Presents Championship Driver with Baby Sherpa

Stony Mountain, Manitoba -- (SBWIRE) --06/06/2011 -- Award winning Baby Sherpa® presented champion funny car race driver and expectant mother Ashley Force Hood with the hands-free, 4-in-1 diaper backpack and a race-car Safe2Go child safety harness backpack at the recent World of Wheels car show in Winnipeg, Manitoba.

Sherpa CEO, Heather Campbell-Dewar and her family are drag race fans and have met Force Hood and her father at various races in the United States.

"It was exciting to meet Ashley in our own back yard", said Heather Campbell-Dewar, CEO of Baby Sherpa and Safe2Go.

"My daughter Camryn was very excited to meet her and can't wait to see the baby!"

"The unique Baby Sherpa is the perfect multi-purpose diaper backpack for an active family like Ashley's who spend a lot of time on the road going to races," said Campbell-Dewar, "while the patent pending Safe-2-Go® harness backpack will be handy in crowds once Ashley's baby starts to walk."

Aimed at the fast moving toddler crowd, Safe-2-Go® features over a dozen kiddie karacters ranging from a perky penguin and black bear to pandas, flowers and friendly frogs. The safety harness is neatly disguised as a backpack to help preserve the child's dignity while ensuring they are within arm's reach. Completing the innovative design is a patented 38" retractable nylon tether that tucks back in when not in use.

Ashley Force Hood is the daughter of 15-time NHRA Funny Car national champion John Force. She was selected as the NHRA POWERade Drag Racing Series' Rookie–of–the–Year (Funny Car division) in November 2007. On April 27, 2008, Force earned her first ever NHRA professional win, defeating her father in the final round, and becoming the first woman to earn a win in the Funny Car class at the NHRA Summit Southern Nationals.

About Baby Sherpa®
Baby Sherpa® is a leading edge designer of gear-carrying solutions aimed at active families. Founded in 2002, Baby Sherpa® has received various juvenile product awards for excellence and innovation. They have offices in Winfield, Illinois and Stony Mountain, Canada.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Teams up with Warner Bros. Pictures to Promote Family Life

Stony Mountain, Manitoba -- (SBWIRE) -- 09/30/2010 -- Katherine Heigl and Josh Duhamel may not portray the most likely parents in their new romantic comedy Life As We Know It, but according to Winnipeg's Baby Sherpa, the movie is a perfect fit to highlight what they call the 'extreme sport' of parenting.

The film is set for release on October 8, and fans of the locally grown diaper backpack company have the chance to win a private screening for themselves and 50 of their closest friends at their local move theater. Other prizes include movie posters, Baby Sherpa Backpacks and Safe2Go Safety Harnesses.

In Life as We Know It, Holly Berenson (Katherine Heigl) is an up-and-coming restaurateur and Eric Messer (Josh Duhamel) is a promising network sports director. After a disastrous first date, the only thing they have in common is their dislike for each other and their love for their goddaughter, Sophie. But when they suddenly become all Sophie has in the world, Holly and Messer are forced to put their differences aside. Juggling career ambitions and competing social calendars, they'll have to find some common ground while living under one roof.

"At Baby Sherpa, we're committed to helping make the lives of parents just a little easier and more enjoyable," said Sherpa CEO, Heather Campbell-Dewar. "That's why we're thrilled to work with Warner Bros. on a movie that speaks to the challenges that every parent can identify with."

To enter for your chance to win the Life As We Know It Sweepstakes please go to http://www.babysherpa.com and follow the directions on the home page.

Baby Sherpa® is a leading edge designer of gear-carrying solutions designed to simplify and help organize active families. Baby Sherpa®, Alpha Sherpa™ and Short Haul Sherpa™ are high quality, versatile backpacks that simply out-pack the competition. Technically and ergonomically designed, they are non-toxic, PVC and lead free. Safety tested and consumer compliant, they are a favorite with active parents the world over and have received various juvenile product awards for excellence and innovation. Founded in 2002, offices are in Winfield, Illinois and Stony Mountain, Canada. They also manufacture Safe2Go "Kiddie Karacter" safety harness backpacks.

About Life As We Know It
Warner Bros. Pictures presents, in association with Village Roadshow Pictures, a Gold Circle Films/Josephson Entertainment production, Life as We Know It. The film was directed by Greg Berlanti from a screenplay by Ian Deitchman and Kristin Rusk Robinson, and was produced by Barry Josephson and Paul Brooks. Life As We Know It will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and will be released nationwide on October 8, 2010. The film has been rated PG-13 for sexual material, language and some drug content. http://www.lifeasweknowitmovie.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Alpha Sherpa 5-in 1 Laptop Backpack newst member of the Baby Sherpa Family

Winfield, IL -- (SBWIRE) -- 10/16/2009 -- Award winning Baby Sherpa® is pleased to announce Alpha Sherpa, the newest addition to its growing family of products aimed at families and people on the go.

Alpha Sherpa is the ultimate hybrid laptop backpack on the market. This 5-in-1 backpack can carry your 14 inch laptop, your lunch or snacks in the built in cooler, mobile video devices, and what ever other gear you might need to pack. Family members of all ages will love the technical and practical design for carrying their stuff.

Travellers and commuters need gear that multi tasks and the hybrid Alpha Sherpa is one backpack that will work with your work detail, sporting events, commuting or travelling. Each ruggedly designed Alpha Sherpa Backpack has nine pockets plus a laptop sleeve.

Here's a look at a few key features:

• A padded laptop compartment safely holds most 14" computers
• Soft-sided cooler compartment with capacity of 8 cans
• Rugged construction
• Video camera and DVD padded pouch
• Ergonomically designed with padded shoulder straps
• Padded air mesh back panel with ventilation channels for breathability
• Heavy duty lug handle
• Spacious main compartment

"Our customers have been asking for a backpack that they can use for carrying their laptop and other mobile devices. Alpha Sherpa ™ adds this feature to the Baby Sherpa® original design," explains Heather Campbell-Dewar CEO and founder, "individuals with an Alpha Sherpa will lead the way, no matter what pack they prowl with!"

"We expect this to be a must have Christmas gift for the savvy traveller or commuter. College students also love the design and the multi tasking nature of the Alpha.

In addition to the features above, Alpha Sherpa Backpacks come with ultra-tough zippers, a Bungee X cord for extra storage (perfect for towels on beach trips!), key retrievers, loops and clips, two accessory pouches for smaller items or your mobile devices, sternum and waist belt straps for added support, and reflective tape for added safety in the dark. Comes in unisex Black Graphite ripstop nylon that's easy to clean and water resistant, MSRP $119.

Baby Sherpa®, Alpha Sherpa™ and Short Haul Sherpa™ are high quality, versatile backpacks that simply out-pack the competition. Technically and ergonomically designed, they are non-toxic, PVC and lead free. Safety tested and consumer compliant, they are a favorite with active parents the world over.

Baby Sherpa® is a leading edge designer of gear-carrying solutions designed to simplify and help organize active families. They also manufacture Safe2Go "Kiddie Karacter" safety harnesses. Founded in 2002, they have received various juvenile product awards for excellence and innovation. Offices are located in Winfield, Illinois and Stony Mountain, Manitoba, Canada.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Winfield, IL -- (SBWIRE) -- 08/25/2009 -- Three of Baby Sherpa's products have been named recipients of Creative Child magazine's annual awards. Baby Sherpa Diaper Backpack received the prestigious 2009 Top Choice of the Year Award (diaper carrier category) and the Short Haul Diaper backpack received the Seal of Excellence award. Baby Sherpa's newest line of children's safety harnesses Safe2Go® was also honored with a Seal of Excellence award in the Kid's Gear category.

"We are thrilled to have been recognized by creative Child and their panel of parents for Baby Sherpa and Safe2Go, said Heather Campbell-Dewar, CEO and founder of Baby Sherpa.

The Creative Child Magazine's Toy Awards Program is unique in that all products submitted are reviewed by a panel of evaluators comprised of moms and early education professionals, the very people who purchase them.

Baby Sherpa was also recently was named as a winner in the Reader's Favorite Award by Baby and Children product news in the diaper backpack category.

"We work very hard field testing our products, listening to parent's needs and implementing them," said Heather Campbell-Dewar. "Getting recognized reinforces that you are on the right track and meeting your customer's needs."

Because of its unique ability to out-pack the competition, Baby Sherpa® has traveled the world with active parents – from the Great Wall of China to the Pyramids of Egypt. It has also become a favorite with Hollywood and set new track records for efficiency at NASCAR.

Multi-functional and ergonomically designed, the revolutionary hands-free performer combines superior construction with high tech innovation. It features four bags in one that provide one-stop storage solutions for everything from food and diapers to medicine and gear for the most active of families. The newest addition to the Sherpa family Alpha Sherpa also features a laptop sleeve that will fit most 14 inch laptops.

Key features of the Safe-2-Go® toddler safety harness - include padded, adjustable shoulder straps, 50 lbs of pulling strength and a zippered pocket for small snacks or tiny treasures. Meeting ASTM and CE safety standards, Safe-2-Go® is also lead, phthalate and PVC free and CPSIA compliant.

Baby Sherpa® is a leading edge designer of gear-carrying solutions aimed at active families. Founded in 2002, Baby Sherpa® has received various juvenile product awards for excellence and innovation. They have offices in Winfield, Illinois and Stony Mountain, Canada.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

4-in-1 Diaper Backpack Makes Best Baby Products, 2009 Edition

Winfield, IL -- (SBWIRE) -- 05/16/2009 -- CONSUMER REPORTS, the leading authority on consumer testing and advice has included award winning Baby Sherpa® – a 4-in-1 diaper backpack – in its 2009 Best Baby Products edition.

"As the source for unbiased testing and buying guidance, we are truly honored to be included in this important publication for parents," said CEO Heather Campbell-Dewar. "Given the myriad of baby products in the market, this review will help parents make informed decisions when it comes to gear for families on the go."

Because of its unique ability to out-pack the competition, Baby Sherpa®has traveled the world with active parents – from the Great Wall of China to the Pyramids of Egypt. It has also become a favorite with Hollywood and set new track records for efficiency at NASCAR.

Multi-functional and ergonomically designed, the revolutionary hands-free performer combines superior construction with high tech innovation. It features four bags in one that provide one-stop storage solutions for everything from food and diapers to medicine and gear for the most active of families.

Award winning Baby Sherpa® is a leading edge designer of gear-carrying solutions aimed at active families. Founded in 2002, it has offices located in both Winfield, Illinois and Stony Mountain, Manitoba, Canada.

For further information please contact Heather Campbell-Dewar 1-888-333-3424 or (204) 344-6185 (direct line) Email heather@babysherpa.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm