Contractor websites can see improved SEO resuts with expertise help and website development states GEOTargetlocal.com

Grand Rapids, MI -- (SBWIRE) -- 10/31/2014 -- Writing for the online journal "Smallbiztrends.com" reporter Annie Pilon makes a point of stressing the importance of targeted websites for locally based and small business owners. "When local businesses make sure to optimize their web pages, business owners often see a drastic improvement in online viewership and sales."

Ms. Pilon goes on to write, "With the advent of mobile technology, having a website that performs well is a complete necessity for all. Studies show that this is true for those who advertise locally, just as it is important for those who work with a nationally based audience. Improvement in online rankings were specifically seen with the mention of products, services and one's geographic location."

Meeting the needs of businesses and their online web pages, Geotarget Local was founded. Company spokesperson Tim Walker describes the mission of his company, "We are here to help contractor websites see improved seo results and achieve the highest benefits of search engine optimization. In addition to offering our expertise in SEO and website development, we offer a range of tools so that each website can audit their rankings in real-time."

Tim explains, "Within 45 seconds, we can enter the address of any website and see how its SEO can be enhanced using a key phrase that is targeted to that line of work or profession. We then will track the progress of those web pages to ensure that ranking goals are met. This is how we work to improve online marketing for our clients and their URL addresses."

Tim Walker adds, "The value of website functionality and good SEO can not be underestimated. We make it our mission so that your investment in online marketing pays off in the end. Our team has achieved this for our many clients and we are always eager to work with anyone interested in improvement. We offer a no-cost consultation online at http://geotargetlocal.com. Through the use of our website, we can show you how we have improved the rankings of a variety of other websites currently online and performing on top."

About Geotarget Local
Geotarget Local works with businesses to ensure that they receive the ranking in Google that they deserve. Their team is able to work with business owners to improve their company website ranking, while analyzing revenue streams improved by these rankings.

Geotarget Local is able to perform real-time searches and make sure their clients' web pages are performing online to their optimal best.

This firm is also able to provide no-cost checks into the SEO scores associated with a particular website and specifically show how these scores can be audited for continued success. In addition, Geotarget Local provides website development and other necessary online based services.

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Good sites combine excellent SEO practices with appealing visuals to gain attention and improve sales, reports Geotarget Local

Grand Rapids, MI -- (SBWIRE) -- 10/07/2014 -- Geotarget Local, an SEO (search engine optimization) firm that focuses on helping businesses rank in Google for searches involving their local areas, today announced its new web designs aimed at contractors like plumbers, electricians, and appliance repair experts. Since contractors need to attract business from local residents, they have a unique need for site designs that will help them show up under the terms these people search for.

"SEO is an endeavor that requires a multi-faceted approach," explained Tim Walker of Geotarget Local. "Many people who look into it quickly find plenty of sources mentioning links, but this can cause other factors to be overlooked. Such elements often go under the umbrella of 'on-site' or 'on-page' factors, but these terms don't help a layman understand just what needs to be done. In a nutshell, these aspects involve content and site design."

Good content is one aspect that gets plenty of mention in certain circles, but many people put some up only to find that the search engines ignore it. While this can be the result of a lack of links, it's often caused by bad site design. Some of the most common free platforms cause content to be shown in multiple ways, including as new posts, in monthly and yearly archives, under each author name, and by category. That's at least five copies of each piece of content. The problem is that Google hates duplicate content and is likely to refuse to rank any of it.

"Our contractor web designs are made specifically to avoid SEO problems like the duplicate content issue, the inadvertent overuse of keywords, and other pitfalls associated with typical designs," Walker said. "We also ensure that the design is visually appealing. Visual appeal may not have anything to do with SEO, but it's very important to the people who come to the site. A crisp, professional look is more likely to turn visitors into buyers, so we pay quite a bit of attention to this aspect."

Because Geotarget Local is focused on the needs of such customers, it simply makes sense that they have added plumbing service websites and similar offerings to their local SEO mix. By combining good web design with its other SEO offerings, it is able to complete the loop that takes a company's web presence from obscurity to the top listings under locally-targeted terms.

About Geotarget Local
Geotarget Local provides a free site analysis that allows its customers to see where their sites can be improved in order to rank higher in the search engines. In addition, the company explains the real value of ranking in the top three sites on Google and how clients are missing out if they don't have these rankings.. Clients find that Geotarget Local provides excellent ranking results and that its professional site designs help turn these good rankings into increased business.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Local Search is the Focus of the Latest Algorithm Changes

Grand Rapids, MI -- (SBWIRE) -- 09/02/2014 -- Google's latest significant update to its search algorithms went live in July of 2014, and many local businesses are seeing significant changes in their rankings. Though the change has been good for some sites, there are other companies that have been dismayed to find that they are no longer ranking well for their key terms of choice. Geotarget Local is ready to get to work on behalf of those who have been negatively impacted by the changes, or who want to seek to benefit from the update.

In the search engine optimization community, the latest changes are being referred to as the "Pigeon" update. While Google has not yet been as forthcoming about the nature of the changes as it had about some previous updates, they have said that they wanted to tie the generation of their local search results more closely together with the broader algorithms used by the site.

The results observed by individual companies has been mixed. According to Tim Walker, Geotarget Local's lead developer, "It's been clear for a long time that local seo is critical to the ability of small businesses to attract attention online. Google's focus on local search has made it a lot easier for community retail and service establishments to compete with national sites in their search rankings."

Walker's company believes that the latest algorithm changes could be a big opportunity for small businesses. He explains, "Every time Google issues a large update, it leaves some sites better off and others worse. More importantly, it creates a window of opportunity for sites to improve their performance. There will always be some people out there who are slow to react, and the ones who don't wait and start doing what they can to get the most out of the latest algorithm update can seize the advantage and attract a lot more traffic."

About Geotarget Local
Geotarget Local is a provider of search engine optimization services for companies of all sizes. They also offer free tools to perform SEO audits of sites so that anyone can get a sense of how well optimized their own content is. The company's SEO work emphasizes an organic approach that avoids doing anything purely for the sake of search engines; instead, they help you build a great site that works well for both the search companies and the visitors that companies are trying to attract.

Their auditing tool, as well as additional information about their services, is available through http://geotargetlocal.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Local SEO allows hometown service providers to gain customers within their operating areas, reports GeotargetLocal.com

Grand Rapids, MI -- (SBWIRE) -- 08/04/2014 -- Search engine optimization, or SEO, has been around almost as long as search engines themselves. This is because a top listing in a search engine can bring tens of thousands of dollars' worth of new business or even more. As the Internet has grown, however, it has become increasingly hard to get seen at all, let alone get top ranks. Fortunately, for many companies, there is no need to compete against an entire nation or even the world for top ranks under the most important search terms. Instead, gaining high ranks for local areas is both easier and better.

"It's impossible to overstate the importance of local SEO for people like doctors, plumbers, and appliance repair technicians. When people look for these or similar professionals, they don't want to be told about one that's halfway across the country. Distant providers are simply too far away to be relevant. To avoid getting these irrelevant listings, searchers will usually add the name of a town or county to their queries. This is where local SEO comes in. It allows companies to compete not on the national scale, but on the scale that only includes the searchers who are actually likely to become customers," explained Tim Walker of Geotarget Local, an SEO firm specializing in helping businesses attain rankings for their local areas.

At Geotarget Local's site, found at http://geotargetlocal.com, it's clear that there's more to local SEO than just sticking a town name at the end of every page title. The site talks about link quality, on-page SEO, pages specifically made to target localities around the client's location, and more. It even mentions the fact that some optimization companies use sub-par linking methods in their efforts, and offers a service to help clean these up to remove potential penalties.

"These things are just the start of local SEO efforts," Walker said. "Each element on and off of the website can affect rankings. On site, the addition or removal of images, text, and videos can have a tremendous effect. The days when all it took to rank under a term was to mention it over and over again are gone. Now, both too few and too many mentions can cause lost rank. Off-site, link text and link sources are both essential. Our services make sure to cover both aspects so that nothing is left wanting for a client's ranking efforts."

About Geotarget Local
Geotarget Local is an SEO firm specializing in helping locally-focused companies rank highly under the keywords that are the most likely to bring them actual customers. It offers everything from keyword research to link cleaning in order to set local companies on the right track for gaining high visibility in the search engines while removing any factors that may be holding their sites back.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Company seeks to demonstrate the high cost of not having a search optimized website

Grand Rapids, MI -- (SBWIRE) -- 06/02/2014 -- Most business owners are at least vaguely aware of the benefits to be gained when their web address lands high on the page of search engine results in response to a potential client's query typed into a search engine. What many companies fail to realize is exactly how high the loss is to their business when they fail to achieve a high search results position, and do not have a decent ranking in Google. To help raise business awareness of the importance of high rankings, Geotarget Local (http://geotargetlocal.com) recently made available on their website not only a video demonstration of the potential loss and/or benefit to ranking well, but also, a diagnostic tool that permits visitors to immediately check the SEO score of their own websites using Geotarget Local's free website audit tool.

Geotarget's lead developer Tim Walker had these insights to offer: "The Internet has altered the manner in which companies everywhere conduct, advertise and market their businesses. Many business people who have amazing business concepts as well as great services and products to sell get along from day to day without any awareness of how much money they lose by not having a professionally built designed website that's been optimized for local seo. Money literally rushes past their business's website and entrance doors on a daily basis that would just as readily landed on their page or entered their domain if they only knew how to entice it to stop and visit for a while."

The great majority of people who search the Internet for a product or service never bother to click past the first page of results, so a first page landing spot is, of course, what every business desires. Many people wrongly assume that a company that offers search engine optimization is only for people who are using the Internet to sell products nationally or even globally, when in truth, SEO is just as relevant for a local company attempting to be seen in the search results of locals searching for local goods and services. It isn't necessary for a business owner to start learning website design and optimization in order to optimize his own website. Instead, the fastest and most productive path to increased profits is to hire a company well versed in producing results for local companies using the most up to date search engine techniques. There is no better place for the average small business to place its marketing dollars than in a well-thought out and optimized website and a good Internet marketing campaign. It's the sort of business move that no business can afford not to do.

About Geotarget Local
Geotarget Local is a search engine optimization and marketing company that offers a number of beneficial services to businesses seeking to enhance their online earning potential.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm