L.A. Times Columnist explains the Amazon Prime Pantry program after discovering that Amazon customers are confused about the costs, the benefits and the prices.

Woodland Hills, CA -- (SBWIRE) -- 04/29/2014 -- "Amazon's page explaining Prime Pantry is only a scant two paragraphs. After reading it customers are still wondering 'Ok. But What is Amazon Prime Pantry?'" says Jaclyn Easton, best known as a columnist for the Los Angeles Times and Emmy-award winning reporter for CBS News. "Sometimes the people closest to a product are the worst at explaining it."

To answer the question "What is Amazon Prime Pantry" Easton has written an in-depth question and answer style article that covers the three top questions asked about the new service.

1) What is Amazon Prime Pantry (and Why Should I Care?)
2) What's the Difference Between "Amazon Prime" and "Amazon Prime Pantry?"
3) What are the benefits, costs and product prices when using Prime Pantry?

Easton explains "Prime Pantry is a section of Amazon.com that offers grocery store products in sizes similar to your local supermarket at prices that are the same or cheaper." This is what is so confusing: Prime Pantry doesn't look much different than Amazon Prime...until you examine it closely and see that –

1) Prime Pantry introduces new products to Amazon (like single boxes of cereal)
2) Prime Pantry features ever day sizes (no jumbo cans, giant bottles or multi-packs)
3) You get instant coupons (save up to 25%)
4) Easier shopping on Amazon (organized like grocery store aisles)
5) It's a free service for Amazon Prime subscribers because it's part of Amazon Prime.

Bottom line: "Prime Pantry is the latest Amazon.com strategy to offer convenience and great prices." Easton notes, "When I wrote the article on April 26, 2014, a 17 ounce box of Honey Nut Cheerios on Prime Pantry was $2.97. On Walmart.com the same exact 17 ounce box of Honey Nut Cheerios was $3.68."

HELPFUL LINKS
- All items available in Amazon Prime Pantry (compare prices to your local store)
- Coupons available on Amazon Prime Pantry
- The complete article "What is Amazon Prime Pantry?"

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Seven-year Los Angeles Times Reporter Reveals Why Mattress Wedge, the As Seen On TV hit, Probably Won’t Be Available in Stores...Ever

Woodland Hills, CA -- (SBWIRE) -- 01/27/2014 -- It's a fact. Most products "seen on TV" can also be bought on Amazon.com or offline at Walmart or Walgreens. But Mattress Wedge is the exception.," says Jaclyn Easton best known for her reporting for Los Angeles Times and CBS News.

You can only get the Mattress Wedge from the company directly at BuyMattressWedge.com and that will probably never change, says Easton who wrote the review of the ad for AsSeenOnTVrecaps.com

"Go ahead and search Amazon.com even Bed, Bath and Beyond and you will not find the Mattress Wedge. You will not find Mattress Wedge reviews. The only place you can get one is from the TV offer because the inventors are selling it directly to customers" the article states.

Easton notes, "Search for the phrase "wedge pillows", for instance, and all you get are links to a foam incline pillow that props up someone with acid reflux or back and neck issues. There is no product to fill in the gap between a headboard and a mattress.

There is a high demand for this type of product, so the folks that offer the Mattress Wedge are really smart because they know they don't need to sell it in stores.

There's also the issue of size (the smallest is the length of a twin bed) and sizes (they are available in King, Queen and Twin). For a store to stock a couple of each would take up an entire aisle.

For this reason, Easton believes that Mattress Wedge is one "as seen on TV" product that will remain available only through their official website, click here.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Seven-year Los Angeles Times reporter reveals the one stupid reason why most Potato Express reviews are not fair and the one thing every consumer must know before buying Potato Express.

Woodland Hills, CA -- (SBWIRE) -- 01/09/2014 -- It's true. One of the most aired As Seen on TV products of the year, Potato Express is getting unfair product reviews for one stupid reason.

"The product works great," says Jaclyn Easton, former Los Angeles Times Reporter and Emmy winning journalist for CBS news. "It really does cook perfect oven baked potatoes."

According to Easton in her column about Potato Express at AsSeenOnTVrecaps.com, most consumers love this product, but a handful do not for only one stupid reason: they ignore the included one-page instructions, look at the photo on the package and use their Potato Express incorrectly.

Easton explains. "The picture on the box shows the Potato Express placed flap side up in the microwave as a way of illustrating the product. However, the directions specifically state to place the Potato Express flap side DOWN in the microwave.

"Using the Potato Express with the flap side down is the difference between good reviews and bad Potato Express reviews", says Easton. The microwave potato pouch instructions clearly state flap side down, but most folks don't look at the sheet of paper included with every product sold.

The former Los Angeles Times reporter adds "placing the bag in the microwave flap side down is so important they should consider putting a sticker on the actual bag. This will insure that Potato Express reviews are fair."

GETTING THE BEST DEAL ON POTATO EXPRESS
The best deal on Potato Express is from the official Potato Express website. The official offer includes two Potato Express bags, two recipe books and one free super slicer. All this at about the same price as retailers. The problem with buying from retailers is that you only get the microwave pouch and none of the free bonuses.

Click here for the official website

You can get the Potato Express on Amazon.com for a couple dollars less but you only get the Potato Express bag which means consumers give up the free gifts. They don't get the free recipe guides, they don't get the extra Potato Express pouch. They even forfeit the free super slicer."

About As Seen On TV Recaps
Using beat-by-beat screenshot breakdowns, As Seen On TV Recaps examines what works and what doesn't about advertisements currently in rotation on national television. Senior contributors include Jaclyn Easton, best known as a columnist for the Los Angeles Times and Emmy-winning reporter for CBS News.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm