RSA Marketing To Host Google Partners Connect Event On Nov. 19th

Wichita, KS -- (ReleaseWire) -- 11/05/2015 -- RSA Marketing and Google will be hosting a Google Partners Connect event at RSA on Thur., Nov. 19, from 11:00 a.m. to noon. The topic of discussion for this event is digital advertising. RSA Marketing is located at 400 S. Commerce, Wichita, Kan. To register for the event, visit rsa.marketing.

During the event, Google representatives will discuss the importance of the shift to digital, as well as how to effectively leverage new technologies to further drive the success of light-commercial companies through digital advertising.

"This event is a good entry point for businesses that want to move to the next level, but have no online visibility and can no longer continue relying solely on word of mouth," said Michael Costello, Interactive Marketing Strategist at RSA Marketing.

Each year, the use of digital advertising continues to grow. According to MediaPost, "Overall, U.S. marketers will spend more than $103 billion on search, display, social media and email marketing by 2019 — growing at a 12 percent compound annual growth rate (CAGR) — but search will remain the largest share of interactive spending."

"While we've seen a big rise in Pay-Per-Click advertising over the recent years, organic search is still a leading driver for many businesses today," said Costello. The key to their success — strategic SEM that not only makes them visible to online consumers, but places them at or near the top of the search engine results page."

Today it is estimated that approximately 89 percent of customers begin their buying process on a search engine and according to Business2Consumer.com, "organic search drives 51 percent of all visitors to both B2B and B2C websites."

Light snacks and refreshments will be provided.

About RSA Marketing Services
RSA Marketing is an entrepreneurial firm serving entrepreneurially-minded clients. Clients subscribe to RSA's Outsourced Marketing Department at a flat monthly fee and on a project basis. RSA's expanding service offerings include Hydraulic Studio (commercial/industrial imagery), Air Capital Drone Co. (aerial drone video) and Hydraulic Online (websites and online marketing services). RSA also specializes in sourcing and delivering new marketing technologies.

Founded in 2010, RSA Marketing employs 20+ professionals. Well-known clients include: Wesley Medical Center, Freddy's Frozen Custard & Steakburgers, Equity Bank, Hinkle Law Firm, Westar and Great Plains Industries.

RSA Marketing is a Google Partner Agency, Qualtrics Partner and Inc. 5000 company.

For more information, visit rsa.marketing, hydraulicstudio.com, hydraulicnetworks.com, aircapitaldroneco.com

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Wichita, KS -- (SBWIRE) -- 06/10/2014 -- Managing Director of Enliven Group, Sean Burrows spoke this morning to a lively group at a search engine optimization workshop hosted by RSA Marketing and Hydraulic Online in Wichita.

At the workshop Burrows spoke about how Google's latest algorithm updates favor social media over backlinks and how SEO has significantly changed over the years.

"Companies that are not up-to-date on latest SEO practices might actually be penalized by Google," Burrows said. "You're hoping for the best, but getting dinged instead."

Burrows also emphasized the importance of online video in SEO today and how optimizing content might be preferred to trying to get a web site ranking optimized. He explained that because Google owns Google+ and YouTube, content placed through these platforms get preference.

"Do a Google Hangout and see what happens over the next 10 seconds," he says. "If you do it right for the search term you're targeting, you might be the first return on the page."

RSA, Hydraulic and Enliven partner on client work to expand and optimize clients' total digital presence online. While the old rules of SEO favored trying to get web sites ranked, Google prefers serving up the most recent and relevant content in searches. Companies and organizations that create a wealth of relevant content online dramatically increase their changes of being found and even preferred. Content can take the form of Hangouts, press releases, blogs, videos, social pages, photos – any material that has been optimized and searchable by the engines, which includes the second largest search engine behind Google: YouTube, not Yahoo or Bing.

"Raw, real and relevant," said Bruce Rowley, president of RSA. "These are the new rules for SEO and the online experience itself. Get onboard or get left behind."

RSA Marketing is the first Google Partner Agency in Wichita and Hydraulic Online is one of the region's leading digital marketing boutiques. Enliven Group specializes in SEO consulting for clients nationwide.

More on these companies are available at rsaconnect.com, hydrauliconline.com and enlivengroup.com.

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Wichita, KS -- (SBWIRE) -- 03/28/2014 -- Hydraulic Online is a web development and online marketing company. We offer services typical of web design firms, but Hydraulic goes farther in integrating advanced online marketing and media tools that are exclusive in Kansas. We also integrate video in-house. So, we create great platforms and then ensure they're seen and working to achieve real business outcomes.

Hydraulic Online was fortunate to have the opportunity to travel to Kansas City to shoot video for Equity Bank's developing blog series, "Napkin Stories".

Equity Bank has introduce a new blog series for entrepreneurs and business professionals, aptly named "Napkin Stories". These diverse blogs give a peek into the lives of successful entrepreneurs; sharing their stories, experiences, and advice on how they achieved their level of success.

Each blog takes a look at a specific entrepreneur or entrepreneurial event. It recants personal events from each individual's pasts, and shares their viewpoints about their past, present, or future business ventures. Each blog has a central theme or lesson that can be applied to any industry, and offers motivation for those who may be struggling to grow or create their own business.

Whether an individual is looking to start their own business or establish a new perspective about success, "Napkin Stories" is designed to keep the entrepreneur's motivation and business moving forward.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Wichita, KS -- (SBWIRE) -- 03/18/2014 -- Hydraulic Online is pleased to announce that they have become a Qualtrics partner, the first in Wichita and one of only a few firms to offer Qualtrics' new site intercept program.

Site intercept is a relatively new cloud-based, data-based technology that works with websites to increase visitors' custom experiences on the site. The advanced technology uses data known about visitors to serve custom content based on that knowledge. The goal is to better website visits with better outcomes, such as more time on site, more page views, better engagement, and higher conversions.

"Web sites have a common problem, and that is they remain largely static," said Hydraulic's Michael Costello. "Site intercept creates more online 'real estate' that presents information pertinent to that unique visit without changing the site itself."

Site intercept targets visitors with powerful and intelligent logic, using up to two dozen pieces of information about the visitor, including their domain, the page they came from, their cookies, the referring site, search terms, their physical location, their platform, web browser, time on site, page views and more.

Depending on the mix of variables, creative messages are then presented that are meaningful to that visitor. The customization helps visitors get the information they came for, faster and better.

For instance, a site visitor from one state might see different information than a visitor from another state. Or, if site traffic tends to bounce after so many seconds, messages can appear just prior to engage that visitor and extend time on site and page views.

There are also sophisticated online research and surveys that can be deployed.

"Overall, Hydraulic aims to better market clients' websites and gain more conversion from the online traffic," says Costello. "Hydraulic is committed to researching and developing leading technologies and presenting them to our Midwestern clients."

According to Qualtrics based in Provo, Utah, Hydraulic is the only reseller nationally that offers site intercept on a month-to-month or project basis, along with the qualified staff to deploy the tool on behalf of clients.

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Hydraulic Online becomes a Hubspot partner, the first in Wichita and one of only a few firms in Kansas to offer the sophisticated SEO, e-marketing and website conversion tools.

Wichita, KS -- (SBWIRE) -- 03/17/2014 -- Hydraulic Online is pleased to announce that they have become a Hubspot partner, the first in Wichita and one of only a few firms in Kansas to offer the sophisticated SEO, e-marketing and website conversion tools.

HubSpot is an all-in-one online marketing tool that helps more than 10,000 companies in 56 countries attract leads and convert them into customers. Hubspot is a pioneer in inbound marketing, and aims to help companies create marketing that people actually love.

"Hubspot is another powerful tool most Midwestern companies just don't use for reasons such as lack of access, knowledge, training and setup costs," said Hydraulic's Michael Costello. "The service has many excellent outcomes, such as higher SEO rankings, captured engagement, funnel shaping and sales conversions."

As a reseller, Hydraulic offers clients cost advantages and rapid deployment of the tool. The platform populates content strategies on a website and is built upon a powerful intelligence engine that supplements Google Analytics and more. It automates repeat marketing with by-name customization. The result is higher conversions, as defined by the company.

"Search engines generally look for answers to searchers' questions," says Costello, "and that's where Hubspot shines. If SEO and automated e-marketing is important to your company, you owe it to yourself to have a conversation about this system."

Hydraulic offers complete outsourced services to deploy Hubspot and other sophisticated tools for its clients, in addition to more common services such as website development, search engine marketing, mobile sites and apps.

In working with dozens of clients who spend both time and money driving traffic to their sites, Hydraulic found that Midwestern companies in general do not use advanced technologies to convert that traffic. As more marketing and sales occur online and traditional marketing methods falter in efficiency, clients increasingly are looking for more sophisticated online solutions.

About Hydraulic Online
Hydraulic Online is a Google Partner Agency, Qualtrics Site Intercept Partner, Hubspot Partner, Brightroll Video Networks Member, Avid Partner and more. Hydraulic is a diversified web services firm that starts with smart online marketing and sales strategies and then develops the online properties, tools and tactics to generate more online traffic, better visitor experiences, enhanced captured engagements, and real results online. The goal is online lead generation and online sales conversion.

Hydraulic has received national recognition for its work, which includes: website design, website development, internet marketing, internet advertising, social media, search engine optimization (SEO), search engine marketing (SEM), Google Adwords, online TV, marketing strategy, brand development, online lead generation, dealer and distributor lead generation, manufacturing specialization, graphic design, logo design, advertising campaigns, WordPress, content management, responsive websites, mobile applications, iPhone apps, Android apps, e-commerce, print design, multimedia, video, photography, copywriting and more.

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