Full Frame Productions has claimed the Apple Watch has made a ‘catastrophic error’ in not supporting video playback, as one of the 21st century’s most essential forms of communication.

Wareemba, NSW -- (SBWIRE) -- 06/26/2015 -- The Apple Watch is now commercially available, and is the first wearable to try and fully integrate into the mobile experience while providing unique added value for users. The watch has been met with mixed reactions from critics, who praise its usability in broad strokes but have serious reservations about key aspects that seem to be missing from the device. Full Frame Productions has been scathing about the watch's inability to play video content, calling it a 'catastrophic error' for the product at launch, claiming that it will set back the uptake of the device considerably amongst users.

Their argument centers on the limiting nature of a lack of video playback. More online traffic than ever is directed toward video content, video messaging platforms are more popular than ever and multimedia delivery is increasing for business and consumers alike. This is because of the undeniable benefits to video for engaging audiences.

The lack of video playback is allegedly due to the small size of the watch screen, but new videos could be created by experts like Full Frame to compensate for this and deliver dynamic and novel content that would encourage more people to use the watch, which seems to be proving a difficult sell to mainstream audiences.

A spokesperson for Full Frame Productions explained, "This is a catastrophic error on Apple's part. They have been known to meter out their technology, drip-feeding what many would consider core features in iteration after iteration to maximize profit. While that may be a successful business strategy in a broad sense, certain features are now considered fundamental to users, and video playback is one of them. Apple has shot themselves in the foot by holding back this feature, and many will now simply wait for the Watch 2 as a result."

About Full Frame Productions
Full Frame Productions are experts in the world of audio-visual communications, specializing in corporate videos and explainer videos for internal, business to business and consumer audiences. The company is based in Australia, but features world-leading approaches and equipment, to deliver the ultimate results for clients worldwide. For more information please visit: http://fullframeproductions.com.au/

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Full Frame Productions has created new package deals offering businesses multiple highly targeted video products for the price of a traditional corporate promo, allowing customers to optimize ROI.

Sydney, NSW -- (SBWIRE) -- 05/28/2015 -- Video is one of the most essential tools in online marketing, and YouTube is the second biggest search engine in the world after Google itself. The problem is that businesses now need multiple, highly targeted videos to establish an effective presence, and video production is notoriously expensive. Full Frame Productions in Australia is offering businesses a new package that features four state of the art online videos, each geared toward a specific purpose, all for the price of a single traditional corporate promo.

The video package includes four videos, which can include training videos, testimonial videos, product videos, explainer videos, promotional videos or event videos according to the needs of the specific business. The four videos are highly effective, using the latest techniques and approaches including whiteboard, animation, live action and dynamic typography.

The standard of work available is evident from the Full Frame portfolio on the website, which features the latest work completed on behalf of clients, seamlessly blending the technological abilities of the company with their business-oriented perspective.

Having already worked with some of the world's biggest clients including Samsung, Microsoft, McDonald's and Nokia, the company has now made video a viable marketing option for SMEs.

A spokesperson for Full Frame Productions explained, "Most companies weren't able to afford one professionally produced piece of video, and now we've made it possible for them to afford four. This enables companies to create a full suite of video content covering all their main aims and objectives for their business. And because they are individual pieces for individual objectives, they are far more powerful and effective than a single, general, long-winded video that won't hold 21st century attention spans. We are evolving our products to fit what businesses will need tomorrow, not yesterday, and we look forward to furnishing new clients with this great new package. Anyone who thinks they may need some video media should get in contact now."

About Full Frame Productions
Full Frame Productions is a corporate video production company in Sydney. They help businesses reach their customers, improve engagement and boost sales using video in web oriented ways. Now officially serving businesses around the globe, Full Frame Productions is growing fast by popular demand. For more information please visit: http://fullframeproductions.com.au/

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Full Frame Productions of Sydney Australia has just perfected a new formula for video marketing based on years of research and development to create the perfect solution to online marketing.

Wareemba, NSW -- (SBWIRE) -- 08/29/2014 -- Video production has been helping businesses tell their story and importantly, sell their products and services for almost as long as video has existed. Today, with the proliferation of sites like YouTube and Facebook, it is widely recognised as a useful marketing tool in communicating ideas effectively. However, with more competition than ever, ideas must be communicated incisively and impactfully to get and keep the attention of potential clients and customers. Full Frame Productions is a video production company in Sydney Australia that has developed a unique blueprint optimized to attract the 21st century viewer.

After a great deal of research on the effectiveness of their own products, they have honed a way of delivering material that maximizes what does work and eliminates what doesn't. The company can apply this blueprint to five distinct types of videos serves the broad range of purposes businesses have in mind without losing effectiveness.

This blueprint is centered around boosting online presence, engaging and attracting new customers and providing quick and easy accessibility to key information using all the audio-visual strategies developed over more than a century of filmmaking. What's more, they offer all this expertise in easy to order, hassle free packages that save businesses time and effort while delivering for them a never before seen approach.

A spokesperson for Full Frame Productions explained, "Our five video marketing strategy is a way to systematically create and propagate an online presence that drives traffic toward websites and exponentially increases the visibility of businesses. Our blueprint is systematic in attracting and developing a following from new and existing audiences, and can be tailored to the exact specifications of each client's needs. Seventy four percent of all web traffic will be video by 2017, which means now is the time to for businesses and brands to establish themselves via video and with our one stop shop proven system we are making it simple for businesses to dominate their markets with online videos."

About Full Frame Productions
Full Frame Productions offer tailor-made corporate video as well as our incredibly simple 5 video marketing strategy. Offering the best and most comprehensive corporate video production in Sydney, with dedicated videographers and cinematographers to ensure the highest production values on videos designed to sell. For more information please visit: http://fullframeproductions.com.au

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