Harder Brothers TV Calgary Production House a boutique agency that specializes in short and witty explain-er animations, is offering a discounted service for the month of August to help potential clients to get started on their animation projects.

Calgary, AB -- (SBWIRE) -- 08/15/2014 -- Harder Brother Calgary Video Production House is launching a free service to potential clients for the month of August. For a limited time, Harder Brother Calgary Video Production House is offering a free consultation and script-writing for a one-minute video without any obligation.

The service will begin with a 30-minute telephone call to gather information about the project and answer any questions about video production. After the call, Harder Brother Calgary Video Production House will deliver the script within a week and there is absolutely no obligation to continue the project with Harder Brother Calgary Video Production House.

The offer is open to all companies, but primarily targets marketing directors and product/brand managers working in SMEs and large corporations. "Brand managers often agree that they need to use more videos and explainer animations in their corporate communications but sometimes are concerned about the time involved or don't feel comfortable getting started," says Ross Cohen, Harder Brother Calgary Video Production House ' Business Development Director.

Because video production can be complicated, many companies have a hard time getting over the hurdle of "how to get started." Harder Brother Calgary Video Production House is attempting to remove that hurdle with its expert guidance and advice, with no strings attached. The idea is to allow companies to get their feet wet and to help them realize that professionally created videos are well within their reach.

Harder Brother Calgary Video Production House believes that well-crafted messages can be greatly enhanced by replacing stale slideshows with engaging animations. "Companies should stop using slideshows! We have case studies where a marketing manager had been pitching a project to C-level executives for months, until we created an explainer animation and everyone 'got it' immediately, propelling the project to a corporate priority." The company believes that short videos and animated explainers can be much more effective for both internal corporate communications and for external presentations.

"That goes for company executives as well," Fruciano continues. "Imagine coming across an article on the Internet that reveals one of the top brass was once named in a lawsuit involving fraud—or worse. the company's reputation would absolutely take a hit."

Calgary Promotional Videos can help businesses think outside the box when it comes to developing a social media strategy and implementing it. "We're moving forward in a way that will make businesses more competitive. We have it all right here."

About Calgary Promotional Videos
The beauty of video is in its ability to bring a story to life. It can engage emotion in a way no other medium of communication can, by creating a visual and auditory experience. Video allows someone to experience the story, and that is what we do for them.

We want to understand what is unique about them, and communicate it in such a way that their story engages them to audience and draws them in to their world. Whether that be the beauty and emotion of a wedding, or telling their employees about the corporate culture; all can be done in such a way that allows what is unique about their to be communicated well.

To know more visit http://www.harderbrothersproductions.tv/services/promotional/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Marketing is getting more difficult by the day; amidst the content marketing buzz, audiences are drowning in content as marketers and brands try to establish authority and credibility through frequent content publication. Consequently, people are beginning to ignore content that isn’t absolutely top-notch, just as they do with TV advertisements. It’s leading to lower ROI and increasing frustration for marketers.

Calgary, AB -- (SBWIRE) -- 07/02/2014 -- The problem is that too many marketers aren't moving forward; they're sticking to what they know. The fact is, marketing strategies must be continually refined in order to succeed, and a great way of doing this is by telling a story within marketing strategy.

What is Storytelling?

In marketing, storytelling is used to create an emotional investment. Commonly used in video marketing on television, the goal is to make the viewer pay attention to the story, rather than the product. As such, the product itself is passively sold to the viewer.

Let's examine a couple examples.

In the US, the new Ford Focus was marketed by giving a camera to test drivers who would film themselves driving around the streets. The authenticity has been questioned, but the campaign successfully integrated multiple individual stories that delve into the lives of people using the product.

It happens across the world. In the UK, one of the most prominent examples is BT Broadband. BT invented a family; it started with a husband and wife, and over the years they had children, got divorced, were remarried, and then the story moved to the perspective of their (now) grown-up teenage son and his roommates at a university. This story lasted for about a decade, and it continues today.

In both of these examples, the product was present, but it was never marketed directly. This is exactly what the companies intended.

Storytelling is effective because it has existed throughout history; throughout time, people have enjoyed stories. In the article 'The Psychological Power of Storytelling', author Pamela Rutledge explains that stories are powerful because they tap into authentic human experience; something many corporate advertising videos don't do.

Why Storytelling is Such an Effective Marketing Strategy

To understand why storytelling works so well, we have to look at why most forms of advertising fail to connect with readers. As the article 'How to Use Storytelling to Cut through the B2B Content Clutter' explains, there are 700,000 Google searches every 60 seconds, 5.3 trillion ads shown every year, and consumers process over 100,000 words every day.

It's a matter of numbers; we can't pay attention to absolutely everything. In fact, our brains just ignore most of it. We have, as a result, become accustomed to skimming rather than reading.

Here are some of the reasons why storytelling is such an effective strategy for marketing:

It cuts through the clutter by being different. Our minds only truly pay attention to advertisements when they offer something different. Stories are always different and they distance themselves from standard advertisements.

Stories connect with authentic human experiences. They're capable of connecting with us on a level standard marketing campaigns can't.

Stories don't have to have a conclusive ending. Customers who enjoy the stories one tell will want to find out what happens next, building excitement, energy, and anticipation.

Show, don't tell. Companies claim they understand the problems of customers, but saying so doesn't accomplish anything. Through a story, you're applying the claims to the real world. Masterful storytelling will show the viewer/reader that the company understands the problem and how their product solves it. This is why visual content is so effective in social media.

Storytelling enables companies to show how their products solve problems. They don't scream about the benefits; they subtly illustrate them, allowing the viewer to draw their own conclusions.

We can do it through multimedia. There are no limits to how one can tell a story and where one can tell this story. It can appeal to any audience of any age, which makes it one of the few universally effective marketing tools.

The Importance of Telling a Story through Multimedia

To make the story work, one has to tell it through multiple forms of media. If we only tell it through a video or a book, we could be leaving out a significant portion of the audience.

Why is this the case?

Consider how people learn. Millions of research dollars have been spent on understanding educational habits. Some people learn best by reading, others by listening, and others by viewing. It's the same with marketing; people respond to different forms of marketing, and different types of media.

This is why your story should come in multiple formats; audio content, images, and written content.

"Video creates a much more engaging customer experience, which improves conversions and retention," West finishes.

About Calgary Promotional Videos
Video is the ability to tell a story, and when done, that story comes alive. We want to understand what is unique about the, and communicate it in such a way that the story engages the audience and draws them in to the world. Whether that be the beauty and emotion of a wedding, or telling the employees about the corporate culture; all can be done in such a way that allows what is unique about the to be communicated well. That is what we do for them. http://www.harderbrothersproductions.tv/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Video is the ability to tell a story, and when done, that story comes alive.

Calgary, AB -- (SBWIRE) -- 06/19/2014 -- Content comes in more forms than simply writing a blog post. As the Internet continues to grow, marketing and customer interaction can happen in numerous ways, and the latest marketing type to get recognition is Video Content.

Traditional marketing methods are no longer sufficient. Gone are the days of the 'Bullet Theory' that would force a message through mass media onto an influential audience. The 'Cultivation Theory' too is no longer appropriate as television holds less power than it once did. These are two very old, outdated methods of marketing a message. The audience is smarter, the mediums that are used to market are increasing, and the message is always changing.

Natalie Lorentzen, Creative Director, Quickclips explains the reasoning behind the shift in traditional marketing. " The way we consume media has obviously changed, & so has audience behaviour and expectations. We have the ability to actively search for specific brand or product information, in the form of reviews, recommendations and demonstrations," she shares.

These examples are extreme, yes, but they were and still are used today. The key to marketing today is to engage the audience. Now, I know they are thinking – this is a blog on content, why are theytalking about marketing? Content is important to marketing products or ideas, content is an important part of engaging your customer.

As the Internet grows and online becomes the norm, it's important to grasp all areas of marketing available to them. A recent research paper from ExactTarget Direct Marketing: The Critical Trek for Multichannel Campaign Management states:

"The hard sell isn't working in this new environment, and successful campaign management strategies have shifted from interruptive push toward two-way conversations and addressing mutually beneficial approaches to customers' wants and needs, which a digital marketing approach can provide," Adam Sarner, Gartner, Research Director.

Lorentzen agrees there is a strategy shift which "gives marketers an opportunity to give people the information they're looking for on the platforms they're frequenting. A product demo on YouTube is easy to find, easy to watch and easy to share – so it's targeted, measurable and shareable – don't get that with a traditional media spend."

Tim West, Strategy Director from White Labelled expands further on sharing information and believes that businesses can use video to engage customers in two areas. "Videos can be used to help customers understand a product's features and benefits as well as help the audience understand a subject in which the retailer has products for sale," explains West. "Generally we recommend a business investigates using video when the subject is a complicated one, or their site visitation has reached a point where the uplift in sales pays for the productions costs."

West also explains that videos need to be placed where the content is relevant and Lorentzen believes that there are many places where this can occur.

"One can deliver a lot of information in a short clip, and it has a wide reach because it can be used on multiple channels, online and offline, in-store and via mobile devices, says Lorentzen. "Ways to use video can range from the informative to the entertaining or the kooky and can assist customers in making purchasing decisions."

Video is being increasingly used in the online and offline space. However, businesses need to make sure that their own video content is valuable to the customer. According to Lorentzen, a big budget isn't always necessary.

"The best approach is to be genuine, clear and it has to be well produced. That doesn't mean one needs a massive budget to get a good result," says Lorentzen.

West also believes a big budget isn't necessary to create a valuable clip. "It isn't about creating a single video, or having a 'studio quality' production. They need to focus on adding value for the customer. What information will help them make an informed purchase decision? What questions would they have about a category of products in which they operate? I am not saying quality doesn't matter, it definitely does, but value to the customer is more important and video production quality doesn't necessarily mean value."

The bottom line is that video is an important piece of content to have on the site, or across all aspects of the business, and the don't necessarily need to have the latest equipment or an expensive studio for it to be a success.

"Video creates a much more engaging customer experience, which improves conversions and retention," West finishes.

About Calgary Promotional Videos
Video is the ability to tell a story, and when done, that story comes alive. We want to understand what is unique about you, and communicate it in such a way that your story engages your audience and draws them in to your world. Whether that be the beauty and emotion of a wedding, or telling your employees about your corporate culture; all can be done in such a way that allows what is unique about you to be communicated well. That is what we do for you. http://www.harderbrothersproductions.tv/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm