iPad App Brings Information and Interactivity to Frame Shopping Experience

St. Charles, MO -- (SBWIRE) -- 12/21/2015 -- Midwest Eye Associates, a local St. Charles eyecare practice, with a reputation for great patient service, has just upped the ante when it comes to patient-centered care, with the introduction of the state of the art Fitting Box App, which they employ on an in-office iPad to give their patients more information and selection when choosing their eyeglass frames.

The Fitting Box is a combination of 3 different programs, which can be accessed through a single iPad, an ophthalmic lens tutorial, a styling assistant and a virtual mirror. Explaining the benefit of each feature briefly, Dr. Brad Borello, of Midwest Eye Associates says, "These 3 features are incredibly useful to help the patient understand all aspects of our recommendations to them as far as lens options, and other similarly important considerations go. It also helps them decide their own personal preferences in terms of the style of frames they choose. The lens tutorial helps us illustrate how certain lenses, such as progressives or bi-focals will look on the patient, as well as how the patient will see the world through them. I can also help us illustrate advantages and disadvantages of different lens options. The styling assistant provides the patient the ability to see how different styles will look on them, and will also provide recommendations based on face shape, complexion and other considerations. The patient is able to try on even styles that are not in-office, but which we can order if they like them. The virtual mirror allows the patient to take a picture of themselves in their virtual glasses and post the picture online for others to see and offer their opinion. These 3 services allow the patient to truly have an endless selection and make an informed decision concerning what they want and can expect from their glasses frames and lenses."

Patients are also very happy to have the new technology in office, and have been providing the practice with a great deal of personal feedback. Dr. Borello comments, "Our patients understand to stay competitive and provide the best experience possible we need to embrace new technologies whenever they present themselves. The styling assistant created several opportunities to show patients with high prescriptions how they look in specific frames when in the past those same patients complained they could not see well enough to make an educated decision on a particular frame."

For more information about this and other innovative technologies at Midwest Eye Associates, contact Dr. Borello and his associates today!

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Dr. Seth Bachelier of MidWest Eye Associates Utilizes Advanced Technology for the early detection of Glaucoma and Other Eye Diseases

St. Charles, MO -- (SBWIRE) -- 10/20/2014 -- Researchers have discovered that a great amount of retinal cells are lost prior to a patient developing a variety of eye disorders and they sought ways to measure this loss of cells. Being able to accurately measure the loss of cells has enabled eye care professionals to detect disease, and therefore treat disease, much earlier and with much better outcomes.

The GDx Nerve Fiber Layer Analyzer (GDx Nerve Fiber Layer Analyzer) is a new technology developed specifically to accurately measure the health (thickness) of this retinal nerve fiber layer. The device uses laser light to measure the thickness of retinal nerve fiber layer. When these measurements are compared against what we know to be the thickness of the normal retinal nerve fiber, the information can indicate the presence of diseases such as glaucoma.

"The assessment is completely objective, does not require dilation and takes about 10 minutes to complete," reported Dr. Seth Bachelier of Midwest Eye Associates in St. Louis. "Older glaucoma tests usually measure the pressure inside of the eye. This technology allows us to detect the possible presence of the disease before obvious symptoms such as changes in the visual field arise."

The GDx test is powerful in early detection of glaucoma and other visual field diseases. Studies show that more than 50% of individuals with glaucoma aren't aware they have it. The test is also very useful to optometrists who are managing a patient's glaucoma because it can detect very small changes when compared with previous test data letting the doctor know how the disease is progressing.

"Glaucoma is known as the 'sneaky thief of sight' because by the time a patient notices changes in their vision, significant, irreparable damage may have already occurred," stated Dr. Bachelier.

About Midwest Eye Association
Midwest Eye Association has been serving St. Louis and the extended areas for over 30 years. They provide complete eye care and eye exams at all 5 of their locations.

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M’eyeFit Digital Measuring Devise ensures Accuracy of Fit for Eye Glass Wearers

St. Charles, MO -- (ReleaseWire) -- 08/12/2014 -- The optometrists at Midwest Eye Associates are known for "pushing the envelope" to better serve their patients. Today the practice announced yet another technology breakthrough for the office with the installation of M'eyeFit™ a digital measuring device that allows optometrists a quick, consistent, and accurate when measuring patients for eyeglasses.

"We are all human and on rare occasions there are fitting errors when measuring patients for glasses," stated Brad Byergo, OD, one of the practicing optometrists at Midwest Eye. "As with all aspects of our practice, if we can utilize technology to be more precise and faster for our patients, we will move in that direction and that's what M'eyeFit provides us."

Each time a patient purchases a new pair of eyeglasses, they need to be fit properly on the patient's face to ensure proper look and that their eye is centered within the lens. Glasses should fit snuggly but not tight.

All in all, the process takes time and skill and has enough variables that there is opportunity for error. M'eyeFit uses patented software technology and calculations to take all of these variable into consideration and produce the correct measurements for each and every patient. Just as important, the system stores the information should there be a need for a second pair or a replacement pair in the near future.

"In the short time we have been using M'eyeFit in our office, our technicians are very pleased, our doctors are delighted with the results and most importantly, our patients find it fast, easy and the glasses they receive fit perfectly," reported Jerry Becker, OD. "Patients who have not yet experienced this technology will be pleasantly surprised how it improves the overall eye care visit in so many ways. We are fortunate to be using this technology with our patients."

About M'eyeFit System
The M'eyeFit system can also display images of patients wearing different frames they may be interested in purchasing. This is a great tool for patients who have difficulty seeing their selections without their eyeglasses prescription. Using side-by-side comparisons, patients can choose among frames they are considering.

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