Customers Must Act Quickly to Take Advantage of These Savings

New York, NY -- (SBWIRE) -- 01/29/2014 -- Ideal Cheese Shop announces its Super Bowl Sale, running from 1/24/2014 to 2/2/2014. Customers purchasing $50 or more during this time period receive 20 percent off before shipping and handling and all cheeses offered through the shop are guaranteed fresh. "With a wide selection to choose from and the best prices around, customers can pick up some Swiss Cheese, French Cheese or cheese of any type for their big game party or use any day of the week. In addition to various cheese products, Ideal Cheese Shop also carries a wide range of specialty items customers are sure to love," Michael Binetti of Ideal Cheese Shop exclaims.

Ideal Cheese carries more than 250 varieties of cheese from 17 countries, and all are guaranteed hand cut and fresh. Customers choose a full wheel or acquire by the pound, depending on their particular needs, while some prefer to try a cheese assortment or basket to test new types and flavors. "For those customers who want cheese delivered to the home or office on a regular basis, Ideal Cheese offers a Cheese of the Month club, and gift baskets for those who need a present or item for a special occasion," Binetti continues.

Visitors to Ideal Cheese find they may choose a product by country, cheese type or milk type. "Selecting the perfect item for each occasion becomes easier, thanks to the many search features available. With the 20 percent savings customers currently obtain on orders over $50, customers may select a new type of cheese to try, one they have been hesitant to try before," Binetti goes on to say.

In addition to cheese products, Ideal Cheese carries a variety of specialty items, such as chocolate and confections, oils, and vinegars. "Many customers opt to add white anchovies, Genoa salami, or chestnut honey to their order. Others prefer to pick up fig jam from Spain or Lurpack salted butter. Ideal Cheese carries a wide range of products to ensure customers easily find what they want and need for any occasion. The current promotion ensures visitors save on each purchase, allowing them to buy more while still saving money," Binetti declares.

About Ideal Cheese Shop Ltd.
Declared the World's Best Cheese Shop by Forbes.com, Ideal Cheese Shop began more than 56 years ago as a New York City egg and butter company. Over the years, the shop evolved and is now a gourmet specialty products and cheese shop, with a retail shop in midtown. The company provides wholesale cheese to various entities across America and ships to customers around the nation, while still keeping up with the small mom-and-pop shop image that makes them successful.

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New York, NY -- (SBWIRE) -- 01/29/2014 -- According to results of a survey conducted by the Courtyard by Marriott ranking America's favorite Super Bowl Foods, nachos were favored by 41 percent of those surveyed. The increased demand for cheese during the unofficial "holiday" has prompted the Ideal Cheese Shop's spokesperson Michael Binetti to announce a Super Bowl Sale, offering 20% of all orders over $50 between 1/24/14 and 2/2/14.

Says Binetti, "We offer more than 250 different cheese varieties from 17 countries. All of our products are guaranteed fresh and hand cut per order, available per pound, full wheel, or as great treats. We provide products for retail sale to the general public as well as wholesale pricing to the hospitality industry, too."

Cheese products, when used as an ingredient in dishes or served alone, have grown in popularity becoming a staple in most gatherings, from nachos to cheesy dips, says Binetti. "There are so many superb cheeses out there, just waiting to be discovered. For that reason, we've also created our Cheese of the Month plan. This allows cheese enthusiasts to experiment with a wide array of flavors they may never have tried before. We offer three different lengths for consumers to choose from, the 3, 6 or 12 month plans."

Another growing segment of the market, gift basket sales, have also been embraced by the Ideal Cheese Shop. Binetti confirms. "Cheese baskets were very popular gift items over the Christmas season and we see continued popularity through the other months, too. Although we began as a small mom and pop store, we've embraced technology and increased sales through our online store. It has since evolved into a gourmet cheese and specialty products store featuring amazing gift baskets, specialty products such as chocolates, butters, meats and seafoods, coffee and cocoa, oils and vinegars, as well as cheese tools."

Binetti concludes. "Whether you're looking for the perfect spread of cheeses to display along side the "Big Game", a corporate gift to send a client or something to spice up the the months down the road, Ideal Cheese has something to offer you. Additionally, we offer gift certificates and also encourage cheese lovers to Like us on Facebook in order to get all the updates and specials."

About Ideal Cheese Shop
Named World's Best Cheese Shop by Forbes.com, Ideal Cheese began as a butter and egg shop over 56 years ago. The shop has evolved into a midtown retail storefront on Manhattan's east side providing wholesale cheese to restaurants and hotels nationwide. Additionally, they operate an online presence providing products all over the country.

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Company Rises To Meet Growing Interest In Highly Sought After Specialty Products

New York, NY -- (SBWIRE) -- 12/09/2013 -- Statistics from the International Dairy Foods Association indicate Americans purchase approximately 3 billion pounds of cheese each year; however, artificial processed cheeses have approached their greatest downturn in popularity in 20 years. While natural unprocessed cheeses are becoming favorites across the globe for a number of reasons, Americans are also trending away from traditional varieties, opting instead for a broader diversity of flavors and textures. In light of these evolving preferences, Ideal Cheese Shop Ltd. has launched their extended variety of cheeses from around the world.

Michael Binetti of Ideal Cheese Shop confirmed, "We now carry more than 250 gourmet varieties of cheese from 17 countries worldwide, and we constantly add to our selection. Made from cow's, goat's or sheep's milk, all our products are guaranteed to be the freshest available and always cut to order whether our customers wish to purchase by the pound or an entire wheel. These are far from the processed, pre-wrapped slices of American cheese you find in your local supermarket."

The company's international collection includes an array of interesting Swiss cheese options including Bergfichte. This unique variety originates in Canton Thurgau in Northern Switzerland and is created from raw cow's milk. After being washed in a white wine bath, each wheel is wrapped in fur bark; this technique provides a smooth, velvety texture and spicy, woody essence. Bergfichte is considered a perfect complement to a number of wines including Pinot Noir, Reisling, and many Alsatian white selections.

In addition to Swiss, an assortment of French cheese is also available. Ideal Cheese Shop's Fromage d'Affinois resembles the creaminess of Brie, but offers a more buttery flavor with a sweetness that creates a wonderful enhancement to fresh fruit. In contrast, their Camembert Fermier is a harder, more crumbly option with a light, rustic quality, which pairs well with most full-bodied red wines. Another interesting choice is the Comte, whose flavor actually varies depending on the season the milk is produced as well as the amount of time it is aged. Generally, the Comte is mildly flavored with a slight hint of nutmeg.

"Aside from our single cheese varieties, we also offer several other options," concluded Binetti, "Our cheese baskets are available with Italian, Swiss, French, Spanish and Dutch varieties as well as international assortments. Our cheese of the month club, available in 3, 6 or 12 month plans also provide a wonderful selection. Both options make wonderful gifts. We carry an extensive line of specialty products as well, including olive, cherry seed and truffle oils, vinegars and crisp breads for complementing our cheeses. Meats and seafood, butter, fruit spreads, cakes, nuts and other delicious confections are also available."

About Ideal Cheese Shop Ltd.
Established more than 56 years ago in New York City, Ideal Cheese Shop began as a butter and egg company. Having grown into the vast specialty store they are today, they now provide wholesale cheeses and other products to restaurants and hotels throughout the country as well as shipping goods to customers across the United States. Deemed the World's Best Cheese Shop by Forbes, they pride themselves in maintaining their "mom and pop" image while growing to meet the needs of their customers.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm