Are we tapping into the treasure trove of social media data? Phonethics a Mumbai Based Social Media Agency explains why social media insights can help us learn more about our audience and improve our overall campaign.

Mumbai, Maharashtra -- (SBWIRE) -- 02/04/2016 -- Mumbai Social Media Agency Phonethics discusses how Advertising and marketing professionals are taught that agency work is based on instinct, but research matters, too. Whether they're crafting pitches, doing media planning or proving return on investment (ROI), agency teams need to understand where to start and how to proceed.

However, research is time-consuming and requires agencies to spend countless hours trying to cull data and insights needed to prove a point. It's a critical part of the job, and it's impossible to move forward without investing time in understanding an audience, the media and the goals of a client.

Finding all of that information will determine the direction and eventual success of the agency's campaign.

Today, instead of spending tireless hours of research, advertising and marketing professionals can identify the necessary data and insights needed to make strategic decisions on prominent social media networks. Facebook, Twitter, LinkedIn and many others have become sounding boards for consumers.

Users share thoughts on products and services, their responses to advertising and marketing campaigns and the companies and brands they're most satisfied or frustrated with. Each of these data points is relevant to agencies and their clients and can help teams build the right strategy — and watch it succeed over time.

Social Data Can Show us Where To Start
Appealing to consumers today takes something special. The fierce battle in e-commerce means brands have to fight a bit harder for the attention of their target audiences. Consumers have access to more products than before, so brands need to identify new ways to differentiate themselves more effectively.

Social data illuminate details about an audience that reveal more than just basic demographic information. One of the most basic elements of building a campaign is understanding who customers are and their aspirations.

In conclusion, digital marketing, including mobile, will continue to grow and evolve well into the future and will eventually eclipse traditional TV, radio and print. Now is the time to make sure that you are getting the most for your marketing spend. Be prepared to keep up with the times and have a scalable digital strategy that can adjust with the trends.

Phonethics Digital Agency India has been named the top search marketing service in India based on a rigorous examination of their supplied solutions. The independent research team has named them due to their continued achievement and their history of successful internet marketing solutions. Those looking for a competent search marketing solution to meet their specified needs should consider Phonethics Digital Agency India .

About Phonethics Social Media Agency Mumbai
Phonethics Digital Agency India is a leading web design and search engine optimization agency in India providing professional SEO services in addition to pay per click management and eCommerce promotion. Their primary objective is to provide effective and affordable performance-based SEO services for any business. Phonethics Digital Agency Mumbai is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, Phonethics Digital Agency Mumbai promotes a consistent and professional online voice for all of its clients.

To know more visit http://phonethics.in/

Social media is the first direct channel that provides these insights, along with preferences for different products and services.

To start a campaign, agencies can gauge social discussion about their clients to assess the way their target market perceives them. The additional social activity of the audience reveals the interests and other characteristics of the audience to guide the direction of a campaign.

The non-competitive products they enjoy, the websites they read, the music they like — these are all pieces of information that give agencies direct insight into the people they need to reach. An audience's affinities are as valuable for an agency as the reasons they'd likely be interested in a client's products or services.

It goes back to the idea of understanding them as more than just consumers but as people with interests, challenges and goals. Social data can reveal those elements and help develop a more complete picture of customers' lives and where and how a client's brand can be relevant.

Social Data Can Help us Make Changes On The Fly
As campaigns evolve, social's insight into a target audience shows agencies how consumers react in real-time. Consumers aren't shy to share their feelings on social media, especially related to brands.

Both positive and negative sentiment will be there, of course, but the key is to understand who is discussing the brand. Identifying the audiences sharing both positive and negative sentiment helps agencies segment markets and identify the type of people who are likely to become customers and those who don't enjoy the product — or at least the campaigns.

It's also an opportunity to recognize additional audience segments to target. Just as in other channels, companies can segment consumers by relevant demographic traits.

Social media, more than anything, is about the data available to brands and what they do with it. The last decade has been defined by data and the ways brands leverage data to perform analytics and derive insights to make improvements.

It's about identifying new ways to bring value to a company. Social media opens agencies to what has essentially become the world's largest focus group.

Throughout a relationship with a client, social media data can help highlight new opportunities to improve each aspect of the campaign.

Social Data Can Help us See What's Working And Why
Over time, every agency will have to provide direct proof that its strategy is having the desired effect. Companies want to know their investments are providing value.

No matter what the strategy is, advertising and marketing teams need to be able to point to real metrics and evidence of their success.

Short of polling every customer, it's impossible to find out exactly what piece of content or message resulted in the sale. However, social data can provide direct insight into purchase intent as it correlates with campaign activity.

As consumers pay more attention to a social campaign, share content on their preferred platforms and engage with brands, they're expressing purchase intent. Even beyond the direct correlation between social media data and purchase intent, any discussion of marketing content that correlates with increased sales is proof of ROI.

Frequently, companies can get tied up in basic volume metrics. An increase in sales is obviously a good thing, as is more website traffic or an uptick in fans or followers on a social network. However, sentiment and other less tangible concepts are also critical indicators of a campaign's success.

Monitoring social discussion about a brand's campaign, seeing more conversations about the campaign and noticing shifts toward positive trends are all examples of the ways social media data can prove the value of an advertising or marketing campaign.

Brands have more competition than ever before. Agencies working with these brands need to use every resource possible to develop campaigns that stand out, and they need to have a better understanding of a target audience. Getting a client's products and services in front of the right people is part of what agency work is all about.

No matter the desired audience, social media data and insights need to be part of every campaign.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Ropes in Phonethics to design digital campaigns for this edible oil brand

Mumbai, Maharashtra -- (SBWIRE) -- 05/13/2015 -- Edible oil manufacturer Ruchi Soya Industries has decided to go digital for Sunrich, its refined sunflower oil brand. Digital agency Phonethics was roped in, and though the agency has worked with several FMCG brands, it was the first attempt to design digital campaigns for an edible oil brand targeted at a specific market.

South India constitutes around 70 per cent of the sunflower oil category. Due to this, the brand has been focusing on the Southern geographies. The parent company has been in the business of edible oils for over two decades. Though Sunrich as a brand has been present in the market for more than 10 years, the focus on the brand started in 2014, with clearly defined propositions.

Saurabh Gupta, CEO of Phonethics, pointed out that one of the first things that people in smaller towns do once they get internet connectivity is create a Facebook profile.

"Using this core insight, we believed that the best way for the brand to reach their target audience was through Facebook," he said.

The challenge was to frame a compelling communication strategy that would connect with its target audience. The campaign had to also be relevant, topical, easy to execute and simple to participate in, he pointed out.

The primary objective of the campaign was to find an emotional connect and resonance with the audience. Another objective, and equally important from the brand's perspective, was to create a campaign that could later turn into a digital property of the brand, he added.

Women in the age group of 22-45 are the brand's primary target audience.

The agency chose to leverage the conversations around the International Women's Day. A contest was devised that acknowledged the aspirations, needs and lifestyle of women.

Titled 'I Am The Sun', the campaign was run exclusively on the Sunrich Facebook Page.

The response was overwhelming. Women wrote about their wishes and their aspirations. Women from over 50 towns and cities that included small towns such as Mandya, Aleppey and Kadaba participated.

Phonethics Digital Agency India has been named the top search marketing service in India based on a rigorous examination of their supplied solutions. The independent research team has named them due to their continued achievement and their history of successful internet marketing solutions. Those looking for a competent search marketing solution to meet their specified needs should consider Phonethics Digital Agency India .

About Phonethics Digital Agency India
Phonethics Digital Agency India is a leading web design and search engine optimization agency in India providing professional SEO services in addition to pay per click management and eCommerce promotion. Their primary objective is to provide effective and affordable performance-based SEO services for any business. Phonethics Digital Agency Mumbai is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, Phonethics Digital Agency Mumbai promotes a consistent and professional online voice for all of its clients.

To know more visit http://phonethics.in/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

The digital ad agency is betting big on disruptive ideas

Mumbai, Maharashtra -- (SBWIRE) -- 05/12/2015 -- Mentoring start-ups is no easy task. Ask Saurabh Gupta, CEO of Phonethics, a digital advertising agency in Mumbai. Five years ago, Phonethics itself was a start-up, and was struggling to overcome the many odds stacked heavily against it. The original article was published here http://www.thehindubusinessline.com/features/the-phonethics-way-of-helping-startups-find-success/article7170879.ece

For Gupta, the long and winding road between setting out to be an entrepreneur and helping four other start-ups shape their ventures has been a strenuous one. But there are some immeasurable benefits.

"The whole idea of taking on these assignments is that some of their energy gets transferred to us. In most start-ups, the thinking is disruptive. Their way of looking at things and ideating is so creative," says Gupta, adding it helps his own firm stay young, and connected to the core proposition of speaking to the audience with every idea.

"Each of these companies is trying to tell and sell a story. With every start-up, the struggle begins anew. Most tend to commit the same mistake," he adds. Nevertheless, helping people find success as well as profits is what keeps Gupta going.

After having spent 10 years in a corporate job, "the method and madness of start-ups is an interesting dynamic," Gupta says However, it has been a tough row to hoe for the Founder of Phonethics. "There are many aspects of a situation that provide the richest opportunities to be creative, but for some seasoned guys, Apple is the beginning and end of style. They don't want to think out of the box, but want ideas that are innovative and ground-breaking," he adds. He insists that his agency will not work with all start-ups. Gupta learnt it the hard way in 2014. "It is an endless strain on one's time. Some of them don't know what they want to do. Others have too many ideas on their plate. Some don't realise how late they are in their preparedness."

"In some start-ups, the brief (to the advertising agency) keeps changing. The first few months of every start-up can be challenging. I met 10 start-ups last year, and their product was essentially plain vanilla. It's a sheer waste of time sometimes," he adds.

Early days

Gupta insists that hard work and perseverance pay. A student of the Rashtriya Indian Military College at Dehradun, Gupta earned his Economic Honours at the Delhi University.

"The first company I set up was a telemarketing company. Business was booming at that time, and I sold the firm immediately. It wasn't a very big transaction, a few lakhs back in 1997-98," he says.

Gupta then started working with advertisers and photographers. Then came a film assignment.

"I wrote a short film called Control Alt Delete. The casting was in Delhi, but I didn't have any money. It was highly experimental. I had no savings, just around ?7-8 lakh in the bank. I was trying to put together a film production company with that," says Gupta "I was 27 at that time and was new to the whole world of entrepreneurship."

The borrowing happened on the last day of the shoot. "A few thousands, but it was a loan, nevertheless. We went bone dry on money. My friends and younger brother had to rush to the ATM in the middle of the night to withdraw cash. It was that bad," he recalls.

Thankfully for Gupta, the film took an interesting turn of its own. "Since I was trying to spread the word about the short film, I started exploring ways to distribute it on mobile phones and over the internet. It was around the same time that mobile phones had started to emerge, and data was not a reality then, though it seemed inevitable. This led to the creation of original short form content on phones, Phonethics."

In January 2006, Gupta and his team "raised ?40 lakh to produce original content on mobiles. At that time, it was only cricket or Bollywood. It was the ring-tone era, and it was a rising sector." All the angel investors have essentially been friends.

"There is a lot of seed action happening right now, especially with e-learning and dating websites. The ability to raise money totally rests on the idea, and the honesty that one brings to the table. I have learnt this from 2005 to 2015. There is no shortage (of money) now, not on the supply side of capital. There is enough money for people who got teams in place," he adds.

In conclusion, digital marketing, including mobile, will continue to grow and evolve well into the future and will eventually eclipse traditional TV, radio and print. Now is the time to make sure that you are getting the most for your marketing spend. Be prepared to keep up with the times and have a scalable digital strategy that can adjust with the trends.

Phonethics Digital Agency India has been named the top search marketing service in India based on a rigorous examination of their supplied solutions. The independent research team has named them due to their continued achievement and their history of successful internet marketing solutions. Those looking for a competent search marketing solution to meet their specified needs should consider Phonethics Digital Agency India .

About Phonethics Digital Agency India
Phonethics Digital Agency India is a leading web design and search engine optimization agency in India providing professional SEO services in addition to pay per click management and eCommerce promotion. Their primary objective is to provide effective and affordable performance-based SEO services for any business. Phonethics Digital Agency Mumbai is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, Phonethics Digital Agency Mumbai promotes a consistent and professional online voice for all of its clients.

To know more visit http://phonethics.in/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

As we begin a new year in 2015, the writing is on the wall. Digital marketing is not only here to stay but it is consistently becoming a larger part of most companies’ marketing budgets every year. According to Emarketer.com, in 2010 companies spent twice as much on TV than they did on digital. By the end of 2015, TV and digital spend will be just about equal.

Mumbai, Maharashtra -- (SBWIRE) -- 05/04/2015 -- So what does this mean for you? Well if you don't have your website up to date, aren't engaging in Search Engine Optimization (SEO), Content Marketing or some kind of Search Engine Marketing strategy you might want to make a business case for doing so. It also means more and more companies are diving head first into digital marketing and buying into the hype of various buzz words they see online or on social media. Yet many times they still lack true understanding of what they should expect from their digital marketing efforts or from a digital marketing agency.

Here are some tips to help you avoid what I would consider the 3 biggest mistakes companies make in digital marketing.

Mistake #1: Poor Planning

In the Navy we used to say "Proper Prior Planning Prevents Piss Poor Performance." When it comes to digital marketing this may be the biggest mistake companies make. The lack of an organized cohesive strategy will lead to wasted time, money and opportunity. Before you invest real dollars toward your digital marketing efforts you should have the following planned out.

Understand your marketplace. A brand needs to have a sound understanding of its competitors, geographical boundaries, customer demographics, existing distribution channels, and any information on trends in your markets (both demographic and product-related).

Perform a SWOT Analysis. Understand your strengths, weaknesses, opportunities, and threats.

Define your marketing objectives. What do you want to achieve as a result of your marketing efforts and what goals and KPI's are you using to measure success?

Have a budget. What can you afford to spend on this marketing effort as a whole and then how is it broken down by individual marketing channel? You need to spend your money wisely especially if you are on a limited budget. For example, if you need direct response for success, consider doing Pay Per Click instead of Social Media.

The "plan" is the key component to your marketing foundation and without it your chances of success are very limited.

Mistake #2: Unrealistic Expectations

While running a digital marketing agency, we see companies of all shapes, sizes, and budgets. And it never fails, whether the company is spending $5,000 a month or $500,000 a month on their digital marketing efforts they all have the same expectations of immediate results. In most instances the ink isn't even dry on the contract and our phones and emails are going crazy with questions like "Why aren't we on page 1 for Google already" or "Why isn't our Pay Per Click campaign hitting it's Cost Per Acquisition goal?" Even when expectations have been clearly set. Or so you thought. The idea that digital equals instant results is one of the biggest misconceptions, especially for companies newer to this practice. The fact is, even digital campaigns take time to be developed, optimized, and improved to where you are seeing the results you are hoping for.

It is important to communicate realistic expectations to your clients. The following are average timelines per service:

Pay Per Click Campaign: 90 days. This is an average estimate but with Pay Per Click campaigns, the bidding needs to be optimized and the copy needs to be constantly A/B tested to find the right messaging so that the client's goals can be met. This doesn't happen overnight. As changes are made, they need time to mature and gain traction. This usually takes 90 days.

Search Engine Optimization: 90-180 days. SEO is one of the most mysterious aspects of digital marketing because Google holds all the cards and they are constantly changing the rules of the game. Therefore, we try to set attainable goals and manage expectations for potential success. To be frank, 90 days is being generous. 180 days is usually more realistic, and it all depends on the keywords you are trying to rank for and how competitive they are.

Social Media: 30 days. You should be engaged in social listening, researching your competitors and planning your content calendar in advance. Social Media has become data-driven and needs to be tracked just like any other marketing channel. The days of posting impromptu snippets about your company like "Great time at the company breakfast this morning, ate way too much bacon…" are over. These posts need to be well thought out and targeted towards engaging in your specific audience. Social media will also play a major role in any content marketing strategies.

There are many other examples of the various aspects of digital marketing, but I think you get the point.

Be patient and let the campaigns develop. Just because you aren't seeing results in weeks 1 and 2 doesn't mean you need to panic and try to change your strategy. Too many times companies hop around and never settle in to find out what really works and what doesn't.

Mistake #3: Not Being Informed

Digital Marketing is no longer a cloud of smoke and mirrors where no one knows if the dollars spent are producing results. With the advent of new analytics software, every dollar, every view, every click can be tracked and analyzed. The question is do you have the right resources to perform true data science?

As a business owner, manager, or marketing staff member it is your responsibility to be informed about how your company is spending its marketing budget. Even if you have hired an agency or invested in in-house staff, how do you know they are qualified or performing at optimal standards?

Even if a brand is working with a marketing agency, key stakeholders must be aware and take ownership of critical data points. For example, if you are running PPC campaigns, you should know how to log into Adwords and check the account history and be able to follow the modifications being made to the account. This should be the same with any aspects of digital. Know the terms, the KPI's and best practices. The amount of free learning materials out there is endless. If you don't have the time then you should find someone who does. Hire a consultant to run audits every month and help weed out unqualified work. This will save you a lot of money in the long run. It will also keep your primary marketing agency and staff on their toes if they know someone will be checking their work.

In conclusion, digital marketing, including mobile, will continue to grow and evolve well into the future and will eventually eclipse traditional TV, radio and print. Now is the time to make sure that you are getting the most for your marketing spend. Be prepared to keep up with the times and have a scalable digital strategy that can adjust with the trends.

Phonethics Digital Agency India has been named the top search marketing service in India based on a rigorous examination of their supplied solutions. The independent research team has named them due to their continued achievement and their history of successful internet marketing solutions. Those looking for a competent search marketing solution to meet their specified needs should consider Phonethics Digital Agency India .

About Phonethics Digital Agency India
Phonethics Digital Agency India is a leading web design and search engine optimization agency in India providing professional SEO services in addition to pay per click management and eCommerce promotion. Their primary objective is to provide effective and affordable performance-based SEO services for any business. Phonethics Digital Agency Mumbai is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, Phonethics Digital Agency Mumbai promotes a consistent and professional online voice for all of its clients.

To know more visit http://phonethics.in/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

These are weird times for the advertising world. TV is still where the money is, but the creative momentum has shifted to digital to the point where no one cares about your $100 million spend anymore, though they're fascinated about the gratis thing you're doing on Snapchat.

Mubai, India -- (SBWIRE) -- 06/05/2014 -- This state of flux has swung open the doors for entrepreneurs, usual refugees from big agencies looking to capitalize on new opportunities while their counterparts are riding the TV gravy train to the last stop. What kinds of opportunities? Here are three experimental new models for ad agencies:

The Viral Video Factory
Ask anyone who knows and they'll tell you that it's fairly impossible to create a viral video. Sure, you can try, but no matter how many kittens and half-naked models you include, the odds of success are still long.

Yet the New York-based Thinkmodo has had viral hit after viral hit including "Bubba's Hovercraft," "Flying People" and, most recently "Devil Baby," which have all racked up millions of views.

Thinkmodo cranks out such hits despite a staff of just three. "The challenge of forming a successful agency of our size is that each person has to wear multiple hats, and can wear them well," says James Percelay, former Saturday Night Live writer and co-founder of Thinkmodo. "The upside of being an 'artisanal' hands-on agency that writes, directs, produces, and oversees every detail of its projects is a nimbleness and control that few agencies have."

The only other agency that appears to be devoted full-time to creating viral videos is Contagious, a Los Angeles shop founded in November. Contagious is much larger — there are 20 people on staff — but the company not only make viral videos, but promotes them on behalf of others. The agency's biggest such promotion to date was Turkish Airlines' "Kobe vs. Messi" ad, which was released in December and has since topped 100 million views. Tim Staples, the agency's founding partner, says the secret is to seed would-be viral videos to a list of 8,000 sources, including bloggers, YouTube gadflies and publications specializing in viral content, including Mashable.

Contagious' batting average for viral videos, meanwhile, is a jaw-dropping 50%. Staples says that 70 out of 140 of the company's videos have more than 1 million views. If you consider 100,000-plus views viral, then the percentage is more like 90%. "Good content isn't necessarily shareable," Staples says. By "good," he means high-production. "Just because it looks good doesn't mean it's compelling," he says.

GIFs as Advertising
Another possibly emerging advertising category is GIFs. While most of us think of GIFs as bait for Reddit posts or as a primary means of communication for Millennials, Graham McFarland, envisions GIFs as animated billboards for the digital age.

McFarland's company, the Austin, Texas-based Cinegif, makes GIFs on behalf of clients like John Deere, Coors' Blue Moon pseudo craft beer and the Texas Monthly. Such GIFs start at $95 but average in the $300-$400 range, McFarland says. He claims that his ads get 500% more clicks than a banner ad and 100% more than a Flash ad. (Since Cinegif's ads aren't in Flash, they can be viewed on iOS devices.)

The Internet of Everything
As previously reported, the ad world is transfixed at the moment by the vision of a world of connected devices.

While that scenario hasn't materialized yet, a couple of ad agencies are trying to get out in front of the trend. In March, Doug Hecht, the president and COO of the San Diego-based shop Digitaria spun off Big On Mars, which claims Ford Motor, Qualcomm and GoPro as clients. As Hecht told The New York Times, BOM is designed to help brands address the preponderance of connected refrigerators, smart auto dashboards and wearable devices with the appropriate technology.

BOM has a competitor in this emerging category, sort of. The UK-based Everything makes digital IDs for products. As the video below explains, those IDs might let a washing machine recommend a local service agent when it needs service or allow a pharmaceutical company to produce a smart medicine bottle that reminds you when to take your pills.

Phonethics Digital Agency India has been named the top search marketing service in India based on a rigorous examination of their supplied solutions. The independent research team has named them due to their continued achievement and their history of successful internet marketing solutions. Those looking for a competent search marketing solution to meet their specified needs should consider Phonethics Digital Agency India .

About Phonethics Digital Agency India
Phonethics Digital Agency India is a leading web design and search engine optimization agency in India providing professional SEO services in addition to pay per click management and eCommerce promotion. Their primary objective is to provide effective and affordable performance-based SEO services for any business. Phonethics Digital Agency Mumbai is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, Phonethics Digital Agency Mumbai promotes a consistent and professional online voice for all of its clients. To know more visit http://phonethics.in/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Mubai, India -- (SBWIRE) -- 05/21/2014 -- SEO Council for India has named Phonethics Digital Agency India the best Digital Agency in India for May 2014. Phonethics Digital Agency India was selected due to their strong performance in the genuine evaluation process. While there are thousands of firms competing to be the best, the rankings consist of only the 30 best companies offering a variety of online marketing solutions.

These agencies are tested in order to decide which produce the best overall agencies. This is accomplished through the use of a set of analysis criteria consisting of five verticals of evaluation used to measure and compare search engine marketing agencies based on the most vital aspects. The five verticals of analysis used during this process include on needs analysis, on page optimization, off page optimization, reporting methods, and keyword analysis.

SEO council of India is also active within various search marketing events and conferences. The independent research team often performs industry research to identify the newest relevant news and information important to clients and professionals. Often times agencies provide SEO council with an inside look to new developments.

Phonethics Digital Agency India has been named the top search marketing service in India based on a rigorous examination of their supplied solutions. The independent research team has named them due to their continued achievement and their history of successful internet marketing solutions. Those looking for a competent search marketing solution to meet their specified needs should consider Phonethics Digital Agency India .

About Phonethics Digital Agency India
Phonethics Digital Agency India is a leading web design and search engine optimization agency in India providing professional SEO services in addition to pay per click management and eCommerce promotion. Their primary objective is to provide effective and affordable performance-based SEO services for any business. Phonethics Digital Agency Mumbai is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, Phonethics Digital Agency Mumbai promotes a consistent and professional online voice for all of its clients. To know more visit http://phonethics.in/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

In response to an article published by Mobile Marketing Watch, Long Island marketing firm Phonethics explains what Pinterest is and how it could benefit a business’ digital marketing strategy.

Maharashtra, India -- (SBWIRE) -- 02/10/2014 -- Phonethics Digital Agency Mumbai, explains how businesses can optimize their digital marketing strategies by using Pinterest.

According to a February 5th article from Mobile Marketing Watch titled "Why Digital Marketing Can't Afford To Pass Up Pinterest," many businesses seem to be using only Facebook and Twitter in their digital marketing campaigns. But what about Pinterest? Pinterest is a social media platform that allows users to share photos with over 70 million users.

Pinterest users can publicly share a business' name, a brief description of the business, include links to its website, and upload a profile photo. When users share pictures on a pin-board, they are able to receive comments, likes, repins, impressions, and clicks. The article says 47 percent of Pinterest users have made purchases from businesses because of their Pinterest accounts!

Saurabh Gupta, vice president of client relations at Phonethics Digital Agency Mumbai says there are five main reasons why businesses should push using Pinterest in their digital marketing plans. "Using Pinterest to promote a business can be extremely rewarding," he says. "There are five important reasons why a business should push using Pinterest."

Maas lists the top five reasons businesses need to use Pinterest:
1. The more photos a user shares or pins to their boards, the more exposure your business will be getting.
2. Being active on Pinterest, which means commenting on other posts and mentioning others in comments or pin descriptions, can help obtain more followers.
3. Businesses are able to connect their Pinterest account to their Facebook and Twitter pages for extra exposure.
4. Promoting the most popular boards will attract customers.
5. Pinterest is also a great platform for contest to boost customer interest and reward fans for being loyal. These contests require users to follow the company, sign up for an email list, pin a specific number of your items, or share the contest on their account in order for them to be entered.

About Phonethics Digital Agency Mumbai
Phonethics Digital Agency Mumbai is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, Phonethics Digital Agency Mumbai promotes a consistent and professional online voice for all of its clients. To know more visit http://phonethics.in/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

A sound social media strategy through Phonethics builds brand recognition and loyalty, generates sales leads, and creates a positive connection with the community.

Mubai, Maharashtra -- (SBWIRE) -- 01/30/2014 -- Digital Agency Mumbai helps companies navigate the different social media channels to create individual social media strategies tailored to fit the company's needs. A full service digital marketing firm based in Mumabi India , Digital Agency Mumbai specializes in strategic planning, branding & identity, web development, social media, SEO/SEM, video, sales collateral, mobile, and more. Facebook, Twitter, Pinterest, and other social media platforms offer excellent opportunities for companies to build brand recognition and reinforce brand loyalty by engaging with existing and potential customers. "Social media marketing is no longer an option for small business," Tateossian says. "It is a necessity and there are no more excuses to sit on the sidelines." Building a following on each social media account is the first step to an effective strategy. It will not matter how brilliant the message is if no one is listening. A sound social media strategy also: - Informs the audience and provides valuable information; - Generates sales leads; - Builds, strengthens and protects a company's brand; - Provides an avenue for business owners to respond to news and events that affect their business, industry or community.

Social media channels also provide opportunities for businesses to demonstrate their softer side by engaging in and promoting philanthropic initiatives. This is an essential step for building trust in a brand. It is important to keep the message consistent, yet tailored for the audience on each platform. Tone and style may change to match the audience, but the core message should remain the same. To make it more likely content will be shared, write posts that evoke strong emotions. Appealing to powerful negative emotions can create viral content, but it is not as likely to build a respected brand. Keep the message positive. Be inspiring. Sagar, vice president of client relations at online marketing firm Phonethics Digital Agency Mumbai, says the new trending feature will help create a lot of business opportunities. "In the past few years, Facebook has been focusing on appealing to more brands and businesses," he says. "The new addition of trending topics should be a successful venture for Facebook. It could help put the spotlight on media organizations and businesses that are talking about a certain topic. It's also going to be flooding more useful information to users instead of just what their friends say. Brands should begin to make changes to their content distribution strategies in order to take advantage of the trending topics."

About Phonethics Digital Agency Mumbai
Phonethics Digital Agency Mumbai is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, Phonethics Digital Agency Mumbai promotes a consistent and professional online voice for all of its clients. To know more visit http://phonethics.in/

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In response to an article published by Mashable, online marketing firm Phonethics Digital Agency Mumbai discusses Facebook’s new feature of trending based on their new algorithms.

Maharashtra, India -- (SBWIRE) -- 01/21/2014 -- Phonethics Digital Agency Mumbai , an award-winning online marketing firm, reveals how Facebook's new trending feature can optimize news feeds and push better content to users responds.

According to the Mashable article titled, "Facebook Will Now Tell You What's Most Popular on Facebook," Facebook is rolling out a new trending topics feature, which will showcase top new stories based on user interaction. Each news story will highlight a specific topic and those topics will be promoted based on the amount of mentions they get from Facebook users.

The article says the idea of trending started on Twitter. When a large number of users discuss a topic, the topic will be featured under the trending sidebar section for everyone to see. While Facebook has generally been more of a personal site, it has made some changes in the past few years to optimize its platform for businesses and media outlets. Now, with trending topics, there are more chances for businesses to gain publicity.

Sagar, vice president of client relations at online marketing firm Phonethics Digital Agency Mumbai, says the new trending feature will help create a lot of business opportunities. "In the past few years, Facebook has been focusing on appealing to more brands and businesses," he says. "The new addition of trending topics should be a successful venture for Facebook. It could help put the spotlight on media organizations and businesses that are talking about a certain topic. It's also going to be flooding more useful information to users instead of just what their friends say. Brands should begin to make changes to their content distribution strategies in order to take advantage of the trending topics."

About Phonethics Digital Agency Mumbai
Phonethics Digital Agency Mumbai is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, Phonethics Digital Agency Mumbai promotes a consistent and professional online voice for all of its clients. To know more visit http://phonethics.in/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm