New Visioffice System Moves Prescription Measurement Into The Future

Saint Louis, MO -- (SBWIRE) -- 11/09/2015 -- Rosen Optometry, a local St. Louis eye care practice with a reputation for advanced patient care, has recently introduced the latest addition to its already vast array of cutting edge eye care devices, the new Visioffice eye measurement system.

Visioffice represents the latest breaking innovation in accurate lens measurement technology. "This cutting-edge technology allows us to capture high resolution 3-D images of your eyes, providing an amazingly accurate, personalized eyeglass lens, customized to the unique needs and characteristics of your particular visual condition," relates Dr. Steven Rosen of Rosen Optometry.

Visioffice also features a revolutionary new measurement, called Eyecode, which is unique to the Visioffice system and allows your optometrist to further personalize your lens prescription by measuring your Eye Rotation Center (ERC). Using Eyecode, your eye doctor is able to determine the position of both eyes' rotation centers with a single quick and convenient measurement. Combining this eye data with frame and head/eye behavior data enables Dr. Rosen to create a vision profile as unique as a person's fingerprint. Dr. Rosen relates, "Besides Eyecode technology, the unique combination of technologies in the Visioffice outdoes all other measuring systems currently available in the eye care world. Lenses created with the assistance of Visioffice are only available from practices that have gone above and beyond to invest in the greatest level of patient care and enhanced visual acuity by making this addition to their practice."

Much like fingerprints and many other features of a person's individuality, every pair of eyes is completely unique, rendering the one-size-fits-all approach of lens measurement obsolete. The Visioffice system allows Dr. Rosen to take exact measurements of each individual eye. In previous years eye doctors were only able to measure both eyes together, rather than independently, often skewing results and reducing the effectiveness of the lenses prescribed based on these measurements. The increased accuracy in lens measurements that is afforded by the new Visioffice allows for enhanced individualization of lenses and an increased ability to bring the clearest vision possible to each and every patient.

In addition to the advantages of accurate 3-D measurements, the Visioffice system also helps patients learn about the different features and benefits of the many lens designs, materials, and lens treatments available in Dr. Rosen's office, and helps patients choose which frames are best for them, through interactive and user-friendly videos.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

New Blephex Blepharitis Treatment Revolutionizes Eye Lid Hygiene

Saint Louis, MO -- (SBWIRE) -- 09/21/2015 -- Rosen Optometry, a local Saint Louis eye care practice with a reputation for exceptional patient care for both adults and children, is proud to introduce the newest innovation for the treatment of blepharitis and other related conditions in its patients, the cutting edge new Blephex blepharitis treatment.

In offering a brief explanation about Blephex and what it can help with, Dr. Steven Rosen, of Rosen Optometry comments, "Blepharitis occurs when scurf and bacterial debris begin to build up along the eyelid margin. This debris can also cause inflammatory lid disease, which leads to dry eyes, burning eyes, fluctuating vision, foreign body sensation, mattering, crusting and other symptoms. Another cause of the blepharitis is clogged glands along the eyelid margin, which can eventually cause chronic eyelid inflammation and permanent damage to the eyelids and tear glands. BlephEx is a simple office procedure, in which we use a small rotating sponge soaked in a special eyelid cleaning solution to quickly clean away and exfoliate this debris and help unclog the glands, so more tears can be produced."

Blephex is a first of its kind treatment for blepharitis, offering faster relief, with significantly less patient reliance than traditional methods. Dr. Rosen comments, "In the past, we would ask patients to apply heat for 15 to 20 minutes once or twice a day, followed by scrubbing with a rough washcloth. Unfortunately, this method of treatment can take up to several weeks for the patient to get relief and patients would typically give up before they got there. Worse still, even if they would diligently follow the prescribed treatment, results varied widely, and were usually not as good as we can accomplish with Blephex. Now, with Blephex, we have a method that provides relief much more quickly and effectively. Now, if we ask a patient to use heat or eyelid cleansers, it is to build on the relief they are already experiencing."

Dr. Rosen recommends that anyone who experiences the symptoms of blepharitis such as itching or scratchy eyes, Foreign body sensation, tearing, crusting, redness, mattering, dry eyes or eye rubbing, should be evaluated, and may be a good candidate for blephex treatment. The procedure is very simple for patients, involving a small drop of anesthetic in the eyes, and a slight tickling sensation as the sponge moves over the eyelids.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Rosen Optometry Announces Latest Addition To Practice: TearLab

Saint Louis, MO -- (SBWIRE) -- 02/23/2015 -- Rosen Optometry, a local optometric practice in St. Louis, Missouri proudly announced recently that it will begin providing to its patients the latest in cutting edge technology in the detection and treatment of dry eye syndrome, called TearLab. This incredible technology will revolutionize the way that eye doctors detect and treat this uncomfortable, inconvenient and, unfortunately, incurable eye condition by providing a fast, non-invasive, patient friendly alternative to older, more cumbersome and less accurate methods." notes Dr. Steven Rosen of Rosen Optometry.

Dry Eye Syndrome occurs when either hormonal changes, side effects from medication or some other factor causes the eye to either not produce enough tears, or leave out parts of the tear that make proper lubrication possible. This can cause a number of very uncomfortable side effects, including stinging or burning in the eyes, scratchiness, and excessive irritation from smoke or wind. Dr. Rosen adds, "In severe cases, dry eye syndrome that goes an extended amount of time without treatment can cause a person's eyes to become increasingly susceptible to infection and serious vision issues. In cases of inadequate tear production, permanent damage and scarring can occur. You can imagine, therefore, how important it is to have an accurate, efficient way to measure severity and type of dry eyes in our patients to better help guard their vision and comfort."

TearLab is the most accurate test in the optometric world to help diagnose the severity and cause of a patient's dry eye syndrome. It does this by generating an Osmolarity number, which is a measurement of the salt content in your tears. This gives eye doctors an objective and meaningful measurement of the health and stability of the protective tear film that covers the surface of the eye. An Osmolarity number correlates with a severity scale, from normal, through mild and moderate, up to severe. Treatment is then customized to the level of dry eye severity indicated by a patient's Osmolarity.

Commenting on patient experience with TearLab, Dr. Rosen says, "The test is extremely convenient. It is fast, easy, accurate and non-invasive, for maximum patient comfort. It requires only 50-nanoliters of a tear sample in order to provide accurate analysis. For perspective, that is a sample smaller than a period at the end of a sentence typed at 9-point font.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Questions and Answers with Dr. Steven Rosen

Saint Louis, MO -- (ReleaseWire) -- 09/22/2014 -- Ocular Coherence Tomography has been around for many years but the cost of the equipment and the advancements in the technology have now made it more accessible for optometry practices to have the technology readily available to patients.

OCT stands for Optical Coherence Tomography and it works similar to ultrasound but uses light instead of sound. OCT is used to image and measure the tissue structures of the eye. The OCT can create cross sectional and 3D views of the macula, the optic nerve, and other areas of the retina. It can also image the cornea. "By getting extreme close-ups of ocular tissue, we can detect disease earlier and take the appropriate measures to deal with it," stated Dr. Steven Rosen of Rosen Optometry who has the OCT device in his South St. Louis practice. "In addition to better views, the OCT can measure thicknesses, and compare these measurements with norms that have been established which can also be used to differentiate disease from normal."

The OCT is useful in diagnosing and following glaucoma, borderline glaucoma, dry and wet macular degeneration, macular edema, diabetic macular edema, optic nerve edema, vitreous detachment, retinal detachment, retinal layer separation, and macular holes. It is also useful in diagnosing and following corneal dystrophies such as keratoconus as well as working with complicated contact lens cases.

"I have spent my entire career managing conditions by looking at the overall clinical picture," reported Dr. Rosen. "This hasn't changed, but with this technology, it is possible to see the structures involved which has deepened my understanding of how these conditions progress and affect vision." The OCT helps clinicians make better clinical decisions such as when it is best to treat or refer a patient at an early stage and when it is fine to avoid a treatment in favor of continued monitoring.

"We chose the RTVue from Optovue because Optovue has always been the recognized leader in this field," commented Dr. Rosen. "The RTVue has advanced Glaucoma detection abilities by not only testing around the optic nerve but by measuring an even earlier indicator found in the macula. It has impressive imaging abilities due to its resolving power down to 5 microns." The instrument also offers anterior/corneal imaging in addition to retinal/optic nerve imaging.

Having an OCT test is very simple. The patient places their chin onto a chinrest and is instructed to look at a blue light. In a few seconds, the OCT gets all the images needed. The OCT can accomplish 26,000 scans each second.

OCT is utilized to run a screening scans for glaucoma and macular degeneration, but usually the OCT is used if a condition is known or suspected. OCT is recommended for patients with glaucoma or when we suspect glaucoma, when a patient has dry macular degeneration, and especially when a patient has diabetes. It is also used if a patient has poor vision that cannot be explained by cataracts or helped by changing their eyeglasses.

"Patients appreciate that our practice stays up to date with modern technology, stated Dr. Rosen. "They understand that newer instrumentation allows for more exactness in their care."

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Rosen Optometry adds New Technology for the Detection of Wet AMD

Saint Louis, MO -- (ReleaseWire) -- 08/27/2014 -- Rosen Optometry of St. Louis announced today the addition of the latest equipment in the detection of age-related macular degeneration (AMD), one of the leading causes of blindness in seniors. The Foresee PHP (Preferential Hyperacuity Perimeter) is the latest technology providing an unsurpassed level of sensitivity and specificity in detecting recent onset of the growth of new blood vessels in certain parts of the eye, a leading indicator of macular degeneration.

Macular degeneration is one of the leading causes of blindness and is preventable or can be diminished in its effects with early detection and treatment. There are two types of macular degeneration – wet AMD and dry AMD with wet AMD being more serious in nature and outcome. With wet AMD, blood vessels grow behind the retina disrupting vision. After some time, they eventually breakthrough the retina and cause blindness.

"We take this disease very seriously," reported Dr. Stephen Rosen of Rosen Optometry. "With early detection, a poor outcome for our patients can be avoided leading to healthier vision for many more years and the freedom and independence that comes with that." The new technology is painless and takes approximately 3 to 5 minutes per eye to complete. It provides highly accurate results and patients may come back at a later time and retake the test with the new results compared with previous taken results. The technology also provides a sensitivity that can detect the earliest stages of the disorder long before the patient will experience symptoms.

"The best part is that the test results are available immediately for our staff to review with the patient," stated Dr. Rosen. "We want to counsel the patient early about the disease or to let them know that their eyes are free and clear of this disorder."

Dr. Rosen suggests that anyone over the age of 50 have this eye examination done, especially if there is any family history of the disease.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Rosen Optometry is one of the first St. Louis area Eye Care Practices certified to offer Google Glass to its patients. Will introduce local patients to the new wearable technology, and show its benefits for patients faced with deteriorating eyesight.

Saint Louis, MO -- (SBWIRE) -- 06/09/2014 -- Soon, Google Glass will become a common sight on our streets, although it is still in the "Explorer" stage as Google prefers to refer to its beta testing period. But local area eye doctor Dr. Steven Rosen of Rosen Optometry in St. Louis, as a Google Glass Preferred Provider, will be prepared for what is expected to be a paradigm changing technology when it becomes commercial.

"What really drew us to complete the training and receive the certification was the knowledge of how life- changing the technology has the potential to be for our patients, particularly those with more serious conditions and rapidly deteriorating eye sight", said Dr. Steven Rosen. "By combining vision and computing technology as Google Glass does, it will enable them to perform everyday tasks that they previously would not have been able to consider without assistance."

A small screw connects Google Glass to the eyeglass frames and a light, sturdy band wraps around the frames' interior, securing them to the inside of the eyewear. The glasses cannot be folded when Google Glass is attached, and the actual screen displaying Google Glass' images and data does not tilt from its forward position. The voice and touch controlled Android-based apps available for Google Glass will let you tweet out a message, check the news, get directions, etc. And developers are working on new apps as they learn what customers want their Glass to do.

There's no word yet on when Google Glass will move out of the Explorer stage and into the full retail marketplace. And while many are skeptical and are hesitant to embrace such wearable tech one thing is clear- Google Glass is coming.

Dr. Rosen adds, "We're proud to be one of the first authorized practices to offer Google Glass to our patients, which reflects our philosophy to always provide the latest and most exciting products and services. Google Glass is going to be hugely successful and it's going to change how we see and interact with the world."

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm