Press releases provide a great way to bring traffic to a website while providing authority for a business, announces Lodestone-CS.comm

Los Gatos, CA -- (SBWIRE) -- 06/08/2015 -- Lodestone Consulting Services, LLC announces they are now offering press releases that will be placed on professional news sites such as Y! Finance. Press releases provide businesses with a white hat opportunity to increase traffic to a website while providing authority for a business. In addition, press releases rank well in the search engine results, allowing for increased traffic through organic results.

"Eighty million people turn to the Internet every day to obtain news and 64 percent of journalists make use of Yahoo! or Google to keep up with what is happening in the world around them. Press releases are a great way to capture the attention of individuals when they are properly optimized. In fact, SEO press releases help to improve a website's ranking and attract the attention of consumers ready to buy," Jean Allen, spokesperson for Lodestone Consulting Services, LLC, states.

Press releases help those wishing to draw in organic traffic, yet paid traffic benefits a site also. Companies wishing to bring in more of this type of traffic often turn to AdWords to do so. With AdWords, a company pays to have their ad featured on Google, but must only pay when a consumer actually clicks on the link. An effective marketing strategy will combine this and other paid advertising methods with press releases and content marketing for optimal results.

"Companies often search for ways to increase traffic to their site, yet question which techniques work best. Many organizations have tried AdWords in the past with little success and feel they need to try other options. Although effective marketing strategies make use of a number of techniques, an adwords management service may be of help in making the most of this particular one. It's definitely an option every company should consider," Allen continues.

When one goes to choose a marketing company, the services offered must be a top priority. Some find they need assistance with keyword research, yet others only struggle in the area of ad management. One should never go with a company offering only one plan, as this doesn't allow for flexibility. This flexibility is what allows a company to thrive in a crowded market.

"Any company that feels they are in need of an adwords management service, SEO press releases or any marketing help should turn to Lodestone Consulting Services, LLC for this aid. The company works with clients to find the best solutions for their unique needs, as this produces the desired results. The company's success lies in sitting down with each client to determine their specific goals, metrics and resources to identify these solutions and move the client's company forward in the desired way," Allen declares.

About Lodestone Consulting Services, LLC
Lodestone Consulting Services, LLC specializes in providing custom solutions to ensure clients receive more traffic to their website through both paid and organic options. Companies interested in learning more may contact Lodestone with questions or to obtain a free quote.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Company's targeted new services help affected sites quickly, cost-effectively restore traffic lost to April 21 Google update, augment an array of other world-class offerings, Lodestone reports

Los Gatos, CA -- (SBWIRE) -- 05/05/2015 -- Lodestone Consulting Services, one of the world's top Internet marketing agencies, unveiled powerful new tools aimed at helping clients counter Google's recent "Mobilegeddon" updates. With as many as 40% of all top websites being negatively impacted by the April 21 search engine algorithm changes, Lodestone's newly unveiled services will be of great interest to companies and organizations of all kinds and scales. Focusing on delivering much-needed digital marketing help to small and medium businesses, Lodestone Consulting Services has built a reputation as one of the top providers of highly effective search engine optimization, pay-per-click adwords management service, website tuning, and more.

"With the April 21 deadline now behind us, it's easy to see the profound impact of Google's recent mobile-focused algorithm updates," Lodestone Consulting Services representative Jean Allen said, "Many small and medium businesses are feeling the crunch of Mobilegeddon, having seen their traffic drop by 20%, 30%, or even more since. We're happy to announce the availability of some highly effective, affordable new ways of dealing with these important issues."

With the technology giant deriving a healthy share of its revenue from the sale of advertisements it places on its search results pages, Google takes great pains to deliver a satisfying experience to its search engine users. As mobile devices have increasingly become the avenue of choice for accessing the Internet, Google has correspondingly advised that those who wish to remain in its good graces should offer up websites that are easy and appealing to visit in that format.

The company's repeated admonishments culminated in an update, on April 21 of this year, of the algorithms that underlie its market-dominating search engine service. The new algorithms stress the importance of mobile-friendly website designs, heavily penalizing those sites that fail to live up to these expectations.

As a top digital marketing agency, Lodestone Consulting Services helped guide many existing clients into preemptive compliance with the new regime, saving them from the business-sapping search engine penalties that so many others have experienced since. With today's announcement, Lodestone offers hope to all those businesses that failed to prepare for the April 21 changes.

First, Lodestone experts recommend that those concerned about the effect of the changes check their sites with Google's own official tool at https://www.google.com/webmasters/tools/mobile-friendly/. In the space of a few seconds, this automated analysis can assess whether a given site lives up to Google's new requirements.

For those sites that fail the check, Lodestone Consulting Services now offers a package of highly focused new services of already-proven effectiveness that can be used to reverse the damage. The subject of today's announcement, these services are designed to put any affected site back into good standing with Google quickly and at a minimum of investment.

Thereafter, those with affected websites, along with companies who avoided the damage, will be well-positioned to make good use of Lodestone's full range of top-quality digital marketing services. With a healthy level of natural, organic, search-engine-provided traffic restored, for example, many clients will find that the company's adwords management service will provide a highly rewarding, complementary boost to traffic and business. Those interested in Lodestone's new Mobilegeddon-focused tools or any of the company's other services can easily schedule a free, no-obligation consultation at the Lodestone Consulting Services website.

About Lodestone Consulting Services, LLC
From best-in-class pay-per-click advertising management to the most effective search engine optimization services around, Lodestone Consulting Services consistently delivers the kinds of digital marketing assistance and results that so many small and medium businesses search for.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

New guides provide everything needed to make the most of an important, potentially rewarding advertising opportunity, help readers avoid common pitfalls, Lodestone Consulting Services reports

Los Gatos, CA -- (SBWIRE) -- 03/03/2015 -- Lodestone Consulting Services, LLC, published a pair of unique new guides to advertising on the Facebook online social networking service. Taken together, the two guides provide a helpful, comprehensive introduction to the subject that aims at helping business owners and decision-makers realize the potential to be found in Facebook advertising. The first guide takes readers through a step-by-step analysis of whether and in which ways Facebook advertising is likely to benefit a given business, while the second guide conveys five powerful, proven tips for making the most of Facebook ads. Lodestone Consulting Services is a leading digital marketing consultancy, with a special focus on helping technology companies improve their lead generation, conversion rates, and sales.

"Whatever your business or situation, Facebook advertisements likely have a lot to offer," Lodestone Consulting Services founder Lara Fabans said, "Our new guides detail just how to make the most of them, laying down the basics in ways that every reader can make use of. While Facebook ads can be highly rewarding, making the best use of them requires a good plan, and our new guides show how to build one from the ground up."

Working in a variety of technical roles at a number of leading Silicon Valley firms for over 20 years, Fabans developed a deep feeling for that side of industry, an asset that was supplemented in valuable ways through a career switch to marketing. This rare mixture of experience endowed Fabans with the ability to communicate with and relate to people of all levels and specializations in technology companies, from C-suite executives and the managers that report to them to marketers and highly technical engineers in the trenches.

Lodestone Consulting Services was founded to deliver best-in-class marketing services that leverage this comprehensive understanding of the needs and goals typical of technology companies. Fabans and other Lodestone Consulting Services employees work closely with high tech marketers to deliver the kinds of end results that their clients and companies are invariably looking for, making use of a broad range of services including everything from search engine optimization and competitive analysis to pay-per-click campaign building and website optimization.

The company's newly published guides reflect this pragmatic, highly informed approach to digital marketing. The guides explain the significance of Facebook advertising, particularly insofar as it is often a less-expensive and potentially more cost-effective alternative to Google AdWords and other options. The guides also detail the importance of creating sound, smart strategies for making use of this kind of advertising, so as not to waste money through ineffective ads or weak landing pages. The two guides are unique in distilling this valuable, high-quality information into such simple, actionable form and are available for free to visitors to the Lodestone Consulting Services website.

About Lodestones Consulting Services, LLC
With a deep organizational understanding of the technology industry at all levels, Lodestone Consulting Services provides a full range of proven, top-quality digital marketing services that produce real, compelling results.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm