New process uses lighter materials and requires half the labor to install reports ParkPressPrinters.com

Saugus, MA -- (SBWIRE) -- 10/07/2014 -- In an age of online advertising, search engine optimization and the elusive goal to be on the front page of Google's results, it's interesting to note that 71% of travelers 'often' look at the messages on roadside billboards and 37% report looking at a billboard ad every or 'most' of the time they go past one. The numbers are staggering, with 72% of billboard viewers frequently or sometimes stating they shop on their way home from work, and 68% frequently or sometimes make their shopping choices inside their automobile.

In fact, according to Gabriel Farhat of Park Press Printers, "Positioned on heavy-traffic arteries like highways outside major cities, billboards generate visibility and impressions with a memorable, high-impact message delivered in the seconds it takes to drive past the billboard. Done correctly, a billboard conveys a message in an entertaining or clever manner as opposed to the one that conveys a very crowded message with various fonts and colors and leaves you confused about what you've just seen."

With this in mind, Park Press Printers, experts in billboard printing in Massachusetts, is proud to announce they are now offering new state of the art billboard printing with lighter material that requires half the labor to install. Farhat confirms, saying, "In the twenty-first century, a growing number of clients want billboards in Boston that not only look great, but also inflict minimal damage on the environment. For the eco-conscious, we offer a polyethylene (PE) substrate as a responsible alternative to polyvinyl chloride (PVC or vinyl), which is difficult to recycle. Polyethylene offers the same good looks as PVC at a comparable cost, while being 100% recyclable, which means less impact on the environment."

According to Farhat, the unique capabilities of Park Press match the special demands of billboard printing around the state, stating,"Our grand format printers reach widths up to 196", or nearly double the size of large format printing, which is limited to 100"wide printers. In addition to the size advantage, our focus on quality and customer service allows us to produce billboards to specifications in a short amount of time when needed."

About Park Press Printers
Established in 1934, Park Press Printers and Direct Mailing believes in always exceeding customer expectations. The corporate culture encourages a strong work ethic, with employees taking pride and ownership in every job they handle. This unique philosophy underscores the two major ingredients to Park Press Printers and Direct Mailing's continued success: total customer satisfaction and high level of staff attention to quality and detail.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Political campaigns show support for workers by displaying the bug on materials

Saugus, MA -- (SBWIRE) -- 06/23/2014 -- History shows the union bug has been in use since October 15,1891, with the first documented use of this printing mark appearing on an editorial column of the Compositors Typographical Journal. In the 1890's, approximately one quarter of printers and publishers joined a union, yet only five to ten percent of those in the industry currently claim membership in a union. Park Press Printers remains proud of their union membership and proudly places this mark on the work they complete.

"Many fail to realize why a union print shop puts this mark on the work they complete, yet doing so shows the shop offers quality standards and excellent workmanship. Furthermore, the mark protects against those shops choosing not to join a union who claim to offer union working conditions. Many individuals tasked with political campaign printing turn to a union print shop to show support for unions and their push for fair working conditions," Gabriel Farhat, spokesperson for Park Press Printers, explains.

Park Press Printers understands balancing a political campaign remains a difficult task as many duties must be handled simultaneously. When one has to take the time to explain what is needed to printers, this takes away from the campaign, and working with those who aren't organized impedes the ability of the campaign to achieve their goals. Park Press Printers offers services designed to help those in charge of campaigns get the job done right.

"Contact Park Press for assistance with everything from branding and designing services to targeted mailings or request signs, large format banners, brochures and more. Park Press functions to provide political campaigns with the tools needed to get their message across and achieve a win, and the company helps political candidates from Maine to Virginia and further with all of their printing needs," Farhat declares.

Often, in a rush to accomplish several tasks at once, political candidates turn to local unions to find a printer, and although a printer may be part of a union, his or her employees might not be. When one chooses a union label print shop, all production employees hold membership in a union, and the print shop must have a valid license agreement before the bug may be placed on printed materials.

"The union bug shows a great deal more than this, however. Before the bug may be put on any material, all operations taking part in the production of the material must have been completed by labor union members. This includes the bindery, press, and prepress operations. Look for the bug to show support for union members, and never accept anything less. Park Press Printers is here to help show this support with every job completed," Farhat proclaims.

About Park Press Printers
Park Press Printers believes their company can meet and exceed customer expectations so everyone benefits. Their corporate culture promotes a strong work ethic, and all employees take pride and ownership in every task they complete. The unique philosophy of the company underscores the two major ingredients of success for Park Press Printers and Direct Mailing.: complete customer satisfaction along with a high level of staff attention when it comes to detail and quality.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm