Now providing WordPress software development in Los Angeles, Chaosmap expands its services to sister website chaosmap.org

Manhattan Beach, CA -- (ReleaseWire) -- 03/20/2015 -- Equipped with its founder's 20 years of digital marketing and software experience, Chaosmap targets fast growth technology companies with revenues over $10 million that require unique engineering solutions in a fast-paced environment.

Adept in developing WordPress customization projects, themes and highly tailored WordPress plugins, the full-service agency integrates systems strategically to optimize branding, sales and cross-fuctional software services.

"Our long experience in the technology sector, coupled with sales, marketing and growth hacking strategies allows us to uniquely serve our audience in the 21st century", said CEO and Founder Jon Rognerud.

The traditional old school ways of engineering have changed. The new school of business includes an in-depth view and understanding of marketing and sales, and from an engineer's perspective. That includes content marketing, social media marketing, SEO and customer experience marketing.

Engineers typically shy away from interacting with marketing and sales teams, often consider them 'fluff and spin', and not as important as the brains of systems development.

"I believe this transformation has occurred from changes and improvement in tools, platforms and ease of communication from open source software communities, agile software methodologies and deeper appreciation for the engineer-entrepreneur thinking", Mr. Rognerud continues.

There is a mindset shift taking place, but not every engineering shop is ready, able or willing to deal with this change.

Understanding what the customer truly wants and what values are most important is key, along with faster speed to market and response to opportunities - as well as threats.

User experience and usability is more important than ever, and search engines like Google values engagement and social implications for top positions in search results. Using metrics and consistent quality tracking is key, but also using integration options and test driven development to ensure highest possible performance across websites, apps and mobile devices.

"We fully support the hybrid engineering-marketing-executive culture, and our clients love it", Mr. Rognerud said.

To learn more about Chaosmap WordPress and software development engineering solutions, please visit chaosmap.org for information on requirements and how to apply.

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Mass marketing or branding is a waste of advertising and marketing dollars. Direct response marketing coupled with education and bite-sized drips of information and targeted messaging wins the game.

Manhattan Beach, CA -- (SBWIRE) -- 09/24/2014 -- When companies engage in marketing a common question gets raised: "what is the marketing budget".

This is an incorrect approach. While large well-known companies like Nike, GM and Coca-Cola have massive marketing and advertising dollars to inject into a hope-and-pray marketing scheme, most businesses cannot do this.

Ask instead what specific audience that is being served, with what unique message and which special offer. Additionally, what can be offered as educational materials that are fun, informative and causes prospects to want to take further action while displaying a company as an expert in the field.

"Direct response marketing and education is the new way of communicating, attracting and reaching a more targeted audience with a specific message that draws prospects and customers in naturally", says Chaosmap founder Jon Rognerud.

"When companies present a directed informational message that resonates with what prospects are already thinking, and that answers a problem they are having, marketing campaigns just works better", Mr. Rognerud continues. "If at the same time they promote a specific call to action and with an offer to get something useful and helpful for free, the marketing dollars can get a much higher return on investment", he says.

Ensuring a tight connection between the message, the market and the media channel that companies communicate across, are the real keys to success with any online and offline marketing campaigns.

When implementing direct response driven campaigns, companies benefit directly when they:
- track each response with a designated code from a media channel
- measure the impact of the advertisement or placement of a web asset (web page, landing page, blog, video, etc)
- engage the reader with a compelling headline that is unique, urgent, useful and ultra-specific
- address the conversation that is already going on the readers mind
- create a compelling message around an urgency to take action now
- ask for the visitor to actually do something (the direct response)
- measure cost per click to earnings per click

When companies add a unique messaging to their target audience with a sense of urgency, they will get a much higher response.

Add to this a follow-up framework via auto-responders and email marketing campaigns of unconverted leads, and they have a powerful system to potentially doubling or tripling business revenue much faster.

Companies should drop the brand recognition and become a lead generating machine instead. Continue to provide the audience with quality products, services and relationship-building strategies.

About Chaosmap
ChaosMap was founded on the Value First philosophy: strategy, education, information, analysis and subsequent implementation of solutions that help lift a brand online and its bottom line profits. Providing the Value First model combines technology competence with marketing strategy and digital creativity. It helps to remove the mystery out of Internet marketing. Furthermore, it sets the right expectations for a long term partnership.

To learn more, visit the chaosmap blog

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