White tea is mainly known in form of tea bags and loose tea. For the first time, Teasenz introduces this tea type in compressed form, known as white tea cakes.

Shenzhen, Guangdong -- (ReleaseWire) -- 04/04/2016 -- Traditionally, black tea has been the most popular tea type worldwide. However, in recent years, green and white tea have become better known, as the less processed leaves contain more antioxidants. "More and more scientific studies support the health claims related to white tea consumption. This combined with the constant media attention has resulted in white tea becoming an alternative to black tea and coffee," says Lisa Lin, manager at Teasenz.

However, according to the Chinese tea startup, people are less aware of certain side effects that are related to drinking white tea. "Because of the fact that loose leaf white tea is less processed, this also means that it's more 'raw', and therefore over consumption could upset the stomach," says Lin.

To avoid such side effects white tea cakes are much more popular in China. "The production of cakes is similar to that of loose leaves, but there's an additional steaming step to make the leaves softer, so that they can be compressed into cakes," says Lin. This method is nothing new, as it has been traditionally applied to make pu erh cakes.

By introducing white tea cakes to the West, Teasenz attempts to offer tea lovers 3 benefits. Firstly, white cakes aren't as harsh on the stomach because the leaves are steamed during the production process. Especially when they're aged for over 3 years. This makes them more suitable for frequent daily consumption.

Secondly, white tea cakes are more suitable for storage as their compressed form require less space. At last, cakes don't have to be consumed in a rush. "While loose leaves are at their best when fresh. This isn't the case for cakes. In fact, because they're suitable for long-term storage, the taste of cakes become better over time as natural oxidation turns the grassy flavor into sweetness. Similar to pu erh, older cakes are therefore also more expensive compared to younger ones," says Lin.

White tea leaves are generally divided into 4 grades, which are from highest to lowest: Silver Needle, Bai Mu Dan, Gong Mei, and Shou Mei. Teasenz now offers 3 out of the 4 grades in form of cakes. The China tea startup doesn't have a sales forecast for their new products. Lin adds: "White tea cakes, are hardly known outside of China, Teasenz is basically creating a new niche in the tea industry and we're very curious about the response from the industry."

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While in many countries fair trade is mainly focused on labor conditions, Chinese tea supplier Teasenz takes it to the next level by applying environmental friendly sourcing practices.

Shenzhen, Guangdong -- (ReleaseWire) -- 03/28/2016 -- Due to the growing middle class in China, tea prices have surged in the recent years. As more and more farmers are entering the market, competition for talent is fierce. As a consequence wages for tea pickers have improved significantly in the past few years.

"During this new tea season, we find that tea pickers are in a great negotiation position as farms risk losing harvest due to a lack of staff," says Lisa Lin, public relationship manager at Teasenz.

"What we also notice is that there's a divide in the industry, where tea pickers are moving from low cost bulk production companies to smaller scale farms that offer better pay," says Lin. This trend makes it more difficult for the bulk green tea producers that are traditionally producing low cost tea for export, to stay competitive. Even though they've been able to partially compensate this by replacing labor with machines, the production of bulk tea is slowly shifting to countries such as India, Kenya and Sri Lanka, where wages are relatively low.

As Teasenz mainly offers tea from smaller family farms where labor conditions are excellent, the Chinese tea startup now pays more attention to the environment when it comes to sourcing. Teasenz' main focus is on preserving the ecosystem and biodiversity. "Some of our tea experts are currently in Wuyishan (Fujian province) and they're reporting that deforestation is a serious problem in the nature reserve area as large surfaces of land is being turned into tea fields for the sake of more production. Replacing native trees with tea plants that have less capacity to hold water is drying up waterfalls. We absolutely love a traditional Da Hong Pao oolong and Jin Jun Mei black tea, but tea growing needs to be in harmony with the surrounding. We therefore avoid cooperation with tea farms that are located in the nature reserve." says Lin.

The China-based teatailer adds that they will increase their efforts to identify farms that produce top quality loose tea outside the nature reserve. "Besides offering a 200 Renminbi (30 USD) salary per day to tea pickers, we demand that tea farm owners need to take care of the surrounding area and avoid using any fertilizers and pesticides that can damage the ecosystem. "We strongly believe that proper labor conditions and environmental measures has a direct and indirect effect on the quality of tea. Our new 2016 spring tea batches are arriving soon and it's going to be very fresh and promising, contributing to our mission to offer authentic Chinese tea worldwide," says Lin.

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Teasenz, China's global online retailer of loose leaf tea, collaborates with the China History Podcast to launch a gift box with teas from traditional Chinese tea regions.

Shenzhen, Guangdong -- (ReleaseWire) -- 09/13/2015 -- This tea box is made from bamboo and includes a steeping guide by Teasenz as well as notes on the history of each tea by Laszlo Montgomery of the China History Podcast (CHP).

"Tea lovers today want to know more about the teas they sip," says Lisa Lin, Public Relationship Manager at Teasenz.com. The Shenzhen & Hong Kong based eCommerce startup attempts to be as transparent as possible when it comes to the origin of each tea by mentioning the province and specific tea region. "We want to take this to the next level by going back in time. Tea is a beverage that was cultivated 3000 to 4000 years before even the first pyramid was built, there's a lot of history to be told." says Lin. The China History Podcast is the only podcast that focuses solely on the Chinese history and with its popular 10-part series on the history of tea, CHP has established itself as an authority in this field. The podcast has contributed historical notes about the origin of each tea in the teabox.

The China based tea startup also states that more and more customers today take their time to brew a cup of tea. "While tea bags are still the most popular, we see a growing community of tea enthusiasts who strive to steep a perfect cup," says Lin. This trend gives rise to a growing market for teaware that doesn't optimize for speed and convenience, but for optimal taste. Traditional teaware such as a Yixing clay teapot and teapots with a lid (also known as 'Gaiwans') are making an entrance into a global tea community. Given this trend, Teasenz decided to add more advanced steeping instructions in addition to a casual steeping guide.

"When both historical awareness and steeping knowledge are combined, drinking tea becomes a ritual," says Lin. While the majority of the tea companies go the commercial route by offering convenient tea bags, health focused blends, and iced drinks, Teasenz wants to stay true to its roots, advocating the traditional way of tea.

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Shenzhen, China -- (ReleaseWire) -- 06/30/2014 -- Coffee has always been the most popular beverage in many Western countries, but industry experts say that change is brewing. According to the Tea Association of USA, consumers are seeking out unique and exotic teas and expect annual increases between 10-15%. Given this trend, more and more tea serving businesses, including hotels, restaurants and cafes are seeking to source Chinese tea direct from China.

"One major reason for businesses to source tea directly from Chinese farmers is because they want to offer something unique that is not yet locally available," says Lisa Lin, tea industry analyst at Teasenz. By having something unique to offer, cafes, hotels and restaurants are able to serve a cup of tea at 30% higher retail prices. "However, sourcing from China has traditionally never been easy with cultural and language barriers being the first to overcome," says Lin.

Teasenz is an online tea supplier based in China that helps worldwide business source teas direct from China. "We want to make authentic Chinese teas available to the world and remove all the hurdles to achieve this goal," says Lin. By having a multilingual team with strong knowledge about the rising beverage, Teasenz is ready to serve international customers. Besides improving the accessibility to specialty teas, the online supplier actually also allows buyers and end consumers to avoid the high premiums that local importing companies are charging.

Lin says that the future looks bright for Chinese tea, as more and more academic studies are confirming its health benefits. According to the company, the main challenge lies in educating the customer to look beyond the health benefits by offering information about the background of specific teas and educational content on how to get the best cup out of the delicate leaves.

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