“Significant” reductions to participants’ waist, hip and thigh measurements and a quantitative reduction in cellulite documented in comprehensive study.

Toronto, ON -- (SBWIRE) -- 12/11/2015 -- The Black Purple, the online channel for premium anti-cellulite shapewear for women, and an affiliate of Cobalt Impex Ltd., a leading pharmaceutical and medical device marketer and distributor, is pleased to announce the findings of a clinical study conducted by Farcoderm International, an independent consumer products testing service.

Farcoderm studied 30 women, aged between 18 and 55, who wore Mass & Slim Slimming Shorts for a period of 30 days, eight hours per day.

Mass and Slim shapewear is infused with thousands of strategically placed Tourmaline® beads. The beads slightly increase local skin temperatures in target areas as the wearer moves through her normal daily activities. The higher temperatures cause the body to burn more calories and eliminate fat cells. The beads also help improve blood and lymph circulation, which further reduces cellulite and the orange-peel effect it causes on the skin.

"Mass & Slim products were developed as a healthier option to traditional cellulite treatments," says Nima Rafizadeh, President of The Black Purple. "Instead of pills, lasers and/or surgery, wearers can reduce cellulite as they move about in a comfortable garment."

Researchers evaluated participants for skin elasticity, skin moisturization, and waistline, hip and thigh circumferences. They measured the effect on cellulite using liquid crystal contact thermography and the results were classified in four stages: normal, initial cellulite, medium cellulite and advanced cellulite. Photographic evaluations were also conducted. Evaluations were completed at the beginning of the study, after 15 days and after 30 days.

A clinical evaluation was also performed by the Dermatologist to rate the "orange peel" appearance of skin, skin smoothness and skin compactness.

Highlights of the clinical study results (initial evaluation versus final evaluation):

* Skin Elasticity - an average improvement of 7.6%
* Skin Moisturization - an average improvement of 9.3%
* Waistline Circumference - an average reduction of 1.4% (maximum reduction 3.5%)
* Hip Circumference - an average reduction of 1.4% (maximum reduction 2.6%)
* Thigh Circumference - an average reduction of 1.6% (maximum reduction 4.3%)
* Liquid Crystal Contact Thermography - 67% of subjects showed a reduction of cellulite

Highlights of the Dermatologist's clinical evaluations:

* "Orange Peel" Appearance - improvements in 73% of the subjects
* Skin Compactness - improvements in 55% of the subjects
* Skin Smoothness - improvements in 67% of the subjects

Participants were asked to conduct a "self-assessment" of Mass & Slim Slimming Shorts in areas of tolerability, its effect on the "orange peel" appearance of their skin and its slimming efficacy:

* Tolerability (wearability) - 100% reported "Excellent"
* Effect on "orange peel" appearance - 56.7% reported "Excellent" or "Good"
* Effect on slimming - 60% reported "Excellent" or "Good"

"We are so pleased that our customers can now be confident of the positive effects that Mass & Slim products have on reducing cellulite and measurements", said Rafizadeh. "It's one thing to make a claim yourself, but to have it independently confirmed helps us to promote the safe, effective, non-invasive treatment of cellulite".

The Black Purple: Headquartered in Toronto, Ontario, The Black Purple is the ecommerce source for the premium, industry-leading slimming products designed and manufactured by Lanaform.

About Lanaform
In business for over 35 years, Lanaform is recognized in over 30 countries as a developer and manufacturer of cutting-edge, top-quality, personal home healthcare products. Their extensive product range was created through ongoing research, development and testing that is unrivaled in the industry.

About Cobalt Impex Ltd.
After over 30 years in the business, Cobalt Impex still enjoys consistent growth as a marketer and distributor of pharmaceuticals, medical devices, medical supplies and family planning products to private practices, hospitals and pharmacies.

For more information, please contact:
Nima Rafizadeh
The Black Purple
Toronto, Ontario
844-343-2456
contact@cobaltimpex

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Canadian health and beauty company partners with European manufacturers to bring shapewear, scientifically proven to burn cellulite and promote weight loss, to North American markets.

Toronto, ON -- (SBWIRE) -- 03/11/2015 -- The Black Purple, an affiliate of Cobalt Impex Ltd., a leading pharmaceutical and medical device marketer and distributor, is pleased to announce the North American launch of the Lanaform® Mass & Slim and Cosmetex lines of shapewear, all manufactured with 'intelligent fibre', which laboratory studies prove can help wearers reduce cellulite, increase weight loss and refine their body shape.

"We collaborated very closely with Lanaform in Europe to get these products ready for the North American market" said Nima Rafizadeh, of The Black Purple. "Their fabric has built-in ceramic beads that massage the skin as you move. There is nothing else like it on this side of the Atlantic."

The innovative fabric technology offers a two-stage benefit to wearers. First, their body shape is instantly improved due to design and construction that focuses support in the areas that need it most.

Second, the fibre used in the garments is infused with specially designed Tourmaline® ceramic beads. The beads gently massage the skin as the wearer goes through daily activities. The constant massaging action literally burns fat cells, which eliminates cellulite and the dimpling effect it has on the skin.

The Lanaform line of shapewear is available exclusively through The Black Purple's ecommerce webstore at http://www.theblackpurple.com/ and includes:

-Mass & Slim Shorts
-Mass & Slim Belt
-Mass & Slim Leggings
-Cosmetex Leggings

Independent clinical studies, which examined results experienced by 25 women, each over 25 years old, who wore the products for 8 hours a day for 28 days, found that the leggings and shorts produced maximum hip circumference reductions of between 3.2 cm and 3.5 cm, and maximum thigh circumference reductions of between 2.3 cm and 2.8 cm. Studies on the Mass & Slim Belt, which is designed to be worn over the waist and tummy, produced maximum waist measurement reductions of 4.5 cm and maximum hip circumference reductions of 3.5 cm.

In addition to the cellulite and measurement reductions, study participants recorded overwhelmingly positive responses to questions relating to garment comfort, skin appearance, slimming effect and cellulite reduction.

"It's the results of documented clinical studies that convinced us to make Mass & Slim and Cosmetex available in Canada and the US," says Rafizadeh, "it's a real pleasure to offer a product that we know can deliver everything it promises."

About The Black Purple
Headquartered in Toronto, Ontario, The Black Purple is the ecommerce source for the premium, industry-leading slimming products designed and manufactured by Lanaform.

About Lanaform
In business for over 35 years, Lanaform is recognized in over 30 countries as a developer and manufacturer of cutting-edge, top-quality, personal home healthcare products. Their extensive product range was created through ongoing research, development and testing that is unrivalled in the industry.

About Cobalt Impex Ltd.
After over 30 years in the business, Cobalt Impex still enjoys consistent growth as a marketer and distributor of pharmaceuticals, medical devices, medical supplies and family planning products to private practices, hospitals and pharmacies.

For more information, please contact:
Nima Rafizadeh
The Black Purple
Toronto
Ontario
844-343-2456
contact@cobaltimpex

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm