Bristol, Radstock -- (SBWIRE) -- 10/24/2011 -- Leading office partitions specialist, Optima Systems, have this week unveiled a new element to their web presence. It comes in the form of Optima Australia, a dedicated office partitioning brand aimed at the Australian market.

The Optima Australia website features interactive demonstrations and access to Optima Systems' technical guides on featured Optima products including the Optima 97 Advanced Drywall, Optima 117 Single Glazed and the Revolution 97 Double Glazed. Those who register on OptimaSystems.com can also download comprehensive designer guides, technical details in PDF and DWG files and marketing brochures as well as other visual material.

Optima are opening an office to provide technical support in Sydney, Australia to enable the company to provide an advanced level of service and design support. It also means that project management and technical resources are at hand locally.

2011 has been an excellent year of growth for Optima. Early in the year, the company launched its U.A.E office partitioning website, enabling the company to offer breath-taking office interior designs to both the U.K and U.A.E markets. Optima Australia allows the company to reach another new market, with the website contributing towards Optima's continued growth.

Optima also announced the release of their new Optima iPad application in mid-2011, a dedicated app for the Optima sales team. This enabled the sales team to present Optima products in a modern and accessible way, whilst simultaneously improving sustainability through reduced reliance on printed material.

The App will also be made available to members of the Optima Australia sales team.


About Optima Systems
Optima Contracting Limited - An award winning innovative division, that specialises as a supply and fix subcontractor in the office partitioning market in London and the South East, primarily, but not exclusively, selling Optima branded products. The emphasis of the business is on design, quality, performance and site safety. Optima Contracting regularly designs and installs bespoke projects where special features are required as well as installing the standard ranges of Optima Systems partitioning and drywalling.

Optima Products Limited - A wholly owned subsidiary that designs, manufactures and distributes an extensive range of Optima branded system partitions and associated products. Optima Products are installed in the UK by Optima Contracting or our nationwide network of approved Dealers. We also export goods world wide through various licensing schemes. Optima Products has one of the widest ranges of partitioning systems available in the UK.

Optima Products provide an extensive designer guide which is an invaluable tool for specifiers. They also provide detailed installation manuals for installers to ensure our stringent quality standards are maintained.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Optima Products has yet again proved its position as clear market leaders in partitioning systems at the Association of Interior Specialists (AIS) 2011 Awards by securing two awards in the partitioning category.

High Wycombe, Buckinghamshire -- (SBWIRE) -- 08/11/2011 -- The AIS Contractors Awards are presented annually to promote and encourage high levels of craftsmanship across seven categories. Within the partitioning category, Moda Interiors won Gold for its installation at One Snow Hill, Birmingham and Optima Contracting won the Silver award for its installation at Lockton, a leading private equity firm. Both projects feature Optima's Revolution 97 partitioning system.

In addition, a fit out project for consumer products group PZ Cussons won an award for contractor Premier Solutions. This project also featured partitioning from Optima.

The awards follow last year's success which saw Optima Contracting and Moda Interiors both win Gold Awards in the categories of over £100k and up to £100k respectively.

"We are delighted that yet again the pedigree of Optima's partitioning systems have been recognised at the AIS Awards," commented Christian Mabey, National Sales and Marketing Manager for Optima. "The success at both this year's and last year's AIS Awards is testimony to the quality of the product as well as the standard of workmanship that we insist upon from our installers."

Moda Interiors is a member of the Optima Premier Network Platinum Dealers. Comprehensively skilled at installing Optima's product range, all members of the Network must undergo a rigorous vetting process, ensuring they meet the most exacting standards of workmanship, Health & Safety and sustainability.

For further information on Optima's range of partitioning systems, visit http://www.optimasystems.com or call 01494 492725.

For further information, please contact David Ing at CFA on:
Telephone: 01622 754295
Mobile: 07802 409484
Email: david@cfa-group.com

Notes for editors:

Optima Contracting Limited - An award winning innovative division, that specialises as a supply and fix subcontractor in the office partitioning market in London and the South East, primarily, but not exclusively, selling Optima branded products. The emphasis of the business is on design, quality, performance and site safety. Optima Contracting regularly designs and installs bespoke projects where special features are required as well as installing the standard ranges of Optima Systems partitioning and drywalling.

Optima Products Limited - A wholly owned subsidiary that designs, manufactures and distributes an extensive range of Optima branded system partitions and associated products. Optima Products are installed in the UK by Optima Contracting or our nationwide network of approved Dealers. We also export goods world wide through various licensing schemes. Optima Products has one of the widest ranges of partitioning systems available in the UK. Optima Products provide an extensive designer guide which is an invaluable tool for specifiers.

They also provide detailed installation manual for installers to ensure their stringent quality standards are maintained throughout.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Optima, the UK’s leading partition specialist, has launched the industry’s first ever iPad app to provide a fast and efficient way to present the company’s products to its ever-growing customer base.

High Wycombe, Buckinghamshire -- (SBWIRE) -- 08/11/2011 -- The initiative provides iPad users with instant access to extensive technical guides and manuals detailing Optima's wide range of products and systems. Instead of searching through various printed brochures, the app will offer full designer guides, marketing brochures, featured Optima projects, interactive 3D product explorer, project videos and animations as well as a full product gallery – all in one place.

Optima's National Sales & Marketing Manager, Christian Mabey said, "This is an exciting and inventive way for Optima Systems to present our core products and company values towards our clients. We want the clients to benefit from the simplicity and enjoyment that comes with presenting Optima through a native app."

Designed to provide exceptional usability, Optima's iPad app is ideal for use in client-facing business meetings. Rather than searching through a series of printed brochures and sales material, the slick interface promotes fast and efficient access to Optima's core product offering for a smoother product presentation. Initially only available to Optima's sales team, a full version of the app will be made available for clients to download directly.

Whenever sales material is changed or updated, as with the launch of a new brochure or product, the new app can be easily updated with a simple touch of the screen. By installing regular updates, the user can ensure it displays correct, up-to-date information and pricing, as well as the very latest product offering from Optima.

Optima promotes environmentally ethical practices and has implemented a series of initiatives to reduce the impact its activities have on the environment. The release of a USB version of its Designer Guide, saw Optima shortlisted for the CMA (Construction Marketing Awards) 2010 in the category of 'Best use of Technical Information'.

With the launch of the new iPad app, Optima has provided yet another eco-friendly way to present the company's products. This will reduce its reliance on printed brochures and sales material, as well as providing a stylish, alternative way to present its market leading product offering to clients.

For further information on Optima's range of partition systems, visit www.optimasystems.com or call 01494 492725.

For further information, please contact David Ing at CFA on:-
Telephone: 01622 754295
Mobile: 07802 409484
Email: david@cfa-group.com

Notes for editors:

Optima Contracting Limited - An award winning innovative division, that specialises as a supply and fix subcontractor in the office partitioning market in London and the South East, primarily, but not exclusively, selling Optima branded products. The emphasis of the business is on design, quality, performance and site safety. Optima Contracting regularly designs and installs bespoke projects where special features are required as well as installing the standard ranges of Optima Systems partitioning and drywalling.

Optima Products Limited - A wholly owned subsidiary that designs, manufactures and distributes an extensive range of Optima branded system partitions and associated products. Optima Products are installed in the UK by Optima Contracting or our nationwide network of approved Dealers. We also export goods world wide through various licensing schemes. Optima Products has one of the widest ranges of partitioning systems available in the UK.

Optima Products provide an extensive designer guide which is an invaluable tool for specifiers. They also provide detailed installation manuals for installers to ensure our stringent quality standards are maintained.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

High Wycombe, Buckinghamshire-- (SBWIRE) -- 02/02/2011 -- Leading developer of partitioning systems, Optima, has launched a new iPad app – a first for the partitioning industry. Working with award-winning digital agency Cyber-Duck, Optima has produced the innovative, user-friendly app to provide a fast and efficient new way to present its products to an ever-growing customer base.

The initiative will provide iPad users with instant access to extensive technical guides and manuals about Optima's wide range of products and systems. Instead of searching through various printed brochures, the app will offer the full designer guides, marketing brochures, featured Optima projects, an interactive 3D product explorer, project videos and animations as well as a full product gallery – all in one place.

Optima's National Sales & Marketing Manager, Christian Mabey said, "This is an exciting and inventive way for Optima Systems to present our core products and company values to our clients. We want them to benefit from the simplicity and enjoyment that comes with presenting Optima through a native app."

Designed to provide exceptional usability, it's ideal for use in client-facing business meetings. Rather than searching through a series of printed brochures and sales material, the slick interface promotes fast and efficient access to Optima's core product offering for a smoother product presentation. Initially only available to Optima's sales team, a full version of the app will be made available for clients to download directly.

Whenever sales material is changed or updated, as with the launch of a new brochure or product, the app can be easily updated with a simple touch of the screen. By installing regular updates, the user can ensure it displays correct, up-to-date information and pricing, as well as the very latest product offering from Optima.

Optima promotes environmentally ethical practices and has implemented a series of initiatives to reduce the impact its activities have on the environment. The release of a USB version of its Designer Guide, saw Optima shortlisted for the CMA (Construction Marketing Awards) 2010 in the category of 'Best use of Technical Information'.

With the launch of the new iPad app, Optima has provided yet another eco-friendly way to showcase the company's products. This will reduce its reliance on printed brochures and sales material, as well as providing a stylish, alternative way to present its market leading product offering to clients.

For further information on Optima's range of partitioning systems, visit http://www.optimasystems.com or call 01494 492725.

For further information, please contact David Ing at CFA on:-
Telephone: 01622 754295
Mobile: 07802 409484
Email: david@cfa-group.com

Notes for editors:
Optima Contracting Limited - An award winning innovative division, that specialises as a supply and fix subcontractor in the office partitioning market in London and the South East, primarily, but not exclusively, selling Optima branded products. The emphasis of the business is on design, quality, performance and site safety. Optima Contracting regularly designs and installs bespoke projects where special features are required as well as installing the standard ranges of Optima Systems partitioning and drywalling.

Optima Products Limited - A wholly owned subsidiary that designs, manufactures and distributes an extensive range of Optima branded system partitions and associated products. Optima Products are installed in the UK by Optima Contracting or our nationwide network of approved Dealers. We also export goods world wide through various licensing schemes. Optima Products has one of the widest ranges of partitioning systems available in the UK.

Optima Products provide an extensive designer guide which is an invaluable tool for specifiers. They also provide detailed installation manuals for installers to ensure our stringent quality standards are maintained.

For further details please contact:-

Laura Jameson
Optima Products Ltd
Mill Road
Radstock
BA3 5TX

01761 438100
Marketing@optima-group.co.uk

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

High Wycombe, Bucks -- (SBWIRE) -- 11/01/2010 -- Leaders in the design and manufacture of high performance partitioning systems Optima, has been shortlisted at the prestigious CMA (Construction Marketing Awards) 2010 in the category of 'Best use of Technical Information'.

The shortlist is in recognition of the company's initiative in developing a more cost-effective, sustainable and efficient way of presenting its extensive technical library to customers, including specifiers and contractors.

With a number of extensive technical guides and manuals covering its range of products and systems, Optima sought to find a way of presenting the material in a way that differentiates them from competitors. The result was the production and distribution of Optima-branded USB dongles in the style of a pill capsule to "take the pain out of detailing".

Each dongle contained an auto-loading Flash interface featuring a wide range of information including a directory of CAD DWG files, in depth 3D illustrations, animations of core product features, designer's guide with technical documentation, high quality photo galleries and Optiman – the superhero game for architects.

As well as providing a convenient and efficient method of accessing information, the new dongles also provide a sustainable way of presenting the company's technical information by significantly cutting down on the use of paper.

To further demonstrate the company's commitment to the use of new technology, Optima has commissioned the development of an iPad application. Once developed, this will enable the company's sales force to use iPads in lieu of brochures and photo presenters, again reducing the company's dependency on printed literature.

The awards are organised by CIMCIG (Chartered Institute of Marketing Construction Industry Group) and feature 15 categories. The winners will be announced at a gala dinner on the 2nd December.

For further information on Optima's range of partition systems, visit www.optimasystems.com or call 01494 492725.

For further information, please contact David Ing at CFA on:-
Telephone: 01622 754295
Mobile: 07802 409484
Email: david@cfa-group.com

Notes for editors:

Optima Contracting Limited - An award winning innovative division, that specialises as a supply and fix subcontractor in the office partitioning market in London and the South East, primarily, but not exclusively, selling Optima branded products. The emphasis of the business is on design, quality, performance and site safety. Optima Contracting regularly designs and installs bespoke projects where special features are required as well as installing the standard ranges of Optima Systems partitioning and drywalling.

Optima Products Limited - A wholly owned subsidiary that designs, manufactures and distributes an extensive range of Optima branded system partitions and associated products. Optima Products are installed in the UK by Optima Contracting or our nationwide network of approved Dealers. We also export goods world wide through various licensing schemes. Optima Products has one of the widest ranges of partitioning systems available in the UK.

Optima Products provide an extensive designer guide which is an invaluable tool for specifiers. They also provide detailed installation manuals for installers to ensure our stringent quality standards are maintained.

For further details please contact:-

Laura Jameson
Optima Products Ltd
Mill Road
Radstock
BA3 5TX

01761 438100
Marketing@optima-group.co.uk

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

High Wycombe, Bucks -- (SBWIRE) -- 10/25/2010 -- Optima is the UK's leading specialist in Office Partitioning, and with some of their clients consisting of AMEX, Orange and Morgan Stanley, they recently decided that they needed to offer their clients something original and unique. To push their efforts they needed to appeal to their target market in a way that differentiates them from the rest of their competition. So Optima have teamed up with their award winning digital agency Cyber-Duck to develop and implement the mass production and distribution of Optima branded USB dongles.

The USB dongles have been created with the intention of engaging their target audience with the Optima brand, but in an offline capacity. Each dongle contains an auto-loading user interface containing:

• A gallery of photos of Optima projects
• Links to download CAD files
• A section to explore the product in detail
• 3D animations of the product
• Optima designer's guide
• Link to the Optima website

The dongle also had the capability to show the target audience all the key products that are available to them, such as their office partitioning services, and they could browse through these offerings at their own leisure. This all helped to combine with Optima's overall business objectives of maintaining their status as leading experts in office partitioning and also to enable them to expand their customer base. Also, the eco-friendliness of the dongles save Optima and their clients from having to print hundreds of pages from their traditional designer guides, helping to save on all the printing and production costs, and saving the trees that would usually have to be sacrificed.

Optima's National Sales and Marketing Manager, Christian Mabey stated "This is a great way for Optima to further enhance our brand and improve relations with existing clients. We realised that we needed to offer our target audience an alternative form of engagement with the company and we feel this is the right way about giving us an added competitive edge".

To be part of this offline experience, simply go to the www.optimasystems.com website, register and request your very own free dongle.

About Cyber-Duck
Established in 2004, Cyber-Duck is an innovative and pioneering digital agency and consultancy specialising in delivering award winning User-Centred Solutions. Cyber-Duck specialise in Web Production and Technology, Web Consultancy, Branding, Online Marketing and Mobile Apps.
http://www.cyber-duck.co.uk

Contacts for Press – Optima

Laura Jameson
+44(0) 1761 438 100
Laura.Jameson@optima-group.co.uk

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm