Calgary, AB -- (SBWIRE) -- 08/15/2014 -- Video marketing is really the future of content marketing and fortunately, it is not exclusive to bigger brands with huge budgets. Small to medium companies, both formal and informal, can actually leverage creative video campaigns on a shoe string budget and still get the same results as their counterparts.

The secret of success of any video campaign is very simple as it determined only by how creative and engaging the script is.

Take for instance Nollywood movies which have taken the world by storm. Most of them are shot in very rustic locations, villages for instance, using basic equipment yet this has not stopped Nollywood from becoming the second largest film industry in the world.

Its stature has grown to such an extent that even Hollywood A-list actors like Vivica A. Fox and Hakeem Kae-Kazim have starred in films produced by Nigerians and filmed in that country as well. One such film is Black Gold, that was directed Jeta Amata and filmed in the Niger Delta.

There really is genius in simplicity and brands must note this.

I was also introduced to a series of videos that have gone viral in West Africa by my workmate from our Lagos office. Whilst she thought she was just sharing comical videos little did she know that she was actually giving me case studies to support my thoughts on video marketing.

This video series, which is part of Guaranty Trust Bank's content marketing campaign, stars Officer Titus, a corrupt traffic police officer who is always on the receiving end every time he tries to solicit a bribe from a motorist.

The videos are about 4 minutes long and are shot using basic camera equipment but they are certainly guaranteed to "split the ribs" with laughter! This is the element that accelerates their sharing rate across social media platforms. The average views per each clip is 30,000 and increasing daily.

Clearly, the bank has taken advantage of the fact that many people are actively searching for entertainment videos on platforms such as YouTube each day.

According to one report, the video hosting platform enjoys a jaw dropping 3 billion views per day. It is the world's second biggest search engine after Google and also attracts over a billion unique visitors per month, second only to Facebook. Therefore, the potential reach of videos on YouTube is astronomical and this augurs well for brand building purposes.

Videos are highly shareable by nature and this is the causal factor of virality. I don't know how many times i have distributed the Officer Titus videos to my connections via WhatsApp or by email.

Like my colleague, i was simply distributing entertainment but the fact that the videos also start by introducing GT Bank and its services for about 10 seconds i was also inadvertently creating awareness for the bank itself.

This makes video the cheapest way of creating ongoing and self-propelling brand awareness which ultimately translates into increased lead generation and most importantly, sales.

Did GT Bank bomb an ATM in order to create the Officer Titus videos? Definitely not! My contention is that if individuals can hire a videographer for their wedding and get a quality product, brands can do the same throw in a cast from the numerous drama groups for good effect and create videos that will make their brand visibility sizzle.

The potential of video marketing campaigns to enhance brand awareness, drive traffic to a company website, generate leads and sales is to huge to ignore. Have we factored video marketing in our marketing mix?

"That goes for company executives as well," Fruciano continues. "Imagine coming across an article on the Internet that reveals one of the top brass was once named in a lawsuit involving fraud—or worse. the company's reputation would absolutely take a hit."

Calgary Promotional Videos can help businesses think outside the box when it comes to developing a social media strategy and implementing it. "We're moving forward in a way that will make businesses more competitive. We have it all right here."

About Calgary Promotional Videos
The beauty of video is in its ability to bring a story to life. It can engage emotion in a way no other medium of communication can, by creating a visual and auditory experience. Video allows someone to experience the story, and that is what we do for them.

We want to understand what is unique about them, and communicate it in such a way that their story engages them to audience and draws them in to their world. Whether that be the beauty and emotion of a wedding, or telling their employees about the corporate culture; all can be done in such a way that allows what is unique about their to be communicated well.

To know more visit http://www.harderbrothersproductions.tv/services/promotional/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Calgary, AB -- (SBWIRE) -- 07/02/2014 -- Calgary Promotional Videos , known for its award-winning animation services and incomparable video marking products, is taking the next step in helping businesses reach new levels of success by adding social media management to its line-up of unique services.

The company will continue to offer creative and exciting marketing videos to help companies achieve more sales and conversions, but Calgary Promotional Videos says it's time to lead businesses into the realm of social media, and the numbers show that having a social media strategy and iron-clad presence has gone from being a luxury to a must-have.

"The numbers are staggering: There are more than 1.5 billion Facebook users, 500 million Twitter users, and another 500 million on Google+," says Fruciano, who launched Calgary Promotional Videos two years ago to give businesses a means to showcase their products. "There are a lot of businesses out there that are coming to realize they need to be on social media—a basic Web presence with a company Website just isn't enough anymore. Micro-videos on Twitter's Vine and on Instagram make getting a visual message out even easier. That's where businesses need to be heading. Those that don't are going to be left in the dust."

Calgary Promotional Videos can make social media work for businesses by managing content to build an online reputation that will get results. A solid social media strategy can lead to more customers, a better overall profit, and a wider reach to a global audience, Fruciano says. "Online reputation management—the phrase coined for what we are getting into—is all about creating positive brand recognition on the Internet. Word-of-mouth advertising is still extremely valuable and effective, but when someone searches for the business on-line, one want everything they see to be positive: excellent reviews, positive feedback, and an overall image that makes them want to do business with them . Anything less can seriously hurt their bottom line.

"That goes for company executives as well," Fruciano continues. "Imagine coming across an article on the Internet that reveals one of the top brass was once named in a lawsuit involving fraud—or worse. the company's reputation would absolutely take a hit."

Calgary Promotional Videos can help businesses think outside the box when it comes to developing a social media strategy and implementing it. "We're moving forward in a way that will make businesses more competitive. We have it all right here."

About Calgary Promotional Videos
The beauty of video is in its ability to bring a story to life. It can engage emotion in a way no other medium of communication can, by creating a visual and auditory experience. Video allows someone to experience the story, and that is what we do for them.

We want to understand what is unique about them, and communicate it in such a way that their story engages them to audience and draws them in to their world. Whether that be the beauty and emotion of a wedding, or telling their employees about the corporate culture; all can be done in such a way that allows what is unique about their to be communicated well. To know more visit http://www.harderbrothersproductions.tv/services/promotional/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Calgary, AB -- (SBWIRE) -- 07/02/2014 -- With so many ways to reach customers available to businesses these days, it can be hard for a new enterprise to plan and execute the right marketing mix. While the right approach depends a lot on the product and the target market, just about every business considers some form of digital marketing to be a vital component. Video marketing is one of the fastest growing forms of marketing available, and is yielding a lot of success for those who have begun to adopt it. Here, marketing experts Calgary Promotional Videos explain why they recommend video marketing to many of their clients:

Video marketing has the highest click through rate of any form of online marketing at present, with video advertising currently delivering a click through rate of 1.84%. What this means in real terms is that people are more likely to visit the site when they receive the marketing message in video form.

Video marketing is also seeing huge growth – in December 2013, over 35 billion video ads were watched, and over the course of 2013, video marketing was enjoying 100% average year on year growth. Business experts predict that the trend will continue and there will be a 19.5% annual growth rate through to 2016. When the compare this to other forms of marketing, TV advertising is predicted to decline by about 3% per year, and traditional online advertising is predicted to grow by 3%. After mobile, video advertising is expected to see the biggest growth in the industry, and of course, a lot of mobile advertising is also video based.

'We believe that anything that really puts the in front of the customers will help the yield results, and this is why we specialise in face to face marketing.' said Mohamed Ahmed, managing director at Calgary Promotional Videos. 'However, another approach that works very well in a marketing mix with face to face elements is video marketing, and it is clearly an area that is growing very rapidly. The companies who begin to adopt it now will be able to take advantage of the high click through rate and the ability to give out more meaningful and memorable messages.' he concluded.

"Video creates a much more engaging customer experience, which improves conversions and retention," West finishes.

About Calgary Promotional Videos
Video is the ability to tell a story, and when done, that story comes alive. We want to understand what is unique about the, and communicate it in such a way that the story engages the audience and draws them in to the world. Whether that be the beauty and emotion of a wedding, or telling the employees about the corporate culture; all can be done in such a way that allows what is unique about the to be communicated well. That is what we do for them. http://www.harderbrothersproductions.tv/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm