A fashion start-up taps crowdsourcing to disrupt the premium denim market.

New York, NY -- (ReleaseWire) -- 12/16/2014 -- Dulac (http://www.dulacstudio.com), a fashion label based in New York City, is using crowdsourcing to bring premium denim products to customers. Using crowdsourcing means the products are manufactured only when a sufficient large number of customers order the products online.

"Our approach is innovative because we have no inventory to manage," said Dulac co-founder and creative director Lulu Klein Dulac. "No distributors or retailers are taking a cut. That's how we can deliver premium jeans at wholesale prices."

After stalling in the wake of the global economic crisis, the premium denim market has experienced significant growth in consumer demand in the recent years. The revival of selvedge denim, highly prized among denim aficionados, is driving the market forward.

"To use crowdsourcing to its full potential, we had to reject long-established practices," Dulac said. "Instead of launching collections a few times per year, fresh products are introduced every week for a few days. This enables us to produce what our customers want and just a few extra pairs to facilitate exchange."

According to company founder Francis Cornut, Dulac's high tech approach to marketing and inventory management is not something a traditional fashion company could take on.

"The big fashion labels design something nine months in advance and their production team supplies it six months in advance," Cornut said. "It takes Dulac between four and six weeks to produce the items and ship them to customers.

Dulac focuses on denim jeans as its core product. The company has developed a line of shirts, which will be introduced in January 2015.

"Crowdsourcing is the next logical step in the evolution of the fashion industry," Cornut said. "Our ability to perfectly match demand with supply and ultimately deliver our products directly to customers at wholesale price gives us a definite edge over other retailers."

Contact:
Francis Cornut
(514) 560-4090
info@dulacstudio.com

For more information about the Dulac Kickstarter campaign, go to:
www.kickstarter.com/projects/dulac/dulac-premium-denim-delivered-to-you-at-wholesale
Photos and a Multimedia Gallery are available at:
www.dropbox.com/sh/wmq3jzynhrd3nhu/AADQ_xem_WXnTso1agEnYc0ca

For more information on this press release visit: http://www.releasewire.com/press-releases/dulac-launches-crowdsourced-fashion-platform-to-deliver-premium-menswear-569294.htm

New York, NY -- (ReleaseWire) -- 12/02/2014 -- A fashion start-up is launching a fundraising campaign to bring its premium denim line to market.

Dulac http://www.dulacstudio.com has officially launched a campaign through Kickstarter, a crowdsourcing platform that funds thousands of creative projects, business ideas and new products. The label is offering rewards via the campaign that include jeans made of organic denim and Japanese selvedge denim to help fund its first production run.

Dulac has set a fundraising goal of $25,000 over the course of the 30-day campaign.

"After five years designing denim collections for high-end brands, it was time that we created products we can call our own," said Lulu Klein Dulac, Dulac's co-founder and creative director. "Kickstarter is the most cost effective way to get our name out and offer our first products to denim enthusiasts around the world, building a community around the brand."

The premium denim market has recently experienced significant growth in consumer demand after stagnating in the wake of the global economic crisis. The revival of selvedge denim, a type of fabric with self-finished edges highly prized among denim aficionados, is driving the market forward.

Dulac has adopted a price leadership strategy in the premium denim market.

"Crowdsourcing is the next logical step in the evolution of the fashion industry," said Francis Cornut, founder of the brand. "Our ability to perfectly match demand with supply and ultimately deliver our products directly to customers at wholesale price gives us a definite edge over other retailers. Our organic jeans are introduced at $85, which is unseen in the denim industry."

For more information about the Dulac Kickstarter campaign, go to:
http://www.kickstarter.com/projects/dulac/dulac-premium-denim-delivered-to-you-at-wholesale

Photos and a Multimedia Gallery are available at:
http://www.dropbox.com/sh/wmq3jzynhrd3nhu/AADQ_xem_WXnTso1agEnYc0ca

Contact:
Francis Cornut
514-560-4090
info@dulacstudio.com

For more information on this press release visit: http://www.releasewire.com/press-releases/denim-label-dulac-introduces-first-products-through-kickstarter-565987.htm