Camano Island, WA -- (SBWIRE) -- 02/17/2015 -- The sooner an individual takes control of their career the faster they earn the respect and success they deserve. That's the argument made by authority marketing expert Tavis Bucklin in a recent interview with Stephen Esketzis. Bucklin sat for the interview, which appears on Esketzis' website. During the interview, Bucklin offers his thoughts on the relatively new, but increasingly popular idea of Authority Marketing

In the interview, which was recently posted on Esketzis' website, Bucklin covers many topics related to Authority Marketing from the general to the specific. Bucklin begins the article discussing his own career and how he came to be an authority in his field, and why he feels he can help others become authorities in theirs.

Bucklin said "The first thing I do is evaluate the person and their business. This helps me design a strategy that will work best for the individual situation. The goal is always the same, and that is to create some online real estate for them. Things like interviews or articles on blogs and news sites become real digital assets and can lead to more media like podcasts, radio and TV".

Marketers and entrepreneurs who are interested in Authority Marketing will find the interview very interesting and incredibly helpful. Bucklin is not shy about letting the reader know how he helps others establish authority and the article is full of helpful tips that readers can put into practice immediately.

Perhaps of most value is the discussion about how interviews and articles on news sites help raise a professional profile and help to build the foundation of establishing authority. As Bucklin points out, getting noticed on blogs and websites is simply the modern day version of word-of-mouth referrals, which have been the traditional practice for developing a client base for centuries.

Bucklin wraps up the interview by addressing the mistakes that people make when using social media that hamper their effort to establish authority. He also gives his most valued piece of advice that is so simple, yet often so hard for marketer to remember and act upon.

More information about Esketzis and the entire interview with Tavis Bucklin, is available at http://www.stephenesketzis.com/interviews/insights-authority-marketing-tavis-bucklin/

Media Contact :

Major Media Placement
1244 Mt. Baker Ave Camano Island wa 98292
360-333-4164
http://majormediaplacement.com/
Tavis Bucklin CEO
tavis@majormediaplacement.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Camano Island, WA -- (SBWIRE) -- 12/01/2014 -- Authority marketing expert Tavis Bucklin discussed how his marketing firm helps clients achieve Authority Positioning in a recent interview published in The Weekly Informer.

While some businesses understand positioning and are using authority marketing methods, according to Bucklin a majority of business owners do not. Bucklin explains authority marketing., "In essence, authority marketing is a tool that allows entrepreneurs to leverage their knowledge, positioning them as an expert. Being in this position of authority helps amplify their message. This goes a long way in converting an audience of prospects into paying customers".

According to Bucklin, this strategy can be key to increasing a company's perceived value. Bucklin stated "Strategies used to gain this positioning for the client include media appearances and publications. These strategies also include anything, which can provide instant proof to our client's prospect that they are more qualified than their competitors. Increasing our clients perceived value leads to many benefits which impact every part of the sales cycle." However, even though many companies recognize how helpful it can be, Bucklin says their biggest problem is often the decision to take the first step. He talked about how many people tend to wait for someone else to name them experts in their field. Instead, it is necessary to move pro-actively to help others see why one firm is the authority in their marketplace and is an obvious choice over its competitors. "For most people who wait, this will never happen. No matter how educated they are, how much experience they get or how good they become at what they do. The chances of someone approaching them and declaring them an expert are slim at best," said Bucklin.

Building trust with prospective clients might seem like a clear way to close more deals, but according to Bucklin some companies focus on acquiring more customer leads to increase business.

Bucklin said, "The consensus is if 5 out of 100 leads convert to customers, you need 200 leads to gain 10 customers. Instead of increasing your leads why not focus your efforts on giving your leads a reason to do business with you over your competition? Authority builds trust, and trust increases conversions. When 20 of those 100 leads convert to paying customers you can spend a lot less time and money capturing and processing leads. That…is the focus."

It seems as though Bucklin has a plan to build a solid foundation for his clients with a target on quality over quantity.

Media Contact :

Major Media Placement
1244 Mt. Baker Ave Camano Island WA. 98292
360-333-4164
tavisbucklin.com
Tavis Bucklin CEO
contact@tavisbucklin.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm