optimization and social media engagement. Mandy McEwen, founder of digital marketing firm Mod Girl Marketing, has released a new eBook packed with actionable tips to bring more positive results in search engine prominence and lead generation.

"The eBook mentions a few of the time-tested strategies for growing brand presence online using proven SEO techniques," explains McEwen. "Yet," she adds, "there are also a number of social media best practices that have come to light this year to help marketers stay current with what the most visible companies are doing right."

The eBook, titled 8 Stupid Simple Social Media Tricks to Boost SEO, covers:

- 4 common mistakes many brands make that affect social media engagement.
- Statistics on the most shareable posts and blog titles.
- Social media tools to find the best hashtags, share posts, track data and optimize content.
- A list of the best free bookmarking sites to make a post go viral.

The eBook applies to any business -- regardless of industry or size. Once they digest the material, the advice is easy enough for beginners to implement themselves or busy, time-strapped professionals can outsource some of the strategizing and/or day-to-day tasks to Mod Girl's full-service team if they prefer.

Dr. K. Roxanne Grawe -- a plastic surgeon from Columbus, OH – says that working with the Mod Girl team has made patients "much more engaged" on social media. "Friends comment on how fun it is to see what we're up to, and potential patients get to know us before coming to the office," she explains.

Like many health care providers, Dr. Grawe was busy running her own practice and didn't necessarily have time to invest in monitoring her social media sites every day. "Since [Mod Girl] took over last month, it has completely changed our online presence." She says she likes how marketing messages are tailored to the unique personality of the practice and adds that her plan in 2016 is to "stop spending marketing dollars elsewhere."

Visit http://www.modgirlmarketing.com/stupid-simple-social-tricks-for-seo for a free instant download of this new marketing eBook.

About Mod Girl Marketing
Mod Girl Marketing is an inbound marketing agency that provides custom digital marketing solutions to a variety of businesses. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant. Contact Mod Girl Marketing at 800.388.7732 or by email at info@modgirlmarketing.com. Follow Mod Girl Marketing on Twitter for a fresh flow of Internet marketing ideas.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Mod Girl Marketing discusses how some of their clients are taking great strides to promote Breast Cancer Awareness – not just for the month of October, but every single day. They work with plastic surgeons and survivors who are making a difference.

San Diego, CA -- (ReleaseWire) -- 10/27/2015 -- For Breast Cancer Awareness Month, Mod Girl Marketing puts the spotlight onto three of their clients who work tirelessly to support the cause -- not just for this month – but every day of their lives.

Debbie Madden is the CEO of Stride, an Agile consultancy based in NYC that sets up on-site partnerships with companies in need of coding support. Several weeks ago, Debbie was diagnosed with Stage 2 Breast Cancer, prompting her to pen an inspirational article about her experience.

"I give Debbie so many kudos," says Mod Girl® Founder, Mandy McEwen. "Being a tech CEO put so much on your plate as it is, but she's also a wife and mother struggling with this heavy diagnosis. She has taught me so much about life with her outlook. Her catchphrases like 'Embrace your new normal' and 'Embrace your 50,000 coaches' are now widely circulated around my office as well."

Another client, Dr. K. Roxanne Grawe of ROXY Plastic Surgery in Columbus, Ohio, is a skilled plastic surgeon specializing in breast reconstruction and a tireless advocate for patients' rights. She spent several years writing members of Congress about the need to better inform breast cancer patients about their options for breast reconstruction. Last year, the state passed a bipartisan bill requiring surgeons to let all patients know they could receive new breasts (covered by insurance) at the same time as their mastectomy procedure, without any increase in complication rates.

"Dr. Grawe took her unique experiences working with breast cancer patients on the frontlines of medical care and used them for the greater good," explains Mandy McEwen. "It's no surprise that the mayor and vice mayor presented her with the Breast Cancer Awareness Month proclamation this month. Hopefully the rest of the country follows suit so breast cancer patients have full awareness of their options for moving on from the diagnosis."

Triple-board-certified Plastic Surgeon Dr. David Halpern of Tampa, FL is another client who is passionate about the cause. Though he doesn't do breast reconstruction explicitly, he participates in local Florida events that support breast cancer charities and works with many patients who have beat breast cancer. His consultations with these patients assuage any concerns they may have about seeking implants or plastic surgery in the wake of their diagnosis. He also stresses the importance of routine mammograms.

"I had always thought implants would interfere with mammograms," Mandy McEwen admits. "I have learned so many interesting facts about plastic surgery from working on Dr. David Halpern's blog and website. He really is a wealth of patient safety resources and information for breast cancer survivors looking for a makeover and for patients from all other walks of life as well."

More information can be found at http://www.modgirlmarketing.com/mod-girl-clients-leading-way-breast-cancer-awareness/

About Mod Girl Marketing
Mod Girl Marketing is an inbound marketing agency that provides custom digital marketing solutions to a variety of businesses. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant.

Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com. Follow Mod Girl Marketing on Twitter for a fresh flow of Internet marketing ideas.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Marketing Consultant Mandy McEwen of Mod Girl Marketing works with many clients who have had a static copywriting process for years, using old, now obsolete tactics like keyword-cramming and link-farming for search engine optimization. A recent blog post details eight copywriting myths some writers are stubbornly continuing, though the industry has changed.

San Diego, CA -- (ReleaseWire) -- 09/29/2015 -- While some digital marketing practices -- like creating relevant content, personalized email marketing and pay per click advertising -- will always provide gains for advertisers, Search Engine Optimization guidelines are ever-changing. Mod Girl Marketing Consultant Mandy McEwen says most copywriting teams are stuck in the Stone Age and are operating based on outdated beliefs.

"Just as you wouldn't want someone operating on you who hadn't received any additional training since graduating from medical school decades ago, you wouldn't want someone writing your copy who has been using the same old tactics and techniques since 1999," Mandy explains.

"Another problem we come across is that writers come across one alarmist article and take an extreme position that doesn't reflect reality," she adds. "For instance, Google's Matt Cutts made a post last January about the 'decay and fall of guest posting.' So many writers ceased the practice altogether and began espousing that guest posting was detrimental for brands when, in reality, there are still substantial gains to be made from aligning oneself with quality, multi-author blogs like The Huffington Post or Boing Boing. As Matt Cutts later clarified, you don't want to throw the baby out with the bathwater. You just have to be smarter in your approach."

In a recent blog post, Mandy discusses eight common myths many SEO copywriters mistakenly believe, including:

- Keyword density should range from 2-10 percent and needs to include exact Google search terms.
- Or, conversely, only "natural" writing matters, so keyword research has become irrelevant.
- Press release anchor text is the best way to get lots of links.
- All copy needs to be 1,500 words or longer to provide "value" for the reader.
- All headings and headlines must contain the most competitive keywords.
- Outbound links shouldn't be included in the text because it will make people leave the site.
- Guest posting is dead – and can get your site banned from search engines.
- Outsourcing SEO copywriting is too expensive, so it's better to do in-house.

Mod Girl Marketing specializes in bringing old-fashioned copywriting and marketing practices into the 21st Century. Mandy's team of digital marketing consultants, SEO experts, social media marketers and copywriters are continually researching best practices and tailoring their strategies to the individual client's results.

"Far too many marketers have a formula they use for every client," says Mandy. "We don't automatically sign up every client for a laundry list of services. We cherry-pick the particular services that will serve a client's organizational goals, that research proves effective for their industry. As time goes on, we monitor progress to invest dollars where leads are paying off. We're starting to see big marketing firms that milk business based on the big brands they've worked with lose customers to smaller boutique firms like us because we offer a modernized approach and operate based on concrete Data to improve our clients' bottom line."

To read the full article, please visit: http://www.8waysin8days.com/8-seo-copywriting-myths-avoid

About Mod Girl Marketing
Mod Girl Marketing is an inbound marketing agency that provides custom digital marketing solutions to a variety of businesses. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant.

Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com

Follow Mod Girl Marketing on Twitter for a fresh flow of Internet marketing ideas.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Marketing Consultant Mandy McEwen of Mod Girl Marketing has been inundated with requests for marketing automation suggestions, advice and training this year. Choosing the right system and budgeting for the investment is a challenge for many businesses initially, but ultimately it pays off in leads, McEwen says.

San Diego, CA -- (ReleaseWire) -- 09/09/2015 -- Technology solves many of the biggest challenges of marketing in the 21st Century – notably: How can one secure more leads using less capital? Software systems take in a tremendous amount of information about prospective customers, chart their course along the sales pipeline, and suggest appropriate actions to keep potential buyers engaged. In fact, the marketing automation industry grew 50% in 2014 and is forecasted to reach $1.8 billion by the end of 2015.

Digital Marketing Consultant Mandy McEwen says that she's received a large number of requests of businesses looking for training or guidance on getting started with marketing automation platforms. Two of her most-shared blogs of 2015 were titled, "4 Things Every CEO Should Know About Marketing Automation" and "8 Ways to Use Marketing Automation to Generate Leads."

"One of the first conversations I have with clients looking for better marketing performance is: what marketing automation system are you using and are you regularly reviewing the reports? Most of the time, it's uncharted territory and we're able to achieve truly amazing results for businesses who begin using these systems to nurture sales leads," Mandy McEwen explains. The best part about working with a marketing consultant, she adds, is that CEOs can skip the learning curve of working with these systems and reap the most benefits immediately."

There are eight important ways marketing automation drives leads, McEwen says:

1. Segmented landing pages help marketers increase conversions by 50%.
2. Email drip campaigns educate, promote, re-engage and increase competitiveness.
3. A/B testing lowers bounce rates and leads to more intelligent, high-converting marketing campaigns.
4. Contact lists are more complete to increase the number of solid leads.
5. Captured leads are "warmed up" and ready to make a purchase.
6. Visitor data helps marketers understand how to best connect with new prospects.
7. Reports identify cost-per-lead and reveal the most valuable lead sources.
8. Annual revenue grows by a third or more when sales and marketing department databases are connected.

"The marketing automation industry is still cluttered with players and no clear winners," says McEwen. Popular names that come up in "Best Marketing Automation Software" lists include:

1. Hatchbuck
2. SharpSpring
3. InfusionSoft
4. Hubspot
5. Marketo
6. Oracle-Eloqua
7. Salesforce-Pardot
8. Act-On

Yet, choosing the right platform depends upon business size, objectives, goals, budget, support needs, and other considerations. Mod Girl Marketing provides businesses with guidance in selecting the right system, as well as training on how the system works and even implementation assistance when requested.

"We have some clients who just want the meat-and-potatoes for their next business meetings. We sift through the reports and deliver the most relevant, actionable analytics for them. We help businesses: draw up a written marketing strategy based on the data; create effective, time-saving automated messages to keep more sales in the funnel; improve landing pages or websites based on lead generation results and audience segmenting; and create content that appeals to prospects who are most ready to buy."

To read the full article on the best marketing automation platforms for small and medium sized businesses, please visit: http://www.8waysin8days.com/top-8-marketing-automation-platforms/

About Mod Girl Marketing
Mod Girl Marketing is a full-service, boutique online marketing firm that provides effective search engine optimization, social media management, digital branding, marketing and design services to a variety of businesses. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant. Contact Mod Girl Marketing at 800.388.7732 or by email at info@modgirlmarketing.com. Follow Mod Girl Marketing on Twitter for a fresh flow of Internet marketing ideas.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Razorfish CEO Michael Karg argues that “Intelligence, Not Image” is what matters for brands going into 2016. Mandy McEwen, founder of digital consulting firm Mod Girl Marketing adamantly disagrees, making a case for why image is still everything in online branding.

San Diego, CA -- (ReleaseWire) -- 07/28/2015 -- Razorfish CEO Michael Karg recently told the UK Guardian that "Intelligence, rather than image" will shape the future of marketing. "For the first time, a marketer's core competency needs to be around data and technology, not messaging and imagery," he said.

Mandy McEwen, founder of digital consulting firm Mod Girl Marketing adamantly disagrees, making a case for why image is still everything in online branding. Her in-depth analysis can be found in the most recent blog post at http://www.8waysin8days.com/8-reasons-appearance-everything-brands/

"Executives are scrambling to find the latest software solution that will deliver their demographic to them on a platter, but we feel that's a misguided approach," says McEwen. "While big data and analytics are undoubtedly important, marketers can't lose sight of the way website design, brand name and logo, blog content, ads and social media responses create public perception and influence sales."

She adds that business intelligence should be used to refine and split-test design, but should not be the primary focus for a team. "As a consultant, I do help brands find the technological solutions they need to run a tight ship," she says. "However, I also stress that creative brainstorming, content creation and investment in key personnel to oversee online customer service trumps website utilities, automated emails and optimized banner ads every time."

In Mod Girl's most recent blog entry, eight key points are discussed:

- Branding is about the consumer, not the brand.
- Aesthetics breathe new life into older brands.
- Branding evokes emotion, which influences behavior.
- Brand "appearance" online encompasses more than aesthetic looks.
- A cohesive brand image breeds loyalty.
- Branding is about building relationships.
- How a business appears online clinches sales or loses prospects forever.
- In a competitive atmosphere, skill and knowledge are not enough.

Brands are always reinventing themselves, says McEwen. "You might look at a brand like Apple and say, 'They're good. They've got the image. They can sit back and just use technology to maintain their customer relationships." But that's simply not true. Apple, like other enduring brands, will continue to invest heavily in content, image, new logos and messages that resonate with modern consumers."

The brands Mod Girl Marketing work with don't want to blow their entire budget on tools and technologies. Working with the firm saves the average business over $40,000 a year by providing access to Bright Local, Raven Tools, Hootsuite, AWeber, Release Wire and Sprout Social. McEwen's team provides strategic guidance based on analytic reports, so medium-to-large-size businesses can focus on directing the creative teams to produce better web designs, smarter content and more robust customer support.

For more information on strategic consulting and customized marketing packages, visit
http://www.modgirlmarketing.com/services/

About Mod Girl Marketing
Mod Girl Marketing is a full-service, boutique online marketing firm that provides effective search engine optimization, social media management, digital branding, marketing and design services to a variety of businesses. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant.

Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com. Follow Mod Girl Marketing on Twitter for a fresh flow of Internet marketing ideas.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm