Cleveland-based brand strategy firm is selected to evaluate innovation-powerhouse, Nottingham Spirk’s brand.

Cleveland, OH -- (SBWIRE) -- 05/25/2012 -- Viva La Brand (http://www.vivalabrand.com), a Cleveland, Ohio-based brand strategy and ad agency search firm, was selected to lead a brand strategy effort for the business innovation firm, Nottingham Spirk (http://www.nottinghamspirk.com).

Nottingham Spirk has developed hundreds of patented products that have generated tens of billions in sales for industry leading businesses and fast-growth entrepreneurial firms. However, many Fortune 500 companies have never heard of this leader in business innovation. "We partnered with Viva La Brand to get an unbiased, crystal clear picture of how our clients think of us and what makes us different and better," explained Vikki Nowak, Nottingham Spirk Strategic Program Director. "Their track record of developing effective brand strategies coupled with their deep experience creating relevant and compelling messaging makes them a great choice for us," continued Nowak."

"It's an honor to work with Nottingham Spirk, a legacy in the world of vertical innovation, where all development activities are handled by a single, cohesive, expert and experienced team. Evolving the brand to gain international exposure is an enormous opportunity that we're thrilled to be part of," said Laura Sheridan, Viva La Brand President.

About Viva La Brand
Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including Tooling U, CardPak, Naturepedic, RV America, and Nottingham Spirk. For more information, please visit http://www.vivalabrand.com.

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Cleveland-based brand strategy firm develops name, conducts digital agency search, and leads marketing strategy for new concept in quality childcare.

Cleveland, OH -- (SBWIRE) -- 03/19/2012 -- Viva La Brand (http://www.vivalabrand.com), the brand strategy firm, has been selected by Sweet Kiddles TM Flexible Childcare Center to help launch the new, on-demand childcare alternative. Sweet Kiddles is opening in Strongsville, OH this spring. Offering flexible, drop-in childcare for parents on the go, Sweet Kiddles retained Viva La Brand to build the go-to-market strategy for the new brand.

Sweet Kiddles is the brainchild of Andrea Kimmel, a Harvard Business School Graduate and mother of two young children. "Building a business from scratch requires tremendous collaboration and expertise from all of the resources involved. We chose Viva La Brand because of their deep experience in consumer research, brand name development, selecting an advertising agency, and rolling out a marketing plan. We haven't been disappointed!" said Andrea Kimmel, CEO Sweet Kiddles.

"We're thrilled to have been chosen by Andrea to help bring her childcare concept to life. Using a variety of research tools, we got to know the target market and what's important to them. Using that knowledge, we came up with the brand name, identified an ad agency partner and developed a strategically sound visual brand identity," said Laura Sheridan, Viva La Brand President. "And, the brand has taken off. Parents are already signing up to join Sweet Kiddles, even though the doors don't open until spring. It's a winning concept and we're delighted to be part of the launch team," continued Sheridan.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Cleveland branding firm's growth continues as it attracts country's largest RV insurance agency.

Cleveland, OH -- (SBWIRE) -- 03/16/2011 -- Viva La Brand (http://www.vivalabrand.com), the Cleveland marketing strategy consultancy that partners with clients to drive results, announced that it was selected by RV America Insurance (www.rvainsurance.com) to lead its marketing strategy efforts.One of the largest RV insurance agents in the country, RV America offers RV, marine, motorcycle, and other specialized insurance coverages. On-line quotes are offered on the company's web site and licensed agents help people determine the best coverages for their particular needs.

"We picked Viva La Brand because they have a track record of quickly adding value," explained Steve Freedman, president of RV America. "As we've grown, it's become more and more clear that we need a marketing and brand strategist to help us leverage our strengths and improve the effectiveness of our marketing plans and messaging. Laura Sheridan, Viva La Brand president, has already identified an optimal SEO/SEM agency partner. Their advertising agency search process was thorough yet streamlined."

"We're fortunate to work with Steve Freedman and his experienced team," said Laura Sheridan. "Steve's the ideal client," continued Sheridan. "He's focused on the business' growth opportunities and knows where his team needs help. It's a formula for tremendous success."

About Viva La Brand
Viva La Brand is the marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including Dots, ToolingU, Pierre's Ice Cream, MFS Supply, American Bankers Association's Corporation for American Banking, and now RV America Insurance. For more information, please visit http://www.vivalabrand.com.

About RV America Insurance
Based in southern California and founded over thirty years ago to offer RV owners specialized insurance, RV America Insurance has expanded the products it sells to include RV, motorcycle, boat, collector car, auto, home and various commercial insurance coverages. Over 50,000 people across the country feel confident about their insurance coverage because they work with RV America.

For more information, please visit http://www.rvainsurance.com.

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Brand strategy firm has a record breaking year.

Cleveland, OH -- (SBWIRE) -- 01/28/2011 -- Viva La Brand (http://www.vivalabrand.com), the marketing strategy consultancy that partners with clients to drive results, added nine clients, including several national category leaders, in 2010 while keeping all of its current business.

Six companies appointed Viva La Brand as their brand strategy partner in 2010. The companies, ranging from manufacturers to financial services firms to a medical laboratory, selected Viva La Brand to differentiate their brands so they are relevant to their customers. Two of the companies, MFS Supply and Post-Up Stand, were named to Inc. 5000's list of fastest growing companies in the U.S.

"We picked Viva La Brand because they proved they're the right partner to help us move the brand forward and put our customers at the heart of everything we do," said Alon Weiner, vice president of Post-Up Stand (www.postupstand.com). "We offer top quality, affordable portable displays really fast, which, as we learned from Viva La Brand's research, differentiates us from other companies. Together we have used those findings to develop messaging that is compelling and relevant to our target audience," continued Weiner.

In addition to adding brand strategy partners, Viva La Brand also conducted ad agency searches for other companies. "2010 was a banner year for Viva La Brand. We're so fortunate to have earned the confidence of even more major national brands," said Laura Sheridan, president, Viva La Brand.

About Viva La Brand
Viva La Brand is the marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including Dots, ToolingU, Pierre's Ice Cream, MFS Supply, American Bankers Association's Corporation for American Banking, and Post-Up Stand. For more information, please visit http://www.vivalabrand.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Cleveland, OH -- (SBWIRE) -- 11/05/2010 -- Viva La Brand (http://www.vivalabrand.com), the marketing strategy consultancy that partners with clients to drive results, announced it was selected by Post-Up Stand (http://www.postupstand.com) to lead the company's brand strategy development efforts.

Post-Up Stand is the trade show display company that produces custom-printed displays as fast as other companies deliver stock items. Named to Inc. 5000's 2010 list of fastest growing companies in the U.S., Post-Up Stand has produced more custom retractable banner displays than any other company. "We selected Viva La Brand as our brand strategy partner for its deep expertise in consumer research, brand strategy, and execution," said Alon Weiner, vice president for Post-Up Stand. "As our explosive growth continues, we need an experienced partner to help us navigate the complex world of marketing."

Viva La Brand will support the brand's efforts through a variety of on and offline marketing initiatives.

About Viva La Brand
Viva La Brand is the marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including ToolingU, Pierre's Ice Cream, MFS Supply, LogicJunction, and now Post-Up Stand. For more information, please visit http://www.vivalabrand.com.

About Post-Up Stand
Headquartered in Cleveland, OH, Post-Up has produced more custom, retractable banner displays for organizations across the country than any other company. Post-Up Stand creates custom printed displays as fast as other companies deliver stock items. An expert in large format printing, Post-Up Stand produces high quality displays for companies, retail stores, and non-profit groups. The displays are completely portable and can be set up in less than a minute. Engaging graphics attract interest and help build brands. Unique to the industry, Post-Up Stand produces custom-made displays in less than 48 hours. For more information, please visit http://www.postupstand.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Marketing strategy firm amasses impressive client list in just three years.

Cleveland, OH -- (SBWIRE) -- 09/21/2010 -- Viva La Brand (http://www.vivalabrand.com), a Cleveland, Ohio-based marketing strategy and ad agency search firm, is celebrating its third anniversary.

Large and small, global and local companies across a wide range of industries are realizing the benefit of leveraging outside marketing expertise. Now more than ever, companies are turning to Viva La Brand to provide expert brand and marketing resources for important strategic projects. Viva La Brand's clients have found that they save money, complete strategic initiatives faster, and avoid making errors due to inexperience when they work with the firm.

Specializing in brand and marketing strategy development, ad agency searches, and most recently recruiting marketing talent, Viva La Brand has attracted a variety of local and national clients including ToolingU, MFS Supply, Progressive Insurance, Pierre's Ice Cream, and Dots.

Chad Schron, vice president for ToolingU.com, the leader in online training for manufacturing companies and educational institutions, explained "we selected Viva La Brand as our brand strategy partner for its deep experience maximizing the power of the brand. As we look to engage our clients and prospective clients, we need a partner who can develop fresh and relevant messaging that will resonate with today's manufacturers and educators."

"Selecting Viva La Brand to conduct our ad agency search was a no-brainer," said Judi Kovach, ex-program marketing manager at Progressive Insurance (http://www.progressive.com), the country's 4th largest auto insurer. Judi explained "Laura, Viva La Brand's president, has vast experience when it comes to successfully matching ad agencies with clients and a proven, cost-effective process to identify the optimal ad agency for a client. We've worked with our new agency for several months and it's been a great match."

About Viva La Brand
Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including ToolingU, MFS Supply, Progressive Insurance, Pierre's Ice Cream, and Dots. For more information, please visit http://www.vivalabrand.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm