New York, NY -- (SBWIRE) -- 12/09/2014 -- To see if you have followed changes in social media this last year, take this quiz. 1) Which new social media network is like a virtual bathroom wall causing concern among school officials in Canada? 2) Which platform caused one million sign-ups in just 5 weeks and promises to share revenues from ads with users? 3) Which platform permits users to transfer funds with their debit card information without fees?

Don't beat yourself up if you don't know the answers because a few months ago, almost nobody did. Social media's pace has accelerated, leaving many entrepreneurs and businesses struggling to cope with new tools.

To get ahead of the social media game, here are interesting predictions for social media in 2015:

1. E-Commerce Integration with Social Media

Recently, Twitter and Facebook has started to test "buy" buttons which show with some tweets and posts that let users purchase with only a click without ever having to exit the network. This means you can expect social media to integrate e-commerce more deeply in 2015.

For one thing, this removes a major dilemma faced by all merchants – how to get customers to their site. There is a receptive audience on Facebook and Twitter chatting with their connections and browsing information and photos. Payment details on file would mean purchases are only a click away.

Advertisers also stand to reap major benefits because individual tweets and Facebook posts with actual sales have proven to be a big challenge in the past. With buy buttons, detailed revenue figures can be gleaned from social media posts in a way that was never done before.

2. Privacy issues on social media

A number of anonymous social networks like Secret, Yik Yak and Telegram have risen in popularity. Not everybody wants their posts broadcast worldwide. Savvy users know that personal data is collected and provided to advertisers or accessed by government agencies.

Only a few private networks actually fulfill their promise. Many private photos on Snapchat has disappeared due to hacking and posted on the internet. In October, it was disclosed that the super-secret network Whisper actually saved user posts and locations and compiled the information on a database.

It is, however, expected that social media will continue to grow in the coming year. Major players are also confirming this with Facebook rolling out chat app rooms that would allow users to make use of chat rooms based on common interests without the need to reveal identity or location.

3. Rise and Fall of new networks

Social media based on niches that respond to inadequacies of the big players such as privacy and pervasive advertising rose to prominence in 2014 such as Yik Yak and Ello. Platforms that have attempted to duplicate Facebook with a promise of few ads have serious challenges to overcome. Their biggest problem that even Google+ had to overcome was attracting a large enough user base compared to Facebook's growing 1.3 billion community.

In 2015, social media would have to integrate the fast growing trends on the internet and in more effective ways.

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New York, NY -- (SBWIRE) -- 05/08/2014 -- A bold Instagram campaign involving posting a photo of a 'cock in a sock' is earning nods for pushing a good cause to battle against testicular cancer.

"Cock In A Sock"

Following the recent Instagram craze 'No Makeup Selfie' which was purposely organized to create awareness on breast cancer and to raise funds for charity, "Cock In A Sock" or much popular with the hashtag "#cockinasock" campaign is another pursuit of a good cause. This time, the campaign is intended to create awareness and generate funds for testicular cancer.

'Cock In A Sock' campaign, despite its apparent boldness, is praised for being straightforward. The campaign challenges men to post photos of them wearing only a 'modesty sock' to cover their private body organ.

According to statistics, testicular cancer is among of the top alarming yet disregarded cancer types in the world. Data of the American Cancer Institute says that in the US alone, there is an approximate number of 8,000 cancer diagnoses in a year. UK on the other hand, has an estimated number of 2,000 diagnoses per year. Affected men are said to be from ages 20 to 39.

Due to the fact that testicular cancer is highly treatable, 'Cock in a Sock' pushes the campaign to encourage men to get tested.

From Facebook to Instagram

"Cock In the Sock' campaign is an unofficial online campaign of the United Kingdom's Cancer Research. It originated from UK-based Instagram users and is now spreading like wildfire across the globe.

The 'Cock In A Sock' campaign started out as a Facebook page accumulating mostly 80,000 likes and 25,000 shares. It was able to collect thousands of challenge photos, cash donations, and messages.

Due to being presumed as a violation to the 'community standards' of Facebook, the organizers of the said campaign brought it to Instagram.

The viral campaign

Famous rock band Red Hot Chili Peppers was among of the popular people who have started out the #CockInASock trend. The hashtag went viral and as of press time, thousands of #CockInASock pictures were already uploaded to Instagram in response to the campaign.

Public's efforts

In a statement released by the Cancer Research UK, the agency clarified that the viral and famous Instagram campaign is not their official campaign but a generated effort of the public.

"There aren't any official campaigns raising money for Cancer Research UK. People are generously texting to beat cancer and this is coming in through a variety of routes and to a different number of charities," the statement said.

Despite being unofficial, 'Cock In A Sock' campaign continues to earn support. One Instagram user described it as 'a serious issue behind the naughtiness'.

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