Doublespark Web Design Cambridge has lifted the lid on the modern alchemy of search engine optimization to make its services as transparent as possible to UK businesses.

Cambridge, Cambridgeshire, UK -- (SBWIRE) -- 01/07/2014 -- Search engine optimisation is loosely defined as a series of processes by which websites can be made more attractive to search engines by manipulating the algorithms used by sites like Google to determine where in the rankings certain websites should come. These processes are however both multitudinous and complex, and this can lead to a 'black box' methodology from SEO providers who simply rely on results orientated advertising to hook clients. Doublespark Web Design of Cambridge do things differently, and have dedicated a full page of their website to the particular methodology they employ to help clients achieve amazing SEO results.

Their SEO services page (http://www.ds-cambridgeweb.co.uk/seo) outlines the specifics of what the company will do on behalf of clients, including detailed analyses of the client's current search rankings with in-depth investigations of how and why they are in the position they are, before researching possible keywords they should be targeting.

They offer detailed monthly reports on how the rankings are improving as work goes on, and use link building to build presence and establish authority within a topic as well as restructuring websites and rewording content to make pages easier to find for specific services.

A spokesperson for Doublespark Web Design explained, "Many people understand some of the very basic principles of SEO but most providers aren't willing to take the time to explain the complexities to their clients, instead offering a black box, results-orientated service where clients don't know what processes they're paying for or the dangers of a particular approach. Understandably this can make clients feel uneasy, which is why we've gone to the trouble of defining in plain English exactly what we are offering to do to optimise websites for search engines and get the results clients are looking for."

About Doublespark Web Design
Doublespark Web Design in Cambridge has been helping businesses with web design services to companies in Cambridge since 2005. The company has since grown rapidly employing the best web designers as well as SEO specialists for the new generation of online business. With offices in Cambridge and Peterborough they welcome the opportunity to chat through how they can help clients with web design and internet marketing. For more information, please visit: http://www.ds-cambridgeweb.co.uk/

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After a successful year in business, Doublespark Web Design has authored a new infographic looking ahead to the new trends that will dominate web design in the coming year.

Cambridge, Cambridgeshire -- (SBWIRE) -- 12/02/2013 -- Web design is a constantly evolving format, and the companies that provide it have to be constantly looking ahead to see the emerging trends in order to deliver clients a look that is fresh and contemporary while meeting the expectations of the modern user. In 2014, several trends are due to emerge and Doublespark Web Design of Cambridge, UK has published a new infographic explaining just some of the important factors that will decide between successful designs and outdated sites in the coming year.

The Cambridge web design company's infographic marks key developments in both technology and trends. With people increasingly accessing websites from a diverse number of different sources including laptops, mobiles, tablets and more, the need for mobile specific websites has fallen away as high speed 4G connections become available, instead requiring flexible web design that intelligently resizes to fit the screen it is loaded in.

This is just one of many trends explained by the infographic, including matters of typography, flat design and interactivity. The infographic is designed not only to explain the coming trends but to showcase the knowledge and insight of the Cambridge web design company and their capability to deliver on these trends for clients old and new in the coming year.

A spokesperson for Doublespark Web Design explained, "We have created the infographic to shed light on what our clients and prospective clients can expect to become popular in 2014. This allows them to get ahead of the curve and begin preparing their online presences for the new fashions in design and consumer demand. We are happy to help anyone who reads our infographic and wants to be on trend for the coming year to update their web presence and reinvigorate their SEO strategies to get ahead of the competition. Our Cambridge SEO services have produced outstanding results for clients this year in Cambridge and nationally and we have increased our capacity to meet demand."

About Doublespark Web Design
Doublespark Web Design in Cambridge has been offering web design services to companies in Cambridge since 2005. The company has since grown to employ the best web designers as well as SEO specialists for the new generation of online business. With offices in East Road in Cambridge they welcome the opportunity to chat through how they can help clients with web design and internet marketing. For more information, please visit: http://www.doublespark.co.uk/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm