UK lingerie retailer Wickedelic Lingerie has announced a dramatic surge in the sales of nipple covers.

Lee Mill, Devon -- (SBWIRE) -- 03/02/2010 -- The Devon-based company reported a 20 per cent increase in online sales of nipple tassels in the six weeks to February 20, compared with the previous six weeks.

Nick Gibbens, Wickedelic Lingerie Web Manager, has attributed the bumper sales to top celebrities, who are increasingly wearing underwear as "outerwear"

He said: "Sexy items normally only seen in the bedroom such as corsets, suspenders and lace bodies are regularly being worn by top pop stars Lily Allen, Lady Gaga, and Rihanna in place of traditional tops.

"This has led to more women purchasing see-through garments, and because they want to wear them in public, they have been investing in nipple tassels."

Wickedelic Lingerie stocks a wide range of cheap nipple shields, nipple tassles and nipple covers, with prices starting from just £10.

To view their collection, visit http://www.wickedeliclingerie.co.uk/nipple-shields-tassels/.

Notes to editors

For more information, product samples and images, contact:
Nick Gibbens
Web and PR Manager
Wickedelic Lingerie
Global House,
Richmond Place,
Lee Mill
Devon,
PL21 9RL
Phone: 0871 871 0040
Email: nick@wicked-lingerie.co.uk
Web: http://www.wickedeliclingerie.co.uk

About Wickedelic Lingerie:
Wickedelic Lingerie is one the UK's largest retailers of cheap sexy underwear. The company features quality brands, such as Livia Corsetti. Anais, Chilirose and Veneziana, in a variety of sizes and styles. Its range of ladies lingerie includes basques, corsets, hosiery, sexy nightwear, bra sets, PVC lingerie and classic lingerie. The new expanded range also consists of nipple tassels, nipple covers and nipple shields.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Plymouth, Devon -- (SBWIRE) -- 01/23/2010 -- Popular lingerie retailer Wickedelic Lingerie releases its gift guide of the top 10 items to get your Valentine this February 14.

Based on this season's lingerie trends and current Valentine's sales, the most popular sexy designer lingerie for this year's Valentine's Day includes underwear from Anais, Livia Corsetti, Chilirose and Veneziana.

Most people associate Valentine's Day lingerie with cheesy red frills and giant heart cut-outs; however, Wickedelic Lingerie head buyer Sonia Jeffery says manufacturers are now starting to see what women really want to wear in the bedroom - and even more importantly - that not every lady wants the same thing.

That's why Wickedelic offers a list of 10 elegant items for the sexy, sweet and even fun Valentine in mind, hoping to add a special touch of romance to every woman's Valentine's Day.

1.) Isabelle, a pretty black slip garlanded in pink floral detailing. Made by Livia Corsetti - £20.

2.) Inca Panty, a very sexy hipster panty with fetching red bow at the rear. Made by Anais - £10.

3.) Jessica, an exclusive satin corset/bustier with front closure and intricate boning. Made by Chilirose - £30.

4.) Marilyn, a very sexy two-piece pink party or bedroom outfit. Made by Chilirose - £20.

5.) Alexis, Perfect baby doll outfit in white, detailed with delicate pink straps and ribbons. Made by Livia Corsetti - £15.

6.) Trinity Suspender Set, cami suspender top in racy red trimmed with black lace and a matching thong! Made by Livia Corsetti - £20.

7.) Black & Red Corselette, carefully crafted in the UK to Wickedelic's exclusive design. Complete with adjustable suspender straps. Made by Wickedelic Lingerie - £40.

8.) Liliane Set Pink, a vivid and elegant item. This gorgeous pink set comprises a mesh slip with adjustable shoulder straps and matching thong. Embellished with flowery lace for beautiful, romantic look! Made by Livia Corsetti - £20.

9.) Lace Heart Thong, sensuous lace heart thong with pearl bead trimming. £4.

10.) Hot Vamp, a delightful red net slip with matching string! Made by Livia Corsetti - £20.

You can view Wickedelic Lingerie's special Valentines lingerie collection at http://www.wickedeliclingerie.co.uk/valentines-lingerie/.

Notes to editors

For more information, product samples and images, contact:
Nick Gibbens
Web and PR Manager
Wickedelic Lingerie
Global House,
Richmond Place,
Lee Mill
Devon,
PL21 9RL
Phone: 0871 871 0040
Email: nick@wicked-lingerie.co.uk
Web: http://www.wickedeliclingerie.co.uk

About Wickedelic Lingerie:
Wickedelic Lingerie is one the UK's largest retailers of cheap sexy lingerie. The company features quality brands, such as Livia Corsetti. Anais, Chilirose and Veneziana, in a variety of sizes and styles. Its range of ladies lingerie includes basques, corsets, hosiery, sexy nightwear, bra sets, PVC lingerie and classic lingerie. The new expanded range also consists of designer men's underwear, adult fancy dress, plus-size lingerie and sexy footwear.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

If you're looking for that special something for the one you love this Valentine's Day, then Wickedelic Lingerie has plenty of ideas for you.

Plymouth, Devon -- (SBWIRE) -- 12/31/2009 -- For men seeking the ultimate Valentine's gift look no further than popular UK lingerie retailer Wickedelic Lingerie.

The Devon-based firm's sexy lingerie collection includes everything from saucy stockings and erotic underwear to beautiful babydolls, corsets and basques.

"If you want to indulge the lady in your life with a luxurious and sexy lingerie set there is plenty of choice at Wickedelic," said Sonia Jeffery, purchasing manager at Wickedelic Lingerie.

Sonia also advises consumers to remember the broad market buying lingerie online caters to: "Women can now buy lingerie for their husbands or boyfriends - it's not just about men buying lingerie for women anymore.

"We stock several styles of boxer shorts and designer menswear. Our sexy lingerie will make the perfect Valentine's Day gift for him or her."

You can view Wickedelic Lingerie's special Valentines lingerie collection at http://www.wickedeliclingerie.co.uk/valentines-lingerie/.

Notes to editors

For more information, product samples and images, contact:
Nick Gibbens
Web and PR Manager
Wickedelic Lingerie
Global House,
Richmond Place,
Lee Mill
Devon,
PL21 9RL
Phone: 0871 871 0040
Email: nick@wicked-lingerie.co.uk
Web: http://www.wickedeliclingerie.co.uk

About Wickedelic Lingerie:
Wickedelic Lingerie was formed in 2006, and has become one of the UK's largest retailers of sexy lingerie. The company is based in Lee Mill, Devon, and prides itself on the quality and range of its products. The website now offers more than 1,500 different products. The line includes ladies lingerie such as babydolls, bustiers and corsets, gowns, chemises, camisole sets, hosiery, PVC and leather, swimwear, body stockings and thongs, as well as specialising in bridal lingerie. The new expanded range also consists of men's underwear, fancy dress, plus-size lingerie and shoes.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

British lingerie retailer Wickedelic Lingerie launches a militarily themed charity calendar, with all profits going to Help For Heroes and Combat Stress.

Lee Mill, Devon -- (SBWIRE) -- 12/15/2009 -- As Christmas approaches, and the nation's thoughts go to the brave men and women of the Armed Forces, 13 gorgeous 'real' girls have stripped for a racy Help For Heroes calendar, in association with sexy underwear retailer, Wickedelic Lingerie.

The 'Wickedelic Sweethearts' calendar features 13 girls who joined 10,000 other hopefuls in submitting photos for a competition to win the chance to become a 'Forces Sweetheart'.

The lucky 13 were chosen for their appearance and their caring attitudes towards the Armed Forces, with many either having an Armed Forces background or an Armed Forces spouse.

One such girl, Susie Hutson won the overall competition when she polled the most public votes after becoming a Forces Sweetheart in the East Midlands, where she met an Officer, who has now become her partner. As part of her win, Susie won the chance to appear on the calendar cover, and become the face of Wickedelic Lingerie.

Susie said, "Britain has the bravest Armed Forces in the World, and I am so honoured to be a part of the Wickedelic Sweethearts calendar, raising money for the two most important charities in the UK right now - Help For Heroes and Combat Stress."

Wickedelic Lingerie boss and ex-Royal Marine, David Hildrew said, "I understand the physical and emotional strain the brave men and women of our Armed Forces go through, and it's a great source of personal pride for me that we are able to do our small bit, and raise funds for these two vital charities. All our 13 girls are stunning in their own ways, and Susie is a perfect cover girl, and a gorgeous girl to be the face of Wickedelic Lingerie."

The Wickedelic Sweethearts 2010 calendar is available now at http://www.wickedeliclingerie.co.uk, and costs £7.99. All profits go to Help For Heroes and Combat Stress.

Notes to editors

For more information, product samples and images, contact:
Nick Gibbens
Web and PR Manager
Wickedelic Lingerie
Global House,
Richmond Place,
Lee Mill
Devon,
PL21 9RL
Phone: 0871 871 0040
Email: nick@wicked-lingerie.co.uk
Web: http://www.wickedeliclingerie.co.uk

About Wickedelic Lingerie:
Wickedelic Lingerie was formed in 2006, and has become one of the UK's largest retailers of sexy lingerie. The company is based in Lee Mill, Devon, and prides itself on the quality and range of its products. The website now offers more than 1,500 different products. The line includes ladies lingerie such as babydolls, bustiers and corsets, gowns, chemises, camisole sets and thongs, as well as specialising in bridal lingerie. The new expanded range also consists of men's underwear, fancy dress, plus-size lingerie and shoes.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Susie Hutson is the new face and body of Wickedelic Lingerie, the firm is delighted to announce.

Lee Mill, Devon -- (SBWIRE) -- 12/01/2009 -- Susie Hutson is the new face and body of Wickedelic Lingerie, the firm is delighted to announce.

The sexy mum-of-one from Hampton Vale in Peterborough beat off competition from 11 other hotties to win the Wickedelic Lingerie Model Search competition.

Susie, 30, will now star in a 2010 charity calendar, with the proceeds going towards military charities Help For Heroes and Combat Stress.

A delighted Susie said: "I am beyond thrilled, this is my ultimate dream and I want to inspire all girls out there to follow there dreams however big or small."

Susie will take part in a number of international advertising campaigns for the Devon- based company.

She only started modelling last year, after wanting to spark a turnaround in her life.

"I have had a lot of bad luck over the last few years – I was left on my own when I was pregnant with Josh, and then was made redundant a week before I was due to have him. I was really down, so this year I decided I had to make a change. I thought about modelling, but everyone said I was too old," she told the Evening Telegraph in October.

"That made me even more determined to succeed, and I got a job at the modified car show at the East of England Showground.

"I then saw the competition to become the face of Wickedelic, and when I found out I had been shortlisted, I could not believe it. More than 800 girls applied, so it is a real achievement to get this far. I just need people to vote for me now."

To win the competition Susie embarked on a massive promotional campaign, which included her becoming RAF Wittering's official "sweetheart".

She also took part in a sexy photo shoot at Peterborough United's London Road stadium in an attempt to drum up support from the town's football supporters.

Susie will now be aiming to follow in the glamorous footsteps of Adriana Lima, Amy Lynn Grover and Gisele Bundchen as she looks to become one of the world's leading lingerie models.

Notes to editors

For more information, and images, contact:
Nick Gibbens
Web and PR Manager
Wickedelic Lingerie
Global House,
Richmond Place,
Lee Mill
Devon,
PL21 9RL
Phone: 0871 871 0040
Email: nick@wicked-lingerie.co.uk
Web: http://www.wickedeliclingerie.co.uk

About Wickedelic Lingerie:
Wickedelic Lingerie was formed in 2006, and has become one of the UK's largest retailers of sexy lingerie. The company is based in Lee Mill, Devon, and prides itself on the quality and range of its products. The website now offers more than 1,500 different products. The line includes ladies lingerie such as babydolls, basques and corsets, gowns, chemises, camisole sets and thongs, as well as specialising in bridal lingerie. The new expanded range also consists of men's underwear, fancy dress, plus-size lingerie and shoes.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Wickedelic Lingerie launches on Affiliate Window, the UK's leading independent affiliate marketing network.

Lee Mill, Devon -- (SBWIRE) -- 05/28/2009 -- Popular lingerie retailer Wickedelic Lingerie has announced the launch of its affiliate program in partnership with Affiliate Window, the UK's leading independent affiliate marketing network.

The new program will allow e-marketers, website owners, bloggers and others with an online presence to earn money for referring sales. Wickedelic Lingerie, one of the UK's largest retailers of sexy and "bedroom" lingerie, will use the program to increase sales and branding, with the ultimate aim to place the company above its rivals in a highly competitive market.

Affiliates signing up to the program through Affiliate Window have the chance to earn a healthy 15 per cent commission on all referred sales, which represents one of the highest rates in the sector.

Prospective affiliates must first apply for membership with Affiliate Window by visiting http://www.affiliatewindow.com, clicking on the "Become an affiliate" link and completing a simple application form. Once approved, Affiliate Window will provide affiliates with industry-sized graphic banners with links and simple instructions on how to add them to their websites. When potential customers click the Wickedelic Lingerie banner on an affiliate's site, a cookie is placed on the potential customer's computer that will track their purchases for up to 90 days. Once the cookie is present, that customer's purchases will continue to generate commissions for the affiliate.

Other main benefits of the program include promotional creative, an open Pay Per Click policy and a dedicated affiliate manager.

Leading London-based digital marketing company Affiliate Program Advice (APA) is managing the affiliate program for Wickedelic Lingerie. Jessica Luthi, chief executive officer at APA, explained why they chose Affiliate Window ahead of other affiliate networks. "Affiliate Window is the ideal affiliate network for Wickedelic Lingerie in order to hit the ground running.

"We look for technology, variety of affiliate marketing applications and analytics, responsiveness, quality of affiliates in order to help us fast track Wickedelic Lingerie in terms of new customer acquisition and retention. Affiliate Window just ticks all the right boxes."

Nick Gibbens, web and PR manager at Wickedelic Lingerie, added: "Affiliate marketing is a excellent way for webmasters and e-marketers to earn lots of money. Our high commission payments and conversion rates make this a very attractive program for affiliates. We are looking forward to building strong relationships with our affiliates and helping them to make as much money as possible."

Affiliate Window, established in 2000 as one of the UK's first Pay per Performance affiliate networks. The London-based company is widely regarded as the most innovative, consistent and successful UK centric network. Affiliate Window scooped both the Most Innovative Network and The Publishers Choice of Network at the A4U Awards (A4U EXPO 2007).

For three consecutive years the company has been listed in both The Sunday Times Microsoft Tech Track 100 and in the Deloitte Fast 50, ranked 18th and 11th respectively. It is also a Real Business Hot 100 company and listed as a Sunday Times 'best company to work for'.

Wickedelic Lingerie has been trading since 2006 from its base in Lee Mill, Devon. Their 12,000sqft warehouse houses some 3,000 different lines ready for immediate dispatch.

Notes to editors

For more information, product samples and images, contact:
Nick Gibbens
Web and PR Manager
Wickedelic Lingerie
Global House,
Richmond Place,
Lee Mill
Devon,
PL21 9RL
Phone: 0871 871 0040
Email: nick@wicked-lingerie.co.uk
Web: http://www.wickedeliclingerie.co.uk

About Wickedelic Lingerie:
Wickedelic Lingerie was formed in 2006, and has become one of the UK's largest retailers of sexy and "bedroom" lingerie. The company is based in Lee Mill, Devon, and prides itself on the quality and range of its products. The website now offers more than 1,500 different products. The line includes ladies lingerie such as babydolls, bustiers and corsets, gowns, chemises, camisole sets and thongs, as well as specialising in bridal lingerie. The new expanded range also consists of men's underwear, fancy dress, plus-size lingerie and shoes.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Wickedelic Lingerie, a leading retailer of sexy lingerie, has launched a completely re-designed website, tailoring the shopping experience to customer needs.

Lee Mill, Devon -- (SBWIRE) -- 04/30/2009 -- Wickedelic Lingerie, a leading retailer of sexy lingerie, has launched a completely re-designed website, tailoring the shopping experience to customer needs.

The site features many new improvements. A secure two-page checkout allows shoppers to purchase items with confidence and ease, while an improved loyalty program makes it easier for customers to gain rewards for purchasing.

In addition, the site offers various social features to engage the lingerie community, and an updated design that reflects the firm's modern and forward-thinking philosophy.

The former site, http://www.wicked-lingerie.co.uk, has now been changed to http://www.wickedeliclingerie.co.uk.

"Our new website is wider, innovative and user-friendly, and really serves as a model for what customers expect when they shop on the internet," says Nick Gibbens, web manager for Devon-based Wickedelic Lingerie.

"Our previous website was a little outdated, and did not completely serve the purpose of informing our customers about the large number of products we sell. Much like upgrading to a newer, better motor, we also upgraded to a better web address - http://www.wickedeliclingerie.co.uk," Mr Gibbens added.

The in-house website development team of Wickedelic Lingerie built the new site that is sexy, sleek, sophisticated and user friendly; and most importantly reflects the company's position in its sector.

Leading London-based digital marketing agency Affiliate Program Advice provided consultancy for the re-design.

About Wickedelic Lingerie:
Wickedelic Lingerie was formed in 2006, and has become one of the UK's largest retailers of sexy and bedroom lingerie.

The company is based in Lee Mill, Devon, and prides itself on the quality and range of its products.

The website now offers more than 1,500 different products. The line includes ladies lingerie, including babydolls, bustiers and corsets, gowns, chemises, camisole sets and thongs, as well as specialising in bridal lingerie. The new expanded range also consists of men's underwear, fancy dress, plus-size lingerie and shoes.

For more information, contact:
Nick Gibbens
Web and PR Manager
Wickedelic Lingerie
Global House,
Richmond Place,
Lee Mill
Devon,
PL21 9RL
Phone: 0871 871 0040
Email: nick@wicked-lingerie.co.uk

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm