ConversionPath specialised in digital marketing courses, is conducting a 1-day training workshop in Landing Page Optimization. The classroom/web based training instructs the students in the optimization techniques required to make the perfect landing page.

New Delhi, India -- (SBWIRE) -- 03/17/2014 -- Digital marketers short on digital marketing skills can attend a one-day course of ConversionPath on Landing Page Optimization to shore up their ability. The 1-day training workshop trains the participants in conveying their marketing message efficiently, thus increasing conversions. The course walks them through techniques of creating high-converting landing pages. Students can choose between classroom/web based training.

"Getting your ads clicked is only half the battle won. The page your visitors arrive on must be persuasive enough to have them stay for some time and take stock of what you are offering. You need to master landing page optimization techniques to make sure that your investment in digital marketing brings for you the optimum returns," commented a senior trainer with the company.

The workshop trains the participants in Identifying the potential and important landing pages on the website for optimization; Computing the cost for optimization; Creating an A/B and Multivariate Testing Strategy to optimize landing pages; Executing a landing page optimization test on the website as well as gauging the impact of these activities on engagement metrics like bounce rate, page depth and average time spent on website by visitors.

Seasoned trainers of ConversionPath conduct insightful training sessions explaining the subject with real-life experiences. The trainer added, "We discuss several elements that go into the development of landing pages, listing the variations which you should be testing. The perfect landing page is imperative for retaining customers and improving conversions."

Landing page optimization is one of the conceptual training courses of ConversionPath, the others being Conversion Rate Optimization Techniques, Testing & Targeting Strategy, Web Analytics Implementation Strategy. Intended audiences of these training workshops are in-house marketers, content specialists, data analysts, ecommerce managers, merchandising managers and executives in the IT operations. Find here more about landing page optimization and other digital marketing courses they offer in Delhi.

About ConversionPath
Expertise of ConversionPath lays in conducting highly customized product as well as conceptual training for online businesses. They organize training programs on solutions like Adobe SiteCatalyst, Adobe Test & Target, Adobe Discover, Adobe Recommendations, Adobe Social, Google Analytics and Google AdWords. A training partner of Adobe in Asia Pacific, they develop consultative training programs in internet marketing for corporate clients. Visit here for information about Analytics training in India they offer.

Contact Information

Phone:
(+91) 987-172-6262
Hours:
11:00 am – 5:00 pm IST
Monday to Friday
Email: training@conversionpath.in
Website: http://conversionpath.in/

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ConversionPath is among the few institutes in India that offer training with Adobe Audience Manager. Professionals can choose from classroom/web based training sessions that provide them insight into the critical functions of the software.

New Delhi, India -- (SBWIRE) -- 02/17/2014 -- Executives desirous of making a career in data analytics can get enrolled for Adobe Audience Manager Training with ConversionPath. The one day course introduces the professionals to several critical features of the software, enabling them to gain an understanding how it can be used in real world scenario.

"Students can choose from classroom/web based training. We conduct high customized training sessions that are really insightful and full of real-life experiences. All our trainers are passionate about their work, looking ahead to share their wealth of information and ever eager to handle the barrage of questions professionals throw to them," commented a senior executive with the company.

Adobe Audience Manager is data management software that provides professionals the tools required to control and use their data assets to drive sales. Enterprise-level technology provides the scale, reliability and performance the businesses need to succeed online. The software integrates with the Adobe Online Marketing Suite to help marketers centralize and manage the data assets, leveraging them to generable actionable information from digitally addressable channels.

The course begins with defining new audience traits using online and offline data sources. The executive further said, "You learn to blend offline and online traits and create actionable audience segments for targeting; to configure different data destinations like Test & Target, OpenX, DSP, DFA etc.; determine the target audience using overlapping traits and segments; and to leverage the Tag Insertion Manager to deploy the JS files and Audience Manager API code."

A key skill the professionals get their hands on include defining an Audience Manager Implementation strategy, which encompasses Definition, Discovery, Build, Test, Launch, Support and Optimize phases. They also pick up how to define models using TRAITWEIGHT technique and determine the audience for brand awareness and targeted product/service campaign. Get more info on analytics training here.

About ConversionPath
ConversionPath specializes in conducting highly customized product as well as conceptual training for online businesses. A training partner of Adobe in Asia Pacific, the company runs a series of training programs on solutions like Adobe SiteCatalyst, Adobe Test & Target, Adobe Discover, Adobe Recommendations, Adobe Social, Google Analytics and Google AdWords. A web analytics training company of repute, it develops consultative training programs for corporate clients.

Contact Information

Phone:
(+91) 987-172-6262
Hours:
11:00 am – 5:00 pm IST
Monday to Friday
Email: training@conversionpath.in
Website: http://conversionpath.in/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

ConversionPath is a frontline provider of product training as well as conceptual training programs for both digital marketers and analytics professionals. Their training sessions evangelize the digital marketers and analysts in the field of Web Analytics, Testing & Optimization, and empower them with relevant skills to make smart optimization decisions around their website and online marketing programs.

New Delhi, India -- (SBWIRE) -- 01/23/2014 -- Professionals keen on carving out a career as next gen data evangelists can join product training as well as conceptual training courses of ConversionPath. Their spectrum of training courses includes streams like Web Analytics, A/B & MVT Testing, and Site & Marketing Optimization. In the arena of digital marketing and ecommerce for over a decade, they have worked with various eminent brands across the globe regarding training for their digital marketing and analytics professionals.

"As a training partner of Adobe in Asia Pacific, they run training programs on products like Adobe Discover, Adobe SiteCatalyst, Adobe Test & Target, Adobe Recommendations and Adobe Social. They also conduct training on Google Analytics and Google AdWords for digital marketers. The programs offer insight into every aspect of the analytics solution," commented a senior executive with the company.

ConversionPath offer customized product-based training programs catering to key business requirements and key performance indicators of clients. They conduct classroom as well as web based trainings programs for the marketers, web analysts, merchandising managers and operations manager. The training provides learners an opportunity to explore the possibilities in an analytics product, and empower them in key optimization areas.

Conceptual trainings are focused on the day to day challenges faced by the online businesses around Content Optimization and Conversion Optimization. As the executive said, "Interactive workshop does a collaborative root-cause analysis of the problems, leveraging data from the in-house marketing and web analytics solutions with clients. Objective of the training sessions is to drive better ROI from digital marketing spend of clients."

Changes are really quick in the business world, and consumer technologies are adopting it faster than ever before. Business enterprises cannot afford to fall behind. An organization that has a digitally fit marketing team can reap fortunes in the marketplace. Training offered by ConversionPath team is insightful and full of real life experiences enabling the pursuant to solve the routine challenges they face. Get more info here about their digital marketing courses in India.

About ConversionPath
ConversionPath conducts highly customized product as well as conceptual training for online businesses impacting their top-line numbers. They devise consultative training that help marketers struggling with declining revenue and conversion rate. Solutions they offer help businesses lay down their content, merchandising and digital marketing approach. Their trainers are passionate about digital marketing and analytics domain, which shows up in the sessions. Online web analytics training enables the pursuant to determine their key business requirements and KPIs, set up shopping cart funnel, set up data filters, etc.

Contact Information
Email: training@conversionpath.in
TELEPHONE
(+91) 987-172-6262
HOURS
11:00 am – 5:00 pm IST
Monday to Friday

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

ConversionPath is offering a range of short-term training courses to help corporates better understand the behaviour of their online visitors. It has now started a user training course in Adobe SiteCatalyst.

New Delhi, India -- (SBWIRE) -- 01/06/2014 -- ConversionPath, the New Delhi-based agency specialising in providing product-base and conceptual training programmes for corporates since 2010, has now started offering user training course in Adobe SiteCatalyst. The programme helps the user understand the art of interpreting the behaviour of an online consumer, thereby helping managers develop better sales strategy. The three-day user training course will help users explore the immense capabilities of Adobe SiteCatalyst, thereby empowering managers to make well-informed decisions about their products.

A senior executive with the company stated, "There is no denying that there is a staggering growth in competition on the internet. Businesses are trying to lure more consumers by offering their products and services at the most affordable prices. However, the rise in competition means that businesses have to make altogether new strategies to gain the attention of the consumers, and hence it becomes extremely important for them to understand the behaviour of their internet visitors, which is something that Adobe SiteCatalyst can easily help them with."

The new training course offered by the agency, which runs for three days, helps the users determine the source of the visitor traffic, their overall behaviour on the internet and the performance of organic and paid keywords. The training will also help users analyse the performance of their paid online marketing campaign while helping managers optimise their marketing budget for better results. This great software tool also helps a user understand the navigational flow of a user, the type of content they love to read and most importantly understand ways to better conversion rates, which will definitely improve the bottom line of the company.

"Once a company knows about the preferences of their visitors, what they like to read and share on the internet and most importantly, what they like to purchase, sales and marketing managers can use all this information to better target their visitors by offering exactly what they are looking for. This way, businesses can make changes to their marketing strategy and spend money on their campaigns in a much better way. The software tool allows a manager to get involved with their internet visitors and hence explore their needs in a much better way," further added the executive.

There is no denying that ecommerce is helping businesses target more consumers with products that are high in demand. However, to better sales, businesses have to better the interface of their own websites, by offering services or material that the consumers love to read to purchase. Once businesses understand user behaviour, they can easily make changes to their strategies, making them more user-friendly, which at the end help in improving profits. Get more info here about Adobe Sitecatalyst user training.

About ConversionPath
Based in New Delhi, ConversionPath is a team of well trained, experienced and highly qualified marketing and ecommerce professionals, who with their decades of experience on the internet help businesses make well informed decisions by offering them product-based and conceptual training programmes. To know more about the web analytics training courses offered by ConversionPath, visit this link.

Contact Information
519, Vishal Tower,
Janak Puri District Centre,
New Delhi - 110058 (India)
Call : (+91) 987-172-6262
Email : training@conversionpath.in

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm