New website takes into account customer feedback

Manchester, UK -- (SBWIRE) -- 04/08/2014 -- Manchester SEM proudly unveils their new website, complete with various improvements made based on customer feedback. "Customers visiting our site noticed some areas they felt needed to be improved, and the company responded, making the requested changes. In addition, changes were made based on new technology which improves the company's ability to serve those in need of the provided services," Mark Wallace of Manchester SEM declares.

In addition to launching the new website, the seo company manchester continues to offer the free SEO guide, "Winning the Google Race for Rankings in 2014 & Beyond" to help businesses out rank and out perform their competitors. The guide shows companies how to engage and captivate their desired audience while boosting their search engine position. With the help of this guide, businesses find their conversion rate improves. As Wallace points out, companies need every advantage they can get and this guide provides the tools needed to gain this advantage.

Manchester SEM focuses on developing websites which attract the desired audience, one prepared to buy the products and services being offered. The digital world changes in the blink of an eye, and companies must keep up to remain competitive. The time required to keep up with these changes overwhelms many companies which is where Manchester SEM comes in.

As Wallace explains, the company sits down with each client to do a full-spectrum analysis of the existing website. Once the analysis is complete, Manchester SEM goes to work, researching the industy and competitor rankings to develop a plan specific to the client. With the plan in hand, the company begins implementing the necessary changes to bring in more traffic, more leads, more clients and more revenue.

"The basics must be in place before any work is done on a website. Without the proper foundation, a company and its website cannot move forward. Manchester SEM ensures the basics are in place and the foundation is solid before moving to the next stage. Over time, an amazing website emerges, one that achieves the desired results while bringing the company to the top of the search engine rankings," Wallace promises.

About Manchester SEM
Manchester SEM understands it is all about the customer and lives and breathes SEO and SEM to provide the services clients want and need to grow their business. Delivering exceptional service, value, and quality, Manchester SEM delivers unique benefits, ones not typically seen with an SEM and SEO firm, and strives to boost client website search engine ranking positions, making use of proven marketing strategies and techniques to deliver the desired results. With more than 19 years of combined experience in running and managing successful websites, the team of online marketers implements the strategies they promote and creates high converting websites, ones which incorporate robust sales funnels while taking sites to the top positions on the search engines.

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Improving Organic Search Engine Rankings Leads to Increased Revenue

Manchester, Cheshire -- (SBWIRE) -- 11/14/2013 -- Marketing researcher IDC estimates that 2.7 billion people will be online by 2015, accounting for 40 percent of the world's population. "Each and every one of these consumers becomes a potential customer for a company and yet many companies fail as they don't understand search engine optimisation (http://www.manchestersem.com/search-engine-optimisation-seo/) and how to bring visitors to their site," Mark Wallace of Manchester SEM declares.

According to the Office for National Statistics, in 2010 alone, 38 million citizens in the United Kingdom used the Internet, with 30 million of those users accessing the web on a daily basis. For the 12 month period ending August 2010, 31 million people chose to purchase a product or service online, spending £5.2 billion during this time period. "For a business to benefit from the popularity of online shopping, the business must first ensure they can be found by consumers and this is where Manchester SEM can be of assistance," Wallace explains.

More than one billion searches are conducted on Google alone each month with 93 percent of Internet users starting their experience with a search engine. "To reach the desired target audience, a business must use many techniques, while focusing on improving overall organic search engine results. This continues to be of great importance as 70 percent of links clicked are from organic results and three-quarters of users never move past the first page of the search results," Wallace informs businesses.

To improve search engine results, companies need to use a wide variety of techniques, including search engine optimisation, keyword research and link building (http://www.manchestersem.com/search-engine-optimisation-seo/link-building-seo/). "When a company contacts Manchester SEM for assistance in improving search engine rankings, we use an array of methods to determine where improvements need to be made. We understand that companies vary greatly in their marketing needs and work with each client to develop a strategy that helps them achieve their desired objectives, rather than using a cookie cutter approach to search engine marketing," Wallace pronounces.

Search engine marketing consultancy encompasses many areas. "We often find the need to analyse an industry, a company's competition and/or their keywords to determine what the competition is doing and to see which keywords are most searched for. In other situations though, we find that the company needs help with their content development or in establishing a blog or a social media presence. No matter what a company needs assistance with, we can be of help. We strive to deliver more targeted results and customers so businesses can see in increase in revenue," Wallace asserts.

About Manchester SEM
Manchester SEM delivers search engine rankings for clients, focusing on return on investment. The goal continues to be to deliver more targeted prospects and customers along with an increase in revenue, rather than the selling of search engine rankings. Tried, tested and proven online marketing techniques and strategies ensure this is the case and Manchester SEM remains responsible for clients reaching the number one spot on the Google search engine for countless keywords in numerous markets.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Company Helps Businesses Prepare For Holiday E-Commerce Surge With Improved Rankings

Macclesfield, Cheshire -- (SBWIRE) -- 11/14/2013 -- With the global economy finally rebounding from financial turmoil, consumers are beginning to feel more comfortable allocating portions of their income to more than basic necessities. This became increasingly apparent when a recent survey revealed consumers plan to spend approximately 15.3 percent more on holiday purchases this year compared to those in the recent past; of those, 66 percent intend to ramp up their online shopping.

In light of these facts, retail business owners find themselves under increased pressure to strengthen their online presence in order to gain an advantage over their competitors. Having provided SEO services Manchester for a number of years and helped countless clients reach such goals, Manchester SEM is no stranger to the world of SEO. In an effort to help more entrepreneurs prepare for the approaching holiday shopping surge, the company has launched a campaign to increase awareness of the benefits of their search engine marketing services.

Mark Wallace of Manchester SEM explained, "Although many of those who come to us are start-up business owners with no experience in the e-commerce and online marketing game, we are seeing an increasing number of new clients who simply are not getting any positive results from their current SEO strategies. After only a brief consultation with them, we generally understand what is holding them back. We constantly see a couple of recurring mistakes in their techniques."

A number of marketing companies implement Google Analytics in determining their strategies. Using this service, they ascertain the effect their advertising seems to have on a business's target audience and from where the majority of a website's traffic originates. Strategists closely follow these statistics to map out their future marketing routes. According to Wallace, this method could actually be detrimental to a website's search engine rankings; SEO and SEM optimized sites tend to rank higher if they opt out of relying on Google Analytics.

Wallace noted another common error among e-commerce businesses is placing excessive emphasis on sales. While the ultimate goal is to convert visitors to customers, many businesses fail to adequately draw interest to their products. By providing unique angles, sharing advice and answering visitors' questions, a website can make potential customers feel the company cares about public interest. After drawing attention in this manner, the website can gently lead into an appealing product and will be more likely to make a sale.

"We focus on the needs and aspirations of our clients," concluded Wallace, "It is important we find out who they are as a business, their unique selling point and who their ideal target audience would be. Once we have painted that picture, we can build our marketing plan to spread the word about their company, boost their brand recognition, propel them to the top of the search engines and help ensure they stay there. Of course, they will be generating more revenue along the way as well."

About Manchester SEM
An SEO company Manchester businesses have come to rely on, the staff of Manchester SEM specializes in online marketing and search engine optimization services. With more than 19 years of experience in the field, they have spanned countless keywords in a wide range of markets to help clients outrank more than 120 million websites on the world's top search engines.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm