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      <title>Search-Amp.com (Online Business Marketing) Search-Amp.com Reveals the Three Online Business Marketing Trends Retailers Should Grab Today</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">Over the years of providing nothing but the best online business marketing solutions to numerous marketers here and outside US, Search-Amp.com had proven many times its efficiency in assisting numerous businesses in boosting their sales and profits through proper online marketing</p><p>Dallas, TX -- (<a rel="nofollow" href="http://www.sbwire.com/">SBWIRE</a>) -- 08/03/2015 --  Business marketing has turned digital as the technology of today continuously proliferates, imposing great challenges on each and every marketer on how they will stand out in the industry they are belonging to. Although every mean and ways have been readily available to marketers, what makes it challenging is how they are going to take advantage of these technological wonders without making it appear too cliche. Even though it&apos;s not bad to join the bandwagon on what is the latest, what makes a brand more unique and appealing to consumers is the originality of the marketing plans that business practices. And when it comes to authentic yet result-driven online business marketing plan, it&apos;s the Search-Amp.com that marketers should seek for.<br />
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Over the years of providing nothing but the <a class="extlink"  target="_blank"  rel="nofollow noopener" title="best online business marketing" href="http://www.search-amp.com">best online business marketing</a> solutions to numerous marketers here and outside US, Search-Amp.com had proven many times its efficiency in assisting numerous businesses in boosting their sales and profits through proper online marketing. Search-Amp.com has been one of the reputable online business marketing firms today that displays great expertise in online visibility and mobile search,  online reputation perceptive planning and in building  broader social audiences which are the building blocks in reaching the target consumers more effectively. And since the retail industry is one of the fast rising industries today, it is just right that marketers should start considering Search-Amp as their primary arsenal for effective online business marketing.<br />
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Why choose SearchAmp?  Though great changes happens in the business industry today, there are still three trends that will remain powerful that retail industries should not ignore if they want to remain visible, that only Search-Amp could give them better assistance for this. These are content, mobile traffic, social and mobile ads.<br />
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Content - Whether marketers, believe it or not, the content remains the number one reason why a consumer will visit a website. Most consumers Google their problems and these answers can be found on the content that businesses create and shares, no matter how long or short it is – as long as it bears all the answers that consumers have been looking for, they&apos;ll read it and make <a class="extlink"  target="_blank"  rel="nofollow noopener" title="conversions" href="https://en.wikipedia.org/wiki/Online_advertising">conversions</a> if they found it relevant.<br />
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Mobile Traffic – Most people can&apos;t live without checking their mobile phones for the latest gist – may it be political, showbiz, educational, or just any random content that is being shared online. But hey! Imagine billions of people reading the content that marketers shared with backlinks that could drive <a class="extlink"  target="_blank"  rel="nofollow noopener" title="mobile traffic" href="https://www.youtube.com/watch?v=C6meOk2lpNw">mobile traffic</a> to the website. Not all who visit a website may make conversions, but it always has a big possibility to still make conversions and spark the interest of consumers to continuously patronize a brand and recommend it to their peers especially if the web pages of brands are mobile responsive.<br />
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Social and mobile ads – Brands should always go where their customers are. Meaning? Brands should be most likely visible on communities where most consumers are hanging out like social media websites where their mobile ads can be freely promoted. It cannot be denied that social media sites great power in reaching bigger audiences which marketers should take advantage of.<br />
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Consequently, anyone can do their own online business marketing, but what makes entrusting this challenge to Search-Amp different, is that this agency exactly knows what to promote in a brand that could spark the interest of the consumers for a long term. With this in mind, marketers will be able to save lots of resources because their investment will probably be in the good hands while earning an extra boost in their sales and profits.<br />
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About <a class="extlink"  target="_blank"  rel="nofollow noopener" title="Search-AMP" href="http://www.search-amp.com">Search-AMP</a><br />
Search AMP Marketing provides SEO consulting, search engine marketing, social media marketing and online reputation management for the small business to the enterprise. It is headquartered in Dallas, Texas, servicing US and International markets, and comprised of a team of seasoned marketing professionals who are experts in online business marketing and reputation strategies that helps companies get ranked and seen by customers.<br />
<br />
Contact:<br />
Dimitry Vital<br />
PR and Marketing @ Search Amp<br />
Telephone No.: 844-330-7466<br />
Website: <a class="extlink"  rel="nofollow noopener"  target="_blank"  title="http://www.search-amp.com" href="http://www.search-amp.com">http://www.search-amp.com</a></p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Galin Georgiev<br />Telephone: 844-330-7466<br />Email: <a rel="nofollow" href="http://www.sbwire.com/press-releases/contact/614558">Click to Email Galin Georgiev</a><br />Web: <a rel="nofollow" href="http://www.search-amp.com/">http://www.search-amp.com/</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=614558&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Mon, 03 Aug 2015 10:09:39 -0500</pubDate>
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      <title>Search-AMP.com Highlights Customer Engagement as One of the Best Edges of Online Business Marketing over Offline Business Marketing</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">The expertise of Search-AMP in providing the best SEO consulting, social media marketing, search engine marketing as well as online reputation management has been guaranteed effective from the number of businesses they have guided from getting their pages ranked, in driving the web traffics to making a profit.</p><p>Dallas, TX -- (<a rel="nofollow" href="http://www.sbwire.com/">SBWIRE</a>) -- 07/13/2015 --  <a class="extlink"  target="_blank"  rel="nofollow noopener" title="Offline marketing" href="https://en.wikipedia.org/wiki/Search_engine_marketing">Offline marketing</a> is so yesterday that most of the people today are hanging out on social networks if they aren&apos;t at work or at school for the day. In aims to win more customers that will patronage a brand; doing offline marketing won&apos;t give many changes than what online business marketing can do. With billions of Facebook users today, 600 million accounts in Twitter created and an average of 8 hours a day spent on the internet, probably, a business who keeps on sticking to offline marketing have lost a bunch of potential customers online. But offline marketers can still change that unproductive state if they will consider the <a class="extlink"  target="_blank"  rel="nofollow noopener" title="SEO consulting Dallas" href="http://www.search-amp.com">SEO consulting Dallas</a> firms are offering, like the Search-Amp.com.<br />
<br />
<a class="extlink"  target="_blank"  rel="nofollow noopener" title="Search-Amp.com" href="https://www.youtube.com/watch?v=4uZJxSlGv-8">Search-Amp.com</a> is one of the leading online business marketing agencies that are willing to help small businesses and enterprises that are striving for an online presence that will give them more conversions. The expertise of Search-AMP in providing the best SEO consulting, social media marketing, search engine marketing as well as online reputation management has been guaranteed effective from the number of businesses they have guided from getting their pages ranked, in driving the web traffics to making a profit.<br />
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To provide better online business marketing, Search-Amp.com offers the following services that businesses needs to boost their online reputation, visibility, and social media presence. These are ReputationAMP, SearchAMP,  and SocialAMP. <br />
<br />
- ReputationAMP – This service involves reputation management and strategic planning which focuses on protecting the good name of the brand.  It includes internet perceptions, proactive planning, reputation management, dedicated monitoring, strategic planning and critical control. For as low as $500, brands can now gain online presence while protecting their brands&apos; name from destructive false accusations of the competitors who sees rising businesses as their threats in the industry.<br />
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- SearchAMP – This service involves designing marketing strategies, changing the landscape of an offline business into online, organic optimization, and customized plans.<br />
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- SocialAMP – This service is about increasing the consumer engagement of the brand and boost online presence through social media marketing. Through the proper guidance of Search-AMP.com in social media marketing, brands will be able to increase their marketing influence that will attract the target audience to patronage the product or services and spread the awareness.<br />
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In the first order of the client, they are entitled to receive a 10% discount on any services that Search-AMP.com offers. This is a way of showing their appreciation to new clients who entrusted their online business marketing to Search-Amp.com. Through the SEO consulting efforts that Search-AMP.com, businesses will be able to find new ways to connect with their target market, build trust with the consumers, create value to consumers from the relevant information shared, get instant feedback that will help improve the business further, and track the progress of the business.<br />
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Consequently, managing the online presence of a business does not have to be daunting because there is easier way to make online businesses manageable. To find out how Search-AMP.com can make online business management smooth and easy as they compete with other brands in the industry, check out their website at <a class="extlink"  rel="nofollow noopener"  target="_blank"  title="http://www.search-amp.com/" href="http://www.search-amp.com/">http://www.search-amp.com/</a> or contact 844-330-7466.    <br />
<br />
About <a class="extlink"  target="_blank"  rel="nofollow noopener" title="Search-AMP.com" href="http://www.search-amp.com">Search-AMP.com</a><br />
Search AMP Marketing provides SEO consulting, search engine marketing, social media marketing and online reputation management for the small business to the enterprise. It is headquartered in Dallas, Texas, servicing US and International markets, and comprised of a team of seasoned marketing professionals who are experts in online business marketing and reputation strategies that helps companies get ranked and seen by customers.</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Dimitry Vital<br />Search-AMP.com<br />Telephone: 844-330-7466<br />Email: <a rel="nofollow" href="http://www.sbwire.com/press-releases/contact/609636">Click to Email Dimitry Vital</a><br />Web: <a rel="nofollow" href="http://www.search-amp.com/">http://www.search-amp.com/</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=609636&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Mon, 13 Jul 2015 10:26:59 -0500</pubDate>
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      <title>Search-Amp.com Shares the Key Elements That a Modern Optimized Website Should Possess</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">Consequently, aligning the brands to the trends of SEO will help businesses to function even better because SEO provides the necessary information that businesses needs when it comes to the behavior of the consumers in the market. Thus, with the right SEO campaigns and tools, businesses will be able to anticipate the volatility in the market and the consumers’ buying trends that are ever-changing.</p><p>Dallas, TX -- (<a rel="nofollow" href="http://www.sbwire.com/">SBWIRE</a>) -- 05/22/2015 --  <a class="extlink"  target="_blank"  rel="nofollow noopener" title="Search engine optimization" href="http://en.wikipedia.org/wiki/Search_engine_optimization">Search engine optimization</a> or SEO is essential in every marketing endeavor as this helps brands build a reputable online credibility and establish a good rapport with the consumers of a certain niche. It cannot be denied that most of the brands today aims to get the most effective SEO campaigns that include online marketing, video marketing and content marketing, for them to achieve higher page ranks from the traffics generated which in turn will make their brand noticeable in the World Wide Web. <br />
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However, implementing an SEO campaign to boost the brand awareness does not only goes with putting up a website in the internet and manage social media marketing ads to gain reach from the consumers because beyond these methods, there are other ways to get connected with the consumers more efficiently. And these can be fully understood if marketers will take some time to take the <a class="extlink"  target="_blank"  rel="nofollow noopener" title="SEO consulting Dallas" href="http://www.search-amp.com">SEO consulting Dallas</a>-based Internet Marketing Agency like the Search-Amp.com is offering.<br />
<br />
<a class="extlink"  target="_blank"  rel="nofollow noopener" title="Search-Amp.com" href="https://www.youtube.com/watch?v=4uZJxSlGv-8">Search-Amp.com</a> is one of the business marketing teams from Dallas, Texas that brings nothing but the favorable result to marketers who have sought their expertise. They are known for SEO consultation, search engine marketing strategies, method of social media marketing and online reputation management that guarantees small and medium enterprise that they will achieve their marketing goals.<br />
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In fact, they will guide their clients in building an optimized website that is composed of these following important elements that every modern website should have such as:<br />
<br />
- esign and navigation – Whenever consumers browse the internet, they see to it that the moment they click a link, all of the information they need will pop out. Though consumers have a small amount of patience in reading content to extract information, they still have great demands on content. Which is why, to retain their attention on the brands&apos; website it is best to redesign the website in a way that all of the menus are easy to navigate and that the design is relaxing to the eye. <br />
- Content – Consumers do not just read content, but they apply it in solving their daily problems that cause for more demands on high-quality content. It does not only drive traffic back to the site, but it establishes connection to the consumers.<br />
- Mobile-Friendly design – billions of people around the world own electronic devices and most of them surf the net using their devices. With a website that could be accessed in different devices such as tablets, smartphones, PCs, laptops etc. it increases the possibility of gaining more followers which could turn into loyal customers.<br />
- Integration of Social media – most of the people in World Wide Web can be found on the social media sites which are the good place to reach potential customers that can be led to the official website of the brand and make conversion. Through this social media sites, it allows the brands to interact freely with their target niche with the valuable content they share. Plus the fact that with social media sites, brands will be able to generate leads and sales.<br />
- Tracking and Analytics – this will help marketers identify their web performance for a span of time. This will also help them determine what marketing strategy is more effective or not. With digital analytics, determining the ultimate business objective and how this will be measure will become easier. It will assist the brand to continuously improve the data gain so that they could provide better services and improve their products to match their consumers&apos; preferences.<br />
<br />
Consequently, aligning the brands to the trends of SEO will help businesses to function even better because SEO provides the necessary information that businesses needs when it comes to the behavior of the consumers in the market. Thus, with the right SEO campaigns and tools, businesses will be able to anticipate the volatility in the market and the consumers&apos; buying trends that are ever-changing.<br />
<br />
About <a class="extlink"  target="_blank"  rel="nofollow noopener" title="Search-Amp.com" href="http://www.search-amp.com">Search-Amp.com</a><br />
Search AMP Marketing provides SEO consulting, search engine marketing, social media marketing and online reputation management for the small business to the enterprise. It is headquartered in Dallas, Texas, servicing US and International markets, and comprised of a team of seasoned marketing professionals who are experts in online business marketing and reputation strategies that helps companies get ranked and seen by customers.</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Dimitry Vital<br />Search-Amp.com<br />Telephone: 844-330-7466<br />Email: <a rel="nofollow" href="http://www.sbwire.com/press-releases/contact/600193">Click to Email Dimitry Vital</a><br />Web: <a rel="nofollow" href="http://www.search-amp.com/">http://www.search-amp.com/</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=600193&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Fri, 22 May 2015 15:49:54 -0500</pubDate>
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      <title>Search-amp.com Recommends the Significant Actions to Be Integrated for Effective and Successful Social Media Marketing</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">Social media platforms are the best venue to advertise and market products and services because of the fact that billions of people are engaged with social media sites like Twitter, Instagram, Facebook, etc. Marketing has never been easy using the diverse features of these social media platforms through sharing updates, videos, photos, creating and joining events and other activities.</p><p>Dallas, TX -- (<a rel="nofollow" href="http://www.sbwire.com/">SBWIRE</a>) -- 05/22/2015 --  What&apos;s most important for any online business website is to generate traffic and one of the best ways to attain this is through the integration of the social media platforms in any of the online marketing schemes of the company.<br />
<br />
At this point in time, <a class="extlink"  target="_blank"  rel="nofollow noopener" title="social media" href="http://en.wikipedia.org/wiki/Social_media_marketing">social media</a> platforms are the best venue to advertise and market products and services because of the fact that billions of people are engaged with social media sites like Twitter, Instagram, Facebook, etc. Marketing has never been easy using the diverse features of these social media platforms through sharing updates, videos, photos, creating and joining events and other activities.<br />
<br />
But, why is there really a need to utilize social media for online businesses? The answer is quite simple; Social media platforms lead to the unearthing of fresh and relevant news and other types of content and by this, people are already using the search activity. And fact is that SEO is necessary for all online business to make them more visible on top of the different search engine pages and social media could greatly contribute to the generation of quality links to achieve higher rankings as it creates a great amount to traffic on the business website. And since some people are more engaged in social media, they perform more searches from these platforms to find relevant and informative social media content. Hence, with these details, proves the importance of <a class="extlink"  target="_blank"  rel="nofollow noopener" title="social media marketing" href="http://www.search-amp.com">social media marketing</a> to be merged with the other online marketing strategies.<br />
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<a class="extlink"  target="_blank"  rel="nofollow noopener" title="Search-amp.com" href="https://www.youtube.com/watch?v=4uZJxSlGv-8">Search-amp.com</a> thereby recommends that these actions should be taken and integrated to the social media marketing schemes for it to be successful:<br />
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1) The Choice between Strategy and Tools. The use of social media in the business industry is still very young and it is expected to still undergo a lot of changes and new tools shall be introduced constantly. Companies would greatly benefit from this technological innovation because the number of targeted audience is wider including the young and tech-savvy customers.<br />
2) Social media actions should always be goal-oriented. Elusiveness would be a consequence when actions are taken without a clear goal. When utilizing social media marketing strategies, the identification of customer objectives is essential, through this customers will be moved through the purchase funnel.<br />
3) Look forward. If the goal of the marketer is to establish brand awareness and visibility, then the company should have a clear idea as to what is to be expected in the future; that is to convert the potential customers into buyers. Amplifying the company&apos;s message would more likely bring about better customer engagement and sales results.<br />
4) Online marketing strategies and social channels should always be parallel with each other. The choice of the social media platform to be used in the marketing aspect should always consider the type of target audience of the company as well as brand positioning.<br />
5) Generate suitable social media toolkits. The toolkits that will be created for social media marketing should always ensure that strategies used are all aligned with each other to bring the brand in front of the eyes of more audiences across the globe thus reducing time and expenses in developing social media content.<br />
<br />
About <a class="extlink"  target="_blank"  rel="nofollow noopener" title="Search-Amp.com" href="http://www.search-amp.com">Search-Amp.com</a><br />
Search AMP Marketing provides SEO consulting, search engine marketing, social media marketing and online reputation management for the small business to the enterprise. It is headquartered in Dallas, Texas, servicing US and International markets, and comprised of a team of seasoned marketing professionals who are experts in online business marketing and reputation strategies that helps companies get ranked and seen by customers.</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Dimitry Vital<br />Search-Amp.com<br />Telephone: 844-330-7466<br />Email: <a rel="nofollow" href="http://www.sbwire.com/press-releases/contact/600192">Click to Email Dimitry Vital</a><br />Web: <a rel="nofollow" href="http://www.search-amp.com/">http://www.search-amp.com/</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=600192&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Fri, 22 May 2015 15:30:53 -0500</pubDate>
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      <title>Search-Amp.com Shares Insights in Promoting Brands with Effective Social Media Planning</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">Success in social media planning is only achievable if the internet marketing and other online marketing concerns will be entrusted to firms that have already establish their credibility in bringing proven results.</p><p>Dallas, TX -- (<a rel="nofollow" href="http://www.sbwire.com/">SBWIRE</a>) -- 05/11/2015 --  <a class="extlink"  target="_blank"  rel="nofollow noopener" title="Social media planning" href="http://www.search-amp.com/Social-Media-Planning-Dallas-TX.html">Social media planning</a> plays a vital role in improving the visibility of a brand over the internet because this will help marketers create an excellent online reputation that will gain the trust of elusive consumers. With the strong competition that is happening in the market today, brands have to make a head-to-head battle with their competitors through their SEO campaigns or else, they&apos;ll be lagged behind. And since most of the marketers today are more than willing to take the risk of incorporating all the principles of effective internet marketing to their brands just to stay on the prime page of every SERPs, it&apos;s not surprising that more and more SEO Companies more likely to offer their finest strategies like what Search-Amp.com does to its clients.<br />
<br />
<a class="extlink"  target="_blank"  rel="nofollow noopener" title="Search-Amp.com" href="https://www.youtube.com/watch?v=qN9n74t8ui4">Search-Amp.com</a> strongly believes that if there&apos;s an SEO campaign that should never be forgotten? That is social media planning (SMP). A brands&apos; capability to establish good rapport with their target niche and maintaining interaction with the customers as if natural conversation occurs between the brand and the consumer daily is what social media planning can do. A good approach in managing the social media marketing comes along with proper planning and clear set of goals. And if these are implemented correctly, it will surely boost the overall market influence of a brand.<br />
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To make an efficient <a class="extlink"  target="_blank"  rel="nofollow noopener" title="social media" href="http://en.wikipedia.org/wiki/Social_media">social media</a> planning that is promotional a success, the Search-amp.com follows a definite set of insights that is proven to be effective and that is tried and tested. These are<br />
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- Applying the complex approach in the social media where a plethora of online activities through different social media outlets is done<br />
- Maximizing the potential of social media in reaching the target niche<br />
- Empowering audience with the strategies used in social media marketing which could increase the search value of the brand through contents and valuable links posted and shared <br />
- Establishing the brand&apos;s image that is well-thought out and which could be easily incorporated to numerous online platforms that could create a strong social media influence and impression.<br />
- Providing importance to the image of the brand as well as to each and every product launch<br />
- Presenting favorable results not only with the increase in the brands&apos; awareness but in giving a promising ROI as well<br />
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Success in social media planning is only achievable if the internet marketing and other online marketing concerns will be entrusted to firms that have already establish their credibility in bringing proven results. With Search-amp.com&apos;s expertise in helping brands get high page ranks, get noticed by the consumers, and drive profits from the increase in traffic through numerous major social media outlets, valuable online publications, and robust SEO strategies that are used; brands can never go wrong with this firm. With the guidance of people that are experts in social media planning, marketers&apos; efforts in improving their SEO campaign will never be wasted. To know more how Search-Amp can enhance brands&apos; online business marketing, visit their official website at <a class="extlink"  rel="nofollow noopener"  target="_blank"  title="http://www.search-amp.com/" href="http://www.search-amp.com/">http://www.search-amp.com/</a> or call 844-330-7466 and enjoy the 10% off in the first order.<br />
<br />
About <a class="extlink"  target="_blank"  rel="nofollow noopener" title="Search-Amp.com" href="http://www.search-amp.com/Social-Media-Planning-Dallas-TX.html">Search-Amp.com</a><br />
Search AMP Marketing provides SEO consulting, search engine marketing, social media marketing and online reputation management for the small business to the enterprise. It is headquartered in Dallas, Texas, servicing US and International markets, and comprised of a team of seasoned marketing professionals who are experts in online business marketing and reputation strategies that helps companies get ranked and seen by customers.</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Dimitry Vital<br />Search-Amp.com<br />Telephone: 844-330-7466<br />Email: <a rel="nofollow" href="http://www.sbwire.com/press-releases/contact/597549">Click to Email Dimitry Vital</a><br />Web: <a rel="nofollow" href="http://www.search-amp.com/">http://www.search-amp.com/</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=597549&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Mon, 11 May 2015 14:28:43 -0500</pubDate>
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      <title>Search-amp.com Reveals the Secret Sauce in Playboy's Digital Marketing Strategies</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">With a seizing marvelous opportunity to influence its universal brand and gigantic online following across numerous digital platforms, as stated by Mr. Hefner, Playboy magazine now carries the brand more than the brand carries its magazine.</p><p>Dallas, TX -- (<a rel="nofollow" href="http://www.sbwire.com/">SBWIRE</a>) -- 04/07/2015 --  What&apos;s that secret sauce in Playboy&apos;s digital marketing strategies?<br />
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In an interview with the <a class="extlink"  target="_blank"  rel="nofollow noopener" title="digital marketing" href="https://www.youtube.com/watch?v=4uZJxSlGv-8">digital marketing</a> department of Playboy, Senior Vice President Robin Zucker delineates how Playboy is revolutionizing their content marketing approach in order to be more appealing for their customers. In 2014, Playboy commenced a new website incorporating the so-called "safe for work" approach wherein their website has PG-13 content. This strategy helped Playboy reach 258% yearly increase in global visitors. <br />
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Another notable <a class="extlink"  target="_blank"  rel="nofollow noopener" title="content marketing" href="http://en.wikipedia.org/wiki/Online_advertising">content marketing</a> strategy done by Playboy is their presence on Facebook. According to Zucker, "Facebook has been a key driver of both reaching audience for brand acquisition, as well as driving traffic and brand engagement". Playboy has set up different pages for each product specialization with tailor-made content depending on specific target markets. <br />
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Playboy&apos;s partnership with other big brands like Red Bull is also another driving force of Playboy&apos;s content marketing strategy. They published a video advertisement wherein Danny MacAskill, a professional cyclist, showed his biking tricks with the Playboy Bunnies in their sexy bikinis watching him at the Playboy Mansion. <br />
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What Would Make Men (and Women Too) Click that Link<br />
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Based on analysis done by Search Amp Marketing in relation to <a class="extlink"  target="_blank"  rel="nofollow noopener" title="search engine marketing" href="http://www.search-amp.com/Search-Engine-Marketing-Dallas-TX.html">search engine marketing</a> strategies, as opposed to what many brands targeting men audience do, the key to creating more engaging content and to make sure that the content would reach its target audience. How do we do this? If targeting men directly through the use of many content, then the company is indeed heading the wrong direction. <br />
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Targeting the women audience would more likely help in targeting the men population. Why? Because women are more inclined to use social media and they would likely share something that they are comfortable sharing. Apart from this, men and women would likely want to know the why and the how, rather than just the what as it gives them more reason to click. Audience need have the desire to relate more rather than just to know something. Content must have an impact on their lives. <br />
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Another thing that brands need to consider is the age gap. How will brands bridge that gap and create content that would impact those aged 18 to those in their late 30s?<br />
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Playboy is all about humour, sophistication and spice according to its founder Hugh Hefner. Revving up their image and branding strategies, Playboy has transitioned into the mobile age, remodeled their website to be classy enough for their target market, and made it more appealing especially for celebrities. With a seizing marvelous opportunity to influence its universal brand and gigantic online following across numerous digital platforms, as stated by Mr. Hefner, Playboy magazine now carries the brand more than the brand carries its magazine.<br />
<br />
About <a class="extlink"  target="_blank"  rel="nofollow noopener" title="Search AMP Marketing" href="http://www.search-amp.com">Search AMP Marketing</a><br />
Search AMP Marketing provides SEO consulting, search engine marketing, social media marketing and online reputation management for the small business to the enterprise.  It is headquartered in Dallas, Texas, servicing US and International markets, and comprised of a team of seasoned marketing professionals who are experts in online business marketing and reputation strategies that helps companies get ranked and seen by customers.</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Dimitry Vital<br />Search Amp Marketing<br />Telephone: 844-330-7466<br />Email: <a rel="nofollow" href="http://www.sbwire.com/press-releases/contact/590788">Click to Email Dimitry Vital</a><br />Web: <a rel="nofollow" href="http://www.search-amp.com/">http://www.search-amp.com/</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=590788&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Tue, 07 Apr 2015 14:00:56 -0500</pubDate>
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      <title>Searchampmarketing.com's Take on Video Content: Will It Be the Next Hero in Online Marketing?</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">In the game of video content marketing, it is expected that the competition would be stiffer. The question is, who will stand out?</p><p>Dallas, TX -- (<a rel="nofollow" href="http://www.sbwire.com/">SBWIRE</a>) -- 04/07/2015 --  Brace yourselves, digital marketers…videos are dominating the world of <a class="extlink"  target="_blank"  rel="nofollow noopener" title="online marketing" href="http://www.search-amp.com">online marketing</a>. By 2018, consumer  video traffic is expected to comprise 79% of all internet traffic. This is a go-signal for online marketers to give a face-lift to their content marketing strategies and where their money should go to.<br />
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Here are some of indications of how video is ruling the future of brands:<br />
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Marrying of Videos and Social Media Sites<br />
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Conventional and direct <a class="extlink"  target="_blank"  rel="nofollow noopener" title="shopping advertising" href="http://en.wikipedia.org/wiki/Online_advertising">shopping advertising</a> tactics would still be residents in the world of marketing. However, more brands are gearing towards creating highly-engaging video content through social media. Apart from text and image content, more companies are now inclided to produce videos to brand and market their products and services. Giant social media site Facebook is already on its way of leveraging on video ads with the goal of encouraging brands and companies to use their advertising dollars in these video ads as a way of explicitly targeting and reaching audience.  <br />
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Online Viewership<br />
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Unruly.co, in their recent post, made the following statements about online video viewership:<br />
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- There are about 18% of internet users who share videos through social media platforms more than once a week. About 80% of all video shares account to this number of sharers.<br />
- With the sharing pace that continues to double, about 42% of shares happen in the initial three days of marketing which offers marketers better opportunities to market their brands through video content.<br />
- Facebook now is used more on sharing videos other than posting photos and reaching out to friends and networks.<br />
- As opposed to what many know, YouTube does not monopolize video-watching activities (although it dominates video content marketing). Outside of YouTube is about two-thirds of video views.<br />
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Growing Number of Video Distribution Channels<br />
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Next to Google is YouTube where <a class="extlink"  target="_blank"  rel="nofollow noopener" title="video content marketing" href="http://www.search-amp.com">video content marketing</a> rules. A number of YouTube videos achieve millions views in a few days or weeks. A lot of companies and even personalities become viral via inimitable messages and staging with a number of viewers positively responding to what these companies and personalities convey. <br />
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Apart from YouTube, there are other video sharing sites who showcase video content like Vimeo which is mostly used by videographers to showcase wedding videos and by short film wannabes. Instagram is also now a video platform while Pinterest has launched their own unique video feature that allows  people to pin videos to their boards. <br />
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In the game of video content marketing, it is expected that the competition would be stiffer. The question is, who will stand out? Definitely, the those with the finest execution will reap the prize.<br />
<br />
About <a class="extlink"  target="_blank"  rel="nofollow noopener" title="Search AMP Marketing" href="http://www.search-amp.com">Search AMP Marketing</a><br />
Search AMP Marketing provides SEO consulting, search engine marketing, social media marketing and online reputation management for the small business to the enterprise.  It is headquartered in Dallas, Texas, servicing US and International markets, and comprised of a team of seasoned marketing professionals who are experts in online business marketing and reputation strategies that helps companies get ranked and seen by customers.</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Dimitry Vital<br />Search Amp Marketing<br />Telephone: 844-330-7466<br />Email: <a rel="nofollow" href="http://www.sbwire.com/press-releases/contact/590771">Click to Email Dimitry Vital</a><br />Web: <a rel="nofollow" href="http://www.search-amp.com/">http://www.search-amp.com/</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=590771&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Tue, 07 Apr 2015 13:50:05 -0500</pubDate>
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