Strategic planning of social media marketing key to reaching consumers says founder

Liverpool, UK -- (SBWIRE) -- 06/09/2014 -- Writing for the financial journal Forbes Magazine, reporter Shawn Porat stresses the importance of strong social media for all businesses and entrepreneurs. He writes, "You need to find the best way for your company to construct a social media following. Companies that follow this approach, find it quite advantageous. While it is low cost to start up, there can be pitfalls for those who do not plan their strategy well." Porat further states, "What you want to do is find a way to set yourself apart from the others in your field. You need to find your particular audience and then build your brand. At all times you must keep ahead of current social media technology. This is essential for staying ahead of the curve when changes come your way."

Meeting the urgent demands of businesses of all sizes to develop their own strategies for successful Social Media Marketing is the creative firm of Living Media Ltd. Company founder and Spokesperson Stephan Mayer explains how they expanded into this area of internet marketing. "Early on we were a company that produced Website Design Liverpool businesses knew they could trust. As a creative group, we were also the first to produce many of the original interactive kiosks set up in the UK that educated the public about health matters. Soon after that project, we concentrated our focus back to the field of business marketing. We began to design a new course of media marketing for our clients that explored the best of online activity."

Mayer further elaborates how they design new marketing strategies for their clients, "We constantly study and monitor the shifting landscape of internet marketing. As such, we know how to help companies utilize all their options when it comes to social media marketing strategies. Businesses get ahead because we work with them to reach their customer base using bold innovation mixed with traditionally proven methods."

Stephan Mayer stresses that as a creative marketing company, their group takes the stress out of finding ways to reach new online audience members. He states, "First we educate our clients on the right and wrong ways to use social media. Then we craft an effective manner of maximizing its full potential, along with their unique corporate brand. To make sure they stand out from from their competitors, we dutifully research how others are using social media so that we can easily overtake them." Mayer adds, "We make a point of managing the entire social media experience for our clients. This media approach lets them interact with both current consumers and potential customers. When used correctly, the results are nothing short of brilliant and highly profitable as well."

About Living Media Ltd
Living Media has been a successful internet marketing group since its founding in 1997. Operating from their headquarters on the edge of Liverpool in the North West of England, this small group of media marketers has dedicated themselves to creating, developing and managing online marketing for a diverse variety of industries. They use their expertise of online social media to keep their clients abreast of current marketing methods and emerging trends.

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Companies Struggling with Social Media Find Living Media to Be of Great Help

Liverpool, UK -- (SBWIRE) -- 02/05/2014 -- According to Tweet This Stat!, fans and followers share more than 3.5 billion pieces of web content on Facebook every week. "Companies wishing to remain competitive need to pay attention to statistics such as this and ensure their digital marketing strategy continues to move forward and encompasses social media marketing for the best results," Stephan Mayer of Living Media Ltd. declares.

Tweet This Stat! also points out that 43 percent of online consumers make use of social media and 53 percent make recommendations concerning companies and/or their products when using Twitter. "Companies need to ask themselves if their online presence is adequate or if they need to improve it to bring in new clients. Consumers make use of a wide range of devices, allowing them to remain connected while out and about, leading experts to believe these numbers will only increase in the future so companies cannot afford to overlook social media marketing," Mayer explains.

Social media marketing provides a company with the opportunity to interact with consumers while developing and strengthening their brand. Companies use this technique to reach a wide audience and promote the desired message while remaining available to the market at all times. "Customers appreciate the easy access and, when they find a company they like, they can easily share it with others," Mayer states.

A good marketing strategy encompasses many things. Companies need to develop a plan to use when interacting on social networking sites, and Living Media Ltd. can be of great assistance in developing this marketing plan. "From developing the strategy to training employees in the proper uses of social networking sites, Living Media Ltd. has it covered," Mayer proclaims.

When developing the social media strategy, one must understand how social media works and then develop the strategy to make full use of it. This strategy needs to provide a great first impression for visitors along with a professional and consistent brand presence to produce the desired results. Once the social media strategy has been implemented, Living Media Ltd. trains employees to ensure everyone knows what is expected when interacting with users and how to deal with negative feedback, among other things. If problems arise, Living Media Ltd. assists with their social media management services. "Living Media strives to ensure the social media strategy works in every way. If a company is struggling in one or more areas, give us a call so we can get it back on the right track," Mayer exclaims.

About Living Media Ltd
Based in Liverpool, Living Media operates as an Internet marketing company with a passion for helping businesses improve and expand their online presence. Established in 1997, the company continues to provide customers with services needed to help them remain competitive in the changing marketplace, using a straight forward approach to help clients grow their business while strengthening their brand. The company commits to being honest, communicative, jargon free, professional, and transparent at all times.

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