A French established trading platform was launched in London to provide public access to artwork stock shares.

Noosa, Queensland -- (SBWIRE) -- 04/14/2014 -- My Art Invest, a French simplified stock company, was launched in Shoreditch, London on April 10, 2014. The company aims to provide art collectors an online trading platform which will allow the public to buy and sell shares of masterpieces by renowned street artists for as low as 5 pounds ($8). The organizers mentioned that 6,000 customers received an average return of 30% in France in the past three years.

Tom-David Bastok, the company's 25-year-old French founder, revealed, "we are thrilled to have opened the gallery in the UK after such tremendous success in France. My Art Invest was created with the vision of making buying art something that isn't reserved for the financial elite. Through our unique trading platform we hope to change the way that people engage with art by giving them the freedom to take ownership over works that they enjoy without needing to spend their entire life savings."

A buyer who gains a quarter of the shares in any artwork may take it home for 90 days, or a quarter of a year. Many individuals among the young, artsy crowd loved the concept. The others regarded the idea as a step close to "commoditization" of culture.

Commencing prices are specified by My Art Invest and are based on the market value. The more costly a piece is, the more shares are given out. The owners can list the shares on the gallery's secondary exchange for resale at any price they wish once the original offer is completed and the rest of the shares are bought.

The platform does not keep track nor manage investments. Instead, it selects auction websites, like eBay to enable market forces to participate. Bastok stated, "we are not a financial market but we try to be a cultural market."

The founder recounted spending his youth tagging along with his mother at art shows wherein they would buy canvases and paint to replicate their favorite art pieces. He divulged the idea came up from his two favorite things, art and finance. Bastok was studying finance at Paris' Ecole Superieure de Gestion et Finance when he formed the concept. He founded the enterprise in Paris in 2011.

The exchange traded a Jeff Koons sculpture called "Blue Balloon Dog" in France. The shares started at 55 euros each which later went up to 200 euros. "Rome Pays Off" by Jean-Michel Basquiat was also traded and shares gathered rose from 200 euros to 350 euros. Bastok pointed out that the average appreciation is fairly small at 30 percent in a period no longer than three years. According to My Art Invest, it measures up to about 4 percent over a period of five to ten years in art investing.

According to a report by the European Fine Art Foundation, the international art market reached $65.9 billion last year. It increased by 8 percent and became the highest since 2007.

About Blue Horizon
Prints

Blue Horizon Prints are a premium quality seller of canvas prints & photos on canvas. They offer a great variety of canvas art based products such as stretched canvas prints, gallery wrapped or un-stretched Canvas Prints, framed prints as well as archival prints. The canvas art shop offers a collection of Banksy prints, panoramic art, tram scrolls, Star Wars art, vintage posters, modern and abstract art, to mention some.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

A closer look on Visual Arts and new expanding mediums as reported by Blue Horizon Prints

Bondi, NSW -- (SBWIRE) -- 02/14/2014 -- Painting pops to mind whenever Art discussion is heard. It is probably the most celebrated and well accepted form of art. However, Art takes many forms, tangible and intangible. It is regarded as a special form of communication with aesthetic considerations. With sound, color and tones as raw materials, art has to deliver a message or emotion.

DIGITAL IMAGE

By definition, it is a numeric representation of a two-dimensional image. It has finite set of digital values called picture elements or pixels. Digital Image is created by input devices and techniques such as digital cameras, scanners and more.

WHAT IS ART

Socrates defines Art as an imitation of life. Anything that mirrors reality falls under this deliberation. Consider paintings, it mimic life forms with vast aesthetic translations from artists. How about photography? Photograph copies the exact image captured using its lens. However, it's indirectly done by the artist or the photographer. To produce a photo, it has to be aided with technology. Can it be considered Art?

"Every work of art causes the receiver to enter into a certain kind of relationship both with him who produced, or is producing, the art, and with all those, simultaneously, previously, or subsequently, receive the same artistic impression," according to Oscar Wilde. When you hear a song you can relate to and feel the exact emotions the artist conveys, it is considered Art. Same goes when you watch a theatrical play and cries at how the story ends. But when you watch a computer animated film that evokes the same human emotions, can it be considered art in its own way?

Michelangelo Pistoletto in Art's Responsibility asserts, "Above all, artists must not be only in art galleries or museums – They must be present in all possible activities. The artist must be the sponsor of thought in whatever endeavor people take on, at every level." When a photographer feels an emotion he wants to transfer to the receiver of his photograph and this exact emotion is felt by the receiver and becomes united, Is it art by his own standard?

SAME COMPLEX PROCESS

Expression of an artist takes complex brain processes to produce complex patterns conceivable to the eyes. Whether the artist is using a brush to paint or a mouse to create binary images, both have the same chemo-electrical engrams in the artist's brain. The only difference is the output medium they choose to use. While a painter may take days to finish a painting versus a computer graphic artist that can produce an image within hours, engagement and commitment don't vary. Both endure labor and individual intuition to produce art.

DIGITAL ART

Discussions may agree or disagree with digital art as a viable art form, whether it's a computer printed art canvas or an Instagram photo, as long as it transfers emotions from the producer to the receiver with the intent of being art, is art.

About Blue Horizon Prints
Blue Horizon Prints are a premium quality seller of canvas prints & photos on canvas. They offer a great variety of canvas art based products such as stretched canvas prints, gallery wrapped or un-stretched Canvas Prints, framed prints as well as archival prints

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm