Norwich, UK -- (SBWIRE) -- 07/31/2009 -- There is far more to the modelling industry than most people realise.

For example, there are many little-known niche areas of modelling work for people who choose to become a model, and a modelling career can sometimes lead to further work in the fashion industry.

Take 'fitting modelling,' for instance.

If you've never heard that phrase, then you're not alone – but fitting modelling is actually a very important behind the scenes role in the clothing industry.

Fitting modelling jobs are those where a fashion or clothing brand needs models to wear its new lines, so that retailers and other industry insiders can see what they have to offer next season.

Clothing companies know that their products look much better on a real person than a clothes hanger!

Larger modelling agencies such as Models Direct are often called on to find a model to do fitting modelling work.

According to Managing Director of Models Direct Damian O'Connor, fitting modelling requires a very particular kind of model.

"Fitting models are always selected exactly for their measurements, rather than their look, as it is purely fitting work," says O'Connor. "The work is extremely precise, models have to have exact measurements. Even a centimetre out can mean they are not selected."

This particular area of modelling work can be a lot of fun for the models involved, who get to see new ranges before the public.

Thirty-four year old Stuart has done fitting modelling work through Models Direct in the past. "I was particularly nervous in preparation for my first assignment," he said. "However, my assignment co-ordinator made me feel at ease by providing me with up to date changes and all the relevant details in time for the job."

"When I got there, the staff made me feel relaxed and I felt comfortable in front of the prospective buyers, when trying on ski and snowboarding attire."

Further links/information:

* To find out more about Models Direct: http://www.modelsdirect.com/

* Find out about how you could become a model: http://www.modelsdirect.com/locations/worldwide.html

* To find a model for your business: http://www.modelsdirect.com/find_a_model/index.html

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Norwich, UK -- (SBWIRE) -- 07/09/2009 -- Any parents with young children know exactly how much kids love a trip to the beach. Recently, parents of six youngsters were lucky enough to get a family trip to the beach as part of a photo shoot for UK children's clothing company Vintage Kit.

The shoot took place on the beach in Brighton where the children, most of whom were working as a model for the first time, got to try on different clothes, play together, and even eat ice cream as part of their big day out.

The young models were provided by Models Direct, one of the UK's largest modelling agencies. Models Direct specialises in having models of all ages, shapes, and sizes on its books.

The proud parents were very happy with their kids start to their modelling careers. Linzey Hill from West Sussex, mother of four year old Jessica said that her daughter had a wonderful time playing on the beach and made friends with the other models. "The client and her family were all very nice people, and the clothes were beautiful, very good quality," said Linzey. "Jessica had to play with the other models on Brighton pier, on the beach and on the carousel."

Maxine Trent's two year old son Keoni was also one of the stars of the day. After the shoot, Maxine said that she was "very excited and pleased at how well Keoni did on his first modeling assignment."

"Keoni had to play with other older children on the pier and the beach, and he had three outfit changes," said Maxine. "Models Direct provided contact all the way through so we knew everything we had to do and bring."

Both parents were very happy that their children had really enjoyed their first experience of becoming a model. Vintage Kit use mostly eco-friendly UK made fabrics. Their designs are intended to be reminiscent of childhood memories, conjuring up days of long summer holidays and crispy cold wintery days.

Further links/information:

* To find out more about Models Direct: http://www.modelsdirect.com/

* Find out about how you could become a model: http://www.modelsdirect.com/locations/worldwide.html

* To find a model for your business: http://www.modelsdirect.com/find_a_model/index.html

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Norwich, UK -- (SBWIRE) -- 07/03/2009 -- When popular shoe manufacturer Kickers set out to photograph their new children's range at popular fun park Legoland, they were mostly able to find models from among the friends and family of the Legoland staff.

They weren't able to find all their models this way however – they were missing an eight year old girl. And that's what gave eight year old Sophia her big break to become a model. Sophia's mum Melanie had recently signed her up to become a model with Models Direct, one of the largest modelling agencies in the UK.

Though it was the first step in her modelling career, Sophia fit the bill perfectly. Kickers were very pleased with her work: "Sophia was an excellent model," they said. "She performed without fuss and hopefully enjoyed the day. In the photographs she really does look amazing and was loved by photographer, stylist and clients - I imagine a bright future ahead for this girl! This was our first time using Models Direct and we are extremely happy with the service provided."

But the clients weren't the only ones who were thrilled with the results. Melanie was very proud and pleased to see her daughter working as a model. "This was Sophia's first assignment, and everyone was really kind," said Melanie. "Information was clearly given and I was really impressed about the whole thing."

"Sophia had to model Kickers shoes and change into different outfits in all different areas of Legoland. Everyone was so nice and the shoes were great too. She loved every minute of it and Models Direct are always helpful. Everyone is so nice and welcoming and made us feel at ease, we had a lovely experience."

Legoland is one of the best loved children's theme parks in the UK. It's located near London at Windsor, and has over 50 different rides and activities for kids of all ages.

Further links/information:

* To find out more about Models Direct: http://www.modelsdirect.com/

* Find out about how you could become a model: http://www.modelsdirect.com/locations/worldwide.html

* To find a model for your business: http://www.modelsdirect.com/find_a_model/index.html

Dave Chandler
Campaign manager
t +44 (0) 870 041 0459
dave@hubbub-uk.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

For anyone wanting to get into a career in modelling, one of the best ways to improve your chances of success is to get advice from the stars of the modelling industry.

Norwich, England -- (SBWIRE) -- 06/26/2009 -- That's according to Damian O'Connor, Managing Director of Models Direct, one of the largest modelling agencies in the UK.

"It's fairly easy to find interviews and articles about the world's leading models in the media, especially if you look online," says O'Connor. "They're a great source of advice and tips on becoming a model and sustaining your modelling career over the long term."

In a recent interview on the Modelinia website for example, supermodel Bar Refaeli speaks about her upcoming appearance on the cover of Esquire magazine painted with the words of a new Steven King short story called Morality. "I hadn't seen anything like that ever," she says about the remarkable photo shoot, "so I wanted to be the girl who did it."

In the interview, she shares a few helpful tips on working as a model - some of the little insider tricks of the trade that really successful models use on a daily basis.

The first of her tips on modelling involves the hands. "The palm of the hand, you need to make it long - your fingers long," she says. Next, she says that you need to point your toes and your feet in photos, so that the foot becomes part of a single line with the rest of the leg.

Refaeli's last tip is to make sure your bones and muscles are well defined in photos. "Your collarbone… how do I say it? Pop it up, pop it out. It's all in the definition of the bones," she says.

"Interviews with the best in the business are a great source of information for young people who are thinking of becoming a model," says O'Connor.

Further links/information:

* To find out more about Models Direct: http://www.modelsdirect.com/
* Find out about how you could become a model: http://www.modelsdirect.com/locations/worldwide.html
* To find a model for your business: http://www.modelsdirect.com/find_a_model/index.html

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Norwich, UK -- (SBWIRE) -- 06/22/2009 -- It doesn't always happen this way, but the story of Amanda Annan's path into a modelling career shows how with the right looks and a bit of luck, you can find success in no time at all.

The Ghanaian-British supermodel was just 16, working in a part time job in a clothing store, when she was spotted by a talent scout. Less than a fortnight later, she was working as a model.

Annan's first campaign was for Vidal Sassoon, and shortly after that she was winging her way around the world to appear in photo shoots and on runways in fashion capitals like London, Paris, Milan and New York.

Given the remarkable way in which she found herself becoming a model, it's no surprise that she has been known to say that she did not choose modelling, modelling chose her.

"Not many people can expect to start their career in modelling as quickly as Amanda Annan, but it certainly does happen that way sometimes," says Damian O'Connor, Managing Director of Models Direct, one of the UK's largest modelling agencies.

"If you've got the right look and the right attitude, things can move very fast," says O'Connor. "A model's attitude is very important. Clients want to work with someone who is totally professional, and someone who understands what they are trying to achieve on the shoot."

Since she got her break, Annan has appeared on the covers of top magazines including Elle, Women to Women, Photo Magazine and Fashion News. She has also had the opportunity to try her hand at acting and broadcasting.

She has also used her high profile to support a number of charities. "I tend to do a lot with children's charities," she says. "I am an Ambassador for One Lap top per child, which is a charity that provides laptops for children across the world, I started a small charity called ETC with a friend of mine and we are in the early stages of putting it all together."

Further links/information:

* To find out more about Models Direct: http://www.modelsdirect.com/
* Find out about how you could become a model: http://www.modelsdirect.com/locations/worldwide.html
* To find a model for your business: http://www.modelsdirect.com/find_a_model/index.html

Dave Chandler
Campaign manager
t +44 (0) 870 041 0459
dave@hubbub-uk.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

If ever there was a woman who embodied the dream of the everyday teenager becoming a enormous superstar, it’s Coleen Rooney. From her down to earth upbringing in Liverpool, the 22 year old has gone on to become a media sensation.

Norwich, East Anglia -- (SBWIRE) -- 05/14/2009 -- The best known of Rooney's many achievements is her ITV show Coleen's Real Women, where she gives normal women a chance at a career in modelling.

On the hugely popular show, women who are interested in becoming a model try out for roles in high profile ad campaigns. The real women pit themselves against professional models.

One of the great successes of the show is that it provides encouragement and inspiration for thousands of young women out there who are thinking about becoming a model.

According to Damian O'Connor, Managing Director of large UK modelling agency Models Direct, the show has made a real impact.

"There's no question that we've noticed the effect of shows such as Collen's Real Women on the number of people who have come to us asking about starting a modelling career," says O'Connor.

"Obviously this is partly because of the main focus of the show, which is letting normal women have a go at becoming a model, and seeing how they do up against the professionals. But a large part of the inspiration comes from Coleen Rooney herself. She comes across as a real, authentic person who hasn't been changed by all the fame, money, and showbiz pals that she is surrounded by," he says.

Sure enough, Rooney is intensely proud of her Liverpudlian roots and hasn't been caught up in the celebrity glitz and glam.

Instead, she has focused on building a successful career to rival her famous footballer husband Wayne. As well as her TV show, she has a successful autobiography, perfume, and fitness DVD to her name.

Further links/information:

* To find out more about Models Direct: http://www.modelsdirect.com/

* Find out about how you could become a model: http://www.modelsdirect.com/locations/worldwide.html

* To find a model for your business: http://www.modelsdirect.com/find_a_model/index.html

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm