RSM Marketing chosen as media buying partner

Wichita, KS -- (ReleaseWire) -- 03/07/2017 -- RSM Marketing was recently selected as the media specialist to help an investment company out of Chicago maximize its advertising opportunity on Sirius XM Radio.

This client ran an initial 2 week test at $20,000 per week on Fox News. Subsequent to the successful test, the client returned for 90-day flight. In the test, Sirius XM pulled 18 percent more leads than traditional radio options that had been tested before.

Creative options in the radio spot also played a factor. In this test, a spot read by a principal in the company pulled better than another read by a paid talent.

Many companies have questions about advertising on Sirius XM, and answers are available at howtoadvertiseonsiriusxm.com.

About RSM Marketing
RSM Marketing specializes in advertising on Sirius XM, serving clients nationally. In-house resources help to get companies on Sirius XM faster with more assistance and options for creative and online support. Advanced marketing technologies are also available to assist clients in gaining the most ROI from their buy. RSM works closely with Sirius XM to optimize lead generation results and options for clients while also negotiating pricing and value added packages. As an agency, RSM receives a commission on any buys for its services. Consulting with prospects, whether they buy or not, is free. Companies interested in advertising can call Mike Snyder, RSM partner, direct at 316-619-3962.

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Kansas’ based firm first appeared on Inc. Magazine’s annual list of America’s Fastest-Growing Private Companies in 2015

Wichita, KS -- (ReleaseWire) -- 08/19/2016 -- RSM Marketing Services has again qualified to be included on Inc. Magazine's ranking of the nation's fastest growing private companies.

Founded in 2010, RSM has developed many of the most effective and visible marketing campaigns in the region, including work for Freddy's Frozen Custard & Steakburgers, Wesley Medical Center, Scholfield Honda, Reddi Industries, Wichita Furniture, Equity Bank and many others. RSM has grown rapidly with an exclusive marketing service and technology offering that is now the most comprehensive range of in-house produced marketing tools in the region. RSM's exclusive service offerings include aerial photo and video services from its Air Capital Drone Company, industrial video and photo production company Hydraulic Studio and the popular local events, culture and business directory website 360Wichita.com.

In the list the company will appear as RSA Marketing, the name used for application prior to its merger with 360Ideas earlier this year. RSM now employs more than 40 professionals at three locations in Wichita. Construction is underway to expand the warehouse-style offices in the Arena District and consolidate staff at the single location.

"Our growth is directly tied to the growth of our clients," said RSM Managing Partner Bruce Rowley. "We work with growth-minded companies of all sizes, but they all have a strong desire for breakthrough business growth driven by superior marketing strategy, innovation and rapid execution across a wide range of marketing tactics."

In 2016, 58 Kansas-based companies made the list, 8 of those companies are based in Wichita. This is up from 2015, when 33 Kansas companies made the list, with 6 based in Wichita.

The list is the most comprehensive look at the most important segment of the economy — America's independent entrepreneurs. Companies such as Yelp, Pandora, Timberland, Dell, LinkedIn and Zillow gained early exposure as members of the Inc. 5000.

"The average company on the Inc. 5000 grew nearly six-fold since 2012." says Inc. President and Editor-In-Chief Eric Schurenberg. "It takes something extraordinary to take your company to the top, businesses don't achieve that kind of consistent success by accident."

About RSM Marketing Services
RSM Marketing Services works with entrepreneurial-minded companies of all sizes to achieve breakthrough business results through strategic and consistent marketing efforts. RSM offers the most comprehensive range of in-house produced marketing tools in the region and delivers these services with a flat-rate monthly subscription that enables clients to consistently and efficiently develop and execute a full range of marketing communications. A key RSM advantage is the ability to produce many tactics in-house, such as video production, photography, and web development and design. RSM has been a Google Partner since 2013, today employing the region's' largest certified team for search advertising, display advertising and analytics. This provides clients with greater cost efficiencies and flexibility.

For more information, visit RSMconnect.com.

About The Inc. 5000 Methodology
The Inc. 5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list of the nation's most successful private companies has become the hallmark of entrepreneurial success.

The 2015 Inc. 5000 is ranked according to percentage revenue growth when comparing 2011 to 2014. To qualify, companies must have been founded and generating revenue by March 31, 2011. They had to be U.S.-based, privately held, for profit, and independent (not subsidiaries or divisions of other companies) as of December 31, 2014. Since then, a number of companies on the list have gone public or been acquired.

The entire list can be found at www.inc.com/inc5000

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Now Known As RSM Marketing Services, The New Firm Offers The Most Comprehensive Marketing Services Expertise, Tools & Technologies In The Region

Wichita, KS -- (ReleaseWire) -- 04/12/2016 -- Two of the fastest growing marketing firms in Kansas, RSA Marketing Services and 360Ideas, have merged to create a new regional powerhouse in marketing services. The new company, RSM Marketing Services, employs more than 40 professionals in Wichita. Outside of Wichita, the new company has strong footholds in Kansas City, Oklahoma City and Dallas.

The 360Wichita.com and 360Ideas brands will continue under RSM Marketing, as well as the Hydraulic Studio and Air Capital Drone Company brands.

"James Mock and the 360 team have developed digital marketing platforms and online marketing expertise that is unmatched in the region." said Bruce Rowley, one of three Managing Partners at RSM Marketing Services. "Meanwhile, RSA has built substantial marketing management, video production and marketing technology capabilities. Together, RSM Marketing will provide truly the broadest range of integrated marketing services and technologies that companies of all sizes require."

RSM Marketing is a Google Partner Agency, Qualtrics Silver Partner and Lead Forensics Platinum Partner. The company provides comprehensive marketing resources in website development, online marketing, mobile marketing, mobile apps, video production, social media marketing as well as traditional marketing planning, advertising strategy, design, copywriting and media planning and buying.

"There's an online marketing revolution in data and technologies occurring right now that companies need for an unfair advantage with their competitors," said Mike Snyder, a Managing Partner at RSM Marketing Services. "RSA Marketing and 360Ideas, two companies of equal size and growth, have been on parallel paths researching and deploying new capabilities, including an outsourced marketing model. As one company, RSM Marketing will accelerate synthesizing this crescendo of change for our clients' optimal benefits."

Bruce Rowley, Caroline Rowley, James Mock, Mike Snyder and Nicole Graszl form the executive leadership team of the new firm.

In addition to its marketing technology partnerships, RSM Marketing Services offers the largest team of Google certified internet marketing specialists in the region and owns proprietary online marketing tools 360Directories, 360Wichita.com, online healthcare registration sites ERCheckIn.com and UrgentCareCheckIn.com, and Secure Client Forms.

"RSA's innovation in account service structure and marketing technologies along with it's commercial/industrial imagery capabilities perfectly complements the 360 companies," said James Mock. "This merger allows the combined company to stay ahead of the innovation curve happening in marketing services, invest capital in new technologies, and serve expanding clients in their diversified Midwest markets."

Both RSA Marketing Services and 360Ideas work with entrepreneurial-minded companies of all industries to achieve breakthrough business results from strategic and consistent marketing. The company's more publicly-visible work includes campaigns for Freddy's Frozen Custard & Steakburgers, Wesley Medical Center, Equity Bank, Reddi Industries and Scholfield Honda.

The combined company will be based in the RSA Marketing Services building in the Commerce Arts District when development of 3,000 sq. ft. of adjacent space is completed later this summer.

Terms of the merger remain private. For more information, visit RSMconnect.com.

About RSA Marketing Services
RSA specializes in providing an Outsourced Marketing Department model to companies seeking streamlined, total management of their marketing. Founded in 2010, RSA was listed as #3 in the 2015 Wichita Business Journal Book of Lists for Advertising Agencies and was #2,089 in the 2015 Inc. 5000 list of the fastest growing, private companies in America. In addition to its core marketing services business, RSA owns and operates Hydraulic Studios, Air Capital Drone Company, ER Check In and Urgent Care Check In. RSA employs 21. More at RSAconnect.com.

About 360Ideas
Founded in 1999, 360Ideas specializes in web design, custom application development, internet marketing and mobile apps. 360Ideas operates 360Wichita.com, the popular community and directory site. The company also owns 360Directories, a turnkey website and directory platform operated in 30 cities nationally by media companies, municipal and civic organizations, membership websites, and industry directories. The company also owns and markets the proprietary online tools Secure Client Forms, QuoteBrite Mobile Estimates and the LeadNotify mobile app. 360Ideas employs 20. More at 360Ideas.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Sales teams can now get warm leads instantly from their company’s web site

Wichita, KS -- (ReleaseWire) -- 01/12/2016 -- Today, RSA Marketing announced that it has joined Lead Forensics as a Certified Platinum Partner. Lead Forensics, the UK's No.1 lead generation platform, works alongside its Partners to grow their businesses through its software, marketing services and sales support.

Of the announcement, Lead Forensics Partnership Manager Chris Murray said, "We are happy to welcome RSA Marketing to our Lead Forensics' Partner Program. Their exciting, welcoming, and state-of-the-art approach to online marketing makes them a company we are happy to have aboard our partner program!"

In addition to its new Platinum Partnership with Lead Forensics, RSA Marketing is also a Google Partner Agency and Qualtrics Partner Agency. The firm has an expanding niche in offering exclusive online marketing technologies to clients.

Lead Forensics is a B2B lead generation sales tool that works with a company's web site. Once installed, the application identifies companies on the site in real time. The application provides the company name and complete contact information, along with information on the pages visited, how many times they visited, the company's size, their website address and more. This information can be automatically emailed, in real time, to any member on a sales team as programmed. And, it integrates with common CRM programs like Salesforce.

"New online marketing technologies like Lead Forensics are game-changers," says Mike Snyder, partner with RSA Marketing. "We have a defined vision and process that identifies the best of these emerging technologies that can be leveraged by our clients for an unfair advantage in their marketing and sales programs."

For more information and to view a video about how this lead generation technology works, visit lead-generation.leadforensics.com/rsamarketing.

About RSA Marketing
RSA Marketing is an entrepreneurial firm serving entrepreneurially-minded clients from a diversity of industries. Clients work with RSA to gain an unfair advantage in their marketing and sales programs. Clients typically subscribe to RSA's Outsourced Marketing Department program at a flat monthly fee or on a by-project basis. RSA delivers marketing services through an expanding brand family, including Hydraulic Studio (commercial/industrial imagery), Air Capital Drone Co. (aerial drone video) and Hydraulic Online (websites and online marketing services). RSA also specializes in sourcing and delivering new marketing technologies.

RSA Marketing is a Google Partner Agency, Qualtrics Partner, Lead Forensics Platinum Partner and an Inc. 5000 company.

For more information, visit rsaconnect.com.

About Lead Forensics
Lead Forensics is the UK's No 1 Lead Generation software. Today, our customers use Lead Forensics software to transform the way they approach customers visiting their website. The Lead Forensics lead generation solution is a cutting edge technology that enables businesses to maximize the value of every visit to their website. Lead Forensics is headquartered in Portsmouth, England with offices also located in Atlanta, GA. Learn more at http://www.leadforensics.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Local Aerospace Manufacturer Wins Free Drone Video Shoot From RSA Marketing

Wichita, KS -- (ReleaseWire) -- 01/12/2016 -- A local aerospace manufacturing company recently won a raffle at the 2015 Wichita Industrial Trade Show (WITS) for a free drone video shoot ($500 value) courtesy of Air Capital Drone Co., a brand of RSA Marketing.

"Aerial footage makes any video and story more compelling," said Clint Herring, director of Hydraulic Studio, RSA's video division. "Clients are often stunned by how we use aerial to add charisma and new dimensions to a project. "

RSA Marketing shot the footage last month using their DJI Inspire 1 drone for aerial video and DJI Osmo for indoor video — both of which have cameras capable of shooting 4k video (greater than HD), as well as a 3-axis gimbal for optimum stabilization.

The captured footage shows smooth, orbiting shots around the facility, low-passing flybys, and kinetic rotating shots moving in, out and around the manufacturer's heavy industrial machinery.

"From epic soaring shots that graze the sky to rising pillar shots that float upward effortlessly — this technology offers a truly unique perspective that, until recently, was incredibly difficult and costly to obtain," said Bruce Rowley, Principal and CEO of RSA Marketing.

The local manufacturer was one of nearly 250 participating businesses to attend WITS 2015 last Oct. at the Century II Expo Hall in downtown Wichita, Kan.

RSA Marketing applied for FAA exemption under Section 333 last year on the basis that enabling unmanned drone use for commercial photography and videography will provide a positive impact to the local economy. The exemption enables RSA to fly an unmanned drone without adhering to a lengthy list of regulations developed for traditional manned aircraft but are not applicable to battery-powered, unmanned aerial drones.

For more information about RSA's aerial drone capabilities, visit hydraulicstudio.com and aircapitaldroneco.com.

About RSA Marketing Services
RSA Marketing is an entrepreneurial firm serving entrepreneurially-minded clients from a diversity of industries. Clients work with RSA to gain an unfair advantage in their marketing and sales programs. Clients typically subscribe to RSA's Outsourced Marketing Department program at a flat monthly fee or on a by-project basis. RSA delivers marketing services through an expanding brand family, including Hydraulic Studio (commercial/industrial imagery), Air Capital Drone Co. (aerial drone video) and Hydraulic Online (websites and online marketing services). RSA also specializes in sourcing and delivering new marketing technologies.

RSA Marketing is a Google Partner Agency, Qualtrics Partner, Lead Forensics Platinum Partner and an Inc. 5000 company.

For more information, visit rsaconnect.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Increased Visibility Moves Koch Ahead of Perennial Leaders KU and Pizza Hut

Wichita, KS -- (ReleaseWire) -- 12/01/2015 -- RSA Marketing Services has released the findings of its annual Kansas Brand Power consumer survey conducted to measure the unaided recall power of the state's top brands.

The online survey asked 1,300 Kansans to name the Kansas-based brand they think is the most famous. The findings represent consumer sentiment, as well as the ability of each brand to accurately and powerfully project themselves.

According to the survey, the state's top brand is Koch Industries.

"We've seen Koch moving up in the rankings for the past couple of years," said Bruce Rowley, CEO of RSA Marketing. "As they have become more visible in recruiting for talent, political activities and the release of a new book from Charles Koch."

The Top 10 most famous Kansas-based brands for 2015:

1. Koch Industries
2. Pizza Hut
3. KU
4. Garmin
5. Coleman
6. Sprint
7. Boeing
8. Kroger
9. Cessna
10. Boulevard

Koch Industries moved up fast, leaping from 10th place in 2014 to the top spot in 2015. The brand is buoyed by aggressive recruiting advertising, nearly continuous national reporting on the political activities of 'the Koch brothers' and a recent PR blitz to support the new book from Charles Koch.

"The survey reflects how Kansans' feel our brands are known both at home and by the rest of the world," says Mike Snyder, COO and Principal at RSA Marketing Services. "Sports brands are rising. Just below the Top 10 are the world champion Kansas City Royals and the Wichita State University Shockers, fresh off two years of very high-profile NCAA basketball performances."

In 2014, the Top 10 most recognized Kansas-based brands were:

1. KU/Jayhawks
2. Free State Brewery
3. Pizza Hut
4. Coleman
5. Boulevard Brewery
6. Sprint
7. Russell Stover
8. Garmin
9. Dillons
10. Koch Industries

"The absence of young new Kansas-based brands is disheartening, but we're excited to see some thriving young brands like Freddy's Frozen Custard & Steakburgers appear on the radar." said Rowley. "There is clearly a time-lag, as we see that some of the leading Kansas-based brands, such as Pizza Hut, Coleman and Boeing, and are now based elsewhere."

About RSA Marketing
Recently ranked 2,089 on the 2015 Inc. 5000 list of fastest growing companies in America, RSA Marketing Services is the second largest marketing firm in Wichita — offering clients the most comprehensive range of in-house marketing services in the region. Founded in 2010, RSA plans and executes marketing strategies for a wide variety of entrepreneurial clients.

A Google Partner Agency, RSA's expanded service offerings include Hydraulic Studio and Hydraulic Online Networks. Hydraulic Studio specializes in industrial video and photography. Hydraulic Online specializes in online and digital marketing — providing website design and development, online advertising, online content marketing and more. Hydraulic Online is also the exclusive partner regionally with the Qualtrics Site Intercept platform.

More information about RSA Marketing can be found at rsaconnect.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Innovative and Affordable HD Aerial Video & Photo Services Available Across Kansas

Wichita, KS -- (ReleaseWire) -- 10/07/2015 -- RSA Marketing is pleased to announce they have received an exemption from the Federal Aviation Administration (FAA) under section 333 to conduct aerial video and photography for commercial use, using an unmanned aircraft system (UAS).

"From epic soaring shots that graze the sky to rising pillar shots that float upward effortlessly — today we can capture just about anything at a fraction of the cost and time," said Bruce Rowley, Principal and CEO of RSA Marketing.

RSA is the first organization in the region to receive exemption for commercial marketing purposes. Unlike footage taken with conventional, non-aerial video equipment, drone captured aerial footage offers a unique perspective that until recently was incredibly difficult and costly to obtain.

"Aerial footage makes any video and story more compelling," said Clint Herring, director of Hydraulic Studio, RSA's video division. "Clients are often stunned by how we use aerial to add charisma and new dimensions to a project. Aerial can be two feet or 200 feet, inside or out."

Hydraulic Studio specializes in commercial and industrial videography and photography. The company has invested in special video treatments, such as aerial, to be able to shoot any angle or capture any perspective required to tell the entire story typical of a commercial or industrial project. Other specialized treatments include time lapse video, large-space cable cam video, and small-space / extreme perspective mini cams. The Hydraulic Studio video team has also received specialized safety training and certifications in order to operate in tightly regulated environments, such as refineries.

"When you're shooting a huge manufacturing floor, or a towering crane, or an intensely hot furnace, you need specialized equipment and processes to get the shots the story requires," said Herring. "Aerial is powerful in capturing stories and images that previously went untold, such as shooting overhead footage of an expansive manufacturing floor or distribution facility."

RSA Marketing applied to the FAA several months ago for an exemption under Section 333 on the basis that enabling unmanned drone use for commercial photography and videography will provide a positive impact to the local economy. The exemption enables RSA to fly an unmanned drone without adhering to a lengthy list of regulations developed for traditional manned aircraft but are not applicable to battery-powered, unmanned aerial drones. The FAA has given RSA an extensive set of flight rules spelled out in the exemption, including flying only within the line of sight of the pilot, operating below a ceiling of 400 feet and not exceeding a speed of 100 miles per hour.

The official listing of the exemption can be viewed online at https://www.faa.gov/uas/legislative_programs/section_333/333_authorizations/media/RSA-Marketing-13050.pdf

For more information about RSA's aerial drone capabilities, visit hydraulicstudio.com and aircapitaldroneco.com.

About RSA Marketing Services
RSA Marketing is an entrepreneurial firm serving entrepreneurially-minded clients. Clients subscribe to RSA's Outsourced Marketing Department at a flat monthly fee and on a project basis. RSA delivers marketing services through an expanding brand family, including Hydraulic Studio (commercial/industrial imagery), Air Capital Drone Co. (aerial drone video), Hydraulic Online (websites and online marketing services), and FastandFlat.com (marketing services delivered online). RSA also specializes in sourcing and delivering new marketing technologies.

Founded in 2010, RSA Marketing employs 25 professionals to provide comprehensive marketing services, in-house, to clients from a diversity of industries and locations ranging from Wichita to international. Well-known clients include: Wesley Medical Center, Freddy's Frozen Custard & Steakburgers, Equity Bank, Hinkle Law Firm, GreenAcres Markets, The City of Wichita, The Coleman Company, Westar and Great Plains Industries.

RSA Marketing is a Google Partner Agency, Qualtrics Partner and Inc. 5000 company.

For more information, visit rsa.marketing, hydraulicstudio.com, hydraulicnetworks.com, aircapitaldroneco.com and fastandflat.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

RSA Marketing Services Takes Flight to Wichita Industrial Trade Show (WITS)

Wichita, KS -- (ReleaseWire) -- 10/02/2015 -- RSA Marketing Services will be participating in the upcoming 2015 Wichita Industrial Trade Show (WITS) taking place Oct. 20-22 at the Century II Expo Hall (Booth #83) in downtown Wichita, Kan.

Representing their Hydraulic Studio and Air Capital Drone Company (ACDC) brands, RSA will be showcasing their specialized industrial photography and videography capabilities — including indoor and outdoor high-definition video taken from a unique 'bird's-eye-view' of their DJI Inspire 1 drone.

"Not only are they cool, fun, safe and awesome, but they truly offer a unique perspective that until recently was incredibly difficult and costly to obtain," said Hydraulic Studio Director Clint Herring. "Whether it's outdoor aerial footage of a construction site in progress or indoor footage showcasing the magnificence of a manufacturing floor — today we can capture just about anything at a fraction of the cost and time."

Since 1974, WITS has been a significant marketplace for buyers in the Midwest. Each year, exhibitors from all sectors of our industrial community present their machinery, services and equipment. The 2013 show was sold out and 2015 is expected to have a comparable turnout.

During the event, attendees can stop by RSA's Booth #83 and drop off their business card for their chance to win a free drone video shoot valued at $500. RSA is also offering $350 off the final cost of any video shoot if scheduled during the event.

"Whether in the mud at sunrise from a Kansas oil field or in a studio with custom sets, stylists and heavy propping, said Herring, "Hydraulic achieves what clients want — that balance of impactful, productive and original work."

Admission to the Exhibitor Area and the Seminars are free. Century II Expo Hall is located at 225 W. Douglas, Wichita KS.

Event hours are:
Tuesday | October 20 | 1 p.m. – 7 p.m.
Wednesday | October 21 | 10 a.m. – 7 p.m.
Thursday | October 22 | 10 a.m. – 4 p.m.

For a complete list of exhibitors and seminar times, visit witshow.org.

About RSA Marketing Services
Recently ranked #2,089 on the 34th annual Inc. 5000 list of America's fastest-growing private companies, RSA Marketing is the fastest growing marketing services firm in Kansas, propelled by high-growth clients, an expansion of in-house services and an aggressive business development program. Founded in 2010, RSA Marketing employs 24 professionals developing marketing strategies and plans, and executing a wide variety of marketing services for clients, including: Wesley Medical Center, Freddy's Frozen Custard & Steakburgers, Equity Bank, Hinkle Law Firm, GreenAcres Markets, The City of Wichita, The Coleman Company and Great Plains Industries.

RSA's expanded service offerings include Hydraulic Studios and Hydraulic Networks. Hydraulic Studios produces a wide range of video and photography work to meet the increasing demand for video as effective online content. Hydraulic Networks provides a wide range of digital marketing solutions including website design and development, online advertising, online content marketing development, and distribution and re-licensing of software to optimize online marketing performance such as Site Intercept from Qualtrics and HubSpot.

RSA is a Google Partner Agency and the only firm in the region with staff certified for both Google Search Advertising and Display Advertising.

More information about RSA Marketing can be found at RSA Marketing.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

RSA Marketing To Host Google Partners Connect Event On Sep. 30th

Wichita, KS -- (ReleaseWire) -- 09/22/2015 -- RSA Marketing will be hosting a Google Partners Connect event on Wed., Sept. 30, from 11:00 a.m. to 12:00 p.m. The topic of discussion for this event is Google Adwords.

Google AdWords is an online pay-per-click (PPC) advertising service that enables advertisers to compete to display brief messages to web users, based in part on keywords predefined by the advertisers.

According to a recent study, which looked at data from 38 large U.S. retailers and 120 million search ad impressions, "revenue driven by paid search on Black Friday rose an impressive 31 percent year-over-year as advertisers invested 21 percent more in keyword advertising than they did in 2011."

"Our team recognizes the importance of a comprehensive online marketing strategy," said Mike Snyder, partner and COO of RSA Marketing Services. "It's easy to focus too heavily on one channel and overlook trends that could potentially translate into opportunities."

"With proper strategic planning and implementation, AdWords can work for virtually any type of business," said Michael Costello, online marketing strategist at RSA Marketing Services. "Even in today's flooded online market, AdWords continues to deliver measurable results for our clients time and time again."

RSA Marketing is located at 400 S. Commerce, Wichita, KS. Light snacks and refreshments will be provided.

To sign up for the event, visit partnersconnect.withgoogle.com/event/rsa-marketing

About RSA Marketing Services
Founded in 2010, RSA Marketing is the fastest growing marketing services firm in Kansas, propelled by high-growth clients, an expansion of in-house services and an aggressive business development program. RSA Marketing employs 24 professionals developing marketing strategies and plans, and executing a wide variety of marketing services for clients including: Wesley Medical Center, Freddy's Frozen Custard & Steakburgers, Equity Bank, Hinkle Law Firm, GreenAcres Markets, The City of Wichita, The Coleman Company and Great Plains Industries.

RSA's expanded service offerings include Hydraulic Studios and Hydraulic Online Networks. Hydraulic Studios produces a wide range of video and photography work to meet the increasing demand for video as effective online content. Hydraulic Online Networks provides a wide range of digital marketing solutions including website design and development, online advertising, online content marketing development and distribution, and re-licensing of software to optimize online marketing performance such as Site Intercept from Qualtrics.

RSA was the first Google Partner Agency in Wichita and the only firm in the region with staff certified for Google Search Advertising, Display Advertising and Analytics.

More information about RSA Marketing can be found at www.rsaconnect.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

KU Retains “Most Famous” Title, While Koch & Wizard of Oz Leap Up

Wichita, KS -- (ReleaseWire) -- 08/19/2015 -- RSA Marketing Services has released the findings of its annual Kansas Brand Power consumer survey conducted this summer to measure the unaided recall power of the state's top brands.

The online survey asked 500 Kansans to name the Kansas-based brand they think is the most famous. The findings represent consumer sentiment, as well as the ability of each brand to accurately and powerfully project themselves.

According to the survey, the state's top brand is the University of Kansas/KU/Jayhawks, retaining its top ranking from last years' survey.

"It's fascinating to see how both established and emerging brands are shifting in Kansas," said Bruce Rowley, CEO of RSA Marketing. "It's also helpful to see what people consider to be a brand. This information is very relevant in the work we do with our clients and we've received great interest in the study from organizations all across the state."

The Top 10 most famous Kansas-based brands for 2015:

1. KU/Jayhawks
2. Wheat
3. Koch
4. Wizard of Oz
5. Pizza Hut
6. Garmin
7. Sunflowers
8. Basketball
9. Boeing
10.Coleman

This year, wheat debuted in second place, Koch Industries moved up strongly to third and the Wizard of Oz entered the list at fourth. This shift in top brands may be a result of the survey question changing to ask about "famous Kansas-based brands" rather than "favorite Kansas-based brands."

"The change was made to better reflect how Kansans' feel our brands are known both at home and by the rest of the world," says Mike Snyder, COO and Principal at RSA Marketing Services. "This also led to several other interesting entries in the list, such as sunflowers, basketball and various others related to recent political upheavals in Kansas. The basketball ranking definitely reflects the strong presence of KU, K-State and WSU in national basketball rankings."

Surprisingly, absent from the Top 10 list was football powerhouse K-State, as well as Wichita State University, fresh off two years of very high-profile NCAA basketball performances.

Lurking just below the Top 10 is a next generation of Kansas-based brands that includes Boulevard, Free State and Freddy's Frozen Custard & Steakburgers.

In 2014, the Top 10 most recognized Kansas-based brands were:

1. KU/Jayhawks
2. Free State Brewery
3. Pizza Hut
4. Coleman
5. Boulevard Brewery
6. Sprint
7. Russell Stover
8. Garmin
9. Dillons
10.Koch Industries

About RSA Marketing
Recently ranked 2,089 on the 2015 Inc. 5000 list of fastest growing companies in America, RSA Marketing Services is the second largest marketing firm in Wichita — offering clients the most comprehensive range of in-house marketing services in the region. Founded in 2010, RSA plans and executes marketing strategies for a wide variety of entrepreneurial clients.

A Google Partner Agency, RSA's expanded service offerings include Hydraulic Studio and Hydraulic Online Networks. Hydraulic Studio specializes in industrial video and photography. Hydraulic Online specializes in online and digital marketing — providing website design and development, online advertising, online content marketing and more. Hydraulic Online is also the exclusive partner regionally with the Qualtrics Site Intercept platform.

More information about RSA Marketing can be found at rsaconnect.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Kansas’ fast-growing marketing services firm ranks 2,089 on Inc. Magazine’s annual list of America’s Fastest-Growing Private Companies — the Inc. 5000

Wichita, KS -- (ReleaseWire) -- 08/12/2015 -- Today, Inc. Magazine ranked Wichita-based RSA Marketing Services at 2,089 on its 34th annual Inc. 5000, an exclusive ranking of the nation's fastest-growing private companies.

Founded in 2010, RSA has developed many of the most effective and visible marketing campaigns in the region, including work for Freddy's Frozen Custard & Steakburgers, Wesley Medical Center, Equity Bank and many others. RSA was listed as #2 on the 2014 Wichita Business Journal Book of Lists for Advertising Agencies and offers the most comprehensive range of in-house produced marketing tools in the region.

"Our growth is directly tied to the growth of our clients," said RSA CEO Bruce Rowley. "We work with entrepreneurial-minded companies of all sizes, but with one thing in common -- the desire for breakthrough business growth through superior marketing strategy, produced efficiently and delivered consistently across a wide range of marketing tactics."

In 2015, 33 Kansas-based companies made the list, five of those companies are based in Wichita. This is slightly below 2014, when 36 Kansas companies made the list, with six based in Wichita.

The list is the most comprehensive look at the most important segment of the economy — America's independent entrepreneurs. Companies such as Yelp, Pandora, Timberland, Dell, Domino's Pizza, LinkedIn and Zillow gained early exposure as members of the Inc. 5000.

The 2015 Inc. 5000 is the most competitive crop in the list's history. The average company on the list achieved a mind-boggling three-year growth of 490%. The Inc. 5000's aggregate revenue is $205 billion, generating 647,000 jobs over the past three years. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region and other criteria, can be found at inc.com/inc5000.

"The story of this year's Inc. 5000 is the story of great leadership. In an incredibly competitive business landscape, it takes something extraordinary to take your company to the top," says Inc. President and Editor-In-Chief Eric Schurenberg. "You have to remember that the average company on the Inc. 5000 grew nearly six-fold since 2012. Business owners don't achieve that kind of success by accident."

About RSA Marketing Services
RSA Marketing Services works with entrepreneurial-minded companies of all sizes to achieve breakthrough business results through strategic and consistent marketing efforts. RSA offers the most comprehensive range of in-house produced marketing tools in the region and delivers these services with a flat-rate monthly subscription that enables clients to consistently and efficiently develop and execute a full range of marketing communications. A key RSA advantage is the ability to produce many tactics in-house, such as video production, photography, and web development and design. RSA is also a Google Partner certified in online marketing such as search advertising, display advertising and analytics. This provides clients with greater cost efficiencies and flexibility.

For more information, visit rsaconnect.com

About the Inc. 5000 Methodology
The 2015 Inc. 5000 is ranked according to percentage revenue growth when comparing 2011 to 2014. To qualify, companies must have been founded and generating revenue by March 31, 2011. They had to be U.S.-based, privately held, for profit, and independent (not subsidiaries or divisions of other companies) as of December 31, 2014. Since then, a number of companies on the list have gone public or been acquired. The minimum revenue required for 2011 is $100,000; the minimum for 2014 is $2 million.

The entire list can be found at inc.com/5000

The Inc. 5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list of the nation's most successful private companies has become the hallmark of entrepreneurial success.

For more information about the Inc. 5000, contact Drew Kerr at 212-849-8250 or drew@four-corners.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

RSA Marketing Services Launches Kansas Brand Power Survey

Wichita, KS -- (ReleaseWire) -- 08/26/2014 -- RSA Marketing Services has released the findings of its first Kansas Brand Power consumer survey conducted this summer throughout Kansas to measure the unaided recall power of the state's top brands.

The online survey asked 500 Kansans to name the brand they think is the most well­known brand of a company or organization based in the state of Kansas. The findings may not be factual but represent consumer sentiment as well as the ability of the brands themselves to accurately and powerfully project themselves.

Not surprisingly, the state's top brand, ranked purely by number of submissions, is KU/Jayhawks.

"As professionals and as a firm that works with established and up­and­coming brands in Kansas, we are really interested in understanding the state of branding in the state of Kansas," said Bruce Rowley, CEO of RSA Marketing. "We really wanted to develop a measure, so we did."

The top ten most recognized Kansas­based brands for 2014, in order:

1. KU/Jayhawks
2. Free State Beer
3. Pizza Hut
4. Coleman
5. Boulevard Beer6. Sprint
7. Russel Stover
8. Garmin
9. Dillons
10. Koch Industries

Of course, today neither Pizza Hut nor Coleman are headquartered in the state, though they were founded here. Yet, they remain famous Kansas brands, and this points to one of the survey's goals.

"This survey gives us a chance to see which brands stand out to the people of Kansas," said Rowley. "Brands define us, define a group of people. What would Silicone Valley be without Google and Apple? It seems Pizza Hut and Coleman continue to define Kansas, even after
they've left."

Rowley says it's no surprise to see KU and the Jayhawks rank so highly, nor beer brands. Nor is it a surprise, he says, to see a nearly evenly divided split between brands that originated in Kansas City/Lawrence and Wichita, the state's two most populous areas.

"Being from Wichita, it's somewhat surprising that Wichita State did not make the list, considering the spectacular run of its basketball program over the past few years," Rowley said. RSA plans to continue the annual Kansas Brand Power survey, building a trendline for changes in rankings and understanding the dynamics driving these changes. The survey will also serve as a historical record of the state's best known brands over the years.

About RSA Marketing
Founded in 2010, RSA Marketing Services, the second largest marketing firm in Wichita, employs 24 professionals executing marketing strategies and plans for a wide variety of clients, including Wesley Medical Center, Freddy's Frozen Custard & Steakburgers, Equity Bank, Hinkle Law Firm, GreenAcres Markets, The City of Wichita, The Coleman Company, Great Plains Industries, and many more.

RSA is a Google Partner Agency and the only firm in the region with staff certified for both Google Search Advertising and Display Advertising.

RSA's expanded service offerings include Hydraulic Studios and Hydraulic Online. Hydraulic Studios specializes in industrial video and photography. Hydraulic Online specializes in online and digital marketing, providing website design and development, online advertising, onlinecontent marketing. Hydraulic Online is also the exclusive partner regionally with Qualtrics' Site Intercept platform and HubSpot.

More information about RSA Marketing can be found at rsaconnect.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

New Headquarters Creates Retail/Office Gateway To Commerce Arts District

Wichita, KS -- (ReleaseWire) -- 08/22/2014 -- RSA Marketing is partnering with TransPacific Properties to develop a new headquarters for the marketing services firm at 400 S. Commerce in October. Located at Waterman and Commerce, the 7,000 Sq. Ft. building faces INTRUST Bank Arena and is currently partially occupied by Big Rick's Sauces. When completed, RSA Marketing will occupy 4,200 sq. ft. of Class A office space and 800 sq. ft. on the Northwest corner of the building facing the Arena will be leased as retail space. Construction is scheduled to begin immediately, Ink Construction will serve as General Contractor on the project.

"This project further contributes to the expanding redevelopment of downtown Wichita." Said Bruce Rowley, CEO of RSA Marketing Services. "We're excited to bring more than two dozen full­time jobs into the area and our staff is excited to be able to work in the midst of so many exciting new developments in the area."

"This represents an exciting new chapter in the development of Commerce Arts District and the Arena area." said Alan Banta, President of Transpacific Properties. "Developing this multi­use building together with RSA Marketing brings a creative flair that fits the area perfectly."

When completed, the building entrance will face the Arena with a large deck and windows. Inside, the building will feature an open workspace where RSA staff work at large tables. The space will utilize converted shipping containers to create private rooms for meetings or quiet space to work. "The open format gives us maximum flexibility and efficiency to meet our constantly shifting team structures." said Bruce Rowley, CEO of RSA Marketing Services. "The shipping containers are a great example of creative repurposing and also feel right at home in this former warehouse and in the Commerce Arts District as a whole."

The new look of the location planned by RSA Marketing will continue a positive trend for the Arts District while providing an exciting new neighbor for Big Rick's. "We are very excited to have a new neighbor, especially one with the exceptional reputation enjoyed by RSA. Big Rick's is looking forward to better access from Waterman street and the paved parking that will be part of this overall project." Said Dennis Rees, one of Big Rick's owners.

About RSA Marketing
Founded in 2010, RSA Marketing is the fastest growing marketing services firm in Kansas, propelled by high­growth clients, an expansion of in­house services and an aggressive business development program. RSA Marketing employs 24 professionals developing marketing strategies and plans and executing a wide variety of marketing services for clients including Wesley Medical Center, Freddy's Frozen Custard & Steakburgers, Equity Bank, Hinkle Law Firm, GreenAcres Markets, The City of Wichita, The Coleman Company and Great Plains Industries.

RSA's expanded service offerings include Hydraulic Studios and Hydraulic Networks. Hydraulic Studios produces a wide range of video andm photography work to meet the increasing demand for video as effective online content. Hydraulic Networks provides a wide range of digital marketing solutions including website design and development, online advertising, online content marketing development and distribution and re­licensing of software to optimize online marketing performance such as Site Intercept from Qualtrics and HubSpot.

RSA is a Google Partner Agency and the only firm in the region with staff certified for both Google Search Advertising and Display Advertising.

More information about RSA Marketing can be found at http://www.rsaconnect.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Devotees of Big Rick’s Legendary Small Batch Sauces Will Receive A Fresh “Six Pack” of Sauces Every Three Months, Including Special Club Only Batches!

Wichita, KS -- (SBWIRE) -- 05/23/2014 -- Fans of Big Rick's popular line of small batch bbq sauces, condiments,salsas, pasta sauces and chili fixin's cannow keep their pantries stocked, thanks to Big Rick's Six Pack Club. "If you've tried Big Rick's or if you loveto try big unique tastes, you'll love this club." Says Big Rick's Dennis Rees. "Never again, will you open the pantry to the crushing disappointment of not seeing any of our award- winning BBQ sauces, our killer Chipotle Ketchup, Sizzling Salsas or our Jalapeno Honey Mustard that was just featured in People Magazine!"

The Big Rick's Six Pack Club is just that, members receive six jars of Big Rick's sauces every three months. Members can choose between BBQ Lovers Club, Salsa Lovers Club and the Tour de Big Rick's Club that will include selections from all 12 Big Rick's sauces.

Big Rick's Six Pack Club delivers more than the convenience of never running out, members also save $25 in product discounts and free shipping. "Lot's of our customers are members of other clubs for things like wine, fruit or even razors!" says Rees. "The convenience and savings of club buying just makes sense."

About Big Rick's
Founded by Rick Doty in 1991, Big Rick's product line includes a range of four award­winning BBQ sauces, five salsas, jalapeno honey mustard, chipotle ketchup, pasta sauce and chili fixin's. Big Rick's products in the U.S. are all produced at the Big Rick's facility in Wichita, KS and are available in retailers across the U.S. and online at http://www.BigRicks.com. Big Rick's sauces are also available in more than 275 retailers in Australia through licensed distributor Big Al and Ocky Enterprises.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

A mind-melting opportunity with "SEO Badass" Sean Burrows

Wichita, KS -- (SBWIRE) -- 05/21/2014 -- RSA Marketing will host a "Breakfast With the SEO Badass" at 7:30 a.m. on Tuesday, June 10th at its offices at 145 N. Hydraulic.

This event is free although a reservation is required. Reservations may be submitted by calling 316-977-9600 or by emailing jcole@rsaconnect.com.

For many years through many phases of SEO progression, Sean and his company Enliven Group in Utah have been thought leaders nationally, pivoting along with updates in Google's algorithms. They've seen it all. Once again, the game is changing -- has changed -- though most don't know it.

"This will be a paradigm shifter for a lot of people," Burrows hints. "So many are focused on the wrong elements of what is really going on, especially with Google. SEO ain't dead. It's more alive, dynamic and compelling than ever."

In this one hour workshop Burrows will present:

-- 5 revelations that will turn your SEO thinking upside-down
-- Top 3 quick-but-not-obvious strategies to get ranked
-- Why you might be destroying your page's rankings right now!
-- What you need to do to sustain success over time
-- How to mix SEO into your regular online, digital marketing mix

"SEO is quite literally the way people find you online," says Bruce Rowley, CEO of RSA Marketing. "Over the years, many means and ways have come and gone. We've found that Sean has some of the most progressive thinking out there. It works!"

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Google Executives To Share Case Studies and Latest Developments In Online Marketing

Wichita, KS -- (SBWIRE) -- 04/17/2014 -- RSA Marketing Services, a Google Partner Agency, will host a one hour 'Hangout' with Google Executives. The speakers will share online marketing case studies and a valuable glimpse into where online marketing is headed. Business owners and marketing executives from businesses that market and sell online (or plan to start) should consider attending this unique opportunity. The event is free with RSVP and will take place on May 21st from 1-2 p.m. at 145 N. Hydraulic.

Complimentary food and drink provided. RSVP: 316.977.9600 or browley@rsaconnect.com

Speakers include:

Arjan Dijk, VP Global Small Business Marketing and author of The Small Think Big Book; Arjan will share unique insights, inspirational stories, and actionable ideas to help small businesses thrive in a hyper-connected marketplace.

Ben Wood, Director Channel Sales North America; Ben will discuss how small businesses should approach working with an agency, what resources the Google agency team provides, and the importance of working with an online professional.

Fred Vallaeys, Google Adword Evangelist; Fred will examine how businesses can navigate online advertising and expand their online presence through smarter insights—leading to greater customer engagement with digital ads.

About RSA Marketing
RSA provides marketing strategy and a full range of tactical support for a wide range of clients seeking a strategic and tactical advantage to create breakthrough results. RSA is the only Google Partner Agency in Wichita that is qualified in both search and display advertising. RSA is also a licensee of online conversion and engagement solutions such as Hubspot and Qualitrics Site Intercept solution. Learn more at http://www.rsaconnect.com, http://www.hydraulicstudio.com, http://www.hydraulicnetworks.com.

About Google
Google is a global technology leader focused on improving the ways people connect with information. Google's innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Wichita, KS -- (SBWIRE) -- 04/03/2014 -- C & B Equipment is your one-stop source for air compressors, dryers, blowers, pumps, engines, and vacuum pumps. We have been supplying quality products and service to Oklahoma, Kansas, Missouri, and surrounding areas since 1886. Committed to excellent customer service, C & B Equipment keeps a large stock of units and replacement parts and provides 24 hour emergency service. C and B Equipment serves many industries including oil and gas, meatpacking, aircraft manufacturing, chemical processing, and transportation.

C&B Equipment is excited to announce a new YouTube series which seeks to answer the most frequently asked questions by their customers in regards to pumps, air compressors, blowers, gas and diesel engines as well as related ancillary equipment and services.

The series is one part of their SEO campaign launched with RSA Marketing, which seeks to gain further awareness of C&B Equipment in conjunction with the services that are offered. Each Youtube video answers a key question that customers may ask (or questions that are most commonly asked by consumers in the industry) in a way that is simple to follow and understand. These short videos aim to spread awareness and industry knowledge in a field that is incredibly technical and can be difficult to understand.

Covering questions regarding the prevention of friction loss or the decision of choosing between a centrifugal or a positive displacement pump, C&B Equipment of Wichita is readily available to assist.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Wichita, KS -- (SBWIRE) -- 04/01/2014 -- Oxcart is a company founded in Wichita, KS in late 2013 which provides the latest, most durable dump carts for personal and commercial outdoor jobs. While most dump carts currently on the market are designed to carry lighter-weight material such as mulch, leaves or sticks; Oxcart has been proven to successfully pull heavy loads. Oxcart is set apart from other dump carts by its durable design; OxCart dump carts are dynamically-load-tested (real project tested) by an Independent Certified Lab to move 750 lbs.

With the wide array of yard carts on the market today, consumers have many questions about which cart will best fit their needs. With the guidance of RSA Marketing, Oxcart has launched a new blog to help answer these questions, and tell consumers what they need to know when it comes to buying and using different brands of yard carts.

The Oxcart blog offers examples through testimonials and video to show how the quality and durability of other carts have been exaggerated or have strings attached. Through each post, Oxcart helps to answer questions and provide useful information to make sure that their customers are provided with the best yard cart on the market.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Wichita, KS -- (SBWIRE) -- 03/14/2014 -- RSA Marketing Services and Wesley Medical Center have been awarded four ASTER Awards for excellence in healthcare marketing over the past two years, triggering a recent profile by Strategic Health Care Marketing to uncover the strategy, tactics and teams driving these nationally recognized campaigns.

"So much change is happening in healthcare, but we felt that marketing wasn't keeping up at many health care organizations." says Bruce Rowley, CEO of RSA. "Luckily for us, Wesley is a champion of innovation, leading to many opportunities to create breakthrough."

In December, Strategic Healthcare Marketing conducted a series of interviews with RSA and Wesley leading to the three page story that appears in the February issue of the publication. The article highlights Wesley's marketing strategy of focusing on the hard and measurable facts related to the quality and quantity of healthcare provided rather than following a traditional strategy of 'soft, emotional claims' of caring. CMS Quality Measures told a powerful story, with Wesley leading most hospitals in Kansas and across the nation. (http://www.whynotthebest.org)

"As the newest member of the team, it certainly further validates my belief that I've joined a sharp group of marketers and a high-quality healthcare organization." says Nick Adams, Vice President of Marketing at Wesley Medical Center.

"Wesley has seen tremendous changes in the way the community views their brand over the past few years." says Rowley. "The fact that Wesley is rated as perfect or nearly perfect in every quality measure included in the CMS rating of Overall Care is a powerful part of the story. We're lucky to be the one's to tell it."

The article also reports on the innovative tools that Wesley and RSA have created to enable the community to engage with Wesley. These include a Facebook baby photo application linked to digital billboards, an online ER Check In program and the posting of average ER wait times on digital billboards, online and mobile apps.

"Digital tools make it easier than ever for people to connect with organizations that they might normally find distant or impenetrable." Says Adams. "We want to take advantage of these opportunities to engage with more people everyday in ways that are relevant and rewarding to everyone."

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm