Today's Concepts wants you to know that Zone's got a new attitude with its very own micro site at discoverthezone.com. But the story gets better with its primo star, Daddy Cool, who lays on the type of Jazz for Men, straight and clear with no mushy wushy advice. ‘Cause, Daddy Cool is a Zone Man, a Man’s Man, a Real Man

Toronto, ON -- (SBWIRE) -- 03/14/2011 -- Daddy Cool is taking consumer engagement to the next level with a social media campaign that today's dudes can relate to. He's the real guy's go-to guy for practical dating advice on dealing with the ladies. He's kickin' it sticky, with updates on the regular, to keep those shaggy dolls in check ('cause we know they're misbehaving) and put more swagger in your sales.

Guaranteed to go viral like a sexy flu, this irreverent campaign will not only raise eyebrows, but get passed along to the next guy like last year's prom queen.

So chill out on the new site and meet The Man in the Daddy Cool Lounge. He'll give you the situational analysis and make sure the girlies are chirping, just as sweet as you are smelling.

Daddy Cool Lays it on Straight

Have you been busted? Getting more nag and not enough shag? Maybe you can't decide which flavour you like better? Don't stress, when you're in the Zone, Daddy Cool will give you all you need to know to deal with those honeys. He lays it on straight and sees clearly through any type of "hoochie coochie" situation. He'll show you how to put motion in your locomotion so you can kick it into high gear. Check out Daddy Cool's Playbook for your own situational analysis. When you join the Zone site, you are sent an up to date playbook on the lovelies, so you can not only smell sweet but talk sweet!

So Why Aren't You in the Daddy Cool Lounge?

Come hang with the hotties in the Daddy Cool Lounge. Daddy Cool will hook you up with primo tips so you can throw down in the chat room while you check out his collection of rare and exotic birds.

The ladies are all coming out to play, and they're posting their pics in The Zone, 'cause they're hot to be part of Daddy Cool's flock.

The party will be sizzling all night long, and remember, in the Daddy Cool Lounge, the art of talking sweet starts with smelling sweet with Zone Body Sprays. And there is no better way to come clean to a party than with Zone Body Washes.
And remember, how can you score if you're not in the Zone?

http://www.discoverthezone.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Now, that’s Hair with Attitude!

Toronto, ON -- (SBWIRE) -- 01/18/2010 -- Joseph Gulesserian, President of Today's Concepts said, that "Fruiteen proves once again that Private Label Brands get stuck in second gear, when trying to be everything to everyone with their one-size-fits-all strategies, especially within the HBA category". He also went on to say, "Fruiteen, with its combined price, emotional differentiation and intergenerational strategy, knows how to appeal to both the emotional and rational side of the consumer psyche". With the current economic backdrop, Fruiteen, as well as our other Brands are uniquely positioned to really come alive with a tight-fisted consumer that still demands an emotional charge.

Gulesserian went on to say, "It is imperative that we really understand the consumer's shifting tastes against the backdrop of a contracting economy, in that, subconsciously, they are looking for an emotional lift and price-point realism, while increasing their sense of self!"

Today's Concepts knows how to move the theatre of competition away from the 'Zero Sum Game', to that of sustained competitive advantage.

Fruiteen Shampoo's & Conditioners are dressed for the part in its electrifying polyurethane bottle, high performance formulas and impressive pricing that turn heads before and after use…

Fruiteen Hair Care Brand puts an end to the 'Zero Sum Game!'

To Contact the Company Directly:
416 423-4037 – brands@todaysconcepts.com – http://www.todaysconcepts.com

About Today's Concepts
Since 2000, Today's Concepts has developed and brought to market both on a domestic and global platform Health & Beauty Care "Brands That Resonate" with the consumer, and provide both emotional and rational reasons to be the customer's product of choice. Today's Concepts creates exciting Brands that speak the language of the I-Pod generation and the parents that they influence, while challenging the notion that "You Have Seen it all Before!"

Media Relations Contact:
Ian Cadelina
Brand Manager
416 423-4037
publicity@todaysconcepts.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Brands that are a stimulus package without the Tax Hangover

Toronto, ON -- (SBWIRE) -- 06/24/2009 -- Today's Concepts, a Canadian Company, develops and brings to market Health & Beauty Care Brands (HBC), which provides a compelling combination of image, aggressive pricing and performance for the consumer.

The Company truly understands the set of attributes that moves the consumer to purchase HBC Brands in this challenging environment. For example, the Zone Body Spray Brand retails at $3.49 vs. Axe, which sells for $7.49.

Joe Gulesserian, President of Today's Concepts said that, "Our Made in Canada Brands" connect with consumers both emotionally and rationally, while evoking a set of benefits that inspires purchasing in a contracting economy."

Gulesserian went on to say, "we have created Brands that are a recipe for recessionary survival and a stimulus package for the Canadian economy, without the Tax hangover. For example, an average household could save between $150-200 a year by purchasing our Brands vs. those of competitors. By offering a combination of outstanding image and performance at great prices, our Brands allow consumers to look good, feel good while still being able to pay their bills and leave them with enough money to do, well......other things!"

Compared to Private Labels, Today's Concepts Brands better connects to Gen Y, with more advanced formulas, complemented by lower price-points. At the same time, the National Brands are cost prohibitive to a large demographic.

So, why not give both your hair and the recession attitude with Fruiteen™ or better still, you can always elevate both your hair and savings with Slik!™ "Give Me Bod" Shampoo.

The choices are entirely up to you!

About Today's Concepts Since 2000, Today's Concepts has developed and brought to market both on a domestic and global platform Health & Beauty Care "Brands That Resonate" with the consumer, and provide both emotional and rational reasons to be the customer's product of choice. Today's Concepts creates exciting Brands that speak the language of the I-Pod generation and the parents that they influence, while challenging the notion that "You Have Seen it all Before!"

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm