360 Leads issues 2014 edition of The Black Report: a comprehensive look at global sales lead generation

Toronto, ON -- (ReleaseWire) -- 10/07/2014 -- 360 Leads™ (360leads.com) announced the release of its 2014 edition of The Black Report™ (#theblackreport), its global study of B2B sales lead generation practices with C-levels, sales leadership and marketing executives from six continents. The study highlights sales lead generation as the most important sales and marketing challenge facing 58% of companies. Although 78.5% of companies have engaged in lead generation programs over the past 12 months, only 17.3% are meeting their sales lead generation targets.

The most successful sales lead generation channels tend to be those that can offer a high degree of targeting. Ranked in order of effectiveness, outbound telemarketing, email marketing and digital marketing deliver the best results. However, primary reasons cited for poor lead generation results are inadequate budgets and internal company issues.

Stuart Lewis, President & CEO at global sales lead generation company 360 Leads says, "Considering the consistent view that lead generation is fundamental to achieving topline revenue growth, it's concerning to see companies either investing too little in this area or allowing internal issues to get in the way of one of the key elements of sustained business growth."

Other key findings outlined in The Black Report™ include:

Companies who communicate 3 or more times with their sales prospects are 2.4 times more likely to meet their targets

More sales people equals a better chance to meet sales lead generation targets – 62% better, to be exact, for companies with sales forces of over 25 people

Companies with over 100 employees are 1.5 times more likely to hit their sales lead generation targets than smaller companies

The most successful sales lead generators come from financial services, business and professional services and technology

The least successful sales lead generators come from manufacturing, healthcare and pharmaceuticals

Sales lead generation frequency and performance varies by region

"Many factors contribute to sales lead generation performance, but the biggest factor is simply making a collective team effort to do it," says Lewis. "Australia ranks first in achieving their sales lead generation targets. And while there are many reasons for this, including the fact they do it more than most, I'd expect that shared commitment, know-how and teamwork sum up what delivers."

The Black Report™ and accompanying insights into the findings from 360 Leads, is available in digital format at 360leads.com. 325 participants from six continents were surveyed for The Black Report™.

About 360 Leads
360 Leads™ finds new customers for our clients by connecting them with key decision makers to grow their business, anywhere in the world.  We support clients' sales growth from our global headquarters in Toronto, Canada and our operating hubs in Phoenix, USA and Adelaide, Australia.

360 Leads is the only sales lead generation company that provides a complete precision-based nurturing process that is customized for each client to deliver optimal results. We integrate digital, direct, inbound and outbound marketing services while engaging the specialized expertise of our people, data and technology to deliver qualified sales opportunities. 

To learn more, visit 360leads.com or call 844-360-LEAD (5323).

360 Leads is a 5th business® company, an integrated sales and marketing organization. 

Twitter: @360leads
LinkedIn: www.linkedin.com/company/360-leads
Contact: David Harlow
David.Harlow@360leads.com
480-477-7532

© 2014, 360 Leads, Inc. All rights reserved. 360 Leads™, find. connect. grow.™ The Black Report™ and 5th business® are trademarks of the 5th business group of companies.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Toronto, ON -- (ReleaseWire) -- 10/02/2014 -- 360 Leads™ (360leads.com) announced its accreditation as a Google Certified Partner, becoming the only full-service lead generation company operating in Canada, the United States and Australia that is Google Certified.

Google Certified Partners must conduct ongoing and substantial Google advertising campaigns and retain employees who demonstrate proficiency in various aspects of Google advertising. To become certified, employees must achieve 85% on all Google-administered exams, covering functions such as campaign management and online advertising best practices.

Dan Cadieux, Global Vice President, Strategy at 360 Leads says, "Effective digital advertising forms an integral part of our comprehensive sales lead generation campaigns. It's critical that our clients gain the utmost competitive advantage through our people having the skills necessary to deliver them more qualified sales leads than any other company."

Through the process of being Google Certified, 360 Leads has acquired further expertise in the realm of advance search and display including: Google Search Network, Google AdWords, Google Display Network and Video Advertising.

Cadieux adds, "Google is the number one search engine on the Internet. With Google's reach including sites like YouTube, AdSense, DoubleClick and Blogger, it's imperative we continue to invest in the skill development of the 360 Leads' digital advertising team. This will allow our clients to cost-effectively reach a broader spectrum of sales prospects, as each property displays different user search behaviours. Being the only full-service lead generation company operating in Canada, the United States and Australia that is Google Certified, our clients have further assurance we can support their digital sales lead generation efforts across the globe."

About 360 Leads
360 Leads™ finds new customers for our clients by connecting them with key decision makers to grow their business, anywhere in the world. We support our clients' sales growth from our global headquarters in Toronto, Canada and our operating hubs in Phoenix, USA and Adelaide, Australia.

360 Leads is the only sales lead generation company that provides a complete precision-based nurturing process that is customized for each client to deliver optimal results. We integrate digital, direct, inbound and outbound marketing services while engaging the specialized expertise of our people, data and technology to deliver qualified sales opportunities. To learn more, visit 360leads.com or call 1-844-360-LEAD (5323).

360 Leads is a 5th business® company, an integrated sales and marketing organization.

Additional Information

Twitter: @360leads
LinkedIn: http://www.linkedin.com/company/360-leads

Contact: Ralitza Iordanova
Ralitza.Iordanova@360leads.com
(905) 361-6844

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Toronto, ON -- (ReleaseWire) -- 09/09/2014 -- 360 Leads™ (360leads.com) announced that The Black Report™, its highly anticipated global study on sales lead generation practices is scheduled for release on October 6, 2014. The study includes responses from 325 C-level executives, sales leaders and marketing heads from a broad spectrum of companies, industries and continents.

Key insights will include:

Most effective channels at generating leads
Top sales lead generation challenges facing business
Sales lead nurturing practices

The report will also include insights from 360 Leads discussing reasons for success, failure and any regional differences that impact sales lead generation performance or channel selection.

Stuart Lewis, President and CEO at 360 Leads says, "companies are investing heavily in trying to win new accounts through various strategies and channels. The Black Report will provide readers with a global resource of sales lead generation knowledge and answers to the critical question of how best to secure qualified sales leads."

360 Leads plans to release The Black Report in digital and print form, and will be providing insights from the report through a series of web and speaking events.

To pre-register for a copy of The Black Report, visit 360leads.com/TheBlackReport

About 360 Leads
360 Leads™ finds new customers for our clients by connecting them with key decision makers that will grow their business, anywhere in the world.

360 Leads is the only sales lead generation company that provides a complete precision-based nurturing process that is customized for each client to deliver optimal results. We integrate digital, direct, inbound and outbound marketing services while engaging the specialized expertise of our people, data and technology to deliver qualified sales opportunities.

To learn more, visit 360leads.com or call 844-360-LEAD (5323).

360 Leads is a 5th business® company, an integrated marketing strategy and communications organization headquartered in Toronto, Canada.

Additional Information
Twitter: @360leads
LinkedIn: www.linkedin.com/company/360-leads

Contact:
Ralitza Iordanova
Ralitza.Iordanova@360leads.com
905-361-6844

© 2014, 360 Leads, Inc. All rights reserved. 360 Leads™, find. connect. grow.™ and 5th business® are trademarks of the 5th business group of companies.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Toronto, ON -- (ReleaseWire) -- 08/06/2014 -- 360 Leads™ (360leads.com) announced today the immediate appointment of Leigh-Ann Clarke as Director of Sales, North America. Clarke will be responsible for leading the company's North American sales team, expanding sales support in key markets and driving new client acquisition.

"Leigh-Ann's extensive sales leadership experience, unsurpassed enthusiasm and action-orientation are all welcome attributes, as we advance our vision of delivering our clients more qualified sales leads than any other company", says 360 Leads' President and CEO, Stuart Lewis. "As a sales lead generation company, it's critical that our sales force represents top industry talent. We're thrilled to add Leigh-Ann to our team, as we look to support even more companies with their sales growth objectives."

Prior to 360 Leads, Clarke held progressive sales leadership roles with Yellow Pages Group. In her most recent role with the company, Clarke led a 110-person sales team focused on print and digital products and was the top performing sales director in the Canadian market. During her tenure, Clarke also led teams in telephone sales and the neighborhood directories product group.

Clarke will be based from 360 Leads' global headquarters in Toronto, Canada.

About 360 Leads
360 Leads finds new customers for our clients by connecting them with key decision makers that will grow their business, anywhere in the world.360 Leads is the only sales lead generation company that provides a complete precision-based nurturing process that is customized for each client to deliver optimal results. We integrate digital, direct, inbound and outbound marketing services while engaging the specialized expertise of our people, data and technology to deliver qualified sales opportunities.

To learn more, visit http://www.360leads.com or call 844-360-LEAD (5323).

360 Leads is a 5th business® company, an integrated marketing strategy and communications organization headquartered in Toronto, Canada.

Twitter: @360leads
LinkedIn: www.linkedin.com/company/360-leads

Contact: Ralitza Iordanova
Ralitza.Iordanova@360leads.com
905-361-6844

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Toronto, ON -- (ReleaseWire) -- 06/18/2014 -- 360 Leads™ (360leads.com) today issued its survey to sales and marketing leaders to identify best practices in multi-channel sales lead generation. 200,000 sales and marketing leaders across the globe from diverse industries have been invited to participate, with consolidated results being made publically available in September 2014.

Key insights will include:

- Most effective channels at generating leads
- Top sales and marketing challenges facing business
- Sales lead nurturing practices

"As 360 Leads continues with our mission to deliver more qualified sales leads than any other company, its critical that we have ongoing insight into the best practices and the tough challenges being faced by the global sales and marketing community", said Dan Cadieux, Vice President, Strategy at 360 Leads. "Understanding channel effectiveness across diverse industries, countries and size of business allows our clients the benefit of a global resource of sales lead generation knowledge."

The survey is being administered digitally and is accessible here. Consolidated survey results will be published through various means including a white paper, webinar, speaking engagements and business media. Survey participants will be provided early release of the results report, which will also summarize key insights applicable to businesses looking for sales growth.

To take the 360Leads Global Survey visit https://www.research.net/s/360leadsglobalsurvey.

About 360 Leads
360 Leads finds new customers for our clients by connecting them with key decision makers that will grow their business, anywhere in the world.

360 Leads is the only sales lead generation company that provides a complete precision-based nurturing process that is customized for each client to deliver optimal results. We integrate digital, direct, inbound and outbound marketing services while engaging the specialized expertise of our people, data and technology to deliver qualified sales opportunities. To learn more, visit http://www.360leads.com or call 1-844-360-LEAD (5323).

360 Leads is a 5th business® company, an integrated marketing strategy and communications organization headquartered in Toronto, Canada.

Additional Information:

Twitter: @360leads
LinkedIn: http://www.linkedin.com/company/360-leads

Contact:
Ralitza Iordanova
Ralitza.Iordanova@360leads.com
(905) 361-6844

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm