Agency founder's insights into simple, effective SEO for Magento e-commerce sites make a big impression with veteran marketers and businesspeople in audience, Grey Umbrella Marketing reports

Atlanta, GA -- (SBWIRE) -- 04/24/2015 -- Ronald Dod, founder of Grey Umbrella Marketing - an Atlanta SEO company - addressed a large, engaged audience at the Imagine Commerce Conference, detailing some of his company's strategies regarding search engine optimization for e-commerce sites based on the popular Magento platform. Dod's presentation, the slides from which are freely available at the Grey Umbrella Marketing website, pointed out a number of simple, effective ways that owners of Magento-based e-commerce businesses can greatly improve their search engine rankings. With a specific mission of providing top-quality SEO and conversion-oriented marketing services, Grey Umbrella Marketing is one of the most accomplished agencies of all at making the most of the free, powerful Magento system.

"Magento is popular for a lot of excellent reasons," Dod noted, "but that doesn't mean that the average company really makes the most of it. As I pointed out in my Imagine Commerce 2015 presentation in Las Vegas yesterday, there are some simple, highly effective ways of ensuring that a Magento e-commerce site receives the attention it deserves. It was a real pleasure to address a crowd of such talented, knowledgeable professionals, and I truly appreciate all the comments and feedback that they've given."

Over the course of its five-year history, the Imagine Commerce conference has quickly become one of the top annual gatherings for e-commerce professionals of all types. Focusing on the widely popular, open-source Magento e-commerce system along with eBay's Enterprise platform, this year's just-concluded conference was the most impressive yet. Based at the Wynn hotel in Las Vegas, it attracted thousands of attendees and included talks hosted by a wide range of the industry's leading names, from eBay Enterprise President Craig Hayman to marketing experts like Grey Umbrella Marketing founder and owner Ronald Dod.

Dod's presentation at the conference was especially popular, because it included plenty of the kinds of pragmatic, results-oriented techniques that Grey Umbrella Marketing has become known for in the industry. With nearly a third of all e-commerce sites worldwide running Magento software, tips and strategies of this sort are of great interest to a huge number of ambitious businesspeople and marketing specialists.

In his Imagine Commerce 2015 presentation, Dod showed how even such simple measures as establishing strategic subdomain redirects can noticeably improve search engine rankings for Magento-based e-commerce sites. He also delved into the importance of ensuring that a Magento site performs well under even heavy loads, with failings of this kind being a common reason for e-commerce businesses to suffer costly Google search ranking penalties.

The full, detailed set of slides that accompanied Dod's presentation is available for free to all visitors to Gum Umbrella Marketing's website. By reading the slides and taking advantage of some of the techniques that the leading E-commerce SEO company regularly employs for its clients, anyone who is responsible for a Magento site of their own can enjoy some impressive results.

About Grey Umbrella Marketing
Providing search engine optimization and marketing services that produce new leads and convert them into customers, Grey Umbrella Marketing helps client companies develop more traffic and improve the bottom line.

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New service meets the unique challenges of e-commerce search engine optimization in systematic, results-focused ways, producing more traffic and revenue for clients, Grey Umbrella Marketing reports

Atlanta, GA -- (SBWIRE) -- 11/25/2014 -- Grey Umbrella Marketing, a leading digital marketing and search engine optimization (SEO) agency, announced the launch of the company's new e-commerce-specific SEO service. Opportunities for improving the search engine visibility of e-commerce sites are often overlooked, with relatively few SEO companies having the specialized skills necessary to do this kind of work effectively. Grey Umbrella Marketing, on the other hand, has extensive, organization-wide experience tuning and optimizing clients' e-commerce platforms on an as-needed basis, and will now offer this important and valuable service to all.

"E-commerce SEO is an entirely separate endeavor from everyday SEO, and it comes with a whole set of unique challenges," Grey Umbrella Marketing representative Ronald Dod said, "With our new ecommerce seo services, our clients are going to enjoy gratifying visibility and revenue improvements for their e-commerce platforms."

Search engines like Google use a variety of metrics to gauge the value of particular websites when returning results to users. The practice of search engine optimization in general involves a variety of standard techniques that are ultimately aimed at improving these assessments for targeted websites.

Due to their special nature, though, e-commerce sites present a number of challenges when it comes to this endeavor, a fact that often leads owners of e-commerce platforms to forgo SEO altogether. For example, because they typically offer a number of generally similar products, e-commerce sites are often assessed penalties for hosting duplicate content, despite the good intentions of their creators. Because the product pages that make up the bulk of most e-commerce sites often have relatively little in the way of content individually, the sites themselves also often suffer further penalties for seeming trivial to search engines' ranking algorithms.

Grey Umbrella Marketing's new e-commerce SEO services tackle these problems and related ones directly. Although many competitors, not feeling comfortable with the issues involved, skip over e-commerce SEO entirely, Grey Umbrella Marketing has long taken on the task for selected customers and met with great success. Now that the company's e-commerce SEO services will be available to all clients on an on-demand basis, Grey Umbrella Marketing expects that a whole new wave of impressive results will be forthcoming.

There is good reason for this confidence. Over the course of previous projects, Grey Umbrella Marketing has helped particular clients experience traffic increases of 50% or more per month to their e-commerce destinations, improvements that can be similarly transformative in terms of increasing revenues. As with all of the company's services, Grey Umbrella Marketing's new e-commerce SEO product is crafted to produce the kinds of results that matter to a business's bottom line, and to do so in ways that are as sustainable as they are valuable. Grey Umbrella Marketing, then, is already proving to be as valuable to clients as a specialized E-commerce SEO company as it has for SEO and marketing in general.

About Grey Umbrella Marketing
Focusing intently on producing the results in terms of traffic and revenues that clients seek, Grey Umbrella Marketing delivers best-in-class SEO and digital marketing services for businesses of all sizes and missions.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm