Wayne, NJ -- (SBWIRE) -- 04/01/2014 -- Ballantine Corporation recently posted a blog article outlining the advantages and disadvantages of direct mail marketing in the modern business world. For generations, direct mail has been a leading way to reach out to consumers and provide pertinent information.

In Understanding Direct Mail's Role in Integrated Marketing Solutions, Ballantine Corporation presents the evolution of direct mail marketing. For decades, people depended on mail as a major form of communication. Now there are multiple ways to communicate and direct mail remains an important way to stay in touch with consumers.

In today's competitive marketplace, Ballantine Corporation points out direct mail is an affordable and effective way to support other marketing campaigns. Direct mail is unique because people have an opportunity to sit down and carefully read the contents of the correspondence. Businesses can provide details about what they offer and consumers get a chance to read them at their leisure.

Few other marketing strategies can emulate direct mail marketing because it is a way to offer detailed information to customers. One of the only other ways this can be accomplished is by hiring a dedicated sales staff. Ballantine Corporation indicates hiring a sales staff can become time-consuming and costly. As a result, direct mail remains one of the most budget-conscious and comprehensive ways to advertise businesses.

About Ballantine Corporation
The Ballantine Corporation offers direct mail services including printing, mailing and personalized URL's. The family-owned business has been providing dedicated mail marketing services since 1966 .

Contact Info:

Ballantine
1700 State Route 23
Wayne, NJ 07470
973-305-1500

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Wayne, NJ -- (SBWIRE) -- 02/27/2014 -- The television commercials aired during the Super Bowl are big money ads that become examples to the advertising executives for the year ahead. Ballantine Corporation reviewed some of the leading Super Bowls ads to outline the good, bad and ugly in these marketing endeavors.

In They Paid $4m For That? Super Bowl Ads in Review, Ballantine Corporation reveals company spend a whopping $4m for a 30-second ad during the Super Bowl. This is considered marketing prime time and could take up a large chunk of a business' marketing budget. In some instances, it might be more productive to invest in more direct marketing campaigns rather than one glossy ad.

Ballantine Corporation outlines some of the more popular ads aired during the Super Bowl and analyzes their effectiveness on several levels. The ads are reviewed based on being strategic, memorable and persuasive as well as whether they are intrusive, lasting and specific to the brand. For example, only Anheuser-Busch could air a Puppy Love commercial featuring the famous Clydesdales. Another ad deemed to be effective was the GoDaddy Bodybuilder commercial.

Along with the good ads, there were a few that definitely needed to be improved or refocused. Ballantine Corporation considered ads from leading companies such as Kia and Dannon Oikos. An honorable mention was give to Chobani. While Super Bowl ads definitely grab attention, there are many factors to consider when business develop a compelling marketing campaign with staying power.

About Ballantine Corporation
The Ballantine Corporation offers direct mail services including printing, mailing and personalized URL's. The business has been family-owned since 1966 .

Contact Info:
Ballantine
1700 State Route 23
Wayne, NJ 07470
973-305-1500

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Wayne, NJ -- (SBWIRE) -- 12/20/2013 -- Printing, marketing and mail management are viable ways to promote all types of businesses. The right printed materials and promotional items can get businesses noticed. The Ballantine Corporation is pleased to announce A Blog Interview with Premiums Expert Amy Carichner offering outstanding tips and suggestions.

Amy Carichner is a business partner with The Ballantine Corporation and has over twenty years of experience in the industry. She created her own company, Printworks, Etc. to incorporate promotional items along with printing and mail management. Printworks, Etc., specializes in custom products that represent a business or campaign to the company's target market.

One example is the "Lunch Box Kits" created by Wholly Guacamole to promote their 100 calorie snack packs. The lunch boxes included the company logo, message and dry erase marker along with snack packs, an avocado squeeze ball and a coupon. The lunchbox received tremendous feedback "which gives the brand 5, 10 or even 15 minutes more in front of the consumer than traditional advertising."

According to Carichner, there are many products to consider beyond offering a promotional pen. One of her tips for choosing effective premiums is for businesses to see their promotional vendor as an extension of their public relations and marketing team. Providing more information makes it possible for a promotional vendor to find the perfect product. She told The Ballantine Corporation businesses should take their time and consider evergreen premiums such as mugs and t-shirts.

About The Ballantine Corporation
The Ballantine Corporation (http://www.ballantine.com) offers direct mail services including printing, mailing and personalized URL's. The business has been family-owned since 1966

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Wayne, NJ -- (SBWIRE) -- 12/17/2013 -- The Ballantine Corporation, a full-service direct mail company based in NJ, will be exhibiting at the National Sports Forum in Dallas, TX from February 9-11, 2014. This annual event is the largest cross-gathering of sales, sports marketing and sponsorship executives in North America.

Ryan Cote, Director of Marketing, and John Cote, Executive Vice President and Co-Owner of Ballantine, will be available at Booth 142. They will showcase their online marketing, direct mail and promotional item services. Businesses in the sports industry can discover how to harness the power of these marketing strategies to benefit their companies.

Over 850 sports business professionals will attend the National Sport Forum in Dallas for panel discussions, networking events and breakout sessions. The decision makers of the sports industry will gather to consider the successes and shortcomings of 2013. Exhibitors such as Ballantine will help them plan for a productive year in 2014.

Ballantine has over 45 years' experience in the direct marketing industry. The combination of long-term expertise and cutting edge ideas helps professionals develop marketing solutions that work now and in the future. From classic direct mail marketing to innovative website promotions, they have a finger on the pulse of the latest marketing strategies. Their services include direct mail production, mailing lists, copy and design as well as promotional items and online marketing.

"A diverse marketing approach works best for companies in the sports industry," notes Ryan Cote. "We are pleased to have an opportunity to showcase Ballantine's expertise in traditional direct marketing and digital marketing to the attendees of the National Sports Forum in February."

To find out additional details and register for the National Sports Forum, visit the event website at http://www.sports-forum.com.

About The Ballantine Corporation
The Ballantine Corporation is a family-owned and operated direct mail company. Their digital division, Ballantine Digital, provides online marketing and SEO solutions. Ballantine has been in business for over 45 years offering services such as printing and mailing, promotional items, copy and design, QR codes and personalized URLs.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm