81 Percent of Consumers Search for Restaurants Using a Mobile Device

Palo Alto, CA -- (SBWIRE) -- 11/22/2013 -- The average person spends 48 percent of their food budget on eating out. According to the National Restaurant Association, the average adult eats a meal or snack purchased from a restaurant 5.8 times a week. In fact, the restaurant industry remains the top industry searched for on mobile phone devices, according to a number of studies. "Restaurants need to ensure consumers can find them while on the go and Android and iPhone restaurant apps make this easy to do," Nicolas Baron of Bay App Studios states.

According to Constant Contact, 81 percent of consumers searched for a restaurant on their mobile device with 75 percent choosing a restaurant based on those results. Furthermore, 80 percent believe it's important to view the menu before dining in a restaurant with 62 percent saying they are less likely to select the restaurant if the menu cannot be read on the mobile device. "Restaurants need to ensure they have a restaurant menu mobile app if they wish to draw in new business, as seen by these statistics," Baron continues.

Restaurant mobile apps contain a great deal of information when done properly, including menus, specials, contact information, hours of operation and reservations, where applicable. A study conducted by SinglePlatform and Chadwick Martin Bailey shows that photos included in online listings also help to boost click-through rates. "Ensure you choose a company that can assist you with creating a mobile app that draws interest and one that actually brings the customers in. Bay App Studios understands what customers want and need in a website and makes sure that is exactly what each client gets," Baron goes on to say.

Features available on a Bay App Studios restaurant app include tell-a-friend, GPS directions, food ordering, points of interest and more. "If your restaurant offers live entertainment, consider including an events listing in the app and many opt to have a loyalty card feature or one that offers a tip calculator. Every business differs in terms of their needs and we recognize this when creating an app, avoiding unnecessary features to ensure the app is user friendly," Baron says.

Non-mobile friendly websites turn consumers off as studies have shown that the majority of visitors who visit a site that is hard to navigate leave after only 4 seconds. "Don't let this happen to you! Google estimates that smart phone users will account for more online searches and browsing this year so you must have a mobile app that works and we are committed to providing that app for each client who comes through the door," Baron declares.

About Bay App Studios
Bay App Studios, a Silicon Valley company, specializes in customized business app development, enterprise web applications and marketing solutions designed to help clients implement digital strategies which exceed expectations, accelerate growth and capitalize on new market opportunities. Client success remains closely tied to Bay App Studios' success. Very successful mobile and web applications flourish thanks to a well thought out strategy, elegantly formed architecture and stunning, unique design. Products need to provide a service or experience, while adding value to the user's life, doing so by fulfilling a need or satisfying a desire. Proven technology delivers cost-effective, stunning websites and mobile apps designed to connect a business with millions of mobile users.

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Consumers Prefer Apps for Certain Activities and Mobile Browsers for Others

Palo Alto, CA -- (SBWIRE) -- 11/22/2013 -- In developed nations, consumers prefer to use mobile web over mobile apps, although neither is used exclusively, according to Statistic Brain. In the United States, 46.7 percent used a browser, app or download, with 36.4 percent using a browser and 34.4 percent using an app. In Europe, these numbers continue to be slightly lower, with 41.1 percent using one of these three options while, in Japan, the numbers go up significantly. In this country, 76.8 percent use a browser app or download. "Companies must be aware of these statistics and work to develop an overall digital strategy which takes into account consumer needs and preferences, no matter where the customer is located," Nicolas Baron of Bay App Studies, a bay area web design and development company, explains.

An SEO friendly mobile site continues to be of great importance as 95 percent of users search for local information with 88 percent of the searches conducted leading to action being taken the same day. Consumers desire an exceptional browsing experience, one requiring minimal typing and scrolling to avoid errors and yet they want much more than this. "When developing mobile app website designs, a company must focus on selecting suitable graphics to reduce upload time while creating an SEO friendly mobile site to increase company visibility and promotion," Baron continues.

A mobile website isn't enough anymore as numerous consumers choose to make use of an app rather than a website. Further statistics gathered by Statistic Brain show, in the United States, consumers choose an app over a browser for social networking, music, games and more. The same consumers choose a browser over an app for local information, news, video, sports, products reviews, banking and more. "Companies benefit from both a mobile website and app and yet understanding when a customer turns to a mobile site and when they turn to an app remains of great importance. Bay App Studios sits down with clients to create a digital strategy that takes company type and consumer preference into consideration along with numerous other factors," Baron declares.

Customers typically find it best to select a company that can assist with all aspects of web design and development, both for personal computers and mobile devices. "Bay App Studios understands the need for sites and applications which work across a variety of devices, ones which make the consumer's life easier, and strives to help clients implement digital strategies which move their business forward in every way. The success of a company becomes synonymous with the success of Bay App Studios," Baron exclaims.

About Bay App Studios
Bay App Studios, a Silicon Valley company, specializes in customized business app development, enterprise web applications and marketing solutions. All work to help clients implement digital strategies which accelerate growth, exceed expectations and capitalize on new market opportunities. Client success becomes synonymous with the success of Bay App Studios and successful web and mobile applications come from an elegantly formed architecture; stunning, unique design; and a solid, well thought out strategy. The product needs to provide an experience or service which adds value to someone's life by satisfying a desire or fulfilling a need while positively impacting the overall business.

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Thier Proven Technology Delivers Mobile Apps that are both Cost-Effective and Appealing

Palo Alto, CA -- (SBWIRE) -- 10/10/2013 -- Bay App Studios is a Silicon Valley company specializing in customized business app development, enterprise web applications & marketing solutions that help clients implement digital strategies that exceed their expectations, accelerate growth, and capitalize on new market opportunities.

The developers at this bay area web design and development company have expert knowledge of a number of platforms for mobile application programming including Cocoa, X-Code, Objection C, html 5, as well as C++. They are known for providing affordable, effective and eye catching mobile application development services that is approved by Apple and Google and featured in their App Stores. Some of the most popular and beneficial apps are Android and iPhone restaurant apps. Restaurant mobile apps created by Bay App Studios help hungry customers use their mobile phones to pull up location, hours of operations and menu choices for restaurants that utilize their products.

Their proven technology delivers cost-effective, stunning looking mobile apps & websites design that help your business connect with millions of mobile users that already -or potentially- frequent your business. Bay App Studios unique marketing integration technology for mobile devices was featured in: The Business Insider, The Wall Street Journal, Mashable, Network World, The Washington Post, NY Times, and others.

With 4.1 billion mobile phones worldwide, being kept within arm's reach, what better way to get business messages out to your existing clients and potentials customers than with an SEO friendly mobile site. Every day your customers are running their life by their mobile phones. Calling, texting, emailing and now more increasingly, searching for local companies, restaurant menu mobile app and shopping for products and services. Mobile users are savvy shoppers, 95% of users search for local information with 88% of those searches resulting in action being taken the same day. Are you missing your share? Is your competitors taking your business away from you? As a business owner, your job is to let your business in front of those smart phone users, so they buy your product, and not your competitors.

The mobile app website designs that Bay App Studios develop provides exceptional browsing experience to the users requiring least typing and scrolling to avoid any errors. Bay App Studios make mobile websites with suitable graphics that take minimum of uploading time thus saves the users from waiting. Bay App Studios also build mobile website that are SEO friendly for better visibility and promotion. As a business owner, your job is to let your business in front of those smart phone users, so they buy your product, and not your competitors.

For the best web design and development company, Bay App Studios, is the clear choice to provide a superior mobile presence online. Visit their website today: www.bayappstudios.com to view live working apps for mobile devices created for a wide variety of businesses such as restaurants, bars, dentists, law firms, churches, day spas, animal hospitals mobile apps, and more. Or simply call: Bay App Studios @ 650-240-8480 to setup a free consultation appointment to find out how Bay App Studios could help you beat your competitors.

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