RESF, a prominent South Florida real estate group, has achieved several milestones in its comprehensive social media campaign.

Miami, FL -- (SBWIRE) -- 11/22/2013 -- RESF, a prominent South Florida real estate group, has achieved several milestones in its comprehensive social media campaign.

The group's YouTube channel has garnered over 180,000 views and more than 200 subscribers, while its Twitter and Facebook profiles have gained 6557 and 5,295 followers, respectively.

The increased visibility signifies the success of the firm's rigorous campaign to engage homebuyers through advanced technology, which in addition to social media includes photography, graphic design, and video production.

RESF's premier social media approach has been YouTube, from where it shares it signature high-resolution video tours. Running anywhere between one to five minutes, the videos tours are intended to provide a concise, informative, and visually-stimulating excursion into a given property.

Such an approach arguably more effective than images or writing, as market research has found visual aides to be more effective and impactful on audiences. The use of video to convey details about a property is fairly unique in the industry, and the number of views and followers is well above the average for most South Florida realtors, many of whom have yet to penetrate the online and multimedia market to the extent that RESF has.

To that end, it also displays it videos through its official website at RESF.com, via the "Video Listings" link at the top menu of the homepage.

RESF maintains several active social media accounts on networks such as Facebook, Twitter, and Pinterest, through which it shares news or highlighted videos.

About RESF
RESF comprises over 300 realtors and has offices throughout South Florida, including locations in Boca Raton, Coral Gables, and Miami Lakes. As a result of its social media expansion, the firm has become one of the fastest-growing South Florida Real Estate South Florida Real Estate groups in the region.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Miami, FL -- (SBWIRE) -- 10/30/2013 -- RESF, a realty group specializing in South Florida Real Estate, has launched a new video playlist option on its website at RESF.com. Available in the "Video Listings" section, it allows users to view the entire selection of property tours automatically and sequentially.

This makes it easier to view the high-resolution and professionally-produced videos for which RESF is best known, allowing prospective homebuyers to learn about many residences in a short span of time. Market research has found videos to be more effective and impactful on audiences. Nevertheless, the use of videos is fairly unique among realtors, and represents RESF's explicit emphasis on utilizing advanced technology to deliver high-quality customer service, particularly through tools such as photography, graphic design, and video production.

Furthermore, each video is part of a multimedia display that includes a descriptive paragraph about the property, a list of specifications and amenities, and an interactive map function showing the location of the property and the surrounding area. For the sake of convenience, videos of nearby properties are also listed below, and clients are invited to request more information by filling out a brief email form.

This innovative approach is only the latest of a series of similar strategies aimed at engaging clients. RESF recently launched an official blog as part of a campaign of enhancing customer service. The blog will provide a range of information to users that include recent listings, featured homes, new services, real estate market trends, and more. It will be regularly-updated to provide consistent and topical information.

In a similar vein, RESF maintains several active social media accounts on networks such as Facebook, Twitter, YouTube, and Pinterest. As a result of these efforts, the firm has become one of the fastest-growing South Florida Real Estate groups in the region.

About RESF
RESF comprises over 300 realtors and has offices throughout South Florida, including locations in Boca Raton, Coral Gables, and Miami Lakes.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm