Video advertising is changing the online advertising landscape at breakneck speeds and companies are paying top dollar to keep up. Demand is high and video ad rates are typically 10 times higher than the price of online display advertising. Find out how companies like DemoFlick.com create video ads for less with the ability to increase ad interaction by nearly 200%.

Boston, MA -- (SBWIRE) -- 07/25/2014 -- The popularity of online video and online video advertising is rapidly growing. Last year ComScore reported over 20 billion ad impressions with 183 million Americans watching more than 44 billion online content videos in June alone. The number of video ad views was over 20 billion. Video production companies like DemoFlick.com help businesses keep up with the times and increase ad interaction with a newer kind of video advertising.

Animated explainer video is a highly customizable kind of video that is not only cost effective, it can be tailored to a business with a relatively low level of effort. Animated explainer videos, a.k.a. demo videos or how-it-works videos, communicate a brand's unique message in an entertaining way while getting to the point, fast.

Video advertising has changed the advertising landscape.

Because of online video, brands can capture their audience's attention with more than static imagery. Video pre-roll advertising typically allows businesses a 10-15 second spot where they can tell their story and turn a shopper into a loyal fan. But brands are finding it's not easy to capture and keep a prospect's attention when competing with videos of epic fails and dancing cats.

Enter DemoFlick.com. This animated explainer video production company knows how to tell a story right. With close to four years in the industry and hundreds of videos produced, DemoFlick.com is expert at making even the dullest of topics seem interesting and fun.

"Now brands can tell their story through animated video instead of just text," said Albert Berry, co-founder of DemoFlick.com.

DemoFlick.com has been in the business of producing animated explainer videos since 2011.

"With video animation, your message and delivery is only limited by your imagination," Berry said.

Companies like HP, Office Depot and Steamwire.com are taking advantage of the creative potential that animation provides and combining it with the power of social media to create a wildfire of engagement. Steamwire's 30-second pre-roll animation video is just one success story. After Steamwire incorporated an animated explainer video created by DemoFlick.com in their in-banner video, the ad earned a 200% increase in click through rates and the interaction rate for their pre-expandable ad rose to nearly 11% while the interaction rate for their expandable ad rose to 15.7%.

Erik Kretchmar, also co-founder of DemoFlick.com, credits the success of animated explainer videos when used for pre-roll advertising to its ability to tell a story better than other kinds of online advertising.

"The big benefit of animation over live action is the depth of story we can tell using animation," said. "With animation we can produce very detailed scripts that help position our client's offering in a relatable way."

As an example, DemoFlick.com often produces spots where a character is shown in a setting that resonates with them such as in the home, office, gym, or on-the-go.

"If we were to produce the same story using live action the cost would be at least 3-4 times higher. Plus, animation if done right is fun, fast moving, and engaging," Kretchmar said.

One may be asking how one can create an animated explainer video for one's website or advertising campaign that will be successful.

Kretchmar has three pieces of advice.

1) Make it simple and relatable.
The key is to tell a story that the viewer can relate to and easily understand. The goal is to get the viewers attention so they want to learn more.

2) Tell a story.
DemoFlick.com produces scripts that tell a story and take viewers along a path. It's not necessary to show every single feature and benefit of a product or service. Sometimes less is more.

3) Keep it short.
"Keep it brief. We don't recommend going over 60-70 seconds for general value proposition type of pitch," said Kretchmar.

About DemoFlick.com
DemoFlick.com was established in 2011 and has been producing ultra-engaging animated explainer videos and video ads ever since. DemoFlick.com has worked with companies of all sizes, both B2B and consumer-oriented, helping drive brands forward and inspire customers to take action. DemoFlick.com is a full-service animated explainer video production company offering everything from detailed "how it works" videos to high-level value-proposition videos, YouTube marketing videos, pre roll ad production, trade show video production and email marketing videos. Video styles can vary from funny to serious, cartoony to 3-dimensional.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

With Google’s launch of Google Partner Select and Brightcove’s launch of its video marketing suite, June has been a big month for video advertising. The upgrades to these video advertising platforms are just two more indicators that video marketing and online video advertising are in for significant growth in the near future.

Boston, MA -- (SBWIRE) -- 07/15/2014 -- With Google's recent launch of its premium video advertising platform Google Partner Select and 49.1 billion online videos watched by Americans in October alone (comScore, Nov. 2013) video advertising is one of the hottest topics in online marketing.

Video advertising has changed the advertising landscape.

A whole new world of engagement opened up when online advertising real estate made the leap from static banner ads to video. Because of video, brands have a 10-15 second spot where they can attempt to capture their audience's attention and entice them to become a follower, sign up or make a purchase. Brands are taking advantage of this by pushing video out on their social media platforms and it is paying off in engagement and interactions.

"Now brands can tell their story in more than four or five words," said Albert Berry, co-founder of DemoFlick.com.

DemoFlick.com is an animated video production company who has been in the business since 2011. "And with video animations, your message and delivery is only limited by your imagination," Berry said.

Companies like Oreo and Taco Bell are taking advantage of the creative potential that animation provides and combining it with the power of social media to create a wildfire of engagement. Oreo's Instavid campaign featuring Oreo cookies and animations on paper plates is just one success stories; their videos earned upward in the neighborhood of 7,000 Instagram likes and close to 200 comments each.

About DemoFlick.com
DemoFlick.com was established in 2011 and has been producing ultra-engaging animated explainer videos and video ads ever since. DemoFlick.com has worked with companies of all sizes, both B2B and consumer-oriented, helping drive brands forward and inspire customers to take action. DemoFlick.com is a full-service animated explainer video production company offering everything from detailed "how it works" videos to high-level value-proposition videos, YouTube marketing videos, pre roll ad production, trade show video production and email marketing videos. Video styles can vary from funny to serious, cartoony to 3-dimensional.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Google’s launch of Google Partner Select last week is just another indicator that video marketing and online video advertising are in for significant change in the near future. Animated explainer video production company DemoFlick.com talks about changes they have seen in the number of orders for pre roll advertising and why using an animated video for one's pre roll video ads has its advantages over live action video.

Boston, MA -- (SBWIRE) -- 06/09/2014 -- In the rapidly evolving digital advertising landscape brands are looking to video sharing and streaming platforms like YouTube and Instagram to reach consumers where they can capture their undivided attention.

Gone are the days when banner ads ruled the online advertising world. Brands like Dove and Oreo are drawing massive Internet audiences to video content they create themselves and share — and there is more where that came from. Companies like DemoFlick.com are seeing a rise in orders for pre roll video advertising, created from repurposed video content typically used in the the client's value proposition pitch. The message is completely different of course as a pre roll video is specifically crafted for conversion, but the illustration assets are the same.

"Our clients, particularly ones in the B2C sector, are having tremendous results with pre roll ads. They're cost effective to build and the ROI can be substantial," said Albert Berry, co-founder of DemoFlick.com. "Our team can help with the campaign through YouTube, Hulu, etcetera and most campaigns are based on a cost-per-performance model - which clients love to hear."

DemoFlick.com is an animated explainer video production company that creates a whole host of animated video products for use in marketing initatives both online and off. DemoFlick.com has been producing animated explainer videos since 2011; their experience in the online video arena is extensive. Their experience is part of the reason they understand how well video works online, when it's done correctly.

The prevalence of online video isn't just a myth. Digital video advertising is increasing by leaps and bounds, according to a recent report from eMarketer. Online video ads in the U.S. increased by 44% in 2013, totalling $4.18 billion and is predicted to climb even higher in 2014. In fact, eMarketer forecasts that the spend for digital video advertising will rise to $12.27 billion by 2018.

Why are brands spending so much on digital video advertising? For starters, the alternative banner ads are largely ignored. According to stats published by comScore, the average person is served over 1,700 banner ads per month. Yet only 8% of Internet users account for 85% of clicks on display ads — and some of those clicks are robots.

Plus, with wireless networks now reliable enough to stream video to mobile devices, video is a much more user-friendly alternative than it used to be.

The proof is in the pudding. Because pre roll ads have the ability to capture more attention than banner ads, advertisers are willing to upwards in the neighborhood of two-times as much for pre roll video ads than static ones.

Does that mean one has to pay an exorbitant fee to have a pre roll produced? Not so, said Berry.

"Pre roll ads are significantly less expensive than videos that require production crews, actors, etcetera. Plus, we can build them much faster - typically within 2 weeks," said Berry.

"But most importantly, the realm of animated video advertising is working for pre roll video because it's fun, witty, engaging, professional and everyone can relate to characters, whereas judgements do unfortunately occur with real actors," he said.

About DemoFlick.com
DemoFlick.com (http://www.demoflick.com) was established in 2011 and has been producing ultra-engaging animated explainer videos and video ads ever since. DemoFlick.com has worked with companies of all sizes, both B2B and consumer-oriented, helping drive brands forward and inspire customers to take action. DemoFlick.com is a full-service animated explainer video production company offering everything from detailed "how it works" videos to high-level value-proposition videos, YouTube marketing videos, pre roll ad production, trade show video production and email marketing videos. Video styles can vary from funny to serious, cartoony to 3-dimensional.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm