Wayne, NJ -- (SBWIRE) -- 04/01/2014 -- Ballantine Digital recently published a blog article about the importance of having a mobile website and which type is best. The digital marketing company presented the pros and cons of choosing an m-dot website and a responsive one.

In Responsive Design and Mobile Marketing, Ballantine Digital reveals an m-dot website is actually a separate site designed for businesses. It emulates an actual website but is designed to be easily accessed by mobile users. Many mobile users prefer to get different information from a mobile website such as an address, phone number and directions. Often these users are less interested in having mobile access to website features such as images and blogs.

A responsive website, also referred to as an adaptive website, is one that can be accessed from any device that goes online. The website adapts to various types of mobile users. This means businesses have one website rather than two. This single website can easily be updated for access on the latest mobile devices. Ballantine Digital reveals this eliminates the need to maintain two websites when updates are being made.

According to Ballantine Digital, m-dot websites can become costly to maintain. Each time changes are made, two websites must be updated. With an adaptive website, everything is done in one sweep. It becomes costly to maintain an m-dot website. However, a responsive website might be slower to load and mobile users have to download certain images.

About Ballantine Digital
Ballantine Digital provides search engine optimization and social media solutions to mid-sized businesses. The latestntechniques give companies increased search engine rankings and better social visibility.

Contact Info:

Ballantine
1700 State Route 23
Wayne, NJ 07470
(973) 305-1500

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Wayne, NJ -- (SBWIRE) -- 02/27/2014 -- With Valentine's Day and future holidays in mind, Ballantine Digital is presenting solid strategies to harness the power of seasonal marketing. All types of businesses can find creative ways to focus their current marketing campaigns on upcoming seasonal events such as spring, St. Patrick's Day and more.

In Social Media Strategies for Valentine's Day, Ballantine Digital considers the importance of acknowledging and using seasonal events in business marketing campaigns. People are shopping for certain merchandise during various seasons. Business advertising focused on the current holiday is an effective way to get attention in a competitive marketplace.

Ballantine Digital encourages businesses to express goodwill during certain times of the year. A good example is turning a business logo or image into a heart during the weeks leading up to Valentine's Day. These strategies can be used to market a business during other popular times of the year such as New Year, Christmas and Memorial Day.

Another solid idea is to create certain merchandise to market for particular seasons or holidays. Businesses can encourage customers to express their love for the company with incentives such as gift packs or gift cards for the winners. Ballantine Digital also discussed strategies used by leading companies such as Victoria's Secret to get noticed for Valentine's Day and other holidays. Creating seasonal marketing campaigns is an excellent way to get an edge on the competition.

About Ballantine Digital
Ballantine Digital provides full-service SEO and online marketing solutions to companies looking for increased search engine rankings and greater online visibility.

Contact Info:
Ballantine
1700 State Route 23
Wayne, NJ 07470

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Wayne, NJ -- (SBWIRE) -- 01/22/2014 -- A new year is here which means businesses are setting updated goals and looking for ways to achieve them. Ballantine Digital is offering a solid conversion rate strategy to help businesses focus on boosting the bottom line. Conversion is the ultimate goal of any marketing campaign and there are ways to encourage customers to take action.

In Develop a Conversion Rate Strategy for 2014, Ballantine Digital encourages entrepreneurs to reconsider how people interact with their business websites. Old technologies get phased out as new ones are introduced. This encourages visitors to interact with business websites and become more engaged in their offerings.

Ballantine Digital reveals research that indicates 85 percent of PPC marketers are going to review their conversion rate optimization strategies in the new year. Content without conversion is simply offering free reading material to visitors. The key is to include a compelling call to action to transform visitors into dedicated customers.

Businesses are encouraged to use their 2013 traffic to discover how many variations to test. It can take up to 1000 hits to a landing page to determine the impact of a single change that was made. This testing is important to discover which strategies are effective and which ones should be eliminated. Ballantine Digital encourages businesses to simply their approach and examine their updated analytics dashboards. Finding easy ways to improve conversion rate optimization strategies can make businesses more profitable in 2014.

About Ballantine Digital
Ballantine Digital provides full-service search engine optimization and social media solutions to mid-sized companies. The use of updated strategies helps to increase search engine rankings and improve social visibility.

Contact Info
Ballantine Digital
1700 State Route 23
Wayne, NJ 07470
973-305-1500

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm