America continues to fall behind other countries and MarketWorks works to halt this

Doylestown, PA -- (SBWIRE) -- 05/08/2014 -- According to New America Foundation, school districts spend an average of $10,658 per student, working out to more than $550 billion a year for the country as a whole. Although the figure actually spent on each student varies greatly by state, school district, and individual school, the amount continues to rise, yet test scores are dropping. Out of 57 countries studied, America ranked 17 in science and 24 in math. Reading scores couldn't be assessed, due to a printing error.

"Schools find they need to carefully spend the money they do have to help their students, and companies must provide materials that provide the most bang for the buck to meet these needs. Companies struggling to remain competitive today need to look to school market research for assistance. The research studies taken on by MarketingWorks help companies achieve their goals and move forward in today's competitive marketplace," Gerry Bogatz of MarketingWorks states.

When one chooses to make use of MarketingWorks for research purposes, they find the company provides valuable information about the needs, trends, funding sources and perceptions of the education market. The company specializes in primary and secondary research and focuses on quality as data is only useful if it is accurate.

"MarketingWorks believes research serves as a path of inquiry, a path clients and researchers take together. The company strives to provide useful information that leads to actionable decisions as the goal is to lead to growth of the company. During the research process, researchers work closely with the client so the client understands exactly how conclusions are reached and why certain recommendations are made so the client can make informed business decisions," Bogatz explains.

Research methods vary, including focus groups, surveys and in-depth interviews. To guarantee the client has the necessary information, MarketingWorks offers field research and analysis services, making use of their industry connections and other sources to gather the information.

"MarketingWorks helps clients wherever needed when it comes to school market research. All research is scientifically based, and the company offers case studies for those who with to learn more before proceeding. The company works with clients to help them better understand how these research studies can impact the company's sales and marketing productivity," Bogatz declares.

About MarketingWorks
MarketingWorks stands out from competitors as the company remains the only one which is education-specific and offers a wide range of services. Each service unit benefits as all share information, creating a unique synergy which drives momentum to ensure client goals are met. The corporate culture creates a level of professionalism not seen elsewhere along with a commitment to excellence. The goal remains to help companies in the education field achieve success by enhancing company visibility and boosting sales.

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Remains industry leader in education marketing

Doylestown, PA -- (SBWIRE) -- 03/28/2014 -- MarketingWorks, Inc., a leading research and marketing company serving primary, secondary, and higher education markets in the United States and across the globe, celebrates its 20th year in business. Founded in January 1994, the company helps for-profit and non-profit organizations grow by providing consulting services, market research, sales training, efficacy research, telesales, and marketing services. "Turn to MarketingWorks, Inc. for assistance in growing your business as we have helped more than 100 organizations achieve their goals and can do the same for you," Gerry Bogatz, spokesperson for the company, declares.

MarketingWorks serves well-known brands, including publishers such as Macmillan, Scholastic, and Cengage Learning, along with non-profit organizations like National Constitution Center, Sesame Workshop, and Educational Testing Service. In addition to assisting these well-known organizations, MarketingWorks provides services to lesser-known companies and organizations with the same goal of growing their businesses through the use of highly customized services. MarketingWorks assesses the needs of the organization to determine which resources will best supplement their internal capabilities.

MarketingWorks remains an industry leader in education business development, education research and sales, and marketing to schools, libraries and colleges. "Marketing continues to be the determining factor in the success of many companies and organizations, yet many fail to realize that marketing efforts need to be ongoing, not just part of the company start up or a new product launch. MarketingWorks provides consultation and product marketing services, from creative services and public relations to strategy development, and all are delivered with a dedication to measurable results along with an uncommon passion for excellence," Bogatz continues.

In addition, MarketingWorks provides research services, drawing on the knowledge and experience of senior staff and market experts in major content areas. "Support staff remain in place to assist with this process, setting up appointments and virtual focus groups, collecting data, and tasks of this nature. MarketingWorks understands schools, their strengths and opportunities, their problems, and the often-complex landscape of the school district. The same holds true when it comes to an understanding of the structural realities and what works and doesn't work in schools. MarketingWorks strives to provide useful information that may lead to actionable decisions focused on company growth. Customers deserve nothing less," Bogatz concludes.

About MarketingWorks
MarketingWorks specializes in full-service education marketing, sales and market research, focusing on the PreK-12, higher education, corporate, library and adult learning markets. A leader in education research and sales, education business development, and marketing, MarketingWorks helps dozens of organizations with marketing, telesales, strategic market planning, along with research in schools, colleges and libraries and has been doing so with great success since 1994. To learn more about the company, please contact Gerry Bogatz, President, at gbogatz@marketingworks.com or 215-794-5994.

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