Greater efficiency at a reduced cost helps small businesses attract and retain customers while raising their overall revenue, publishes intouchcrm.com

Weston-Super-Mare, North Somerset -- (SBWIRE) -- 04/09/2015 -- Statistics reveal building strong customer relationships can increase a company's revenue by more than 40 percent per sales associate. This comes as no surprise to prominent system development team InTouch who focus on providing low cost CRM and email marketing solutions for small businesses. In light of the growing dependence on the effectiveness of such systems, spokesperson Greg Black has launched the company's latest system functionality improvements.

Black affirmed, "Capturing the details of both potential customers and leads in a single central CRM and marketing system is vital to converting those prospects into sales, but the efficiency of the system you use is key in being able to do this effectively. Our new functionality features further integrate CRM, email marketing and sales management; at the same time, our solutions automate common tasks to ensure proper customer follow up. We are able to offer 80 percent of the power of similar systems with only 20 percent of the complexity, and we do so in a much more affordable manner."

Once a small business determines its target audience and finds the most effective methods to catch their attention, drawing them further in becomes crucial to sales. This is accomplished via inbound leads such as paid advertising, search engine optimization and additional online marketing strategies. Outbound leads in the form of cold calls, calling customers who are already interested in a company's products or services, mail, catering to walk-ins and other forms of direct outreach also play a significant role in this aspect.

Regardless of customers' individual stages in the line of sales, they tend to lose interest without what they consider to be proper follow up. They expect to be addressed quickly, definitively and politely. While the friendliness of those interactions depends largely on the people skills of each sales associate, speed and precision typically fall back on data consolidation. The central databases necessary to achieving this are the primary focus of the systems created by InTouch.

Said Black, "Our solutions are designed to help businesses attract and retain customers. We give our clients the ability to create sales and marketing funnels using pre-programmed emails, tasks, leads and much more. Our low cost systems demand very little attention, and since they're fully automated, they don't require a dedicated staff to operate. We've built our business on assisting small companies with their sales and customer management needs; our new features are simply the latest step in helping them more easily and effectively reach their goals."

About InTouch CRM
InTouch CRM is an online integrated CRM and email marketing system for small businesses. With new powerful marketing automation features, small businesses can use low cost tactics that are effective and targeted. InTouch is dedicated to helping small businesses grow.

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InTouchcrm.com announces additional email automation systems that can help small businesses to capture entry sales leads as they occur.

Weston-Super-Mare, North Somerset -- (SBWIRE) -- 12/11/2014 -- The power of marketing automation has been well known for some time by the canniest of small business owners and professional online direct marketers. However, it has mainly been out of reach for most small businesses due to the complexity and cost associated with the leading marketing automation systems.

Instead they are left with simple newsletter email marketing and a separate simple CRM that isn't used to its fullest.

Already known for their low price integrated mix of small business CRM and email marketing, InTouch has launched a new set of automation features that challenges the marketing automation space and opens it up to many small businesses.

No longer will small businesses need a dedicated resource or be required to make a huge investment in set up and monthly fees. Simple Automation, as announced by InTouch, instead, focuses on the 20% of features and activity that, if set up right, will deliver 80% of the value for any small business who is serious about growing their business through better customer engagement.

According to spokesperson Greg Black, meeting the needs of companies that want the competitive edge that comes with automated sales and marketing services is the backbone of InTouch CRM. Black goes on to explain how they can assist any business, "We believe that our automated campaigns help nurture new prospects that go into sales funnels. InTouch CRM gives businesses the ability to set up useful automated marketing and sales funnels using fully automated sales and marketing campaigns. Prospects can be added into sales and marketing campaigns from a range of different marketing channels, including the web, in-store, off-line and even over the phone. These systems perform a myriad of tasks that keep costs low and require minimal maintenance, as they do not require staff members to actively run them."

Greg Black continues, "With our services in place, automated emails are just one element of InTouch's powerful marketing automation. Small businesses in particular benefit greatly from automated email marketing. This allows them to take advantage of sales at the point of entry level without the use of extensive personnel. Using our automated systems, small businesses have the ability to capture leads as they occur and make sure contacts are recorded for future sales possibilities."

"We are very proud to launch our Simple Sales CRM and Email Marketing Automation series. This adds new aspects of functionality to our InTouch CRM system for the small business owner. Our clients are now able to further integrate their email marketing efforts, sales data management and a variable plethora of other business tasks. This lets email automation advance their customer follow up and communications." Greg adds, "Our clients repeatedly tell us that email marketing remains one of the most successful methods for communicating with their current consumer base and potential customers. We agree, as your customer email lists can form a major part of your marketing and sales endeavors.

Greg Black concludes, "When email is used correctly as part of your marketing strategy, consumers begin to look forward to receiving emails from your company. This adds a significant value to your business relationship with them and a basis for long term branding to occur."

About InTouch CRM
The InTouch CRM is an online system assisting companies in managing their sales and maintaining relationships with their customer base. With use of this online system, all of one's customers can be kept in one singular space without the need to constantly install and update existing software. InTouch CRM has fully integrated systems so that small businesses can market using their email systems to both new and current customers. Using automation features, InTouch CRM users can effectively target their audience and enhance profits.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm