In Light Of Popularity Of Publications, Century Publishing Remains Top Providers

Post Falls, ID -- (SBWIRE) -- 09/27/2013 -- Recent news stories center around countless magazines, catalogs, newspapers, corporate publications and other forms of printed materials being superseded by technology. They are rapidly being replaced by their online counterparts; brightly colored pages are giving way to user friendly websites, designed to offer increased speed and convenience in browsing and making purchases. Despite such indications, reports indicate 88 percent of consumers continue to prefer physical publications over their virtual equivalents. In light of these statistics, Century Publishing has launched efforts to promote awareness of their professional commercial printing services.

Beth of Century Publishing confirmed, "We strive to develop a relationship with all our customers. The success of their endeavors depends on being able to spread their message to the world through their publications. Their ability to catch the eyes of their readers and maintain their attention is best achieved through beautiful, colorful images and captivating content, and we possess the expertise and technology to help them do just that."

The spokesperson explained the company specializes in full color magazine printing; however, they are fully capable of bringing any printing project to life. They boast one of the largest heat-set web printers in the Northwest. Century Publishing is responsible for the publication of more than 300 distinct magazines annually and generates more than 2.5 million various publications each month.

While some customers contact the company with a clear picture of how they want their final product to appear, others need advice on the creation of their brochures and trade or real estate publications. Through the customer help center located on the Century Publishing website, customers will find a step by step guide through every aspect of their printing needs. Their support staff is also on hand to answer any additional questions customers may have.

Concluded Beth, "We offer competitive pricing and the fastest turn around times available. No publication is too large or small for us to handle. We provide an extensive variety of sizes, weights and styles to fit any needs our customers may present, as well as an optional high gloss, protective coating. Other features we offer with our color printing services include online proofing, a full service printing department and our bulk mailing facility, all implementing the most recent technology available. We will gladly ship samples of our printed work to those who are interested."

About Century Publishing
Established in 1971, Century Publishing has grown from a small, modest company into the premier commercial printing service of the Northwest. They accredit their growth to their strong, loyal customer base developed through high quality products and consistent customer satisfaction. The company realizes their customers are the reason for their growth as a business and they are devoted to ensuring their customers are able to succeed in their own fields through the help of their services.

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Direct Mail Catalogs Still A Viable Form of Advertising For Retail Businesses

Post Falls, ID -- (SBWIRE) -- 08/23/2013 -- According to the Direct Marketing Association, more than 12.5 billion catalogs were mailed out in 2011, accounting for about 35 for every man, woman and child in the US. While a great deal of advertising budgets are diversified into SEO, PPC, and improvements to websites, the bottom line, says the Century Publishing spokesperson is catalogs still work.

Says Century Publishing spokesman, "A beautiful full-color catalog is a complement to any business selling multiple products. This is an advertising tool anyone can use, whether their customers have internet access or not. Catalogs linger around the house for months, still looking as nice on month four as they did the day it arrived."

Additional statistics show Americans still use catalogs for their intended purpose, as close to 90 million Americans made purchases directly from a catalog last year. With that in mind, Century Publishing, one of the largest printers in the Northwest region is launching a campaign to make businesses aware of the importance of a high-quality, well-designed catalog in today's digital age.

Says Century Publishing, "Whether you have a large company with an image to protect or a small company who wants to give the impression of a much larger one, the construction of a quality catalog is vital to the success of the venture. We advise all of our customers to keep it simple, utilizing the same font throughout the entire catalog and limiting the use of bold and italicized emphasized words, making it easy on reader's eyes."

Century Publishing experts also advise for best results to keep the size of the catalog to a standard size. The experts at Century Publishing Printing Services confirm. "While the catalogs larger than magazine-size are certainly eye-catching, they also are quite pricey to mail out to your customer base. When designing your catalogs, put your best selling items in the top right-hand corner of the page, as this is statistically where the eye is trained to go to first."

The experts at Century Publishing urge business owners to go online and submit a request for a quote. "Find out your options through an online quote. Ask about a high gloss protective coating that will give your catalog a nice sheet and professional quality if you choose to add it. Let the company you choose know what kind of catalog you need printed, and then they can take care of any guesswork you may have about how to get the job done. The company should use the latest technology for a fast turn-around time, and to lower the cost of printing your catalog."

About Century Publishing
In business since 1971, Century Publishing is one of the largest publication printers in the Northwest. The company is recognized for superior print quality and personalized service, focusing on exceeding each customer's printing expectations. Century Publishing uses technological advances to offer more reliable, cost-effective solutions to their customer's printing needs. They are dedicated to the latest digital technology and use computer-to-plate technology in production. The company's printing professionals work around the clock enabling them to ship each month more than 2.5 million copies of full-color magazines, trade publications, catalogs, real estate publications, maps and brochures for distribution throughout the U.S. and Canada.

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